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Devising a Marketing Strategy, 2005.
Describes a marketing strategy for a fictional coffee product in a fictional country.
5,456 words (approx. 21.8 pages), 6 sources, MLA, $ 133.95
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Abstract
This paper provides economic, geographic, and cultural information on a fictional country as a backdrop for a marketing plan for a fictional coffee product called "Cafe Creme Lite". The paper details the targeted consumer group of the product; analyzes relevant geographical, political, and economic information regarding the marketing of the product; describes the industry and the company that would produce Cafe Creme Lite; and provides a SWOT analysis. Based on the information presented, the paper then presents a complete marketing strategy for the new coffee product.
Situation Analysis
The Industry
The Product
The Six Forces
Marketing Triangle
SWOT
Marketing Strategy
Consumer Behavior Theories
From the Paper
"Nirvana is a Mediterranean European country which borders Italy. Its climate is ideally suited for agriculture and dairy farming. Consequently, the majority of the population is either directly or indirectly involved in these two pursuits. They are directly involved in the sense that they are dairy or agricultural farmers and indirectly involved in the sense that they are involved in industries which have emerged in response to agriculture and dairy farming. That is, food canning and processing and dairy product production. Nirvana is a parliamentarian republic. It is a liberal system of government in which freedom of speech is greatly valued. Consequently, the Nirvanese are exposed to a liberal and informative uncensored media which keeps them in touch will the latest trends, scientific theories and modes of thought. This fact ids relevant insofar as it has led to the development of increasing health consciousness and weight concerns. The Nirvanese are demonstrating a growing awareness of the relationship between food types and diseases and this has somewhat impacted the dairy industry. Once highly profitable, the dairy industry is showing steadily decreasing profits because of the relationship between consumption of fatty dairy foods, such as cream, butter and cheeses, and heart diseases, not to mention weight gain."
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Marketing Ethics, 2004.
A look at the importance of marketing ethics in the business world.
4,284 words (approx. 17.1 pages), 19 sources, MLA, $ 113.95
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Abstract
This paper assesses the relevance of marketing ethics in current business environment and the extent to which ethical issues should be taken into account while devising marketing strategies. It attempts to understand the nature of marketing ethics and analyzes the possible impact of ethics in marketing from different viewpoints, based on the theories and research work carried out in this field. It identifies and explains how marketing ethics can be improved in practice, as well as ways to integrate ethics in formulating and implementing marketing strategies. It also examines the efficacy and impact of popular marketing strategies with ethics, analyzes the role of ethics in advertising, explains the elements of consumer ethics, and discusses the role of legislation to enforce marketing ethics.
Outline
Marketing Ethics and the Business Environment
Nature of Marketing Ethics
Research on Marketing Ethics
Improving Marketing Ethics
Implementation of Ethical Standards in Marketing
Ethics and Advertising
Marketing Strategies with Ethics
Green Marketing
Marketing Intelligence and Corporate Espionage
Consumer Ethics
Regulation
Conclusion
From the Paper
"Marketing ethics is a sub-set of business ethics and examines the moral issues relating to marketing decisions made by organizations. Although its roots can be traced back to the 1960s, marketing age is believed to have come of age only in the 1990s, thanks to extensive research on the subject carried out in the decade before. (Murphy, 111). Several topics make up the fabric of marketing ethics ? product quality, safety and liability, fairness in pricing, honesty in advertising and selling, privacy in internet database and marketing. According to Kotler, in recent years, people have started questioning the value of marketing concept, when the world is faced with environmental degradation, resource shortages, hunger and poverty and neglected social services."
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Marketing Plan SWOT, 2006.
Using the example of personal assistance service, this marketing plan discusses the steps that must be taken to create new opportunities and succeed in this sector.
1,827 words (approx. 7.3 pages), 5 sources, MLA, $ 58.95
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Abstract
The subject of this paper is devising a marketing plan to create new opportunities within the personal services sector. Despite being a very competitive industry, and especially taking globalization into account, there are always great opportunities for new services offered in the market and entrepreneurs can enjoy high margins and generate good profits by creating, sustaining and developing a competitive advantage.
The paper uses a new analysis to satisfy advancing customer needs - SWOT (strengths, weaknesses, opportunities, threats). The conclusion is that in order to succeed it is important to be ambitious about goals. The availability of good professional literature and easy accessibility to it through the Internet and other resources makes this world a field of endless business opportunities.
Price Strategy
Place
From the Paper
"Before making a decision on entering a foreign market for a big multinational company, expanding presence on local market or just deciding on making small private business, feasibility of such service or presence of such good on the market must be made in order to avoid simple mistakes and make the entry process as correct as possible and in the most optimal time. The procedure called Market Opportunity Analysis was established to serve this goal and this logical multi-step process "involves assessing the external market-potential demand, current players in the market, and customers' needs - along with the internal capabilities of the company to determine the feasibility of pursuing the market"."
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McDonald's: A Marketing Strategy Study, 1997.
Describes the company, product and service. Discusses relationship strategy, product strategy and customer strategy. Examines the McDonald's attitude as a sales clerk.
1,125 words (approx. 4.5 pages), 6 sources, $ 39.95
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From the Paper
"McDonald's: A Marketing Strategy Study
McDonald's has become a multi-billion dollar operation by following some very old-fashioned ideas of selling. Essentially these boil down to provide a good product at a low price and make it easy to get and you have a success.
Company Description
McDonalds Golden Arches are one of the world's most recognized brand symbols. The company has more than 15,000 locations in 79 countries and a new McDonald's restaurant opens every 4.2 hours (Mcfacts web page, 1997).
Product/Service Description"
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McDonald's Strategy, 2007.
An analysis of five general business strategies and the strategy that best suits McDonald's.
2,615 words (approx. 10.5 pages), 1 source, MLA, $ 78.95
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Abstract
This paper presents an examination of five different generic strategies for business. It analyzes their meanings and then discusses the advantages and disadvantages of each one. The writer then chooses a strategy (best cost provider strategy) and applies it to a business analysis. It explains the strategy and analysis as it pertains to McDonald's.
Table of Contents:
Introduction
The Plans
Low Cost Provider Strategy
Broad Differentiation Strategy
Best-Cost Provider Strategy
The Threats
McDonald's
Executive Summary
From the Paper
"For many years the company of McDonald's was able to maintain its competitive edge over the industry because of the low cost by which it was able to promote and provide its products to the public. However, in recent decades there has been a long list of competitors that have built businesses around competing with McDonald's. The past few years have seen a demand for a shift in strategy when it came to the way McDonald's handled its customer data base and the time has come to move to a best provider strategy. This strategy will still play up the low cost of the product while at the same time providing the customer with a knowledge that they will get a superior product or service from McDonald's over the competition."
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Green Strategy, 2002.
Looks at how some companies today are undertaking what might be called a "green" strategy, or a strategy that takes into account environmental issues.
920 words (approx. 3.7 pages), 1 source, MLA, $ 32.95
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Abstract
This paper cites "Ticona" as an example of a company that employs a "green" strategy when conducting business, handling waste, and dealing with employees. The paper reviews the measures taken by Ticona to implement the green strategy and discusses the trend, demonstrated by many companies today, toward a more environmentally friendly approach to conducting business.
From the Paper
"Ticona is a subsidiary of Celanese AG and is a producer of a wide range of plastics products. Celanese AG is a company with worldwide operations and leads in the production of key products with leading production technologies. The products cover five main segments, these being acetyl products, acetates, chemical intermediates, engineering plastics (Ticona), and performance products, the latter including polypropylene films (OPP) and food additives. Celanese AG has a worldwide workforce of some 13,900 employees and operates production facilities in North America, Europe, and the Asia/Pacific region. The corporation currently has 32 production sites in eight countries."
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Deliberate and Emergency Strategy, 2004.
A discussion of different reasons for strategy changes in business, known as Deliberate or Emergent Strategy.
3,830 words (approx. 15.3 pages), 6 sources, MLA, $ 105.95
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Abstract
This paper describes three companies in three different sectors that are pursuing a deliberate strategy and three that are pursuing an emergent strategy. The first part of the paper looks at examples of deliberate strategy, whereby the decisions are initiated from within a company and accord with the company?s intrinsic goals. The paper then explores three companies that use emergent strategy, where the company continually shifts its strategy in line with the market's needs.
From the Paper
"An apparel company that is currently using an emergent strategy is Vans, which is continually shifting its strategy. In the arena of youth fashion in which Vans operates, producing shoes as well a clothes for the segment of the youth market that associates itself with skateboarding, being the ?in? label is the most important thing. It is the most important thing for the company but it is also the most important thing for those who wear Vans products. There is actually relatively little that a company can do to guarantee this ?in? status: Such a designation as being in is made by the young men (and some very few young women) who identify with this brand."
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Human Resources Strategy, 2008.
This paper looks at the importance of human resources strategy and different relevant options available.
1,945 words (approx. 7.8 pages), 5 sources, APA, $ 61.95
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Abstract
In this article, the writer examines the importance of the human resources strategy and looks at the necessary steps to formulate such a strategy. The writer then discusses human resources (HR) strategy, how to align the HR strategy to the business strategy and why and how best to do this. Furthermore, the writer describes the need for scanning the environment, the challenges in doing so and also the environmental factors that impact an organization. In addition, the writer discusses the different aspects of HR planning that encompass job analysis, forecasting, demand for human resources in an organization and the internal and external labor supply in the same organization. Finally the writer looks at the strategic options available to meet the necessary shortages or excesses in the workforce. The aspects discussed in this section are downsizing and restructuring, mergers and acquisitions, outsourcing and strategic international human resources management.
Outline:
Abstract
Introduction
Importance of HR Strategy
Aligning HR with business Strategy
Environment Scanning
Evaluation of HR programs and policies
HR Planning
Job Analysis
Forecasting
Human Resources Demand
Labor Supply
Strategic Options
Downsizing & Restructuring
Mergers & Acquisitions
Outsourcing
Strategic International HRM
Conclusion
From the Paper
"In order to formulate an effective HR strategy it is essential to scan the environment the organization operates in. In this section we will be discussing the sources and methods used to scan the environment, the challenges involved, and environment factors."
"There are many different sources and methods that can be used to scan the environment. Publications, professional associations and professional consultants are some of the most popular sources used. Trend Analysis, Delphi Technique and Impact Analysis are some of the techniques that are very popular when scanning the environment."
"The inability to accurately predict the future is one of the main challenges of environment scanning. Isolating the critical from the insignificant is another challenge.
"There are many environment factors that can impact an organization. Some such factors are economic, technological, political, legislative, demographic, social and cultural factors."
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Leadership and Strategy, 2004.
This paper is about leadership and strategy and includes from Sun Tzu five "laws of Leadership" and five "laws of strategy."
1,125 words (approx. 4.5 pages), 2 sources, MLA, $ 39.95
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Abstract
This paper is about leadership and strategy and includes from Sun Tzu five "laws of Leadership" and five "laws of strategy." Each law is buttressed by a (brief) verbatim reference to The Art of War.
From the Paper
"Leadership and Strategy. Sun Tzu was born in the Chinese state of Ch'i during the Spring and Autumn period of Chinese history and is believed to have authored "The Art of War" sometime during the fourth century BCE. Many great Chinese philosophers lived during this time including Confucius Mencius and Lao Tzu. Charles Rarick explains in SAM Advanced Management Journal, that the legend is that Sun Tzu's manuscript attracted the attention of King Ho-luof Wu who requested an audience with the author."
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German Naval Strategy During World War II, 2002.
A discussion of Germany's Naval Strategy during World War II, focusing on the development of the German Navy as well as their weapons and strategy.
19,400 words (approx. 77.6 pages), 64 sources, MLA, $ 249.95
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Abstract
As a result of the Treaty of Versailles the German Navy was reduced to a small coastal defense. This thesis looks at the German Naval plan during World War II and why it was not as successful as it should have been. Issues such as their deployment strategy, ship and submarine building, weapons are examined in great detail. The German Naval strategy is compared with the British Navy. The miscalculations made by the German Naval leaders are evaluated to show what went wrong for the German Navy.
From the Paper
"During the Second World War Great Britain depended on her sea born trade to maintain her ability to be involved in the conflict. This required the Royal Navy to protect convoys by using most of its capital ship strength. German leaders realized that they could never create a navy large enough to challenge the British directly. From the onset of German remilitarization they planned to build a small, technically advanced fleet of battleships that could destroy the capital ships of the Royal Navy in succession and weaken Britain to such a point that she would be compelled to negotiate a settlement."
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"Strategy as Action", 2008.
A review of business strategy and strategic rationale for competitive advantage, as discussed in "Strategy as Action: Competitive Dynamics and Competitive Advantage," by C. Grimm, K. Smith and H. Lee.
1,321 words (approx. 5.3 pages), 2 sources, APA, $ 44.95
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Abstract
This paper discusses the book entitled "Strategy as Action: Competitive Dynamics and Competitive Advantage," written by C. Grimm, K. Smith and H. Lee. The paper first discusses the book in relation to general managerial economics as applied for competitive advantage. The paper then discusses the relationship between establishing a sound economic justification for business strategy and strategic rationale. It also provides various examples from the literature used to support these observations.
Table of Contents:
Abstract
Overview
Major Themes
Economic Integration
Conclusion
From the Paper
"Such a mentality at the managerial and executive level within a given organization allows the company, no matter how large or hierarchical in nature, to respond more quickly and more effectively to both threats and opportunities in the marketplace. In such an environment, while there still exists many real and unforeseeable market threats, the market itself is reduced as close to the concept of perfect competition as it likely can be (Besanko, Dranove, Shanley & Schaefer, 2006, p.208). In this ideal type of market companies compete in a relatively level playing field of opportunity where there are sufficient consumers, a market price completely arrived at by market forces, and a market not controlled by any single competitor or supplier. By framing the global market in such a context, the authors of Strategy as Action: Competitive Dynamics and Competitive Advantage becomes a field manual for contemporary organizations in the global economy."
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Mintzberg?s Strategy, 2003.
An analysis of Mintzberg's ten schools of thought on strategy.
2,004 words (approx. 8.0 pages), 27 sources, MLA, $ 63.95
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Abstract
This paper attempts to define and describe the concept of strategy. The paper begins by explaning that few theories actually define the subject, but one of the main ones is Mintzberg's theories or school's of thought on the topic of strategy. The paper explains what the ten theories are and then shows how they apply to the organization.
Contents:
Mintzberg?s ten schools of thought
Strategy as a process
Strategy in content
Strategy in context
References
From the Paper
"In Mintzberg?s ten schools of thought Mintzberg classifies strategy into 10 schools of thought. These schools are grouped into either prescriptive and practitioner-focused or descriptive and research-focused. Prescriptive schools aim to control strategy process through analysis and are interested in how strategies should be formulated (Minzberg, p35, 1990). Whereas descriptive schools are more about how strategies arise and emerge (Minzberg, Ahlstrand, & Lampel. 1998). The first of the prescriptive school?s is the design school. The design school seeks to establish a fit between internal capabilities and external possibilities by using a SWOT analysis (Bennigson, 1999). The next prescriptive school, the planning school, views that specialists and professional planners should develop strategy."
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International Marketing Strategy, 2005.
A marketing strategy for Chinese textile products.
9,905 words (approx. 39.6 pages), 17 sources, MLA, $ 201.95
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Abstract
This study evaluates the best possible marketing strategy for the entry of Chinese textile products into the international market. Through careful and comprehensive analysis, the paper evaluates all aspects of the strategy including exporting tactics, a SWOT analysis, the marketing mix, and distribution and growth strategies.
Introduction
Aims of the Study
Literature Review
Concept of Market-Entry
Marco-Market Analysis
A brief Overview of the Chinese Textile Industry
SWOT Analysis of the Chinese Textile Industry
Marketing Mix
Summary
Communication Strategies
Public Relations Strategies for the Chinese Textile Sector
Advertising Strategies for the Chinese Textile Sector
Other Promotional Strategies to Cater the International Textile Market
Entry Strategies
Pricing Policies for the Chinese Textile Sector
Distribution strategy for the Chinese Textile Sector
Conclusion
Methodology
From the Paper
"Before we attempt to craft an international marketing strategy, it is vital to understand that the basic concept and definition of marketing does not change, whether the target market is local or international. Nevertheless, the possibilities and alternatives of the marketing strategy increase when the company decides to become export oriented because the range of threats and opportunities widens. For case in point, a Chinese company's language of communication might be "Chinese," but when dealing with international clients, for instance in America, then the company has to carry out its business activities in "English." This does not simply mean that they have to communicate in the English language, but it means that they not only have to understand the American business and social culture but also promote their products and services in keeping with the American culture. If they wither or fail to fulfill or overlook this criterion, then their chances for international success are very low."
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Michael E Porter: What is Strategy?, 2002.
This management paper is based on an evaluation of successful business strategies, and is based on Michael Porter's (1980) book, "Competitive Strategy."
3,900 words (approx. 15.6 pages), 7 sources, $ 142.95
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Abstract
This management paper is based on an evaluation of successful business strategies, and is based on Michael Porter's (1980) book, "Competitive Strategy." The essay compares strategies that have failed with those more successful approaches, and examines the problems that can arise when unsuccessful decisions are implemented.
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Organizational Strategy of Blenz Coffee in Canada, 2008.
A discussion of the popular Canadian coffee chain 'Blenz', focusing on its organizational strategy.
1,692 words (approx. 6.8 pages), 4 sources, APA, $ 54.95
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Abstract
This paper examines the organizational strategy of Blenz Coffee. The paper explains that the dominant strategy of Blenz is not one of lower cost but of differentiation. The paper then explains that Blenz uses this differentiation as a means to establish a competitive advantage over industry giant, Starbucks. The paper points out that although Blenz claims its focused differentiation is on its convenient "locations", top quality service and "highest quality" products, its real focused differentiation is on its specialty products not common to other coffee houses, such as the use of Belgian chocolate in some of the hot beverages. The paper then looks at why the differentiation strategy is the best one for Blenz to employ, as the organization cannot base profitability on its pricing system. The writer believes that Blenz can only grow in strength if it manages to satisfy the needs of the very-popular high-quality coffee chain industry. The writer suggests that the company's key tools for "differentiation" - primarily based on advertising of the use of real chocolate in chocolate beverages - are inadequate. Hot chocolate is not a large enough draw-card to turn one customer away from Starbucks towards Blenz. The writer then points out that, in this increasingly technological age the appeal of free wireless technology may draw in larger customers and encourage loyalty.
Outline:
Introduction
Organizational Strategy
Organizational Structure
Strategy and Structural Alignment and External Factors
From the Paper
"According to Blenz, the dominant structure and strategy of the company is to "develop customer loyalty and growth by providing an environment of quality, service and consistency through the development of people, products and attitude" ("About Us"). The company publicly points to its Belgian chocolate chips as evidence of its commitment to providing "new and exciting beverages for our stores" (ibid) and an example of "how Blenz continually strives to be the innovation leader within the industry" (ibid). The organization's current strategy is based on one of international expansion. As a relatively new company (Blenz was established in 1992), Blenz does not yet have the reach of its competitors, such as Starbucks and Seattle's Best (which are industry leaders in the United States). Therefore, the current strategy of the company is based on expanding operations in existing international locations, and plans to expand into new international locations."
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