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| Term Paper # 46745 |
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Marketing Dell Computers Inc., 2006.
This paper details the manner in which Dell Computers Inc. markets its products in various fields such as pricing, placement and promotion.
990 words (approx. 4.0 pages), 3 sources, MLA, $ 35.95
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Abstract
This paper examines the marketing practices of Dell Computers Inc. Dell Computers Inc. is a for-profit manufacturer of personal computers. This paper details the history of the company, which made its name in the PC industry by offering a unique custom configuration of personal computers and portables. This writer of this paper focuses on the pricing, product placement and promotion of Dell's various computer related products. This paper also discusses the Dell "Build-to-Order" strategy which proved successful in marketing as well as an overall strategy in supply chains across the country. This paper details how Dell has not only cornered the personal computing home office market but also the manner in which it derives a substantial amount of its revenue from its small business clients.
Table of Contents:
The Product-What is Dell?
Pricing
Placement
Promotion
Works Cited
From the Paper
"Dell Computers is a for-profit manufacturer of personal computers. Early on in its corporate history, Dell Computers made its name in the PC industry by offering a unique custom configuration of personal computers and portables. Thus, Dell made its mark by developing distinctive competencies in the then still-evolving PC market of the 1980's. The then, small, Texas based firm resolved to show to the world that Dell Computers was not simply technologically astute-in fact, the company placed a rather low priority upon this aspect of Dell in its marketing, pricing, promotions, and placement in the PC market. The company did not emphasize that Dell was on the cutting edge of every new technical development. Rather, the Dell Company stressed that the company had sound knowledge of how to manufacture, design, and market its products or services effectively in a way to keep costs low for the average consumer or small business."
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Dell Computers, 2007.
An analysis of Dell Computer's promotion and pricing strategies, including a SWOT analysis.
2,232 words (approx. 8.9 pages), 4 sources, MLA, $ 69.95
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Abstract
This paper discusses promotion and pricing strategies for Dell Computers. The paper begins by describing the background of Dell Computers and then introduces its pricing and promotion strategies. It follows with an integrative paper which analyzes the organization, includes details on Dell's marketing mix and provides a SWOT analysis. The paper concludes with recommendations for the organization.
Table of Contents:
Background
Promotion and Pricing Relative to Dell Computers
Integrative Paper
Introduction
Dell's Marketing Mix
SWOT Analysis
Recommendations
Concluding Discussion
From the Paper
"There are several strengths at Dell's disposal. As noted previously, one of these strengths is their wide breadth of their product mix. Dell offers a variety of products including: notebooks, desktop PCs, servers, storage systems, workstations, printers, software, cameras, camcorders, televisions, and more. In addition to these products, Dell has a variety of services that it offers, from consulting to financial services. This width in their product mix not only allows them to meet the needs of a wider variety of consumers, but also gives them an increased opportunity to cross-sell to existing consumers."
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Dell Computers, 2005.
An industry overview of Dell Computers, including an analysis of current and future market conditions.
3,226 words (approx. 12.9 pages), 16 sources, MLA, $ 93.95
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Abstract
This paper takes a look at the current and future market conditions of Dell Computers and uses that analysis to develop a model for operations of the company. The paper examines the competitive position Dell Computers holds in the personal computer market. The paper contends that it has built a solid base in the PC industry from which expansion into other markets becomes possible. The paper suggests that careful consideration should be given to these forays, as they can have a large financial impact on the company in a short time. With a focus on maintaining a strong position in the core market and strategic involvement in related sectors, Dell can not only maintain its dominant position, but can extend it.
Outline
Introduction
Industry Overview
Current Market Conditions
Future Market Conditions
Outlook and Analysis
Market Structure
Impact of New Competitors
Pricing
Productivity
Cost Structure
Price Elasticity of Demand
Future Competitors
Strengths and Weaknesses of Competitors
Government Regulations
Supply and Demand
Recommendations
Conclusion
From the Paper
"In 1984 Michael Dell was a college student pursuing a degree in medicine. He also happened to have a hobby of building computers. He decided to sell the product of his hobby, and began the business in his dorm room (Entrepreneurship, 2005). Business quickly took off, and he soon abandoned his dreams of practicing medicine to develop Dell Computers. From these humble beginnings the company rapidly grew to be a major competitor in the personal computer market. Dell's focus on efficiency of manufacturing, and a direct marketing approach, allowed him to continue gaining ground on the competition. In 1992, his company joined the Fortune 500 list as one of the largest companies in the world. In 1993 their growth placed them in the top five computer system manufacturers."
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Global Strategy: Dell Computers, 2008.
A case study analysis of Dell Computers' global strategy and market expansion considerations.
1,325 words (approx. 5.3 pages), 2 sources, APA, $ 44.95
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Abstract
This paper illustrates the various aspects of the global economy that lead an industry competitor such as Dell Computers to utilize the comparative advantages of global markets to enhance their own competitive advantages. It begins by examining computer industry as a whole and then discusses Dell Computers in terms of its competitive position and its relative strengths and weaknesses.
Outline:
Abstract
Purpose
Approach
Industry Climate
Managerial & Competitive Strategies
Conference Activity
From the Paper
"NTT Corporation is Japan's largest telecommunications provider. Among its list of services is telephone, cellular, ISDN services, and multimedia and data communications services. NTT is better equipped to integrate data services across its network of wireless customers because this has been a focus of its corporate strategy for sometime. NTT Corporation reported more than $97b but this figure was an overall decrease from the previous year of 0.6% (Global, 2006). How NTT Corporation manages its expansion across the Asia-Pacific rim may very well determine its future competitiveness on the global markets where there is a significant demand for its data capabilities across wireless networks."
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Dell Computers, 2005.
A discussion of Dell Computer's drive for industry leadership, in 2003.
1,695 words (approx. 6.8 pages), 9 sources, MLA, $ 54.95
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Abstract
The paper analyzes Dell computer company. The paper includes a personal history of Michael Dell, as well as a history of Dell Computers. The paper discusses the direct sales philosophy, and how this is used in Dell's business plan to increase profits. The paper concludes with recommendations for Dell to increase market share and profitability.
Table of Contents:
Company Background and History
Historic Financial Performance and Results
Organizational Culture and Structure
Current Issues and Opportunities
Constraints to Success Achievement
Strategic Analysis and Choice
Summary and Concluding Recommendations
From the Paper
"Their description included an architecture that would be based on the usage of standards based and low costing two way and also four way clustered 'server building blocks' which would be able to deliver to the user a combination of unlimited scalability and also an excellent and strong database performance. They expressed their firm belief and hope that this type of small server/cluster design architecture would be able to finally rival the traditionally vertically scaled SMP systems, and give a better overall performance, and also at a cheaper rate than the traditional models."
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Microsoft and Dell Computers, 2006.
Compares and contrasts the financial performance of Dell Computers and Microsoft.
1,125 words (approx. 4.5 pages), 0 sources, $ 44.95
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Abstract
"This paper discusses the financial performance of Microsoft and Dell Computers relative to each other. While each company is an industry leader, they operate in different segments. Dell leads the world in computer hardware and electronics manufacturing and distribution through its unique direct sales business model, and Microsoft is the world's largest software company. The operating profitability, asset utilization, and risk management of each company is examined in detail. Dell is deemed to have an advantage over Microsoft in terms of operational expertise while Microsoft is viewed as being more competent at execution of its strategy. "
From the Paper
"Comparing Microsoft and Dell vis-?vis their financial performances can be an effective tool provided the metrics are kept in perspective. Microsoft's business model is completely different than Dell's. Microsoft is a software provider that is reliant on its retail sales channels for distribution of its products while Dell is a direct seller of computer hardware and consumer electronics. It is obvious from the character of these two behemoths that each, in its own respective industry, dominates the competition and also exhibit different sets of core competencies. As several industry researchers have noted, Dell is renowned for its operational prowess and logistical perfection on a global scale (Kelley, et al, 2004). Conversely, Microsoft is recognized for its ability to assess the market and execute on its strategy so effectively that its success is often, unjustly or otherwise, confused with anti-competitive behavior..."
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Dell Computers, 2006.
Examines the messages used by Dell Computers to market its products.
1,133 words (approx. 4.5 pages), 3 sources, MLA, $ 39.95
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Abstract
This paper investigates the promotional messages used by Dell Computers and describes how these messages are conveyed. In addition, it analyzes how the messages work to position Dell's products to appeal to its target audience. Lastly, this paper identifies where the products are in its product life cycle and how this life cycle stage affects pricing strategies for Dell.
Paper Outline:
Abstract
Introduction
Promotional Messages Used by Dell
Dell Products, Life Cycle Position and Pricing Strategies
Conclusion
References
From the Paper
"Computers and computer peripherals are the lifeblood of Dell Computers. For this reason, they are also the primary thrust of their marketing efforts. Dell's computers are in the maturity phase of the product life cycle. They are under intense competition from direct to consumer manufacturers, such as Gateway. For this reason, their pricing strategy is to offer comparable products at the price point or slightly lower than their competitors. At this stage, very little differentiation, in actual product, occurs, as the computers are built with similar, if not the same, components."
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Dell Computers, 2006.
An overview of the Dell Computers corporation and how it is using the internet to advance its business interests.
1,162 words (approx. 4.6 pages), 2 sources, MLA, $ 40.95
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Abstract
This paper describes the Dell Computer company's use of the Internet ito promote sales and tap foreign markets. The paper explains why internet-based virtual stores are not only good for the customer, but benefit companies as well, and then describes exactly how Dell has used the internet to its advantage.
From the Paper
"Despite the internet stock craze that has taken place in recent months, Dell Computers remains one of the very few companies that is actually making money on the internet. As early as 1997, Dell's virtual store, "which lets customers build their own PCs and pay for them online or with a toll-free phone call, is topping $2 million in orders a day." It reached $4 million in 1998 and $6 million during the 1998 holiday season. The greatest benefit of the virtual store is that a potential buyer can log on at any time of the day, tinker with different configurations, but more importantly, be able to instantaneously know how much a particular computer is going to cost, including shipping charges. That ability is something that can not be replicated in either an actual store or a phone-based mail order company. Once the buyer has decided on the exact model he or she wants, they can either purchase the computer over the internet by entering their credit card numbers and contact information, or order through the phone as some are more comfortable doing."
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Dell Computers, 2008.
Looks at the industry pressures, prior to e-commerce, that drove Dell Computers' early formation and business rationale.
830 words (approx. 3.3 pages), 3 sources, MLA, $ 29.95
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Abstract
This paper explains that the computer industry climate has historically been defined as a the buyer's market characterized by the mentality of the consumer. The author points out that,although operating margins always have been under pressure in the PC industry, Dell was able to reduce dramatically overhead and operating costs by utilizing direct sales of PCs originally through the phone and post. The paper stress that Dell did not maintain an integrated network of retail outlets and distributors; therefore, it was able to lead the market in terms of cost and to offer the most customization design to meet the customer's individual needs.
Table of Contents:
Historical Background
Industry Prior to E-Commerce
From the Paper
"One key competitive factor within the computer industry throughout its historical development is that the Wintel combination made it difficult for the PC manufacturers such as Dell to maintain wider operating margins. This is apparent because Intel and Microsoft were able to artificially inflate their operating margins because the PC manufacturers could not readily contract with another OS provider or another processor manufacturer other than AMD which was relatively small compared to Intel. "
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Dell Computers, 2006.
An analysis of the various marketing and business strategies used by Dell Computers.
3,854 words (approx. 15.4 pages), 5 sources, MLA, $ 105.95
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Abstract
This paper examines Dell's marketing statement which claims to 'offer the highest customer satisfaction at the lowest possible price'. It looks at various business moves made by Dell in recent years in order to guarantee this statement, including the use of generic parts, a unique relationship with its suppliers and its niche in the computer market.
From the Paper
"Second, there are the long-term, intimate relationships between Dell and its suppliers. Dell practically partners with most of its suppliers, and keeps in close touch with their sales and engineering representatives. Any problem associated with a component is quickly remedied. The incredible speed with which Dell goes through its extremely limited inventory of components also keeps its suppliers on their toes. In some cases, Dell requires shipment of parts on an hourly basis, and if the supplier cannot live up to Dell's expectations for reliability and performance the supplier cannot stick Dell with a huge inventory of parts it might refuse to accept as returns. "
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Dell Computers, 2002.
A study of the decreasing computer hardware industry and the impact on the Dell Computer Corporation.
1,395 words (approx. 5.6 pages), 7 sources, MLA, $ 46.95
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Abstract
This paper explores the foreign expansion of the Dell Computer Corporation into China and other international markets. It discusses how this relatively young company expanded overseas with research and development departments and future projects. The paper compares Dell with Gateway, which has not expanded globally. This paper found that they share similar business strategies, but that Dell executed the strategy better, which enabled successful global expansion.
Table of Contents:
Introduction
History of Dell
The Industry
The Expansion
Comparisons
Conclusion
Works Cited
From the Paper
"Though the computer hardware industry was once booming, in recent years the industry has experienced a decrease in profits. Most of this is due to the downturn in the economy and a decrease in consumer confidence and spending. The decrease in profits is also due to a decreased need of consumers to upgrade. The technology that computers provide is not growing at the rate that it once was which means that consumers can continue to use older computers to meet their needs."
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Dell Computers, 2002.
An overview of this computer company and its founder, Michael Dell.
1,693 words (approx. 6.8 pages), 8 sources, MLA, $ 54.95
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Abstract
The paper traces the beginnings of Dell Computers through the personal skills and motivation of its founder, Michael Dell who had created a company worth $70 million by the age of 23. The paper examines the strategies followed by Dell to obtain success. It then explores the computer industry in general, including social, economic, technological and competitive factors. Finally, the paper discusses Dell Computer's place in the computer market and how the company should expand internationally to the Far East.
From the Paper
"The Japanese computer industry is in the same state of flux as the United States industry. In 1996, foreign firms and especially US firms had about 75% of the Japanese market, but there is a strong possibility that percentage figures could be reduced as Japanese firms with government support allocate more resources to this industry.
Several studies that hypothesized Japanese production methods were applicable to hardware manufacturing would prove quite competitive have come true, and because of that competition, the Japanese computer industry and the American computer industry have begun functioning in a series of comparative trade agreements, which are helping both industries within both countries."
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Dell Computers, 2007.
This paper provides an in-depth evaluation of Dell Inc. as a prospective employer.
4,108 words (approx. 16.4 pages), 3 sources, MLA, $ 110.95
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Abstract
The paper provides an overview of the Dell computer company and its strengths. The paper examines its business strategies, financial statements and debt ratios. The paper compares Dell to Apple Computer Inc. and examines their respective growth and expenditures. The paper concludes that it is difficult to pick one company over the other; Dell and Apple demonstrate two different management styles and philosophies. The paper relates that there are many opportunities for advancement as an employee, but one has to question the job stability in the long-term future.
Outline:
Company Overview
Business Strategy
Notes to Financial Statements
Basic Balance
Debt Ratios
Income Statement and Statement of Shareholder's Equity
Statement of Stockholder's Equity
Competitor Analysis
Long Lived Assets
Intangible Assets, Cost of Goods Sold
Summary
Financial Statements: A Closer Look
Statement of Cash Flows
Summary, Conclusions, and Recommendations
From the Paper
"According to the letter to shareholders, Dell has achieved record growth over the past several years. It continues to reach new sales levels and break records. The CEO and Chairman of the Board are optimistic that this growth will continue into the future. They attribute their exceptional growth to an approach that focuses on the customer. Dell will continue to expand its holdings on a global basis, particularly in the Asian pacific. Dell expects to double its business in China and other emerging nations (Shareholder Letter, p. 1)."
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Dell Computers, 2002.
A look at the history, products and market placing of this computer company.
1,801 words (approx. 7.2 pages), 11 sources, MLA, $ 57.95
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Abstract
This paper begins by exploring the history of Dell Computers and its founder, entrepreneurial genius, Michael Dell. It looks at how Dell began as a college student's dream and became one of the most profitable computer businesses of today. The paper then shows Dell's products and services, its competition and position in the computer industry and its financial and stock/price valuation. Finally, the paper looks at Dell's reputation in the market and its chances of future success.
From the Paper
"On the other hand, Dell continues to seek out new markets, recently putting emphasis on servers and storage devices for enterprises. In addition to the handheld, it introduced a line of Ethernet switches, and has partnered with Lexmark to develop the first line of Dell-branded printers. It has also applied its direct-sales model to services it offers. And it is looking to its extensive foreign presence to take up where sales lag in a saturated U.S. market for PCs. (Indeed, although it is famous for its consumer-direct sales, these days, that segment accounts for only about 15 percent of Dell?s revenues, Hoover?s Online says.)
Today, Dell is ranked number 36 in the FORTUNE 500 rankings, number 23 in FORTUNE?s Global Most Admired Companies and is number 48 on Dow-Jones? Global Titans listing."
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