| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "DEFINING PUBLIC RELATIONS": |
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Defining Public Relations, 2007.
An analysis of various definitions of public relations and how vital public relations are to an organization.
817 words (approx. 3.3 pages), 3 sources, MLA, $ 29.95
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Abstract
This paper provides information about the concept of public relations. It includes multiple definitions of public relations - one from a personal perspective and three from documented sources. It also provides an analysis of the definitions along with an explanation for why numerous definitions of public relations exists. The paper furthermore presents an explanation for the critical nature of public relations to the success of an organization.
Table of Contents:
Abstract
Defining Public Relations
Definitions of Public Relations
Significance of Public Relations to Organizational Success
Conclusion
From the Paper
"From a personal perspective, public relations involves shaping the perception of consumers, clients and associates in an effort to initiate, build or strengthen relationships. The execution of public relations processes and activities is to enhance the rapport of a special interest group or organization in the eyes of the consumer, associate or client. A more scholarly yet simplified definition of public relations developed by the Public Relations Society states: "Public relations is an organization's efforts to win the cooperation of groups of people" (Seitel, 2004 p.40). Determining an approach for earning trust is the aim of effective public relations."
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Defining Public Relations, 2006.
This paper deals with the definition of 'public relations' and why there are so many different definitions of the term.
900 words (approx. 3.6 pages), 0 sources, $ 35.95
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Abstract
In this paper, the author attempts to define the term 'public relations' by providing her own personal definition as well as more standard definitions of the term. Furthermore, the author compares these definitions gathered from different sources and attempts to explain why 'public relations' has been defined in differing ways by different groups. The author of the paper defines the term as the art of creating a good, well recognizable name for your business.
From the Paper
"Public relations is a field that is thought to be a combination of many things which often include advertising, marketing, schmoozing with the press, etc. There have been many varying definitions of public relations over the years and many would argue that none of them are completely right or wrong."
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Defining Public Relations, 2007.
This paper presents several definitions for public relations.
1,051 words (approx. 4.2 pages), 9 sources, APA, $ 36.95
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Abstract
This paper attempts to explain the term public relations by presenting several existing definitions. The paper also discusses the role of the Public Relations Society of America (PRSA), the PR professional organization. The writer concludes that PR is a form of communication that enables an organization, and its public, to adapt to each other in a better and more practical manner.
From the Paper
"How can one define the term 'Public Relations'? This is difficult indeed, if only because of the fact that there are very many definitions of the term, and although the essence may be the same in all the definitions, the term is widely used and is also widely applicable to the management and the employees of an organization. As a matter of fact by examining the history of the two words crisis and consensus one can learn much. The word 'crisis' in Greek and Latin meant 'discrimination' and 'decision', and in old English, it meant a sudden change in a disease, while 'consensus' referred to the opposite of disease, perhaps, health. These are the two words that, in fact, are reminders of the very basis of all communication, which must either lead to a crisis, or to a consensus. (Roach, 2006) "
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Public Relations, 2007.
A paper defining public relations from various perspectives.
790 words (approx. 3.2 pages), 3 sources, APA, $ 28.95
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Abstract
What are public relations? Is there one real definition that will incorporate the various aspects of public relations and suffice? Many people understand that public relations is a vital part of an organization but when trying to give an exact definition, it can be difficult to clearly put it into words. This paper focuses on one definition of public relations and how it compares and contrasts to three other definitions from various sources.
Paper Outline:
Introduction
Personal Definition
Defining Public Relations
Compare and Contrast
Compare and Contrast with Personal Definition
Conclusion
References
From the Paper
"The similarities between the three definitions from different sources are communication between the organizations cause and the target audience, creating a goodwill image between the organization and target audience, and active participation from the organization to seek and maintain positive relationships with the target audience. Communication must be accomplished in order for the external factors view the organization in a positive manner. By having a good image, an organization builds trust that will increase the chance at influencing individuals to purchase their products."
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Public Relations, 2005.
This paper attempts to define the field of public relations.
900 words (approx. 3.6 pages), 3 sources, APA, $ 31.95
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Abstract
This paper provides various definitions of public relations. The author discusses why there are so many different definitions of PR and impact of the constantly evolving PR field in which functions change. The paper relates the multiple publics of organizations.
From the Paper
"Fraser P Seitel in defining public relations PR pointed out that because the field itself is constantly evolving and adding on new functions arriving at a single comprehensive definition has proven to be quite difficult. In this essay, three different definitions of PR will be presented and analyzed. The report will conclude with a personal definition of PR and a summary of why there appear to be so many and different approaches to defining this important communications field. The Public Relations Society of America PRSA ...."
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Public Relations, 2005.
This paper attempts to define Public Relations.
678 words (approx. 2.7 pages), 3 sources, APA, $ 23.95
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Abstract
This paper includes a personal definition of Public Relations and definitions from three different sources The author compares and contrast these definitions. The paper tries to answer the question, "Why do you think there are so many different definitions of PR?"
From the Paper
"According to Sticky-Marketing.net online, public relations is the practice of managing the public face of a company to prospective clients or investors. PR is often handled by an outside agency that will typically have higher levels of contact with the relevant media than the organization itself. Press releases will usually be routed through that PR agency to relevant media in the outside world PR or Public Relations. According to the Management Assistance Program for Nonprofits online, another definition of public relations is that it includes ongoing activities ..."
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Public Relations and Marketing Management, 2007.
A discussion of the role of public relations in global marketing management and strategies.
6,195 words (approx. 24.8 pages), 38 sources, APA, $ 145.95
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Abstract
This paper gives an in-depth analysis of the role of public relations for today's global companies, with particular focus on marketing and management strategies. The paper includes a literature review which helps define a best practices model for this field. Several other models of public relations are taken from current research in emerging global companies. The importance of the Internet is described as a public relations tool, with applicable sites listed.
Outline:
Introduction
Emergence of Public Relations Maturity Model
Model of Market-Driven Organization, Synchronized Across Functions
Figure 1: Public Relations as being Demand Driven
Figure 2: Public Relations Maturity Model
Literature Review
Figure 3: Sales-force.com PR Manager Dashboard Interface
Turning the Position of Trusted Advisor into a Competitive Advantage
Completing Market Segmentation Based on Trust
Values-Based Segmentation Strategies and Pricing
Organizational and Customer Value Alignment and Relationships
ROI Analysis Literature Review
Nordstrom's Case Study: How Public Relation's Stressing Value Impacts Company Culture
Areas of Future Research
Bibliography or Works Cited
From the Paper
"The second critical success factor emerging from the research completed is the challenge of continually defining value both from a product and services perspective across multiple geographies. Respondent scores reflect a global focus of retaining credibility through stressing value-based selling over features, functions, benefits and other product-centric messaging including price. This second critical success factor centers on positioning and messaging with high credibility to support the trusted advisor role. Researchers mention that this approach to building credibility both supports the trusted advisor role and gets their companies away from selling only product features, which in many industries makes the selling process even more difficult. This second critical success criteria reflects the impact of market-driven organizations on product strategies. It is evident from the market-driven organizations in the sampling base there is a much stronger triad link between marketing, public relations, analyst relations, and investor relations. Imagining an overlapping Venn diagram of these items a best practices model emerges for messaging synchronization across a global enterprise."
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Globalization of Public Relations, 2007.
An analysis of the effects of the globalization of public relations within global organizations.
10,659 words (approx. 42.6 pages), 100 sources, MLA, $ 212.95
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Abstract
This paper explores the effects of public relation activities in global organizations. The paper suggests that the most effective public relations is the pursuit of trust and that the second critical success factor is the challenge of continually defining value, both from a product and services perspective across multiple geographies. It concludes that the third major finding from the research was the reliance on measuring the value generated from public relations activities.
Table of Contents:
Introduction
Abstract
Synopsis
Executive Summary
Introduction to Primary Research
Literature Review
Primary Research
Methodology
Statistical Analysis
Data Collection
From the Paper
"There's more of a focus on accountability and measuring the results of PR than there has been in the past, and coupled with the skepticism many consumers have of the media in general, there is a definite shift away from messaging that tries to be all things to all people, and more of a shift to being highly relevant to a select and smaller audience. This dynamic however is much more pronounced that simply calling it segmentation; there is a strong focus in the PR professionals spoken with that trust and credibility are critical and more important than selling on price or features alone."
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Public Relations, 2005.
An analysis of the impact of public relations on society.
973 words (approx. 3.9 pages), 1 source, MLA, $ 34.95
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Abstract
This paper examines how, according to Fraser Seitel, the practice of public relations (PR) has become a multibillion-dollar business that employs thousands of practitioners around the world. How and what a person says can affect a company in a significant way. This paper defines public relations, examines the impact of PR on society, and discusses the authors views.
From the Paper
"Some people are confused when describing PR. Some people assume that "spin" and PR are one in the same. This is not true. Spinning is used to take a bad situation and "spin" it to cover or lie to deceive someone. Spinning is basically an outright lie that is used to hide what really happened. This is considered to be unethical. In PR, once someone lies, they will never be trusted again. One example of spinning is the time that former President Clinton "assured the American people that he did not have sexual relations with Monica Lewinski." Clinton's reputation was damaged after this statement was proved to be false."
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Public Relations, 2005.
A look at the importance of the public relations function in today's organization.
1,026 words (approx. 4.1 pages), 3 sources, MLA, $ 36.95
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Abstract
This paper examines how public relations is an integral part of today's business world and how having good "PR" is essential to the growth of a company. It is viewed by some to be a useful tool for businesses large and small to reach their dreams of success and viewed by others as tool of deception and trickery through which corporations can take advantage of the unknowing consumer. It attempts to define the actual definition and functionality of public relations.
From the Paper
"The modern concept of public relations is a relatively young one, though the basic ideas behind it have been around for a very long time. "The precursors to public relations can be found in the publicists who specialized in promoting circuses, theatrical performances, and other public spectacles." (Maurreen 2004) For as long as there have been products, events, performances, or ideas to sell, momentum has been building to the creation of the modern public relations profession. Advertisers and journalists both have an insider's understanding of the media so vital to good PR, so they too have long been a part of public relations. The propaganda artists of World War I are often thought to be the founders of our current PR world, starting with the Committee for Public Information that included Ivy Lee and Edward Bernays, both influential and legendary in this field. Lee created the modern news release, or press release, that is one of the trademarks of PR to the general public, as well as developing perhaps the first modern PR philosophy. "
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Public Relations, 2005.
This paper discusses the organizational and societal functions of public relations
678 words (approx. 2.7 pages), 4 sources, APA, $ 23.95
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Abstract
This paper defines organizational and societal functions of public relations. The author explores the organizational internal needs and societal external needs. The paper explains the similarities and differences between them.
From the Paper
"Public relations as traditionally practiced focuses on the communications between a company or organization and external audiences Public relations are often a function of the marketing group and may encompass common types of marketing communications as well. Increasingly public relations are viewed as serving both internal needs-organizational functions-as well as external needs-societal functions. This research considers these dual functions of public relations considers specific examples of each and details the ways in which these two functions are both similar and ..."
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| Term Paper # 7819 |
temporarily unavailable
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Public Relations, Publicity and Advertising, 2002.
A comparison of the three fields.
650 words (approx. 2.6 pages), 3 sources, $ 26.95
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Abstract
This paper defines and differentiates between public relations, publicity and advertising.
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The Shift from 'Old Public Administration' to 'New Public Management', 2002.
This in-depth paper seeks to clarify, thoroughly explain and critically debate the idea as to whether there is a shift from old styles of Public Administration to new styles under the name New Public Management (NPM).
10,115 words (approx. 40.5 pages), 21 sources, MLA, $ 204.95
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Abstract
The main tenets of NPM are explored and their application to the U.S., New Zealand, and the U.K. is documented. The application of the NPM to developing countries of Africa, Latin America, South East Asia and the Anglophone Caribbean is also evaluated for their strengths and weaknesses.
From the Paper
"Like the Traditional bureaucracy, the New Public Management approach is yet another 'problem-solving tool' in the schema of public administration, that has emerged with a style of ordering the delivery of public goods and services, however, with a different method in mind. In discussing the so-called 'shift' from Old or Traditional forms of Public Administration, or as some such as Christopher Hood term it, Progressive Public Administration, quite a number of circumstances, situations, contexts as well as a variety of explanations should be proffered and assessed. One needs to critically examine the concept of a shift to New Public Management. The term 'shift', if one is not careful, could indicate a sharp distinction in the change from Old to New styles of Public Management, or a leap from one paradigm to the other excluding essential features of the old, by replacing such features of the old with the new. This is certainly not the case. It should be noted tentatively, that New Public Management, as Hood, Patrick Dunleavy and others will later confirm, not only exists alongside other aspects of the traditional Model, but also that other features of other 'Intermediate Models' such as those of the Management, Comparative Development and the influences of earlier Market Models, still persist alongside NPM."
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Advertising vs. Publicity in Public Relations., 2002.
A comparison of the importance of advertising versus publicity in the PR world.
650 words (approx. 2.6 pages), 2 sources, $ 26.95
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Abstract
This paper will seek to understand the differences between the advertising aspect of Public Relations, and the publicity aspect of the PR world. By understanding the differences, we can see how both serve a specific function in PR.
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