| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "CUSTOMER LOYALTY HOTEL INDUSTRY": |
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Customer Loyalty in the Hotel Industry, 2006.
Examines the subject of customer loyalty within the context of the hotel industry.
1,736 words (approx. 6.9 pages), 7 sources, MLA, $ 56.95
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Abstract
Customer loyalty describes the tendency of a customer to choose one business or product over another for a particular need; customer loyalty becomes evident when choices are made and actions taken by customers. This paper analyzes and critically evaluates the various methodologies and techniques of customer loyalty in application to the hotel industry in its marketing management, supported by theoretical models, news excerpts, case studies and research articles focusing on the trends and the latest problems/issues concerning the industry. The paper includes a graph.
Paper Outline:
Abstract
Definition
Customer Loyalty in Hospitality Industry
Efficiency Measurement in Hotel Industry in terms of Customer Loyalty
Theoretical models/techniques of Customer loyalty programs in Hotels
Latest Problems/Issues Concerning the Industry/Organisation
Conclusion
References
Bibliography
From the Paper
"Academic analysis of the literature on customer satisfaction within the hotel industry brought forth an amazing lack of empirical data. Lewis and Nightingale (1991) commented that hotel companies have difficulty in measuring customer satisfaction and, in spite of the proven inefficiency of comment cards, many still rely upon them. However, they also make the point that Marriott regularly surveys its customers randomly and chains like Sheraton are always looking at how the room comment cards can be improved. Schneider and Bowen (1985) empirically demonstrated that customers and employees share perceptions and attitudes. It is therefore appropriate to use the employee perceptions of customer satisfaction as a reasonable measure of organisational performance in regard to customer loyalty."
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Customer Safety in the Hotel Industry, 2004.
This paper examines the issue of hotel security from a few different perspectives.
2,712 words (approx. 10.8 pages), 7 sources, MLA, $ 95.95
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Abstract
The paper treats the issue of hotel security from the standpoint of the hotel, management and the guest. The paper includes the importance and the advantages/disadvantages of providing safety in hotels.
From the Paper
"Casual travelers do not necessarily give much thought to their personal safety when they are traveling domestically. However their sense of safety can decline significantly when they travel abroad, particularly given recent kidnappings and attacks on guests in hotels. In Europe and the Middle East, hotels also recognize that they can be targets not of guest-specific acts of violence but of attacks that target the hotel as a whole."
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Customer Loyalty, 2005.
A case study about customer loyalty within the Comcast Corporation.
1,610 words (approx. 6.4 pages), 7 sources, APA, $ 55.95
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Abstract
This paper discusses customer loyalty, using the company Comcast Corporation as a case study. The paper begins with an assessment of the roots of customer loyalty, which it maintains are in staff loyalty. Next the paper examines how customer loyalty is developed. Then the paper asks how customer loyalty is incorporated into marketing strategy. Finally, the paper studies the affect of customer loyalty on Comcast's customer retention.
From the Paper
"Winning customer loyalty begins with winning staff loyalty. Companies that try to win customer loyalty without first winning staff loyalty often find that in spite of great customer loyalty programs and initiatives their results fall far short."
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Marketing: Switching Costs and Customer Loyalty, 2004.
An in-depth investigation of the role of switching costs in influencing customer loyalty in the financial services industry.
12,900 words (approx. 51.6 pages), 62 sources, APA, $ 245.95
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Abstract
This investigation presents an in-depth study of marketing, its techniques and different applications depending on the climate in which the marketing takes places. The paper defines the elements of distinctions between traditional and e-marketing. It looks at how different companies - both financial and retail - currently use integrated marketing concepts in their relationship marketing strategy as a way to encourage customer service and therefore strengthen customer relations. The paper offers an in-depth look at the marketing tactics utilized by Countrywide Financial Corporation and its international offshoot of Global Home Loans, located in the United Kingdom. This includes some background history on the organizations and their relationship. This paper also defines important terms to allow better understanding of how marketing, cost and customer loyalty form a direct and vital relationship with each other, regardless of method, agent or presence they are applied to. The paper focuses on different attributes of how these concepts work together to make business practices possible. This includes an exploration of the techniques used to market a product. It also focuses on how market segmentation and demographics play an important role in defining the market place but also allow an organization to target the best possible "match" consumer for its product or service. The paper looks at how a proactive marketing analysis allows an organization knowledge of the consumer in order to build a lasting relationship. It also explores the implications of such marketing techniques and how different degrees of brand presence within the market can create different concerns regarding risk and too much exposure. This also includes any threat to protection of intellectual property as well as the organization's image and customer relations.
Paper Outline:
Introduction
Purpose of the Study
Company Profile
Literature Review: The Role of Switching Costs
Traditional Marketing Strategy-Brick and Mortar
Knowing the Market and Demographics
Globalization
Customer Loyalty
E-Marketing and E-Commerce
Implications and Concerns Regarding E-Marketing
Conclusion
References
From the Paper
"The best way to utilize marketing to an organization's best benefit is to simply know the market in which business is done. It is imperative a company knows its target and be flexible to new targets. An organization can remain at the forefront by having a cutting edge attitude toward change within the target audience. Gordon writes, "The mood of the marketplace profoundly affects a campaign's success. It is important to respond correctly" (2003, p. 1). Also to remain competitive, an active pace is needed. Instead of allowing the market to define the marketing strategy, the organization should strive to define the marketplace. This can be done through incorporating innovative ideas across the board."
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E-Customer Loyalty, 2002.
Reviews "European Business Journal", article "E-Customer Loyalty: Applying the Traditional Rules of Business for Online Success" by Frederick F. Reichheld, Robert G. Markey, Jr. and Christopher Hopton.
990 words (approx. 4.0 pages), 1 source, MLA, $ 35.95
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Abstract
This paper introduces, discusses, and analyzes an article on e-customer loyalty. It looks at the article's view of creating and maintaining a loyal customer base, its discussion of the impact of the internet on business, and the reasons provided for the failures of many on-line businesses. The paper consists of a one-page synopsis and two-page critique of the article.
From the Paper
"This article goes into detail about what many consumers have known for a long time. The most successful merchants, both online and off, are those who recognize the importance of developing a good relationship with their customers, thereby creating customer loyalty and greater profits for their company. The paper argues that many online merchants do not recognize that many brick-and-mortar business rules still apply to their businesses online. "They often forget that the fundamental rules of successful business still apply" (Reichheld et al 173). The article goes on to discuss two particular companies foray into e-commerce, and their experience with building a profitable company online. It continues with information on how to build customer loyalty, and identify your customer. It also provides ideas on how to build trust, get to know your customer, and empower your organization to develop great customer relationships."
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Building Customer Loyalty, 2005.
A literature review of whether customer is more important to consumers than loyalty programs.
2,250 words (approx. 9.0 pages), 10 sources, $ 89.95
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Abstract
The paper examines the issue of whether or not customer service is more important than loyalty programs. The research study examines the primacy of customer service as a predictor of customer loyalty. The paper provides a literature review, a study and questionnaire substantiating its basic thesis, and concludes with a review of why studies such as this one are so important to the hospitality industry.
From the Paper
"Building Customer Loyalty through Quality: Why Substance still wins out Introduction In recent years, it has become increasingly evident that hotels (and motels) face enormous challenges as the twenty-first century approaches its second decade. Not least of all, these businesses are confronted with a much more demanding public than ever before as well as by a public that is far more conscious about what it can - and cannot -demand from the industry. Given this state of affairs, hotels understandably want to keep the customers they do have as loyal as possible. "
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Technology in the Hotel Industry, 2002.
A look at the concept of the online 'virtual tour' of the premises in the hotel industry.
2,900 words (approx. 11.6 pages), 7 sources, $ 106.95
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Abstract
This paper details new technology that is helping businesses expand profits and sales. Electronic commerce has become an essential reality for all industries, including travel and hotel industries. The latest trend must be followed-it is that of the virtual tour of the hotel premises. This aspect of technology is expected to boost sales by increasing the customer base of hotels, and making it easy to market hotel facilities.
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Hotel Industry in Dubai, 2006.
A discussion regarding the changes within Dubai's hotel industry over the past 10 years.
1,573 words (approx. 6.3 pages), 6 sources, MLA, $ 51.95
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Abstract
This paper presents an exploration of the hotel industry in Dubai. The paper examines the industry as a whole, the changes that have taken place over the past decade and the effect of globalization on the hotel trade.
Outline:
Overview:
Introduction
Culture
Conclusion
From the Paper
"Social custom dictates that handshakes are an important part of greeting someone. In addition the Arab custom believes that one should not address a woman unless one has been properly introduced to that woman. The hotel industry has worked to accommodate both the Arab culture and the western culture within their guests. Offering alcohol to an Arab is considered offensive if one is not positive that the Arab drinks, however, in western civilization offering a drink is considered a mark of politeness. The Dubai hotel industry has had to incorporate ways to offer drinks without offending any guests.
Ramadan is the most revered holiday among Muslims and it is considered extremely offensive to eat, drink or smoke in front a Muslim from sunup to sun down during that time frame. The Dubai hotel industry has devised methods to allow non Muslim guests to partake in food and beverage without offending the Muslim locals and guests. "
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Southern California Hotel Industry, 2002.
Examines the perplexing state of the hotel industry in Southern California: 1960 - 2003.
1,400 words (approx. 5.6 pages), 4 sources, $ 53.95
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Abstract
This paper explores the nature of the hotel industry in the five- county area of Los Angeles, Orange, Riverside, San Bernardino and Ventura Counties as compared to its regional and national significance as an economic venture.
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Hotel and Motel Industry in British Columbia, 1995.
This paper analyzes the hotel and motel industry in British Columbia: Industry conditions, concepts and practices, economics, competition, consumers, management strategy, retail mix and future.
2,475 words (approx. 9.9 pages), 19 sources, $ 87.95
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From the Paper
"The accommodations industry in British Columbia as a whole is experiencing a problem with over capacity. The excess of rooms derived from a continuation of new construction in the provincial industry all through the period of the economic recession in the early-1990s. The problem of over capacity in the accommodations industry on a provincial-wide basis should end by late-1996.
Over capacity has not been a problem for the industry in Northern British Columbia. In fact, occupancy rates in excess of 90 percent have not been uncommon in the northeastern part of the province. Over capacity problems have been most serious in the Okanagon ... "
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Hotel Industry & Yield Management, 1996.
Examines theory & practice of maximizing revenue in all time periods, despite changing demand, applied to hotel industry. Pricing, location, competition, computers, marketing, more.
2,925 words (approx. 11.7 pages), 15 sources, $ 103.95
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From the Paper
"Yield management is the balance of selling limited and perishable inventories at the right price to the right customers. This means that a single commercial airplane flight can have many different prices based on the needs of the travelers involved and when they purchased their ticket. Hotels can have guests paying different rates for essentially the same room, and even hospitals are competing in ways that not only boost their occupancy rates, but their overall yield results.
Initially begun in the hospitality industry, yield management can be incorporated into other related industries where the conditions are right. However, there is the potential for problems if managers focus exclusively on yield management instead of building into their overall strategic plan."
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Brand Management in the Japanese Hotel Industry, 2003.
A brief examination of 10 articles and their impact on the subject.
920 words (approx. 3.7 pages), 10 sources, APA, $ 31.95
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Abstract
This paper examines ten articles on the subject of brand management in the Japanese hotel industry. It looks at brand management as an important part of most marketing activities and its importance to the hospitality industry. The paper also looks at the importance of building brand awareness, image and loyalty.
From the Paper
"Brand management is an important part of most marketing activities and can be particularly important in the hospitality industry. This research examines ten articles and their ..."
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Yield Management in the Hotel Industry, 1993.
Describes concept and procedure to increase revenues and profits and applies them to lodging and related industries.
1,800 words (approx. 7.2 pages), 12 sources, $ 63.95
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From the Paper
"THE USE OF YIELD MANAGEMENT IN THE HOTEL INDUSTRY
Introduction
This research examines the use of the yield management concept and procedure in the hotel industry. Yield management is a practice that, in the early.1990s, is widely used in the transportation and lodging industries. The practice received its first widespread applications in the air transportation industry and then expanded into the lodging industry through computerized reservation systems that interconnect the two industries.
The Yield Management Concept and Procedure
Yield management is a tactic to increase revenues and profitability.1 Yield management is the process of establishing different prices for similar services and allocating those services ..."
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Electronic Customer Relationship Management (CRM), 2002.
This paper looks at electronic customer relations management in the hotel industry.
3,190 words (approx. 12.8 pages), 15 sources, MLA, $ 92.95
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Abstract
This paper is an in-depth analysis of the advent of electronic customer relations management (e-CRM). It looks at the early developments in the field, how this has expanded, paying particular attention to the hotel industry. It looks at both the pluses and minuses of the e-CRM system, and some of the different types of software that are available. It also looks at which areas of the hotel industry e-CRM has had the most impact.
From the Paper
"The Internet Age has created an environment in which the needs of the individual are of paramount importance: Not only has the accessibility of the Internet created conditions in which customers have access to service and products over a 24-hour period, this type of environment has also affected the perceptions of the individual in terms of external customer service relations. At a general level, the introduction of the Internet created an environment in which the consumer was able to get increased customer care and was able to research products and product development. This in turn increased customer awareness, which finally affected their purchasing decisions."
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The Hospitality Industry, 2002.
Using the Ritz Carlton Hotel as an example, this paper provides an assessment of how external customers? and suppliers? requirements are met in the hotel industry.
1,074 words (approx. 4.3 pages), 7 sources, APA, $ 37.95
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Abstract
Discount prices and distinctive products are no longer a complete solution for success in the hospitality industry. The paper shows that high-end hotel chains, for example, simply do not have the luxury of reducing the prices. This assessment focuses on research of the Ritz-Carlton Hotels, LLC. The objective of assessing how the various departments in the hospitality industry meet external customers? and suppliers? requirements was the main objective. The Ritz-Carlton is world famous for paying special attention to the customer and the organization?s suppliers.
From the Paper
"Suppliers obviously play a major roll in the continued success of the Ritz-Carlton hotels. The Ritz-Carlton hotels recently began offering high-speed Internet access throughout their resorts. STSN, a leading provider of high-speed Internet technology and services, is the supplier for the hotel chain. The Ritz-Carlton has reported that frequent guests of competitors are beginning to change their loyalties because of the Ritz-Carlton?s affiliation to the new high-speed Internet provider."
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