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Cruise Ship Industry Considerations, 2007.
An analysis of problems and potential solutions for the cruise ship industry.
9,955 words (approx. 39.8 pages), 31 sources, MLA, $ 201.95
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Abstract
This paper discusses considerations that need to be taken into account by the cruise ship industry. It particularly discusses the Grand Turk Cruise Center. It describes the tourist's role, customer satisfaction and on and off board problems. The paper then discusses potential changes for the future and how these would impact the cruise ship industry.
Table of Contents:
The Grand Turk Cruise Center
"She's Here"
"Full Satisfaction"
Grand Turk Cruise Center
Sampling of Sights Grand Turk's Perks
II. Ideas Regarding Relationships and Environment
The Tourist Role
The Small Caribbean Islands
Stay Away
"What's new?"
Pressure to Grow On
Caribbean Tourism: A Blight or a Blessing?
On and Off Board Problems
Fragile Balances
Discharged Pollutants' Safety Status
Societal Choices
Turtles in the Turks and Caicos Islands
III. Choices for Change
Features from the Present; Traces from the Past; Signs of Future
Artificial Versus Authentic
Stiff Solutions
Hidden Costs
Looking Back for Future Inspiration
From the Paper
"Mega-ships regularly dump pollutants illegally. Cruise ships environmentally generate horrific amounts of "sewage, oily bilge water, solid waste, grey water ("down the drain" waste) and hazardous wastes," Roberts states. Waste disposal management, as well as disposal of these wastes is only sometimes enforced and most of the time improperly regulated. International environmental practices are minimal in the industry. Federal and local laws which govern waste discharges into coastal waters have not "teeth." (Roberts)"
"Cruise ships generally transport approximately 2000 passengers. The largest ship can accommodate 5000 individuals, simultaneously sailing in international waters under flags of convenience. Frequently, some crews ignore labor and international maritime standards, utilizing opportunities to abuse labor rights, as well as environmental regulations. (Roberts)"
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Cruise Line Industry, 2007.
This paper presents a market analysis of the cruise line industry.
1,844 words (approx. 7.4 pages), 11 sources, APA, $ 59.95
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Abstract
This work evaluates the cruise industry, specifically the Carnival Cruise, Norwegian Cruise and Royal Caribbean companies. The evaluation uses Porter's Five Forces model to explore competition in the industry, the bargaining power of suppliers and the bargaining power of consumers. It also addresses whether the industry has substitute products and if there are new entrants into the industry. This work additionally answers the question of 'how intense is the rivalry' and whether there is a forecasting method that can be used to predict where the industry is going.
Outline:
Introduction
Porter's Five Force Analysis
Porter's Five Force Analysis Summary
Bibliography
Includes charts and graphs
Figure 1 - Forecasted Value Worldwide per Segment, Hotels, Resorts and Cruise Lines (in billion dollars) 2003-2008
Figure 2
Average Growth Rate 1980 - 2004
Figure 3
Passengers Percentage Change 1974 -2004
Figure 5 Cruise Ship Order Book as of January 1, 2004
From the Paper
"In an April 27, 2006 report entitled: "Cabin Fever - Smooth Times Ahead for the Cruise Industry" John Zamora writes that: "...there's plenty of room for growth in the cruise industry. Currently the number of tourists worldwide who book cruise vacations stands at around 13.4 million, representing about 1.8% of the total world travel market, as estimated by the World Tourism Organization." (2006) Zamora also writes that: "Far from being disappointed at this current level of market share, the industry fully recognizes the opportunities ahead as operators expand into new types of cruises (including the niche budget option); set their targets on different demographic groups; and, head for new waters." (2006) In a November 14, 2005 report entitled: "Which Way is the Travel Industry Headed?" it is stated that a Senior Analyst at eMarketer and author of the Online Travel Worldwide report, Jeffery Grau states: Without question, the Internet has shake up the status quo in the travel industry...Traditional travel agencies are struggling to stay relevant, online travel agencies are trying to instill loyalty among their customers,. travel search engines are the new upstarts, travel suppliers are flexing their muscles and global distributions systems are looking for way to recover their waning influence." (2005) In a report entitled: "Cruise Line Industry: Trends Opportunities for Canadian Exporters 2005" reported is a case study in which the researchers conducted interviews with 21 cruise line purchasers, chandlers, distributors and brokers findings stated in the report include the facts for Worldwide per Segment Forecasts including the cruise lines shown on the chart in Figure 1."
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The Cruise Line Industry, 2007.
This paper presents a competitor analysis of the cruise line industry.
817 words (approx. 3.3 pages), 6 sources, MLA, $ 29.95
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Abstract
The paper relates that the cruise line industry has been experiencing a period of massive expansion over the last decade, thus heightening the competitive profile for the industry in terms of market share and competitive rivalry. The paper evaluates the industry competitors: Carnival Cruise Lines, Royal Caribbean and Norwegian Cruise Line. The paper provides a competitor profile matrix that shows Carnival Cruise Lines' market dominance.
Outline:
Industry Overview
Industry Competitors
Competitor Profile Matrix
Product Differentiation
From the Paper
"The cruise line industry has been experiencing a period of massive expansion over the last decade. By some estimates, the cruise industry in the United States (US) alone has generated more than $32b during 2005. Such revenue ensures that the cruise industry remains one of the most competitive across all markets. Even smaller markets have been experiencing an increase in cruise industry operations. The Canadian market has seen some ports exceed more than 90 cruise ship callings on an annual basis and this is a considerable amount of traffic for a traditionally smaller market. Thus, the competitive profile for the industry has heightened in terms of market share and competitive rivalry."
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The Future of the Cruise Line Industry, 2002.
A look at the questionably bleak future for the cruise line industry following the September 11th attacks, in context of the tourism industry as a whole.
2,585 words (approx. 10.3 pages), 9 sources, MLA, $ 78.95
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Abstract
This paper claims that while the immediate future looks not too promising for this industry, the long term looks good. Three main reasons for this statement are given. First, the cruise line industry has been a leader in the steady growth being experienced by the entire travel segment for the last ten years. Second, the industry is seeing expanding markets in Europe and new markets emerging in Asia. The third reason to expect long term growth is that the cruise lines are now offering their customers a wider variety packages at different lengths and price ranges. This has helped them to expand their market into lower income level clients. An overview of the market is provided.
From the Paper
"The key strengths of the cruise line industry are its high desirability among consumers. Cruises appeal to the American public?s sense of adventure. The second strength is that cruise lines have shown a great ability to adapt their product to meet popular social trends and expand into untapped markets. The recent trend to offer a wider variety of entertainments and the recent popularity of ?Theme Cruises? has been a valuable asset. The offering of various priced cruises is also evidence of the industry?s ability to adapt and as a result expand their market. The expansion into foreign market is further evidence of this strength. The cruise line industry has demonstrated the ability to not only identify new markets, but to capture them as well. A third strength is that the cruise line industry operates at 100% capacity (Farley, 2000). In order to expand their market cruise lines need only to build more ships. "
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Cruise Industry, 2002.
An examination of the ever-growing cruise industry.
1,918 words (approx. 7.7 pages), 21 sources, MLA, $ 61.95
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Abstract
The cruise Industry is growing rapidly, but if there is one thing that threatens to undermine its progress, it is lack of accountability in this segment of leisure travel industry. This paper first examines the growth of this industry and later highlights the key problems that need to be resolved effectively to protect the industry from possible disintegration and decline in future.
From the Paper
"It is believed that no segment of leisure travel industry is growing as fast as the cruise industry. According to an estimate by The Cruise Lines International Association, number of cruise travelers went up to 6.5 million in the last few years of 1990s, which was a 51 percent increase from 1995 (Sloan, 1999). One of the best and most productive years for this industry was 1998-1999 when the number of cruise travelers increased rapidly. During this years, occupancy rate was 91% while the five millions passengers opted for cruise travel instead of regular travel. (Corzo, 1999) In 1999, number of passengers increased dramatically thus paving way for further growth in the coming years. But the while the industry on the whole grew steadily during 2000 and 2001, a decline was noticed in number of American passengers as operators look towards Europe for more business and profits."
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The Cruise Industry, 2004.
This paper examines the cruise industry and addresses how a particular product is promoted in the media.
904 words (approx. 3.6 pages), 4 sources, MLA, $ 31.95
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Abstract
This paper examines the cruise industry. It addresses how a particular product is promoted using television, radio and the Internet. The paper identifies the promotional message and discuss how the message is being conveyed and how it appeals to their target market. The paper also explains where in the product life cycle the product is and how that affects the pricing strategy.
From the Paper
Product Promotion Leisure Cruising. Introduction. According to a report in "Inside Cruising, A Guide for Travel Professionals" the cruise industry is one of fastest growing sectors of the American leisure market. It has experienced more than two decades of spectacular revenue growth. For example the industry carried over million passengers worldwide which represented a percent increase from the previous year."
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Air and Ship Cruise Travel, 2002.
A discussion of the pros and cons of traveling by air and traveling by sea.
3,709 words (approx. 14.8 pages), 17 sources, MLA, $ 102.95
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Abstract
This paper examines how for many years, ships were the only means of travel between many parts of the world and therefore, were a major means of transportation. Today, air travel has become the preferred means of travel, especially when there is a need to travel long distances and one is short of time. It looks at how point-to-point steamship travel may connect one to one?s destination, but this mode of transport is by no means as popular as is sailing purely for pleasure, on a cruise. Cruise travel is usually a round trip and is considered as a total unit, while point-to-point steamship travel is undertaken between two or more ports.
Outline
Introduction
Then and Now
Air Travel or Ship Cruise?
Booking and Overbooking
Delayed and Cancelled Flights
Check-In
Baggage
Cost
Frequent Flyer Programs
Customer Satisfaction
The Cabin
Seating for Dinner
Food
Entertainment, Fun and Games
Massage and Beauty Parlors
Shore Excursions
Safety
Health
Travel Insurance
From the Paper
"Today, the scene has changed, and cruise lines are bringing their ships nearer home. Cruises of short duration are now to be had for the asking, are more affordable than ever before, and cater largely to the younger crowd. Some lines cater to the singles groups, some to honeymooners, and some to families with reduced rates. Nearly 40% of all first-time passengers are under 34, and 62% are under 55. Plenty of ships now sail out from ports like Miami, Ft. Lauderdale and Los Angeles, as well as from New Orleans, Tampa, Galveston and San Diego. The addition of many new departure points from the U.S. mean that your ports of call are almost unlimited, and that one can drive up to a cruise, altogether eliminating the hassles of air travel such as airport queues, foreign airports and immigration lines. This is especially relevant, given the implementation of new and often frustrating airport security checks."
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Best Practices in the Tourism Industry, 2000.
A discussion of best practices in the tourism industry focusing on the Cruise Line industry, specifically Carnival Cruises.
1,582 words (approx. 6.3 pages), 15 sources, MLA, $ 51.95
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Abstract
This paper provides a a step by step account of how Carnival Cruise Lines has earned the dominant position they have today in the tourism industry through strategic alliances, marketing and how they have used technology to leverage their competitive advantage. It focuses on their efforts in four areas: being family orientated; being environmentally friendly; convenience and customer service; and their affiliations and strategic initiatives and shows how through these efforts customers stay loyal and come back in the future on one of their other cruises.
From the Paper
"Carnival Cruise management have a strong ability to recognize social trends such as the need for short 3-5 day vacations (mini-vacations) and have invested in travel and tourism related companies to help them offer the best vacation in that short time period. For example, Carnival purchased Cunard Line Limted And Airtows PLC to help compliment their cruises with land activities. This is given Carnival the ability to fully control and create packages for three different adventure categories that are truly unique to Carnival such as Dog Sledding in Alaska. Management has also been able to align itself with companies such as Universal Studio?s."
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Princess Cruise Lines, 2006.
A marketing plan for Princess Cruise Lines.
3,753 words (approx. 15.0 pages), 7 sources, MLA, $ 103.95
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Abstract
This paper outlines a marketing plan for distributing Princess Cruise Lines' new ships and product lines. The plan is designed with the purpose of helping the company maintain its position as a leader in the mass market cruise industry and addresses four marketing segments.
Market Segmentation
Product (Tangible)/Service Mix
Pricing Strategy
Communication Strategy
Distribution Strategy
From the Paper
"Norwegian, Carnival and Princess are known as the "big three" in the mass-market cruise line industry (CHT Cruises & Tours). Cruises offered by these lines are considered "four star" with high levels of comfort and customer satisfaction as their main selling points (CHT Cruises & Tours). The cruise line industry is divided into three major market segments, Luxury, Premium, and Budget Class (GalaxSea Cruises & Tours of San Diego). Carnival recently acquired Princess and this will allow princess the ability to use Carnival's multi-brand marketing strategy (USVIC). Princess is considered to operate in the Premium class of the three major market divisions."
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Cultural Considerations, 2008.
This paper briefly explores the article "Cultural Considerations in End-of-Life Care" by Polly Mazanec and Mary Kay Tyler, about the significance of appreciating cultural considerations in end-of-life care situations.
814 words (approx. 3.3 pages), 1 source, APA, $ 28.95
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Abstract
This paper discusses a scholarly article, "Cultural Considerations in End-of-Life Care" by Polly Mazanec and Mary Kay Tyler, which touches upon the issue of cultural considerations in the nursing profession. The paper provides a rough outline of the article, re-defines it in terms of how the writer understands the practice, and illustrates the relationship between the practice of cultural sensibility and the client system of which the patient is but one part. In the end, the paper insists that cultural competence is one of the new core skills that any nursing practitioner will be expected to have as the twenty-first century proceeds along.
Outline:
Abstract
Cultural Considerations in End-of-Life Care
References
From the Paper
"While cultural sensitivity may not be the first skill nursing practitioners think of when they are asked to contemplate the abilities they will most need in order to be successful in a tough, challenging profession, there can be little question that an increasingly diversified society has made it essential that nurses know how to deal with those whose cultural background differs from their own.
"Reviewing the aforementioned article, a number of things spring to mind. First of all, Mazanec and Tyler report that a clinician cannot possibly provide effective care without a strong understanding of the different cultural backgrounds of those with whom they will come into contact. Part of achieving this greater understanding entails eschewing the "ethnocentrism" that often pervades one's world-view; it is also considered appropriate that a nurse be well-aware of the family structures, communication styles, and ways in which different cultural groups respond to illness."
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Carnival Cruise Lines, 2007.
This paper discusses the image, logo and branding of Carnival Cruise Lines.
1,155 words (approx. 4.6 pages), 5 sources, MLA, $ 39.95
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Abstract
The paper relates that Carnival Cruise Lines is the largest and most successful cruise line in the world. The paper provides a brief history of Carnival Cruise Lines and analyzes their image design. The paper discusses how Carnival Cruises has been plagued by a number of scandals recently, including a health scare and its controversial contract with the Hurricane Katrina relief operation. The paper considers that when it comes to the leisure industry, given the escalating cost of family vacations, many people are willing to put aside personal quandaries if their own experience is pleasurable.
Outline:
A Brief History of Carnival Cruise Lines
Image Design: Visual Identity and Integrity
Processes, Policies, Community Involvement: Building an Image
From the Paper
"A press release detailing history of the cruise line states that Carnival began in 1972 with a converted transatlantic ocean liner called the T.S.S. Mardi Gras. Given that the cruise line was later to enter into a controversial contract with the federal government to provide shelter in some of its cruise ships to Hurricane Katrina evacuees, this name seems ironic in retrospect. (Weisman, 2005) The mission of Carnival's founder Ted Arison was to make the elite mode of travel aboard large luxury vessels, a "vacation experience once reserved for the very rich," now "accessible to the average person." ("34 Years of Fun," 2006, Carinval.com)"
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The Royal Caribbean Cruise Company, 2006.
A history of pleasure cruising company, the Royal Caribbean Cruise company.
1,221 words (approx. 4.9 pages), 6 sources, APA, $ 41.95
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Abstract
This paper presents a brief history of the Royal Caribbean Cruise company, which includes a discussion of the other cruise companies that merged to create the Royal Caribbean Cruise company, a look at innovative ideas that the company introduced into the cruise industry, a description of its expanded fleet and its growth over the years and a look at company financials.
From the Paper
"The sixties were a time of tumultuous change in the world, and the travel and leisure industry was no exception. Just before the end of the decade, three Norwegian shipping companies, Anders Wilhelmsen & Co., I.M. Skaugen & Company, and later Gotaas Larsen, came together to found a cruise line, Royal Caribbean. This new venture was formed with the goal of creating a line of custom ships with amenities aimed at a new industry, pleasure cruising."
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Big Wave Cruise: A Case Study, 2007.
An analysis of the human resource weaknesses present in the Big Wave Cruise company.
2,168 words (approx. 8.7 pages), 12 sources, MLA, $ 67.95
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Abstract
The paper shows how the Big Wave Cruise organization must make some significant changes to their human resources strategies in order to become more competitive in an increasingly competitive industry. The paper discusses how the organization does not have the level of employee commitment to the organization that is so critical to its success. The paper contends that Big Wave Cruise must address the training issue currently plaguing the company, the perception and/or reality of an excessive workload on employees and the unacceptable compensation plan.
Outline:
Introduction
Division of Labor at Big Wave Cruise
The Perception of Lack of Skills by Big Wave Employees
The Perception of Excessive Workload by Big Wave Employees
Inadequate Compensation Received by Big Wave Cruise Employees
Conclusion
From the Paper
"The cruise industry is a hyper-competitive industry, as the Big Wave Cruise organization has discovered. Even with the phenomenal growth rate of the industry, Big Wave has felt the increased competition as competitors enter the market with newer ships, better technology, and more exotic destinations. Add to this challenge the increased demand from customers for higher levels of customer service, including 24-hour entertainment options and catering, and it becomes clear that even a well positioned cruise line is bound to feel the strains from increased threats in the industry. For Big Wave Cruise, these threats are compounded by internal weaknesses specifically within their human resource strategies."
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Relationship Marketing and the Tourism Industry, 2002.
This paper discusses the principles, techniques, benefits and limiting factors associated with relationship marketing (RM) as applied to the tourism industry.
2,215 words (approx. 8.9 pages), 13 sources, APA, $ 68.95
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Abstract
This paper defines relationship marketing (RM) as a way of doing business transactions with a customer focus to gain a competitive advantage through differentiation in a crowded market place. The author evaluates RM by using PO Cruises, Malaysia Airlines and the role of Frequent Flyer Programs within airlines as examples. The paper concludes that the success of RM within the tourism industry is an effective strategy and should be part of a firm?s long-range planning.
From the Paper
"RM is an efficient, effective and cheaper way to generate repeat business. Despite the fact that ?the cost of gaining a new customer is falling through the use of the internet, global players and large market shares? (Middleton 2002: 167) some organizations within the tourism industry still fail to recognize it?s potential. Club 18-30 can be put into this category when their Resort Representative selling techniques are assessed. The welcome meeting on any Club 18-30 holiday takes place in a contained area and Reps somewhat pressure holiday makers into purchasing the ?trips? on offer (at a mere ?150 for 2 weeks) by suggesting that they will not have any fun without them. Many young tourists buy into this, which in turn influences others. With a pressurized environment, pushy selling techniques and a sense of consumer obligation, the company makes a substantial profit and the reps a small commission. This experience overall makes the consumer feel like a transaction rather than a valued customer."
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Carnival Cruise Lines, 2007.
A marketing audit of the Carnival Cruise Lines company.
3,636 words (approx. 14.5 pages), 12 sources, MLA, $ 101.95
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Abstract
This paper provides a marketing audit of Carnival Cruise's current sales and marketing operations. The paper describes the company and offers its recommendation that Carnival Cruise should develop an advertising platform that transfers across markets and media regardless of target market and segment. The paper discusses the evaluation and control of this proposed strategy.
Outline:
Executive Summary
Company Description
Marketing Communications Analysis
Recommendations
Implementation Plan
Evaluation and Control
From the Paper
"Ted Arison began Carnival Cruise Lines' operations, the parent corporation of Carnival Cruise Lines, in 1972. His son, Micky Arison, is the current Chairman of the board and CEO. Carnival Corporation operates 12 cruise lines and 75 ships which cover four North American markets as well as Europe of which 20 belong to Carnival Cruise Lines. The parent company, Carnival Corporation, owns numerous cruise lines, which are all branded separately. For fiscal year 2005 Carnival Corporation, the parent corporation of Carnival Cruise reported $11,087m in total revenues and almost 7m passengers carried."
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