| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "CRISIS COMMUNICATION PUBLIC RELATIONS": |
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Public Relations, 2005.
Examines, with examples, how businesses communicate with the public.
1,575 words (approx. 6.3 pages), 5 sources, MLA, $ 55.95
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Abstract
This paper is about public relations. It demonstrates how an organization communicates to its publics. It examines the effectiveness of its communication process and the impact of effective communications to its external publics. The paper provides the example of Enron.
From the Paper
"According to the Fluid Communications website public relations can be thought of as that part of the promotional mix that evaluates public attitudes, identifies the policies and procedures of a firm or the individuals in it and executes a program of action to promote public understanding and acceptance. It involves the activities that communicate with stakeholders of the company the media and the general public. The focus of public relations is fostering goodwill between a company and its various publics ..."
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Internal Public Relations, 2002.
Explains the importance of internal relations within an organization, using the example of the merger of HP and Compaq.
1,148 words (approx. 4.6 pages), 5 sources, MLA, $ 39.95
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Abstract
Effective communication with the internal organizational public at all levels is the key to success of an organization. Communicating with the employees results in augmentation of confidence and productivity and the reduction of job insecurity and other related fears. The first part of this paper presents the issue of the merger of two giant companies, Hewlett Packard and Compaq and the dire need for the companies to make their internal communication effective. The second part of the paper discusses the impact of effective internal communication. The third part outlines the essentials for an expedient internal public relations action plan. The fourth and the last part conclude the research paper.
From the Paper
"Hence from the above discussion, it is evident that effective communication with the internal public of an organization does not only play a vital role in determining the success of an organizational change but it also confirms its wellbeing. The employees at Hewlett Packard wanted assurance, job security and a sense of belongingness and being wanted by the company. In such changes, job security is always threatened and it is effective and prompt communication that breaks down all barriers and helps in pacifying the frightened and agitated work force. Hence, when the firm started explaining, assuring, in short. communicating effectively with their internal people, it not only received favorable response but also managed to keep the organizational peace alive and employee satisfaction in line."
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Crisis Communication in Public Relations, 2005.
This paper discusses the crisis communication strategies used by Merck, Pfizer and Johnson & Johnson in problems marketing their specific controversial products.
2,400 words (approx. 9.6 pages), 4 sources, APA, $ 73.95
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Abstract
This paper explains that Merck's culpability lies in the fact that fully six years before the drug VIOXX was withdrawn from the market, they continued to attempt to dodge and deny rather than holding detailed studies on the cardiovascular risks of the drugs, which has made Merck so vulnerable to court action today. The author points out that when Pfizer Pharmaceuticals found itself in similar trouble with Celebrex, it should have re-submitted Celebrex for safety trial specific to cardiovascular events to the FDA; instead Pfizer, like Merck, bet that marketing the risk versus benefit profile of the drug would be sufficient. The paper relates that Johnson and Johnson plans to make direct to consumer (DTC) advertisements for drugs, such as Levitra and Viagra, more informative; however, the paper stresses that the best decision about whether or not a drug is right for a patient should be left to the physician and his or her patient, not a 30 second television advertisement.
Table of Contents
Merck and VIOXX
Pfizer and Celebrex
Johnson & Johnson and DTC (Direct to Consumer) Marketing
From the Paper
"In this case, it is difficult to asses whether Pfizer was being coy surrounding the potential risks of Celebrex or was simply under the impression that the drugs, while sharing the same class and mechanism of action, did not hold the same cardiovascular risks. This assumption could be held up when one thinks of the release of the non-sedating antihistamine Seldane in the 1990s. This drug, originally containing a black box warning (the highest warning made by the FDA) against concurrent use with certain antifungal and antibiotic drugs, was later removed from the market due to a propensity to cause a fatal heart rhythm. A popular drug, it was soon reformulated and is now widely available even as an over-the-counter preparation without these side effects. It could be possible that Pfizer truly felt the initial studies were flawed, but the manner in which they chose to disseminate the data from the first study would seem somewhat underhanded in nature."
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Russian Financial Crisis 1998: A Self-made Crisis, 2002.
A paper that covers the financial crisis that hit Russia in August 1998.
4,694 words (approx. 18.8 pages), 14 sources, MLA, $ 120.95
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Abstract
This paper contains an analysis of factors, both internal and external, that caused the financial crisis in Russia in 1988. The main argument of the paper is that the main causes of the crisis originated from inside. The monetary system that the Russian government created after the fall of the USSR failed to provide a stable channel for the implementation of an adequate monetary policy. The paper shows that the banking system was ill-designed and corrupt, mainly serving as a channel for government funds to favored industries. Finally, the paper shows that the extreme usage of government debt (often for the personal benefit of the Russian officials) was the factor that shut the whole economy down. Bonds were printed like paper, which is unsustainable even in the short-run.
Table of Contents:
A Self-made Crisis
Fake Monetary System
The Banks that Weren?t
Russian FIGs
A Pyramid of Bonds
The Fall of the Babylon
The Responsibility
Works Cited
From the Paper
"In 1998 Russia was hit by a large-scale financial crisis. The bad news of Russian default (or payment suspension) in August 1998 was one of the primary concerns of almost all Russian and western media. The events and outcomes of the crisis were relatively similar to the ones that took place in Asia in 1997 or, more recently, in Argentina (the latter has recently defaulted on the largest government debt in history). These amounted, but were not limited to: national currency being largely devaluated, collapse of the banking system, and political unrest resulting in dramatic changes in the government."
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Energy Crisis Causes Governor Crisis, 2002.
An overview of the Californian energy crisis and its impact on the Governer's hopes for re-election.
1,150 words (approx. 4.6 pages), 4 sources, $ 44.95
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Abstract
This paper explores the recent energy crisis in California and how that affects the Governor and his hopes for re-election. A chronological explanation of the crisis is provided as well as some thoughts about the political problems this is going to cause for the governor in the future.
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Public Interest or Public Best Interest, 2002.
A study of the topic of what is the 'best public interest' compared to 'public interest' and the role of the public administrator.
1,810 words (approx. 7.2 pages), 6 sources, MLA, $ 58.95
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Abstract
The paper shows the difficulty the public administrator is faced with when deciding what is the ?public interest? or ?public best interest? and that sometimes the administrator has to make decisions based on the community ?best? interests or the ?objective control of administration?. Sections of the paper include: Pluralists and the Public Administrator, The Public as Consumers, The Public as Represented, The Public as Client and the Public as Citizen.
From the Paper
"Other examples can be commercials. If a child sees cereal with a toy in it, he/she will beg and cry until the mother buys the cereal. The mother may know this is not the ?best interest? of the child because it lacks important vitamins or may be full of sugar. The commercial has placed value on knowing children will see the commercial and will talk their parents into buying it. The interest of the children is met, but not the ?best? interest of the children."
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The Shift from ?Old Public Administration? to ?New Public Management', 2002.
This in-depth paper seeks to clarify, thoroughly explain and critically debate the idea as to whether there is a shift from old styles of Public Administration to new styles under the name New Public Management (NPM).
10,115 words (approx. 40.5 pages), 21 sources, MLA, $ 204.95
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Abstract
The main tenets of NPM are explored and their application to the U.S., New Zealand, and the U.K. is documented. The application of the NPM to developing countries of Africa, Latin America, South East Asia and the Anglophone Caribbean is also evaluated for their strengths and weaknesses.
From the Paper
"Like the Traditional bureaucracy, the New Public Management approach is yet another ?problem-solving tool? in the schema of public administration, that has emerged with a style of ordering the delivery of public goods and services, however, with a different method in mind. In discussing the so-called ?shift? from Old or Traditional forms of Public Administration, or as some such as Christopher Hood term it, Progressive Public Administration, quite a number of circumstances, situations, contexts as well as a variety of explanations should be proffered and assessed. One needs to critically examine the concept of a shift to New Public Management. The term ?shift?, if one is not careful, could indicate a sharp distinction in the change from Old to New styles of Public Management, or a leap from one paradigm to the other excluding essential features of the old, by replacing such features of the old with the new. This is certainly not the case. It should be noted tentatively, that New Public Management, as Hood, Patrick Dunleavy and others will later confirm, not only exists alongside other aspects of the traditional Model, but also that other features of other ?Intermediate Models? such as those of the Management, Comparative Development and the influences of earlier Market Models, still persist alongside NPM."
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Advertising vs. Publicity in Public Relations., 2002.
A comparison of the importance of advertising versus publicity in the PR world.
650 words (approx. 2.6 pages), 2 sources, $ 26.95
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Abstract
This paper will seek to understand the differences between the advertising aspect of Public Relations, and the publicity aspect of the PR world. By understanding the differences, we can see how both serve a specific function in PR.
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Public Space and the Public Individual, 2002.
A review of the book "Writing/Interviews" by the artist Richard Serra.
1,150 words (approx. 4.6 pages), 1 source, $ 44.95
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Abstract
This essay is a review artist Richard Serra's (1994) book, "Writing/Interviews". At the heart of the book is a broad social question about the identity of the public, and the location of public space. This essay considers the political conflicts that emerge in relation to Serra's destroyed public installation, "Tilted Arc." This controversy works as a profound metaphor that concerns the relationship between the public and the institutions that design space for the public. It is a question of ownership and basic issues of freedom, and how these are woven into the social structures that organize public movement and perspective.
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"Public Administration & Public Affairs "( Nicholas Henry ), 1996.
Critical review of work on public management methodologies & techniques & policy formulation & implementation.
1,350 words (approx. 5.4 pages), 1 source, $ 47.95
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From the Paper
" The purpose of this research is to review the book by Nicholas Henry, entitled Public Administration and Public Affairs (1995). This review will analyze the central themes of the work and address its strengths and weaknesses.
Henry begins by explaining the role of public bureaucracy and public administration in democratic society. He notes that bureaucracy and democracy are in fact antithetical. Bureaucracy tends to be hierarchical in nature and elitist. Democracy, on the other hand, tends to be egalitarian in nature. But in order for a democratic society to function properly, the bureaucracy and democracy must be reconciled (p. 1). Bureaucracy represents the technological elite, the body of persons skilled in how to get things done. The democratic mass is charged with determining the direction of public policy, but it is the skilled.."
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Public Relations, Publicity and Advertising, 2002.
A comparison of the three fields.
650 words (approx. 2.6 pages), 3 sources, $ 26.95
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Abstract
This paper defines and differentiates between public relations, publicity and advertising.
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Public Administration: Public and Private Management, 1993.
Discusses the various arguments and approaches toward reorganization of government services through privatization and other approaches.
2,025 words (approx. 8.1 pages), 6 sources, $ 71.95
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From the Paper
"INTRODUCTION
The debate over the need to reorganize government and how best to accomplish that has been raging in academic and public administration circles for some time, but the debate has become a national and very public issue first because of the considerable dissatisfaction expressed in recent years on the part of much of the public with their public institutions and leaders and second because of the present effort by the Clinton Administration to do something about it. With the announcement early in September of Vice-President Gore's analysis of the issue and his recommendations for change, the debate is likely to become more heated in the months to come. One complaint has been that government is inefficient, especially when compared with the ..."
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Public Communications and Public Relations, 2005.
Admission essay for the Westminster University program.
977 words (approx. 3.9 pages), 0 sources, $ 34.95
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Abstract
In this paper the author explains why she so desires to attend the University of Westminster. The author describes her background and interest in languages and the translation process as well as her special interest in the translation of technical language. The author also explains why she is a qualified applicant for the university.
From the Paper
"The art and craft of translation is my passion, and how the multitudes of the languages I speak and seek to perfect can be merged into the communications field shall become the passion of my future. I have longed love the translation process involved in translating one foreign language into another. My native language is Italian, but I am also well versed in English and Spanish. My degree thesis was entitled "The Casebook of Forensic Detection," under the supervision of Professor Adriana Bisirri. It was a work of scientific translation, but I tried to make it one of literary merit as well as clinical accuracy, under the watchful eye of Professor Bisirri."
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Crisis Management, 1992.
Examines corporate strategies in handling crises and communicating with the public in the "Johnson and Johnson" and the "Union Carbide" crises.
1,350 words (approx. 5.4 pages), 5 sources, $ 47.95
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From the Paper
"Ideally, companies would never need crisis communication strategies. Products would never be defective, accidents would never happen, saboteurs would never strike, and the consumer would always use products as intended. Companies would always be in control of the image their products had in the press, and the relationship between the press and the company would be characterized by co.operation and mutual respect. Unfortunately for many companies, events conspire against them and crisis communication becomes necessary. Recent, well.publicized examples of this include the Dalkon Shield product defects (A.H. Robins), Tylenol sabotage (Johnson and Johnson), and a poisonous gas leak in Bhopal, India (Union Carbide). Lesser crises affect smaller companies throughout the business world, but without the attendant nationwide publicity that accompanied the instances named ..."
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Effective Crisis Management Techniques, 2002.
This paper examines how an organization can handle a crisis. The steps an organization takes during a crisis will determine how they come out of it. This paper lays out how an organization can effectively deal with crisis to prevent lasting damage.
1,430 words (approx. 5.7 pages), 8 sources, $ 47.95
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Abstract
This paper looks at the importance of a company's crisis management strategy and how the strategy that an organization takes during a crisis can affect the long-term health of that organization. It also puts forth the theory that organizations often collapse because when a crisis occurs they are not equipped to deal with it in a quick and timely fashion.
From the paper:
"Planning ahead of time can help soften the negative impact of an ongoing crisis. Decisions made while planning for a potential crisis tend to be more rational then a decision made in the middle of a crisis. Develop a crisis manual that is simple and easy to read and make sure it is used; it is worthless if it sits idle on a shelf. All employees need to be trained so they know what their roles will be during a crisis. This training will help prepare everybody in the organization to avert or effectively manage extraordinary incidents. It is not possible to plan for all potential crises that can occur. Rather an organization should prepare an action plan that involves responses for various aspects of a possible crisis."
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