| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "CORPORATE REPUTATION MANAGEMENT": |
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Corporate Reputation Management, 2007.
This paper discusses the issue of Corporate Reputation Management, examining the article 'Corporate reputation management: "CRM" with a strategic twist?' by P. Nakra.
970 words (approx. 3.9 pages), 3 sources, MLA, $ 34.95
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Abstract
In this essay, the writer discusses the theories raised that in the article 'Corporate reputation management: "CRM" with a strategic twist?'. The writer points out that CRM is necessary because corporate leadership and market success is no longer dependent on dynamics such as price or temporary product or technology superiority. The writer also shows that according to the article, a company needs CRM to meet its strategic and financial objectives, because a company's reputation is increasingly affecting its ability to sell products and services, to attract investors, to attract employees, and to influence government. The writer concludes that companies that seek better profits are now realizing that they are tied to what they can do for the welfare of its customers and the members of society. Further, the writer points out that a tighter linkage between the organizational, customer and society functions of public relations will achieve a new business vision for profit maximization called CRM.
From the Paper
"As the article explains, it's important to understand how its reputation compares against both industry competitors and best of the class companies because CRM is an important source of competitive advantage. Research tools such as a reputation management index referred to as Delahaye/RMI is recommended to measure the reputation of a company based on responses from various stakeholders. Results can help organizations assess their strengths and weaknesses and to then develop appropriate strategies to improve corporate reputation.
This is a great article because it recognizes that obsession with the bottom line can be lethal for a company unless it also pays attention to other areas such as ethics, transparency and the welfare of the customer and society. For example, a company that promotes a product that it knows is bad for society (think cigarettes) will eventually pay a high price for doing so."
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Corporate Governance and Corporate Law, 2002.
Examines the implications, factors and morals of corporate governance and corporate law.
2,900 words (approx. 11.6 pages), 5 sources, $ 106.95
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Abstract
This paper shall demonstrate how a quote from the U.K. summarizes corporate governance and corporate law through consolidating the diverse areas of the corporate governance system. This is achieved through investigating the factors that comprise corporate governance, in addition to the effects that corporate governance and corporate law have upon the business environment.
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Reputation Theories and Public Relations, 2008.
An analysis of reputation theories and their usefulness in the practice of public relations and corporate communication.
3,210 words (approx. 12.8 pages), 27 sources, APA, $ 92.95
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Abstract
This paper examines the main models and paradigms of corporate reputation management, and reviews the definitions that have been attributed to corporate image, identity and reputation. The paper explains that, although reputation appears to have many different components, including communication, the relationship between corporate reputation and public relations/corporate communications needs to be further developed. The paper discusses direct outcomes of successful reputation management for business in general and public relations in particular. The paper also provides a brief overview of the new challenges for public relations raised by new technologies around corporate reputation management.
From the Paper
"The different concepts around corporate reputation have been widely discussed by scholars, who have suggested different models over the years, which developed confusions about the real signification of terms related to this domain. One of the first main theoretical foundations is associated to Kennedy's work, in which she developed in 1977 a first model that described the concept of corporate image and analysed how it was formed. She recognized that it could be manufactured and stated that there was an "oscillation between the company image being considered an objective reality or entire fabrication" (Kennedy, 1977, p. 124). She established the importance of "the company personnel perception of the company" in a global approach that she called "the total corporate image" and which she clearly differentiated from visual identity, although she and other researchers considered it as part of the whole."
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Corporate Governance: Alltel Corporation, 2004.
Identification and analysis of corporate governance issues at Alltel corporation.
1,380 words (approx. 5.5 pages), 4 sources, APA, $ 47.95
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Abstract
This paper presents the identification and analysis of corporate governance issues at Alltel corporation. It describes the company and defines elements of corporate governance. The paper concludes that the company is guilty of the appearance of inproprieties. It recommends the company should adopt a policy of not funding unregulated business operations from the earnings of regulated business operations, and eliminate the requirement for a mandatory equity position for the Board of Directors.
From the Paper
"The purpose of this research is to analyze relevant corporate governance issues at Alltel Corporation. This executive summary provides description of the company as well as providing a ..."
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Corporate Communication and HealthSouth Corporation, 2006.
A look at business scandal and fraudulent behavior on the part of charismatic leaders as a result of poor communication.
1,200 words (approx. 4.8 pages), 7 sources, MLA, $ 41.95
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Abstract
This paper examines how leadership plays a vital role in corporate communication and accountability. It also explores how a culture based on values is able to communicate across the organizational structure effectively and that the failure of communication can lead to criminal behaviour and the downfall of the company, using the HealthSouth Corporation as an example.
Content:
Introduction
Communication and Leadership
Conclusion
From the Paper
"For a future at HealthSouth, strong leadership based on values will remain key. This type of leadership involved a certain level of emotional intelligence where feelings of powerful do not become overwhelming. Of course if leadership and responsibility are equally shared, then power will be as well. The key to effective leadership does not come from charisma but from integrity and sharing information. Hughes (2004) writes an effective leader will have impact upon their team and this is "apparent in the growing interest over the past decade in topics like the leader's genuineness, authenticity, credibility and trustworthiness" (p. 3). A leader's reflection of these attributes is found in their level of connectedness with employees. As a result leaders are more interested in mentoring and training their team rather than focusing on output of numbers or turn around time. These qualities are a good indicator for selecting a potential manager. This development in team building allows for "providing people opportunities to learn from their work rather than taking them away from their work to learn" (Hughes 4). "
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Fighting Corruption and Global Management, 2005.
This paper unravels and examines the mechanics of corruption and the ways to fight it. It then offers solutions to the growing body of government and corporate organizations trying to fight it.
9,687 words (approx. 38.7 pages), 7 sources, MLA, $ 197.95
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Abstract
This paper discusses how corporations must create a corporate culture that refuses bribe requests and establish clear corporate codes that employees unwaveringly adhere to. They must also assure managers that the company will back them when they refuse to pay. The paper explains that the potential, in terms of criminal liability, skewed relationships, lost contracts, disqualification from government contracts, loss of reputation is simply too great to ignore. Because bribery is illegal, it is conducted behind closed doors, with those involved expending time and resources to keep their secret. It discusses how companies also face the very real possibility of being pushed to pay more and more bribes as their reputation as a bribe-payer spreads. The writer argues that there are international trade implications surrounding corruption - corruption degrades markets, and increases transaction costs. Corruption also drastically affects economic development by causing a mis-allocation of resources. But more damaging is the fact that in endemically corrupt systems, regular people are not getting served by the government; they don't trust the government so they don't interact with the government. The paper concludes that third world countries suffer the most at the hand of corrupt business managers and politicians - as companies strive to eliminate corruption, economic globalization for all countries will no doubt improve.
Table of Contents
Introduction
Historical Background of the Importance of Business Management
Direct Effect of Global Corruption on Business Management
The Emerging Global Anti-corruption of Management
Global Business Management Leadership Practices & Studies
Motorola
General Electric (GE)
Corruption in Third World Countries
Globalization in Third World Countries
Corruption and Business Management
Future Measures
Bibliography
From the Paper
"Increasing, in many parts of the world, companies and governments alike have recognized that corruption raises the costs and risks for doing business. Corruption has a corrosive impact on both market opportunities overseas and the broader business climate. During the last 10 years, dramatic new imperatives have emerged for companies to take action against corruption and bribery. Once viewed by many firms as an awkward but necessary requirement of doing business, corruption and bribery are emerging instead as a form of business malpractice. Corruption also deters foreign investment, stifles economic growth, and undermines legal and judicial systems. The risks of exposure have become greater, the costs of exposure more substantial, and a compelling body of evidence demonstrates that engaging in corruption and bribery damages company integrity, degrades the business environment, and fails to create enduring competitive advantage.
As a result of this problem, and to obtain a competitive advantage in the global markets of the twenty-first century, a growing number of businesses are taking proactive steps to detect and prevent corruption. With respect to the emerging international anti-corruption environment, the unifying concept in all of the global and regional processes is that effective action to prevent, detect, and punish corruption must be taken by each individual government and company. Leadership companies have responded to these imperatives by establishing comprehensive anti-corruption and bribery programs that include strong written policies, extensive training, and rigorous auditing and internal controls. In the later 1990's, a consensus emerged among businesses, governments, academics, and ordinary citizens that bribery and corruption are not defensible in either economic or cultural terms. Recent times have shed light on a number of companies that have experienced serious corruption and bribery incidents and have suffered reputation damage and enforcement actions as a result."
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Corporate Value, 2007.
This paper examines the function of corporate value in today's corporations.
2,825 words (approx. 11.3 pages), 13 sources, MLA, $ 84.95
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Abstract
The paper explains that corporate value is an objective assessment of how well the company is managed. The paper analyzes the creation, managing, measuring and occurrence of corporate value in the current competitive business environment. The paper shows how defining corporate valuation requires a careful analysis of the corporation's financial data, share holder price, management methods, such as communication, and the overall manner in which the corporation is run.
Outline:
Introduction
Measuring Corporate Valuation
Creating Corporate Value
Managing Corporate Value
Conclusion
From the Paper
"In recent years, competition among corporations involved in all sectors of business industries has dramatically increased, bolstering the significance placed on "corporate value." With increased competition and greater awareness among investors, new and innovative ways of measuring corporate performance are being developed (Girotra, 2001). These corporations have recognized the need for customer-driven quality, which can only be implemented through a strong, adaptable, and effective form of management. As a result, corporations must be committed to create, manage, and measure corporate value as a determination of the business' financial success or failure."
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How Corporate Taxes Help Our Economy, 2002.
This paper examines the national debate on corporate taxes and its effect on the United States economy.
2,525 words (approx. 10.1 pages), 10 sources, APA, $ 76.95
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Abstract
This paper explores the issues and history of corporate taxation. Corporations are taxed at a rate depending on their income. This paper discusses the pros and cons of dropping the corporate tax, the methods which can be used to drop or lower corporate taxes and why. The paper includes charts and statistics concerning corporate taxes.
Table of Contents
I. The Beginning of Corporate Income Tax
II. The 1986 Tax Reform Act
III. How Does Taxes Affect Business
IV. Corporate Tax Rates
V. Decline of the Corporate Income Tax
VI. Why the Wide Range Between State and Corporate Taxes
VII. How Does Corporate Tax Work with Multi-state Manufacturers?
VIII. Does the Corporate Tax Help
IX. Proposals of Corporate Income Tax
X. Need of Stimulus
XI. Future Research Concerning Corporate Taxes
XII. Conclusions
XIII. Works Cited
From the Paper
"Where did the corporate income tax begin? How does it affect our economy? What is the future of the corporate income tax? Will deleting corporate income tax be the answer for the economy? What about cutting part of this tax? How does the corporate income tax help the economy? These are questions that will be answered in this paper as well as how the corporate tax is affecting our economy now.
The Beginning of Corporate Income Tax
"How the corporate tax began is an example of why tax systems can be worse than they should be and how little influence the economic profession has on government policy (Norton 2). Sometimes ideals look great when they are not that sound. Corporate taxes were used during wartime until 1909, when Congress enacted a 1 percent tax on corporation income. The rate increased until 1932 to 12.5 percent when the rate was changed to the progressive rates. Norton stated, ?Surtaxes on corporate income were added for ?excess profits? during both world wars. The highest peacetime rate, 52.8 percent, was reached in the sixties? (2). "
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Public Relations and Corporate Social Responsibility, 2005.
A look at the link between public relations and corporate social responsibility in the business world.
6,574 words (approx. 26.3 pages), 6 sources, MLA, $ 151.95
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Abstract
Public relations is generally regarded as a bad thing by consumers, whose cynicism has been aroused by recent events involving major U.S. corporations and cultural 'institutions' such as Martha Stewart. However, within the last generation, consumers said they were willing to refuse to purchase products or services from any corporations not perceived to be a corporate good citizen. The question for public relations and for corporations globally is whether it is possible to make corporate actions match the good reputations their public relations departments attempt to create. In short, can the current disconnect between perceptions of corporate behavior and the corporations' misbehavior with concurrent avowals of rectitude be aligned? There are cases in which citizen action has brought those elements into alignment. In other cases-notably Thailand-the government has short-circuited the profit intentions of a major corporation to provide for the citizens. However, in far too many cases, the governments look the other way while corporations extolling their own virtues nonetheless participate in human rights-questionable activities. This study identifies the nature of some of the disparities between corporate public relations and corporate socially responsible-or irresponsible-behavior and suggest scenarios that might bring both into alignment.
Outline
Introduction
Methodology
Literature Review
Findings
Background: Burma Campaign UK
Aon Corporation
Ericsson
Ivanhoe Mines
Rolls-Royce
Unocal:
Conclusion
From the Paper
"How duplicitous are large corporations, and how gullible are consumers? These are questions public relations practitioners probably do not ask themselves very often, or perhaps ever. Yet, there are two violently divergent trends in corporate conduct, which suggest these as questions public relations practitioners-or at least, ethicists involved with corporate public relations, ought to ask. While those are open-ended questions more appropriate to an ethicist than to those planning public relations campaigns, there are two trends that public relations practitioners need to examine; the combination of those trends present precisely the sorts of corporate malfeasance and misfeasance that has captured the attention of both the public and governmental oversight organizations.
The first trend is for corporations to support worthy causes, partially for the increased goodwill it brings, and often sales as well. At first glance, it sends no warning signals. In fact, in 1994, "a nationwide survey...confirmed that a company's social performance significantly influences prospective customers, employees and investors in basic decisions about the firm" (Gildea, 1994, p. 20+) Of course, that was then and this is now. In the past decade, Enron happened, and MCI/WorldCom, and "Martha" and any number of other smaller scandals involving companies that, if not known for their good works, at least were not known for bad ones until the misdeeds came to light. Like all other companies of any size, these companies had established public relations departments to make public note of gifts to charity and the like. Bread and butter to any corporate public relations department is their corporate philanthropy, often carried out while the company is busy in other areas wreaking untold havoc. A case in point is Enron."
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Fannie Mae Scandal and Corporate Governance, 2004.
Details the recent corporate governance scandal at Fannie Mae and the changes in corporate governance that were made as a result.
3,000 words (approx. 12.0 pages), 18 sources, MLA, $ 88.95
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Abstract
The Federal National Mortgage Association or Fannie Mae, a government chartered company, provides mortgages for low-incomes persons. Following an introduction, this paper provides information about Fannie Mae, including background information on the corporate governance scandal where top executives manipulated accounting to hit targets and receive lucrative bonuses. Thirdly, recent changes in corporate governance including the Sarbanes Oxley Act are discussed. Additionally some recommended changes in corporate governance at Fannie Mae are included.
Paper Outline:
Introduction
Background of Fannie Mae Scandal
Issue
Recent Changes in Corporate Governance Which May Help Elevate Problems
Recommended Changes in Corporate Governance for Fannie Mae
Conclusion
References
From the Paper
"Corporate governance, or the way a company is managed, can make or break that company as well as affect lenders, stockholders, and the market as a whole. Corporate governance is best defined as the means by which stockholders ensure that officers and directors will act in the best interest of the corporation instead of in their own best interest. Corporations set up a board of directors and appoint officers to run the company, although the true owners of the company are the stockholders whose money is at stake. It is the officers which play a substantial role in determining whether or not stockholders get a return on their investment. Stockholders entrust the officers to do what is right for the company as well as keep them informed of the financial state of the company through proper reporting. Although the corporation has significant control over the reporting process, there are strict rules which it is required to follow. Sometimes, however, accounting principles are violated by corporate officers in order to increase their own compensation in the form of bonuses".
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Corporate Governance in Australia, 2003.
A look at the recent corporate disasters and what action is needed by management to ensure effective and appropriate corporate behaviour.
2,306 words (approx. 9.2 pages), 28 sources, MLA, $ 71.95
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Abstract
The purpose of this essay is to examine the level of involvement needed by directors, management and major shareholders in establishing and continuously encouraging effective corporate governance practices. Further, the role for legislation and regulation in supplementing and strengthening such practices is also discussed. The paper makes reference to corporate disasters experienced by corporations such as Enron, HIH Insurance, WorldCom, AMP, Harris Scarfe and One.Tel, which have all drawn great attention to the issue of corporate governance and how corporations are controlled, managed and regulated.
From the Paper
"Corporate failures, such as WorldCom and the HIH collapse, have deprived millions of company employees and shareholders of their lifetime savings and retirement benefits (Shang, 2003). Some have argued for greater legislation (Dallas & Bradley, 2002), while others have pointed out that corporate governance is not just about legal and regulatory compliance but rather it is about building a culture based on sound business practices, ethics (Julien & Rieger, 2003), and creating a climate of trust and honesty."
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Corporate Manslaughter Law, 2008.
A comparison of the previous corporate manslaughter laws in the UK and the problems associated with it, with the current Corporate Manslaughter and Homicide Act of 2007.
2,356 words (approx. 9.4 pages), 12 sources, APA, $ 72.95
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Abstract
This paper discusses corporate manslaughter law in the United Kingdom. It looks at the causes of corporate manslaughter, such as gross negligence or failure of management to introduce and maintain basic safety standards. The paper discusses the previous laws and their regular failure to protect the worker. It then looks at the Corporate Manslaughter and Homicide Act of 2007 and the harsher penalties that it dictates.
Table of Contents:
Introduction
Previous Laws
Controlling Mind
Corporate Manslaughter & Homicide Act 2007
Duty of Care
Harsher Penalties
Conclusion
From the Paper
"The new legislation serves to highlight and re-enforce the importance of addressing health and safety issues at a high level. Directors and other "senior management" should take the opportunity to review the management of, and responsibilities for, health and safety in their own organizations and ensure they have appropriate and effective health and safety processes. The good news is that the explanatory notes to the Bill state: "There is no question of liability where the management of an activity includes reasonable safeguards and a death nonetheless occurs". With the provisions of the Act not due to come into force until April of next year, there is time yet for organizations to address any shortcomings in their governance structure, policies and systems. It must be recognized, however, that company-wide attitudes and accepted practices may take more time to change."
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Corporate Governance in Australia, 2007.
A comparison of corporate governance and responsibility in the United States and Australia.
3,963 words (approx. 15.9 pages), 17 sources, MLA, $ 107.95
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Abstract
This paper discusses Australia's corporate responsibility and corporate governance. The paper begins by analyzing the major schools of thought regarding corporate responsibility and governance. The paper then compares the similarities and differences between US and Australian corporate governance. It concludes by discussing the Sarbanes-Oxley reforms in the US.
Table of Contents:
Introduction
Analysis of Major Schools of Thought on Corporate Responsibility and Corporate Governance
Similarities and Differences of US and Australia's Corporate Governance and Responsibility
The Sarbanes-Oxley Reforms in the US
Conclusion
From the Paper
"On the other hand, the role of the directors in the corporations does not mean anything as such the shareholders do not have any "positive" control rights over the corporation granting them direct input into and say over how the corporation is governed or whether certain business opportunities are pursued. Shareholders are still given the right to vote for the board of directors, most importantly, and can make recommendations on governance and business matters to the board through the shareholder proposal process. They also have the right to vote on certain mergers and on any proposed sale of all or substantially all of the corporation's assets. Their approval as well recognized such that the company's articles of incorporation cannot be amended without them saying yes. They are also given the right to vote to amend the bylaws. Nevertheless, they do not have any authority to manage the day-to-day business directly or to set overall corporate policy and strategy, unless granted such control in the certificate of incorporation, which happens rarely, if ever. (Paredes, 2004)"
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The Multinational Corporate Structure, 2005.
This paper evaluates the multinational corporate structure in the face of the internet's enormous potential for extending a corporation's presence throughout the world.
3,355 words (approx. 13.4 pages), 6 sources, MLA, $ 95.95
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Abstract
This paper explains that the trend toward establishing an internet presence is becoming more and more popular as companies move to position themselves to compete more efficiently on a national and international basis as demonstrated recently by the merger between America Online and Time Life. The author points out that the flexibility provided by the internet for marketing goods and services makes it the perfect tool for the multi-national corporation because tele-conferencing, facsimile machines and e-mail practically eliminate the need for a company to invest in the physical presence of their employees in another country. The paper concludes that the combination of corporations into mega-corporation structures, which compete on a global basis through the internet and with other telecommunications technology, will provide a "synergistic" effect by giving these mega-corporations the resources to accomplish much more than their components could accomplish individually.
Table of Contents
Introduction
What is a Multi-National Corporation?
Trends in Multi-National Corporate Structure
Disadvantages of Multi-National Corporate Structure
Summary
The Internet Revolution and Multinational Marketing
Advantages of Telecommunications for the Multi-National Corporation Conclusion
From the Paper
"An example of the key problem according to this report is that of Intel's foreign operations in certain countries. Intel will lose "35 cents on the dollar to U.S. taxes, money that could be spent on critical research, while a Japanese competitor keeps the entire dollar. It doesn't take a rocket scientist to figure out who's going to win that battle, Perlman said." Other corporations ,which are calling for changes in the tax code to create a level global playing field, include Caterpillar Inc., a major player in the multinational heavy equipment market and newly merged with automaker Daimler Chrysler Corp. and Swiss-based engineering company ABB Inc. Caterpillar feels its global competitiveness is being adversely affected by U.S. tax laws. "If we are to maintain our philosophy of build it here and sell it there, we need a modern tax policy that is consistent with our global focus," said Robin Beran, assistant treasurer at Caterpillar. The companies targeted for improvement the complexity of the U.S. code, the need to treat the 15-country European Union as one entity and the double income taxation triggered by many operations abroad despite U.S. credits for taxes paid to foreign countries."
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Corporate Social Responsibilities and Profit, 2006.
A study of relationships between corporate social responsibilities promotion and corporate performance in multi-national corporations.
8,291 words (approx. 33.2 pages), 32 sources, APA, $ 176.95
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Abstract
This study examines the scholarly and refereed literature to identify the salient issues involved in stakeholder theory as they apply to multi-national corporations, and what companies can do today to ensure their long-term profitability, while balancing the needs of all of their stakeholders. A summary of the research and findings is presented in the conclusion, followed by personal reflective journal in the appendix.
Table of Contents
Introduction
General Overview
Problem Statement
Research Question
Purpose and Significance of Study
Scope of Study
Research Method of the Study
Literature Review
Methodology
Description of the Study Approach
Data-gathering Method and Database of Study
Data Analysis
Summary, Conclusions and Recommendations
From the Paper
"It just makes good sense the companies must be concerned with their profitability; clearly, without profits, the company would simply cease to exist and there would be no benefits accruing to anyone. In recent years, however, there has been an increasing amount of attention paid to the underlying ethics of how companies, and particularly multinationals, compete in an increasingly globalized marketplace, and precisely what responsibilities are associated with doing business abroad. These questions are not new, but they have assumed increasing importance today. Citing studies by J. Scott Armstrong, Mayer reports that in the 1970s, there was fairly global and homogenous response to increasing corporate pressures to make decisions with their bottom line foremost in mind identified. Armstrong surveyed approximately 2,000 management students from ten countries to play the roles of corporate board members of a multinational pharmaceutical company; the author posed the question of whether the company should remove a drug that had been found to endanger human life from the market. As board members, fully 79 percent refused to withdraw the drug and sought legal and political actions to either delay or stop government efforts to ban the drug (Mayer, 1999)."
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