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Controversial Commercials, 2006.
A look at the problem of controversial commercials and their effect on children.
1,274 words (approx. 5.1 pages), 10 sources, MLA, $ 43.95
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Abstract
This paper takes a look at advertisers, commercials and the effect and influence that they have on the young generation. According to the paper, children are the most vulnerable group of viewers, too young to be able to distinguish between right and wrong.
From the Paper
"It is also important to mention here that children are more attracted to commercials than older people. They are less likely to enjoy the actual program and may wait for commercials because the jingles, the colorful sequences and the fast action are some of the things that they find far more engrossing than regular programs. Thus they typically are more attraction to advertising (Alexander & Morrison, 1995). We must also understand that the fact that children love advertisements more is evident from the pace and style of some actual programs which appear like commercials to attract children attention. This was the main factor in the development of different kind of pace and style in children's program 'Sesame Street' (Lesser, 1974). Since children also watch television more often than viewers between the ages of 18-34, it means they are more likely to be influenced by what they watch. An average American child is likely to be exposed to 600,000 television commercials during their first 20 years (Black, 1997)."
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Controversial Television Advertising, 2005.
This paper discusses the problem of television advertising that is not appropriate for children and teenagers.
1,400 words (approx. 5.6 pages), 7 sources, APA, $ 46.95
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Abstract
This paper explains that advertisers use outrageously risque advertising to get more attention, including the additional attention it might get when it has to be pulled from broadcasting. The author points out that the F.C.C. has developed rules to protect everyone from these controversial commercials; for example, commercials that are aired during programming for children are not allowed to exceed ten minutes per hour and obscene broadcasts are prohibited at all times. The paper relates that another problem is that advertising affects negatively the way adolescents view themselves because they feel they are not as pretty or as smart as the people depicted in the advertisements; therefore, children should be taught to be confident about who they are, not only on the outside, but more importantly, what is on the inside.
From the Paper
"Given the amount of money spent on advertising, it would be reasonable to think that the advertisers would what to make an advertisement that could be aired on TV. When are the most people going to watch TV and see these ads? Yep, you guessed it, the Super Bowl. The Super Bowl has more viewers than any other television program all year long. Advertisers pay an estimated $2.4 million for a 30-second spot during the game. Millions of people saw the Janet Jackson/Justin Timberlake 'wardrobe malfunction' in the Super Bowl halftime show in 2004. That is what has changed the pace for most of TV. Because so many people complained, the FCC had to get really strict. They fined CBS $550,000 for that 'malfunction'. It offended people mainly because their children were watching."
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Controversial Television Advertising, 2007.
An overview of what constitutes controversial advertising on television.
1,182 words (approx. 4.7 pages), 11 sources, APA, $ 40.95
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Abstract
During the past six decades, television advertising has changed considerably. Today, there are television commercials for a myriad of products, including drugs for virtually every health complaint, from headaches to erectile dysfunction. This paper shows that over the years, some television commercials have created concerns and stirred controversy. The paper looks at false advertising, commercials directed at children and teens, sex and medical advertisements.
From the Paper
"In 2005,it was reported that automakers are now developing marketing strategies to reach gay consumers, a large, often affluent and trend-setting demographic (LaReau 2005). According to General Motors market research data, gay Americans each have an average household income of nearly $65,000, compared to $45,000 of all U.S. households (LaReau 2005). In fact, during the past decade, gay television commercials have been popping up more and more on the airwaves (Is 2000). For example the Volkswagen ad that portrayed two trendy young males stopping curbside to pick up a discarded "kitschy old armchair," or the John Hancock Insurance commercial that featured a female couple adopting a baby (Is 2000)."
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Mainstream Television Commercials, 2005.
This paper analyzes television commercials, which were aired during an episode of "CSI: Miami", a prime time television show, on September 19, 2005.
1,790 words (approx. 7.2 pages), 9 sources, MLA, $ 57.95
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Abstract
This paper explains that three types of commercials, aired during "CSI: Miami" on September 19, 2005, were aimed at selling female products, male products and the TV station itself. The author points out that these commercials were structured to appeal specifically to either males or females. The paper relates that commercials geared to attracting women are more populist in that they appeal to the female drive to visually fit in with the expectations of American society. The author states that commercials geared to attracting men are more elitist in that they are based on the motivation to have the bigger and better product so they will be the source of envy for others. The author underscores that both methods do not attempt to sell a product that the viewer may necessarily need, but rather sells the social implications that come with the acquisition of the product.
From the Paper
"The clothing commercials flaunt women that are single digit sizes strutting around while men check them out in their brand new attractive JCPenny and Marshalls Fall wear. They are always smiling and laughing as they dance around looking very comfortable and self confident. The colors used in these commercials complement the models. Since it is an autumn line, the ad is filled with earth-tones. For example, a red haired model is wearing a red scarf and a brunette is wearing a brown sweater. The colors support the models to show them in their best light, thus amplifying the attractiveness of the clothing being sold."
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Controversial Advertising, 2005.
Discusses controversial advertising and also questions the need for censorship.
1,350 words (approx. 5.4 pages), 8 sources, APA, $ 45.95
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Abstract
In recent years, legislation, such as the passage of the V-chip law, has made an attempt to address the problem of violence, sex, and overly obscene programs on television. This paper educates the reader in regards to the effects of television and commercial advertising. The paper allows the reader to decide on just how controversial advertising really is.
From the Paper
"A controversial issue is often raised towards the alcohol advertiser's intent or style of approach in regards to the target market that they are trying to reach. The biggest problem thatthe Alcohol Industry needs to address is the fact that many of the ads are linked to sex, power and success fantasies. This is where the going gets rough and where the censorship factors are showing their value. Alcohol use has never really put anybody high up on any success ladder. Do you yourself know of anybody that really made it to the top by drinking? Obviously it becomes a controversial issue."
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Women in Commercials, 2004.
This paper discusses the aspect of sexism in commercials.
675 words (approx. 2.7 pages), 4 sources, MLA, $ 23.95
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Abstract
This paper contends that commercials are far less sexist and less racist now than they were 50 years ago or even a generation ago. The writer discusses that subtle sexism is as dangerous as the more explicit varieties, because it is harder to identify and therefore to fight against. In this article, the writer explores sexism in the world of the television commercial.
From the Paper
"Most of us try to avoid thinking about commercials. We reach for our remote to mute them, wander out of the room during them, talk to our roommates, do some homework on our laptops. And because we try to ignore commercials much of the time, we believe that their influence on us is minimized. We are not really paying attention so we do not think that they are affecting us. But the average American is exposed to thousands of ads and commercials every year and even if we are ... '
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Alcohol Commercials and Teens, 2004.
Shows that TV alcohol commercials target teenagers who may be influenced to participate in underage drinking.
2,035 words (approx. 8.1 pages), 7 sources, APA, $ 64.95
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Abstract
This paper argues that alcohol and beer commercials depict drinking as a desirable activity, and portray drinking in social settings that are particularly appealing to teenagers, such as sports, dances and parties. The paper shows that alcohol is the principal drug abuse problem in America today and is the No.1 drug killing teenagers, which opens up a whole new front on this nation's war on drugs. The paper argues that we all have to take responsibility for sending proper messages to teenagers and to take whatever measures are necessary to protect them from the advertising industries that are targeting them at any expense.
From the Paper
"The voluntary ban on alcohol advertising was broken in 1996 by Seagram's. Their actions were met with much negative reaction from politicians, health care professionals, and child advocate groups. Yet, alcoholic beverage companies have moved forward with their relentless advertising campaigns that are purposely targeted at today's youth. President Clinton, a strong advocate of restoring that ban, fought with lawmakers and the FCC to launch an inquiry into regulating alcohol advertising and reestablishing the ban (Clinton, 1997). The FCC is responsible for protecting the public's interests in the use of the airwaves, but are they doing their job?"
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Commercials, 2002.
This paper discusses commercials and their effect on women's identity.
3,650 words (approx. 14.6 pages), 7 sources, $ 133.95
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Abstract
This paper explains that society exploits women for the sake of selling products. The author points out stereotypical portrayals of women in advertisements. The paper states that these advertisements are designed to sell products as well as to send certain values to the culture.
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The Impact of TV Commercials on Children under 13, 1990.
This paper discusses the impact of television commercials on children under the age of 13: Research, fantasy vs. reality, desire for products, attention span, styles of ad presentation and effects on family life.
2,025 words (approx. 8.1 pages), 10 sources, $ 71.95
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From the Paper
"The typical American child spends 30 percent of his waking hours in front of a television set. For most children, this adds up to between 28 and 33 hours per week of TVwatching. Small wonder, then, that many people are concerned about the effects of television, particularly television commercials, on youngsters. Advertisers are becoming increasingly sophisticated in their persuasive techniques in this age of deregulation, and children are still the easiest targets of all. In this paper we will examine the impact of TV commercials on children under 13, with special attention to current research, the discrimination between fantasy and reality, the desire for products, the effects on children's attention spans, styles of ad presentation, and some effects on family life."
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National Youth Media Campaign Commercials, 2003.
Provides an analysis of the different techniques of persuasion used in a commercial from the anti-drug campaign.
1,024 words (approx. 4.1 pages), 3 sources, APA, $ 36.95
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Abstract
This paper first gives a complete description of the commercial put out by the National Youth Media against drug abuse. It then describes how the fear-appeal and perceived-efficacy tactics are used in the commercial to persuade the viewer to not use drugs. It closes with a paragraph on whether or not the author found the commercial to be effective.
From the Paper
"This advertisement was an efficacious use of the fear appeal technique. The aim of the spot was to alert potential and current users of the drug meth of the possible effects that using the drug can cause. I doubt that any other technique would have presented this point quite as well. Many of those thinking about using the drug or already using the drug may lack the knowledge necessary about the drug to make conscious, educated decisions about using it. This commercial seeks to instill apprehension and fear in viewers so that they will be discouraged from using the drug."
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TV Commercials, 2004.
An opinion paper, which argues the commercial benefit of television advertising.
1,689 words (approx. 6.8 pages), 5 sources, MLA, $ 54.95
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Abstract
This paper establishes that advertising has a very fundamental and valuable contribution in as much that it fuels economic and social progress. The writer argues that advertising stimulates economic growth through creating new desires, thereby increasing the demand for goods and services. This paper also states how advertising allows consumers to make informed purchase decisions. It concludes that advertising revenue enables affordable, mass access to popular television programming, such as news and talk shows, which then leads to information, knowledge, and debate on issues of social concern.
From the Paper
"Though a simplistic definition of the advertising discipline is "...a commercial communication from an identified sponsor, which uses various commercial platforms, such as newspapers, radio, TV, billboards, satellite, Internet, to connect with an audience, e.g. customers," the importance of the function is really seen in the role it plays in economic and social development. Advertising stimulates competition among providers of goods and services leading to the development of higher quality products, a better standard of living, increased consumer demand, employment generation, and incremental government revenue through sales tax and more taxable income. Advertising also increases consumer welfare, as it allows buyers to choose the product or service that best meets their needs, based on the information provided. The importance of the advertising industry in economic and social development is further reflected in the fact that advertising revenues are a significant source of finance for media, educational programming, and entertainment. Newspapers, magazines, cable, satellite, broadcast services, and the Internet depend on advertising support to keep their prices affordable (The Liberation of Advertising Services, Nov. 2002)."
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Television Commercials, 2005.
A look at how television advertisements affect viewers.
1,413 words (approx. 5.7 pages), 9 sources, APA, $ 47.95
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Abstract
In this paper, the author describes her own responses to television commercials as well as how the population, in general, is affected by the advertisements they see on TV. The author concludes that, while it would not be feasible to eliminate television commercials altogether, it is hoped that viewers will become more aware of how they are being manipulated by advertisements.
From the Paper
"Although the Internet is the top choice of electronic media for young adults 18 to 24, this age group continues to watch significant amounts of television each week. On an average, these individuals will view between two to five hours of TV a day for entertainment and relaxation. Television advertising thus remains a top priority for marketing purposes, and companies continue to rely considerably on this medium to get across their messages (Carparelli, 2004). Audience ad recognition remains at a high 70 percent, and viewers actually like commercials more--especially those that appeal to feelings, use music in a central role, are humorous and tell a story (MTV-3). It is expected that most students in the United States see about 360,000 commercials by the time they graduate high school (Tamburro, 2004)."
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Controversial Television Advertising, 2007.
A look at the potential effect of blatant sexist advertising.
2,349 words (approx. 9.4 pages), 9 sources, MLA, $ 72.95
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Abstract
This paper examines how it is an undeniable fact that young children and adolescents and adults alike are being exposed today to what is known as blatant sexist advertising, in the form of the commercials that are aired on television and also through other media. It attempts to analyze the harm that such advertisements cause in the minds of these young children and how it impacts them in their behavioral patterns.
Outline:
Introduction
Thesis Statement
Discussion
Conclusion
From the Paper
"Today, it is an undeniable fact that advertising has increased in various forms, everywhere, and in direct proportion, controversial advertising has also increased, leading one to fear for the mental safety and health of the children of the nation, and others who can be easily influenced by external factors. Perhaps the reason for the increased advertising is that today, society has become more complex than it ever was, and has also, an increased awareness of the harmful effects of advertising certain products on general media, and also the need for advertisers to cut through the so called 'clutter' that other advertisers have created, in advertising their products."
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Analysis of Women in TV Commercials, 2002.
A paper which examines the portrayal of women through television advertising and its cultural and economic effects.
3,300 words (approx. 13.2 pages), 11 sources, APA, $ 94.95
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Abstract
Despite constant pleas from feminists to TV advertisers to start portraying women accurately, erroneous and limiting stereotypes still prevail. If women are not depicted as the happy homemaker, they are being promoted as nameless, faceless objects of desire. These labels contribute much to impeding women's advancement into the traditionally male-dominated political, economic and social arenas. This paper defines what the images of women are that are projected through television commercials as well as determine the economic and cultural influences that mitigate such stereotypes. The writer shows that only in identifying the problem and measuring its gravity can we start to effectively reverse such restrictive portrayals of women in TV advertisements.
From the Paper
"It is interesting to note that there are not any absolute rules or codes of conduct for the advertising industry. It is understood that governments do not intervene directly in terms of advertising content as long as the content does not violate any universal definitions of decency. Normally there is an industry organisation that regulates the kinds of material bombarded on the public. Glory Dharmaraj, the Women's Division executive secretary for justice education recognizes that advertisers, sponsors and television writers control the media, "Viewers may not pay to watch TV but they buy the advertised products . . . [Mass media]'s first responsibility is not to tell the truth, or even to [viewers], but to corporate America." There aren't any hard and fast solutions to this problem but in the long term, it is believed that if there were to be a substantial increase in the number of women occupying positions of power and authority in the media industry as well as in big business, this would contribute much to addressing this dilemma. And who knows, maybe a few decades from now the focus will shift from one of inaccurate portrayals of women in television advertising to inaccurate portrayals of men in television advertising."
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Feminist Critique of Television Commercials, 2002.
A look at TV ads from a feminist point of view.
1,650 words (approx. 6.6 pages), 5 sources, $ 62.95
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Abstract
This undergraduate level media-criticism paper takes a feminist view of television advertising. It looks at the continuing stereotypes of body image, social role, and career in contrast to emerging images which seem to contradict these more 'traditional' portrayals of women.
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