| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "CONSUMER BEHAVIOR": |
|
|
Consumer Behavior, 2002.
This research examines consumer behavior and demand and considers the ways in which companies can use consumer behavior theory to increase demand and quantity demanded goods and services.
3,854 words (approx. 15.4 pages), 8 sources, MLA, $ 105.95
»
Click here to show/hide summary
Abstract
This paper discusses how companies need to understand consumer behavior in order to determine the best way to shift demand in favor of their products. When companies are able to ascertain why consumers purchase particular goods and services, they can tailor their marketing efforts to address the needs of consumers. It explains how this increases sales, and improves the profit performance of the organization. It also discusses how consumer behavior can also help companies increase demand by helping consumers accept new uses for existing goods and services. It examines the close relationship between consumer behavior, demand, and marketing.
From the Paper
"According to some analysts, American consumers are spending a higher percentage of their incomes than most other industrial nations, and even higher percentages than they have in the past. In 1998, consumer income increased by five percent, but consumer spending increased six percent. Consumer saving was approximately one-half of one percent of income (Walden, 1999, p. 46).
At the same time, consumers are taking on additional debt, also for purchases. American consumers spend an average of 18 percent of income on non-home loans, a record level of indebtedness (Walden, 1999, p. 46). This causes some economists to be concerned about the possible ramifications of a downturn in the economy. The concern is that consumers lacking sufficient savings to withstand a downturn will slow or even halt spending, and some consumers may be forced into bankruptcy in this situation because they lack appropriate financial resources."
| |
|
Consumer Behavior at McDonald's, 2004.
A study into the nature of consumer behavior in England using McDonald's as an example.
7,050 words (approx. 28.2 pages), 15 sources, MLA, $ 158.95
»
Click here to show/hide summary
Abstract
This paper aims to analyze consumer behavior patterns in the United Kingdom, since consumer behavior plays such a large role in the success of all fast food restaurants around the world. The paper begins by looking at the importance of the study, in general, and why understanding consumer behavior is relevant. This is followed by a close analysis of the consumer behavior involved in making fast food decisions, health and environmental issues, social and economic impacts.
From the Paper
"In addition to subcultures, every society has some type of social class structure. Social classes are mostly permanent divisions in a society whose members share similar values, interests, and behaviors. Social class is not determined by a single factor such as income but is measured as a combination of occupation, income, education, wealth, and other factors. Marketers must pay attention to social class because people within a given social class often demonstrate similar behaviors, including buying behavior. Social classes show distinct product and brand preferences in many areas, including clothing, home furnishings, food choices, and more."
| |
|
Consumer Behavior, 2006.
An analysis of the importance of consumer behavior.
908 words (approx. 3.6 pages), 4 sources, MLA, $ 32.95
»
Click here to show/hide summary
Abstract
This paper discusses how the study of consumer behavior helps organizations improve marketing strategies by understanding how certain issues such as buyer psychology and behavior affect purchasing decisions. By understanding the consumer, organizations will be able to make more informed decisions as to which strategy to employ and improve their marketing campaigns and marketing strategies to more effectively reach the consumer. This paper defines consumer behavior and provides an example of a consumer purchase demonstrating how each of the 4 Ps (product, price, promotion, and place) of marketing impacted the purchase.
Outline:
Abstract
Definition
The 4 P's of Marketing
Conclusion
From the Paper
"One definition of consumer behavior is "The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society" (Hawkins, 2004). Another definition according to the American Marketing Association is that consumer behavior is "the dynamic interaction of affect and cognition, behavior, and environmental events by which human beings conduct the exchange aspects of their lives." More generally, consumer behavior is the psychology behind marketing and the behavior of consumers in the marketing environment (American Marketing Association, 2006)."
| |
|
The Influence of Culture on Consumer Behavior, 2004.
This article discusses consumer behavior primarily in South Africa.
1,808 words (approx. 7.2 pages), 12 sources, $ 63.95
»
Click here to show/hide summary
Abstract
In this paper, the writer considers twelve articles focusing on consumer behavior, primarily in South Africa. The writer discusses factors that affect consumer behavior (such as, family values, peer pressure, cultural mores and economic trends).
From the Paper
"There are many different factors that affect consumer behavior, family values, peer pressure, cultural mores, economic trends among others. Understanding how various factors affect consumer behavior is critical if companies are to be successful in their marketing efforts. These factors become both more complicated and more critical when international marketing is taken into account. This research considers the issues of need and motives values and attitudes and how these factors are both influenced and how they influence consumer behavior particularly with ..."
| |
|
Consumer Behavior, 2006.
A definition and analysis of what consumer behavior entails.
1,254 words (approx. 5.0 pages), 8 sources, MLA, $ 42.95
»
Click here to show/hide summary
Abstract
This paper explains that consumer behavior not only involves the specific actions taken by individuals when buying and using products and services, but all the social and psychological factors that affect these actions. These factors are discussed in the paper.
From the Paper
"For instance, for centuries, women have been lampooned as perfect shoppers, committed to maintaining the household, and exploited as objects of advertising. Lately, however, there has been new research into modern consumption practices, gender roles, and the sexual division of labor in the United States. Drawing on social, economic, and art history as well as cultural studies, gender roles in today's consumer behavior studies consider commodities from groceries, cosmetics, appliances and clothing to social-welfare handouts, movies, and pornography. In fact, vital social and cultural issues are at stake in the progress of research.'
| |
|
Consumer Behavior and Production Theories, 2002.
This paper compares the theories of consumer behavior and production.
1,900 words (approx. 7.6 pages), 2 sources, $ 71.95
»
Click here to show/hide summary
Abstract
This paper points out that the two theories are similar because both are directly connected with economic functions of demand and supply, but the difference lies in the primary objectives of these theories. The author points out that consumer behavior is studied to understand the changes in the demand curve, which occur with changes in prices of commodities. The paper relates that production theory deals with the concept of diminishing costs.
| |
|
Consumer Behavior, 2004.
This paper explains the meaning of consumer behavior.
2,475 words (approx. 9.9 pages), 7 sources, MLA, $ 87.95
»
Click here to show/hide summary
Abstract
This article discusses the meaning of consumer behavior. The paper illustrates the process that a consumer may follow when deciding to purchase a major item for himself or for his or her family. Furthermore, this paper shows how marketing matters may influence the consumer at each stage of the decision making process.
From the Paper
"Consumer spending is the key to any market economy. There is no doubt that consumer spending is the most vital component of any economy. Depending on the economy, consumer spending can range greatly. In the U. S. and in most highly industrialized nations, this percentage is about total spending. The first part of measuring total consumption is measuring consumer sentiment, which is derived completely from a consumer's standpoint. The process of consumption has long been associated with sex and gender. Therefore it ... "
| |
|
Consumer Behavior in Taiwan, China, and the U.S., 2004.
A cross-cultural analysis of consumer behavior in China, Taiwan,
and the United States.
4,315 words (approx. 17.3 pages), 11 sources, MLA, $ 114.95
»
Click here to show/hide summary
Abstract
Consumer behavior is influenced by many factors: cultural heritage, perceived value of goods or services, economics, and interpersonal issues. In the current global economy, it is inevitable that East and West meet in the arena of consumer goods and services. Because of the size of their populations, the United States and the two Chinas, the People's Republic and Taiwan, could easily emerge as major markets for each other's goods and services. For any company to be successful in a cross-cultural marketing effort, however, it is essential to pay attention not only to similarities, but to differences, and then to market accordingly. In order to develop a few marketing precepts for creating goods, perhaps with variations in the goods themselves or in the marketing material, this paper looks, in depth, at the cultures of all three nations. The paper then examines what various researchers, experts, and government/trade officials have been saying about markets in the China and Taiwan.
From the Paper
"In China, where incomes have been rising, it is necessary to price items so they are affordable to enough people to become popular; in Taiwan, there would be less price sensitivity and, in fact, the Taiwanese are used to paying heftily for many necessities, such as living space, and would be far less price sensitive than the Chinese. In fact, because they have had a growing market economy for some time, they are very likely susceptible to the same upscale, higher-priced marketing concepts as Americans."
| |
|
Consumer Behavior, 2001.
An analytical essay from a psychological approach about the decision- making process in consumer behavior.
3,445 words (approx. 13.8 pages), 8 sources, $ 97.95
»
Click here to show/hide summary
Abstract
This essay discusses the consumer decision making process with reference to psychological factors (consumer's needs, values, motives and perceptions). The author describes high and low involvement decision making, emphasizing their role in consumer behavior. The author goes further and provides marketing strategies and examples to illustrate the influence of high and low involvement decision-making.
From the Paper
" Consumer decision making consists of numerous interrelated decisions that are made on a daily basis, and thus requires a certain level of involvement, theorized as either high involvement or low involvement (Walters & Bergiel, 1989). This essay discusses their role in consumer behavior, referring to factors, consequences and strategies. Decision making is a psychological process that involves evaluating alternatives and then choosing a particular one. An important material of decision making is information, which must be procured, sensed and conveyed to those who need it (Cooper, 1964). Many decisions are concerned with choices about preferences, which can be made using a variety of strategies (Weiten, 1995). An additive strategy is the list of attributes that influence decision, rated according to desirability. For example, buying a small car because of its lower cost and better mileage, even though a larger car is safer, thus one compensates safety ratings. Another strategy called elimination-by -aspects, involves eliminating less attractive choices. Thus one would eliminate all cars that cost more than $50 00 and continue to reject choices that don't satisfy minimum criterion on selected attributes, until a single alternative remains (Weiten, 1995). These psychological strategies will be elaborated on at a later point in the essay."
| |
|
Consumer Choice / Behavioral Economics, 2006.
An analysis of consumer behavior, focusing on the issue of "scarcity" in economics.
1,693 words (approx. 6.8 pages), 5 sources, MLA, $ 54.95
»
Click here to show/hide summary
Abstract
This paper discusses the theory of consumer behavior and the way in which scarcity impinges upon the individual consumer and hence deals with the way in which such an individual makes choices. The theory presents us with an important instance of how other social sciences, such as sociology and social psychology which deal, in part, with the way in which people organize themselves into household and other units, could complement economics.
From the Paper
"The objects of the consumer's choice are goods and services. In the most general case we may consider patterns of consumption at each particular moment in time and over time (Bailey, 1994). To keep things simple we will for now confine ourselves to the choice facing an individual at a particular time, ignoring for the moment the problem of allocating consumption over time. We will also simplify the world by assuming that it contains only two goods, X and Y. This abstraction from a world with many goods to one with two is not quite so restrictive as might appear at first sight, for it is always possible to think of X as being one particular good and Y as being a composite bundle of all other goods."
| |
|
Affirmative Action and Consumer Behavior, 2005.
Investigates the factors related to affirmative action policy that might impact consumer behavior.
1,000 words (approx. 4.0 pages), 2 sources, APA, $ 35.95
»
Click here to show/hide summary
Abstract
Affirmative action programs have been in existence since the term 'equal employment opportunity' came about. The purpose of such programs is to ensure equal employment practices that are nondiscriminatory and to ensure that organizations do everything possible to ensure equal representation among minority and female candidates within an organization. This paper shows that the manner in which an affirmative action program is structured may influence the public's perception of an organization's effectiveness and culture as well, thus it is vital that top level managers work directly with employees to encourage a program that is fair and well understood. The paper shows that there are numerous factors that might impact consumer behavior, with affirmative action being one of them. Consumers are interested, by and large, in working with organizations that provide an equal and fair employment environment where all employees are afforded the opportunity to excel within a corporation.
From the Paper
"In fact the issue of affirmative action is often considered a highly controversial one. There are those within the field that consider affirmative action programs a means of establishing quotas within an organization and preventing qualified non-minorities from advancing to the highest ranks of an organization. There are still others that feel that affirmative action programs are still not doing enough, which is easy to argue given that women and minorities are still not equally represented in the highest ranks of a majority of organizations across several different industries."
| |
|
Consumer Behavior on Major Home Appliances., 2006.
A customer analysis, analyzing consumer behavior, on the purchase of major home appliances (Maytag).
868 words (approx. 3.5 pages), 4 sources, MLA, $ 30.95
»
Click here to show/hide summary
Abstract
The paper analyzes consumer behavior when buying major home appliances, focusing on the "Maytag" brand. The paper discusses how the decision-making process affects product pricing and product positioning in the market. The writer discusses how, because this is a need-driven rather than a purely want-driven product, and requires planning rather than impulse buying, demand will be less elastic in terms of price, and more dependant on other factors such as changes in life circumstances, such as home buying, marriage, or relocation from one area to another.
Table of Contents:
Customer Description at Industry Level
Describes which Variables are Relevant to Describe Segments
Explain why those Variables are the Relevant Ones
Segments are Defined
Needs and Wants are Identified
Is Decision High or Low Involvement?
Describe Decision Process
If Joint Decision, Describes Roles Consumers Play in the Decision
Demand Forecast
From the Paper
"The fact that durable goods purchases are not yearly purchases, and are usually made by individuals who have made a commitment to saving for a home and who are older and more highly educated than the average consumer, means that customers are seeking a high level of quality, not simply just the cheapest good possible, which means that low pricing is not enough. Maytag's reputation is for quality of service as well as low pricing also confirms that a discount is not enough to create demand for an item."
| |
|
Consumer Behavior at Wal-Mart, 2004.
This paper is a report of consumer behavior observed at Wal-Mart, especially in parents with children.
1,750 words (approx. 7.0 pages), 0 sources, $ 56.95
»
Click here to show/hide summary
Abstract
The author hypothesized that, by watching the way people shop, she would find some correlation between the way adults act towards their children while shopping and the sort of shopping decisions they themselves make as they trained their children to be consumers. The author staked out a local Wal-Mart in the most culturally and racially diverse part of town to control for any sort of racial or class distinctions. Whenever the author saw two or more adults accompanied by one or more young children, she discreetly tailed them and observed their behavior. The paper relates that the observations showed the author's original hypothesis regarding shopping as an educational experience was somewhat erroneous; with one exception (Case #2), the author did not observe any parents who were actively educating their kids concerning value judgments and purchasing choices. Observation notes included.
From the Paper
"Impulsive shoppers had several aspects in common. First, they seemed to consistently purchase expensive items they didn't necessarily need because they were a "good deal" or "really cute" while complaining about the cost of more basic items. This aspect cut across boundaries of financial security. Secondly, they seemed to view shopping as more of a social and emotional experience than non-impulsive shoppers did and were guided by peer pressure into shopping choices. Additionally, every impulsive shopper I noticed seemed to have some sort of emotional alienation issue, which particularly manifested itself in their relationship to their children and to their purchased products."
| |
|
Consumer Behavior and New Technologies, 2002.
A look at consumer behavior for new personal electronic devices.
1,353 words (approx. 5.4 pages), 8 sources, MLA, $ 45.95
»
Click here to show/hide summary
Abstract
This paper discusses how new technologies are anticipated to revolutionize how we spend our work and leisure time. It reviews the diffusion and adoption of new personal electronic devices and, in particular, the marketing efforts and market penetration for DVDs and Palm Pilots. In addition, the use of DVDs and Personal Data Assistants are also examined. There is a brief analysis of early, middle, and late users.
From the Paper
"DVD player market penetration has increased dramatically in the past few years, largely as a result of decreasing prices. However, the sales of DVD players are expected to decrease in the next few years as the cost of DVD recorders and Network and Internet-enabled DVD players is reduced. Sales of DVD Players in 2003 was close to 60 million, and is expected to be under 65 million for 2003, and decreasing to 35 million by 2008. In contrast, sales of DVD recorders was under three million in 2003, and is expected to come close to five million in 2003, but reach about 45 million in 2004 (Allied Business Intelligence)."
| |
|
Atmospherics: The Phantom Influences on Consumer Behavior, 2003.
Looks at some of the strategies and techniques employed by various businesses in an effort to influence consumer behavior.
2,431 words (approx. 9.7 pages), 6 sources, MLA, $ 74.95
»
Click here to show/hide summary
Abstract
This paper attempts to show that atmospherics positively affect retail and service industries by enhancing the products themselves (sales effects), by promoting a store/service/franchise's credibility (store image) and by creating a more approachable shopping environment. Three different experiments, which demonstrate these strategies, are discussed and examined in an attempt to explain just how these atmospherics are applied to society.
From the Paper
"It is not an uncommon experience for many of us to have chosen a retail store for its environmental appeal, whether it is the friendliness of the employees, or the music playing in the background. Sometimes we are very well aware of these factors, but at other times we are totally oblivious to these influences. Where many would quickly disregard these background characteristics as nonsense, the reality of it is that they are specifically designed/manipulated to influence the behavior of consumers. Its most well known advocate, Philip Kotler, appropriately named it as the study of atmospherics (Chebat & Turley, 125). It is appropriate simply for the fact that these influences are present in the general background atmosphere."
|
|
|
