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Consumer Attitudes to Local Movie Theatres, 2001.
A research paper which examines the attitudes of consumers in Windsor, Canada to local movie theaters, including amenities.
7,608 words (approx. 30.4 pages), 6 sources, MLA, $ 166.95
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Abstract
The theater business in Windsor, Canada is in the midst of significant changes. With the increased competition in the city, theaters have to do much more than assume what customers want, they must thoroughly investigate the exact desires of customers. The paper shows that by using this research effectively, the theaters can better position themselves for a leap into the new millennium. The research problem identified in this study is to determine respondents? attitudes toward the competing movie theaters in Windsor. The responses are categorized for evaluation by gender, age, marital status, income, education and occupation. This breakdown is crucial to analysis, as it allows results to infer characteristics of different market characteristics.
From the Paper
"The comfort level of seating at the Parkway theatre revealed a significant difference among income groups. The lowest value was calculated for those earning less than $20, 000 per year. 10.3% of those respondents' would likely find the seating at the Parkway uncomfortable. Significantly higher are the respondents' earning over $20, 000 per year. Of those earning from $20, 000 to $49, 999, 40.9% would likely find the seating uncomfortable and 41.7% of those earning $50, 000 and over would likely agree that the seating at the Parkway is uncomfortable. Results of this analysis are found in Appendix 16.
In assessing the length of ticket lines by annual income, the significant difference exists respective to Silver City. 20.8% of those earning over $50, 000 annually find the ticket lines long at the Silver City theatre. 24% of those earning under $20, 000 find the ticket lines long at Silver City. Significantly greater were those in the $20, 000 - $49, 999 category, with 45.5% of respondents finding the ticket lines long. The reliable results of this analysis are found in Appendix 16."
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Competition in the Movie Theater Industry, 2001.
This paper examines John Keynes? theory of the nature of competition through the movie theater industry.
1,110 words (approx. 4.4 pages), 3 sources, APA, $ 38.95
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Abstract
This paper observes the movie theaters marketplace for facts in the nature of competition and the idea of ?perfect competition?, a concept rooted in the work of John Maynard Keynes. It examines the concept of equilibrium in the marketplace and traditional economic theory.
From the Paper
"When we decide to go see our third viewing of ?The Mummy Returns? we?re usually more concerned with what time the next show is than with what movie theaters ? with their 6-dollar tubs of popcorn ? can tell us about the nature of economic competition. However, the movie theater business is ? like all arenas of economic activity ? capable of telling us something about the structure of a particular market place, the history of that commodity or service and the nature of competition in that particular market place. Movie theaters can tell us something the nature of competition and indeed about the nature of the idea of ?perfect competition?, a concept with roots in the work of John Maynard Keynes and his questions about the concept of equilibrium in the marketplace. Traditional economic theory assumed that a group of producers operated in a perfect market for any given commodity with each producing only a small part of the whole supply. Thus, for each producer (and for each commodity) the price was determined by the market. Each producer maximized its profits by selling only as much as would make marginal cost equal to price, in other words, each producer would produce exactly the amount that, if any more were to be produced that the additional product would add more to costs than it would to profits (MacHovec, 1995, p. 38). Each producer of any commodity (whether widgets or blockbusters) thus worked to capacity, to the point where profitability was limited by rising costs (MacHover, 1995, p. 42)."
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Consumer Laws in the United Kingdom, 2002.
This paper uses a case study to examine United Kingdom Consumer Laws and Consumer criminal laws. The laws are meant to protect consumers against defective and unsafe products and services.
16,682 words (approx. 66.7 pages), 4 sources, MLA, $ 249.95
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Abstract
United Kingdom Consumer Laws and Consumer criminal Laws are meant to protect consumers against defective and unsafe products and services. They can be invoked if a consumer feels he was taken for a ride and given product or service, which did not meet his needs or was faulty in any sense. We need to understand that certain conditions apply when these laws are made use of to bring charges against a trader. For example, the nature of product or service doesn't count at all but the length of use; special seller instructions, representation of a product etc. play a dominant role in determining the exact nature of breach of contract between the seller and the consumer.
Proposal-Introduction
Executive Summary
-------Rights and Liabilities-Used car
-------Rights and Liabilities-Seat cover
-------Rights and Liabilities- Cell batteries
-------Rights and Liabilities-Re-roofing
-------Rights and liabilities-Dogs
Conclusions/Recommendations
From the Paper
"Eleanor and Nicos needed to purchase a second-hand car and visited Solid Cars for this purpose. There they found a Range Rover, which was being offered for ?2,000. The salesman informed them the original engine of the Rover had been replaced with a reconditioned engine. After initial discussions with the salesman, they agreed to purchase the vehicle through their debit card. The salesman however told them few things, which later proved to be incorrect and caused them several problems during test-drive."
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Consumer Manipulation through Advertising, 1990.
This paper discusses consumer manipulation through advertising: Sexual and other stimulants to influence purchase, movie stars, subliminal seduction and stereotyped thinking to trade on the consumer's lack of self-confidence and fears.
2,025 words (approx. 8.1 pages), 6 sources, $ 71.95
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From the Paper
"This paper will be concerned with the topic of consumer manipulation through advertising. There are a number of ways in which advertisers may try to persuade the public to buy their products. However, it has been found that one of the most effective ways to stimulate buying behavior is through the manipulation of people's fears and desires. In the words of one advertising director: "Fear, envy, vanity, health, utility, profit, pride, love and entertainment. If you ever spend money it will be for one of those reasons". Research studies have tended to support this view, and as such there are numerous indications that consumer decision making is more strongly motivated by emotional, rather than rational, needs.
Advertisers have long been aware that sex is the most powerful stimulant for influencing the public to buy. ,,, "
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Consumer Behavior, 2002.
This research examines consumer behavior and demand and considers the ways in which companies can use consumer behavior theory to increase demand and quantity demanded goods and services.
3,854 words (approx. 15.4 pages), 8 sources, MLA, $ 105.95
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Abstract
This paper discusses how companies need to understand consumer behavior in order to determine the best way to shift demand in favor of their products. When companies are able to ascertain why consumers purchase particular goods and services, they can tailor their marketing efforts to address the needs of consumers. It explains how this increases sales, and improves the profit performance of the organization. It also discusses how consumer behavior can also help companies increase demand by helping consumers accept new uses for existing goods and services. It examines the close relationship between consumer behavior, demand, and marketing.
From the Paper
"According to some analysts, American consumers are spending a higher percentage of their incomes than most other industrial nations, and even higher percentages than they have in the past. In 1998, consumer income increased by five percent, but consumer spending increased six percent. Consumer saving was approximately one-half of one percent of income (Walden, 1999, p. 46).
At the same time, consumers are taking on additional debt, also for purchases. American consumers spend an average of 18 percent of income on non-home loans, a record level of indebtedness (Walden, 1999, p. 46). This causes some economists to be concerned about the possible ramifications of a downturn in the economy. The concern is that consumers lacking sufficient savings to withstand a downturn will slow or even halt spending, and some consumers may be forced into bankruptcy in this situation because they lack appropriate financial resources."
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The Consumer Movement, 2002.
This paper discusses the consumer movement, which represented the effort to protect consumers' interests in the face of big business.
2,150 words (approx. 8.6 pages), 7 sources, $ 80.95
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Abstract
Promoting consumer protection, the movement has always favored cooperative and other reformist efforts, since it sought to make big business accountable to the consumer. In light of the triumph of market forces, and the failure of Ralph Nader to achieve broad popular support, it is clear that the consumer movement has not succeeded in achieving consumer sovereignty.
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Consumer Behavior, 2006.
An analysis of the importance of consumer behavior.
908 words (approx. 3.6 pages), 4 sources, MLA, $ 32.95
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Abstract
This paper discusses how the study of consumer behavior helps organizations improve marketing strategies by understanding how certain issues such as buyer psychology and behavior affect purchasing decisions. By understanding the consumer, organizations will be able to make more informed decisions as to which strategy to employ and improve their marketing campaigns and marketing strategies to more effectively reach the consumer. This paper defines consumer behavior and provides an example of a consumer purchase demonstrating how each of the 4 Ps (product, price, promotion, and place) of marketing impacted the purchase.
Outline:
Abstract
Definition
The 4 P's of Marketing
Conclusion
From the Paper
"One definition of consumer behavior is "The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society" (Hawkins, 2004). Another definition according to the American Marketing Association is that consumer behavior is "the dynamic interaction of affect and cognition, behavior, and environmental events by which human beings conduct the exchange aspects of their lives." More generally, consumer behavior is the psychology behind marketing and the behavior of consumers in the marketing environment (American Marketing Association, 2006)."
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Consumer Product Testing, 2006.
A research proposal regarding consumer product testing.
1,723 words (approx. 6.9 pages), 3 sources, MLA, $ 55.95
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Abstract
This paper discusses consumer product development and how new products are being offered and marketed to the retail consumer. According to the paper, these new products must be subjected to rigorous product testing before being released on the market. The paper further discusses how testing a new consumer product before retail involves testing the product with respect to not only consumer appeal and usability, but also in terms of its substantive qualities such as strength, fire retardation and assembly. This research proposal is an outline of what must occur when conducting consumer product testing.
Outline:
Abstract
Introduction
Problem
Sample Procedures
Descriptive Statistics and Research Outcomes
Conclusion
From the Paper
"With reference to the sample selection issue the investigator is obliged to follow the principal of random sampling and if this cannot be achieved then the statistical tool chosen to analyze the data must be modified to correct the non-random selection process. However, randomization is always the best rule to follow. In the above-described focus group situation the 25 member sample would be obtained by one of two methods: garnering information about the number of toddlers currently attending as many as 10 local daycare centers wherein the enrollment is at least 30. Out of the 300 possible population, 25 mothers and fathers would randomly be selected and asked to participate in the focus group. The actual selection process would be based on the Table of Random Numbers sampling technique (Kerlinger, 1964). Further, knowing that a parent's time is valuable each attendee would be paid a reasonable amount to attend the focus group seminar. The data obtained from the focus group would then be tabulated with respect to that which is most important to parents when selecting a safe toy for their children. Those items most important would then be followed up my actual lab testing of the toy itself."
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The Consumer Protection Act, 2005.
This paper discusses the Consumer Protection Act and examines its implications with regards to real estate matters.
1,350 words (approx. 5.4 pages), 6 sources, $ 53.95
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Abstract
This six page graduate paper examines the Consumer Protection Act. The author notes that in examining how the Consumer Protection Act relates to real estate and real estate transactions, it is evident that the CPA reflects the fundamental principle of protecting prospective buyers from sellers who are tempted to engage in deception and fraud. Consumer protection laws, many of which have been incorporated into the Consumer Protection Act, mandate that a seller cannot generally take any action or fail to take any action that may result in a consumer being deceived or misled through false claims, ambiguity, exaggeration, or innuendo.
From the Paper
"In examining how the Consumer Protection Act relates to real estate and real estate transactions, it is evident that the CPA reflects the fundamental principle of protecting prospective buyers from sellers who are tempted to engage in deception and fraud. Consumer protection laws, many of which have been incorporated into the Consumer Protection Act, mandate that a seller cannot generally take any action or fail to take any action that may result in a consumer being deceived or misled through false claims, ambiguity, exaggeration, or innuendo."
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Critical Elements of Business and Consumer Marketing, 2001.
Compares and contrasts business marketing (the sales from business to business) with consumer marketing (the sales from business to consumer).
1,800 words (approx. 7.2 pages), 0 sources, $ 63.95
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From the Paper
"The essential similarity between business marketing and consumer marketing is of course, sales. Business marketing takes into account such widely used terms as industrial marketing, organizational marketing, and business-to-business marketing. Business marketing is the intermediary marketplace between the wholesale and retail markets. In a very real sense, the business marketplace is the final rung on the ladder, before the retail market redefines the cost, placement, and packaging of products that have already been created, sold, and placed on the world market.
If business marketing is built more around the nuts and bolts of bulk products, then consumer marketing is much more concerned..."
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Consumer Behavior at McDonald's, 2004.
A study into the nature of consumer behavior in England using McDonald's as an example.
7,050 words (approx. 28.2 pages), 15 sources, MLA, $ 158.95
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Abstract
This paper aims to analyze consumer behavior patterns in the United Kingdom, since consumer behavior plays such a large role in the success of all fast food restaurants around the world. The paper begins by looking at the importance of the study, in general, and why understanding consumer behavior is relevant. This is followed by a close analysis of the consumer behavior involved in making fast food decisions, health and environmental issues, social and economic impacts.
From the Paper
"In addition to subcultures, every society has some type of social class structure. Social classes are mostly permanent divisions in a society whose members share similar values, interests, and behaviors. Social class is not determined by a single factor such as income but is measured as a combination of occupation, income, education, wealth, and other factors. Marketers must pay attention to social class because people within a given social class often demonstrate similar behaviors, including buying behavior. Social classes show distinct product and brand preferences in many areas, including clothing, home furnishings, food choices, and more."
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The Movie Remake, 2006.
This paper examines the movie industry's practice of remaking previously successful films.
2,786 words (approx. 11.1 pages), 9 sources, APA, $ 83.95
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Abstract
This paper explores movie remakes and questions whether the film industry uses its assets efficiently or wastes the audience's, as well as the film industry's, time and money by rehashing socially irrelevant characters and worn out plots. When a movie company produces a film, they have a tangible asset by owning the rights to that particular movie to do with as they please. The writer of this paper asserts that while the original movie may have been good in its time, it may not always stand the test of time when producers remake the film in an attempt to spark a renewed interest in it. This paper focuses on two films, "Shaft" and "Planet of the Apes," both socially controversial films from 1968 and compares them to their remakes in 2001.
From the Paper
"The 1960s was a time of racial turmoil. After nearly 250 years of oppression, blacks had finally won equal rights with the 1964 Civil Rights Act. Gone were the Jim Crow laws and other attempts to legally separate people according to race. However, simply making a law did not automatically erase the social confines that surrounded the issue of racial differences. Blacks and Whites had been legally separated for many years. Their origins were two different perspectives and ancestries. Even though blacks could no longer be discriminated against according to the law, this did not mean that they automatically gave up their own unique styles and culture."
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The Consumer Revolution, 2005.
This paper discusses the causes of the development of the eighteenth century consumer revolution in England, the first industrialized country.
1,960 words (approx. 7.8 pages), 5 sources, MLA, $ 62.95
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Abstract
This paper explains that the phenomenon of material consumption is an integral aspect of contemporary society, but the 'consumer revolution' occurred in Britain in the eighteenth century resulting in the emergence of a whole new class of consumers through the rise in family incomes and hence an increase in their personal disposable incomes. The author points out that the availability of new goods, through (1) the development of the British Empire and increase in colonial power and (2) expansion and change of British based manufacturers, clearly fuelled the surge in consumer spending on new exotic goods and fashion. The paper states that the English society was a perfect breeding ground for this change and is the most significant contribution to the 'consumer revolution'; the desire to consume--the demand--was always there and industrialization 'supplied' the goods.
From the Paper
"Economic development was the key to understanding why material objects were no longer limited to the few, but were brought within the reach of an increasing number of people. Also key to this understanding and to what our topic is concerned, was the vast metamorphosis in style, variety and availability of exotic, new and traditional goods. Even necessities witnessed a transformation in their production giving more choice to the ever discerning consumer. It is of course true that the availability and changing demand of these so-called 'new' goods contributed heavily to the emergence of this material culture, but what we must also stress that the desire to consume was always there. It was the ability to do so that was that was new."
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"Of Mice and Men" - The Movie, 2005.
A comparative analysis of the two movie versions of John Steinbeck's novel "Of Mice and Men".
2,089 words (approx. 8.4 pages), 0 sources, $ 65.95
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Abstract
The novel "Of Mice and Men" by John Steinbeck has two movies based on it. This paper examines how these two movies have two slightly different interpretations on how the story should be depending on the specific year that it was made. One movie was made in the year 1939 while the other movie was made in the year 1992. It looks at how although these two movies share the same title as the original novel, both of them have to some extent, different perspectives on the opening sequence, elements of humor, character portrayal, the time the movies were made for and metaphors.
From the Paper
"For the 1939 version, there was less violence, subtle use of swear words and indirect language. Viewers in the 1930s lived in the era of the Great Depression that was occurring throughout the world at that time. Many people did not want to be reminded of the hardships all around them. And because of this, violence was not portrayed directly in the movie. The actors involved in a violent scene will practice 'self-censorship' in which they will cover-up their violent acts: George covering his gun with a handkerchief before shooting Lennie or the camera will not focus directly on the event: Curley's wife's neck being broken by Lennie."
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Consumer Psychology and Marketing Performance, 2005.
This paper is an extensive research paper on the effect of consumer psychology on marketing performance using a case study of Altuwairqi Group of Companies in Saudi Arabia.
45,360 words (approx. 181.4 pages), 49 sources, APA, $ 249.95
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Abstract
The paper explains that, although relationship marketing is now popular, many of the relationships businesses have with their customers are actually rather troubled and complex, even though the businesses often do not realize this; it is important to understand why this is the case so that consumer psychology and consumer behavior make more sense. The author points out that little information about the Altuwairqi Group of Companies is available in any kind of verifiable form; however, this does not mean that a study cannot be done, only that this issue must be recognized as a limitation of the study. The paper indicates that there is a positive relationship between listening to what the consumers want and the success of the company.
Table of Contents
Introduction
Background
Statement of the Problem
Research Questions and Hypotheses
Definition of Terms
Limitations of the Study
Validity and Uniqueness of the Data
Significance of the Study
Researcher Biases
Summary
Review of Related Literature
Methodology
Research Design and Rationale
Data Collection
Data Analysis
Summary
Analysis of the Data
Summary, Recommendations, and Conclusion
Summary of the Findings
Recommendations
Conclusion
From the Paper
"Research suggests that many consumers develop coping strategies that they utilize to deal with some of the problems that the marketplace brings on for them, but these strategies do not always work that well for everyone. These various strategies are important, however, as they are designed to minimize, eliminate, or otherwise find a way to control many of the quality of life issues that these consumers feel are caused by the marketplace in general. These consumers then develop rules of purchasing and consumption that help to get them through the day and keep them from focusing on the problems that they have which are related to businesses."
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