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Color in Graphic Design, 2005.
This paper is a literature review studying the effect of color, primarily in print media, on the way people feel when they see an advertisement or some other kind of information in the media.
29,980 words (approx. 119.9 pages), 53 sources, APA, $ 249.95
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Abstract
This paper explains that there is evidence that color, especially the viewer's favorite colors, plays an important role in graphic design, especially print media and advertising. The author points out that color has symbolic meaning, which differ culturally: in western societies, white is seen as the traditional color for weddings but, in the Chinese culture, white is used for funerals; and, in America, red is often associated with rage or anger but in China red is used for happiness. The paper relates (1) the importance of graphic designers to study the role of color, how it makes people feel and why this is so significant and (2) the need for more research to understand this phenomena.
Table of Contents
Introduction
Background
Statement of the Problem
Research Questions and Hypotheses
Research Questions
Hypotheses
Importance of the Study
Significance of the Study
Rationale for the Study
Definition of Terms
Limitations of the Study
Validity and Uniqueness of the Data
Summary
Review of Related Literature
Literature on Color in Print Media
History of the Psychology of Color
What Is Your Favorite Color?
The Perception of Color
Color in Graphic Design
Case Study: British Telecom
Case Study: British Gas
Case Study: MacDonald's
Summary of the Literature Review
Methodology
Research Design and Rationale
Data Collection
Data Analysis
Summary
Analysis of the Data
Summary, Recommendations, and Conclusion
Summary
Recommendations
Conclusion
From the Paper
"The favorite color that an individual has is considered to say a great deal about them. It is important here to look at the most popular colors briefly and what they say about individuals. Black is considered to be a color of power and authority. It is also very popular and fashionable because many people that wear black look thinner. Black is considered to be timeless and very stylish, but it also implies submissionFor example, priests wear black to signify that they are submissive to God There are those in fashion that indicate women who were black imply that they are submissive to men but many black outfits are also utilized for aloofness or evil, such as those traditionally worn by villains in many television shows and movies."
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Two Kinds of Color, 2002.
Explores the distinction between phenomenal and physical color, using the views of philosophers.
4,634 words (approx. 18.5 pages), 6 sources, APA, $ 119.95
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Abstract
This paper advances the argument that the colors we consciously experience are not the same as whatever colors may exist in the external world/ This means that even if color is a real physical property of things in the world, the colors objects ?actually? have are not the same as the colors we experience them as having. This is not to say that things we see as being red may actually be blue, but rather that red, blue, and all of the other colors that comprise human color experience do not exist outside of that experience, regardless of whether there is an objective property of color in the world. This paper uses considerations put forward by George Berkeley and John Locke as well as current philosophers, neuroscientists and physicists. It approaches the topic from both a scientific standpoint as well as a philosophical one, though more emphasis is put on the latter.
From the Paper
"Berkeley simply extends this argument to additionally cover Locke?s primary qualities, which he argues are likewise only known to us through our senses and perceptions. If colors, smells, tastes, etc., do not exist objectively in the world because they are not independent of the senses, then, by Berkeley?s reasoning, nothing can exist independently of perception because our knowledge of everything in the world ? including the primary qualities, which are the basic entities of all objects ? also stems entirely from our senses. Berkeley?s argument is largely based on the false reasoning that physical things in the world could not possible cause ideas in us , so his conclusion is easy to shrug off. But there is something very intriguing in the points he makes leading up to that misstep: We are indeed limited in our knowledge of the world by our inability to observe external things independent of our senses."
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The Color Semiotics of Power, 2004.
An analysis of semiotics, the study of signs, signifiers, and the signified, as it is used in conjunction with the color theory to determine power.
3,829 words (approx. 15.3 pages), 10 sources, MLA, $ 105.95
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Abstract
This paper contends that the primary discussion of communication in any management theory involves power. One of the most theoretical tools to determine this is semiotics. The study of signs, signifiers, and the signified, semiotics intertwines with color theory to produce two colors that symbolize power more than any others, red and yellow. The paper explains that, by establishing that colors can be viewed as signs, signifieds, and signifiers, humanity has been opened up to the interpretation of colors. By examining the tendencies, histories, and general uses and interpretations of all of the colors of the spectrum, this paper determines that red and yellow are by far the most powerful colors of the spectrum.
From the Paper
"In semiotics, textual analysis reaches its peak. Authorial intent in all communication is distinguished from the communication itself, and the communication is asked to stand alone. For instance, as Chandler writes, a text can exist in any medium, whether verbal or non-verbal, and once it has been recorded, it is devoid of any intent infused in it by the "author." For our purposes, the colorer applies color to her painting, presentation, graphics module or sculpture, and she may have intended that color to symbolize either power or lack thereof, or specifically a certain type of power, but her designs over her designs simply matter not. Instead, our own interpretations of her work, our own decisions and inferences regarding her choices of colors are the true indicators of power or a particular type of power in the work."
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Colours: Red and Orange, 2005.
A review of colour and the role it has played in human life, culture and practices over thousands of years.
2,700 words (approx. 10.8 pages), 6 sources, $ 106.95
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Abstract
This paper takes a look at the concept of colour and how humans have used colour for thousands of years. Colour has been employed by humans for many a purpose. Humans have used colour to dye clothing, to paint their bodies and dwellings, and in various religious rituals and regal ceremonies.
From the Paper
"Color is a concept that, as many commentators have observed is inherently paradoxical: color is at once both easily understandable and yet resistant to analysis, rooted in scientific research and yet shaped by cultural and psychological interpretations (Westphal, 1-2). For thousands of years humans have employed color for a wide range of purposes - from dyes in clothes to its use in paints - which often reflect the particular cultural predispositions of the society in which the colors are used. However, it has only been in the past few centuries that scientists have systematically explored the nature of color and how and why humans perceive distinct colors."
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Color and Emotion, 2008.
This paper discusses the effects of color on human emotions.
1,939 words (approx. 7.8 pages), 9 sources, APA, $ 61.95
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Abstract
In this article, the writer notes that the importance of color is undeniable. The writer points out that it is an essential part of daily life and it is prevalent in everything individuals perceive. Even at night, many people dream in color. The writer discusses that many studies have recognized that colors have also a strong impact on emotions and feelings. Further, the writer points out that numerous studies conducted by those in the field of psychiatry have concluded specific facts about human color likes and dislikes. The writer concludes that clearly there is a close link between colors and emotions.
Outline:
Hypothesis
Method
Results
Discussion
From the Paper
"The study of color and emotion originated very early. Jaensch determined the distinction of red yellow versus blue green. He concluded that all people can be grouped in a way that was the same as the red-green color blind subjects, that is, either into the more sensitive zone at the warm end of the spectrum or at the other end of the zone in the more sensitive cold end. The subjects at the warm color dominance end are characterized by an intimate relationship to the world of visual perception. They are receptive and open to outside influences. They appear to immerse themselves quite freely in their social environment. Emotionally, they are characterized by feelings of warmth, suggestibility, and strong concerns. In the subject-object relationship, the emphasis is on the object rather than the subject."
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Color Deficiency, 2005.
A look at the causes, diagnosis and types of color blindness.
2,250 words (approx. 9.0 pages), 6 sources, $ 89.95
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Abstract
This paper discusses the issue of color deficiency in the eye. It addresses the causes of color blindness, the types of color blindness and how the deficiency is detected by doctors. It further discusses tests for color deficiency as well as research that has been ongoing in the area of color deficiency. The paper then looks at the future of research that will address this issue.
From the Paper
"Until recent years those who have suffered from color deficiencies of the eye had to find creative methods of living with the disorder. Little research was developed to aid those with this complication to life, and very few in society truly had an understanding of what was involved in the physical malfunction of the eye. Yet, scientists and doctors are now examining many methods of understanding color deficiency, and are beginning to be able to provide long needed answers to those who have contended with the problem throughout their lives. Color deficiency, or color blindness, is a "malfunction of the retina" of the eye (Heath, n.d.). Light that is transmitted to the retina can be affected by two elements. These two elements are rods and cones. Rods are less complicated, and affect the brightness of an object."
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?Faculty of Color in Academe?, 2002.
A review of the book ?Faculty of Color in Academe? by Caroline Sotello Viernes Turner and Samuel L. Myers Jr.
1,769 words (approx. 7.1 pages), 2 sources, MLA, $ 57.95
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Abstract
This paper discusses how in their book, "Faculty of Color in Academe", Caroline Sotello Viernes Turner and Samuel L. Myers Jr. address the ongoing shortage of colored teachers in the colleges and universities of America. It examines how, as America enters the 21st century, the racial divide and problems of the 20th century continue to be a problem. It looks at how colored people who are hired at colleges and universities face many of the same kinds of discrimination and false expectations facing colored people in other areas of work life, from institutional discrimination to expectations that they are less qualified than they should be. It also shows how they experience more occupational stress because they feel isolated and lack the mentoring opportunities enjoyed by white hires. It examines how the authors offer a good overview of the research and of the problems faced by the modern faculty of color and make good recommendations as to some of the actions that can be taken to correct the problems.
From the Paper
"As defined in Title VII, an unlawful employment practice is any such practice by the employer which is motivated, premised, or conditioned upon the sex of an employee, or any seemingly neutral practice with an adverse effect on one sex. The educational field has not been an exception when it comes to evidence of discrimination against women. A wide disparity exists in the educational field in terms of the total number of women who have attained higher-level positions, and this is strong evidence of discriminatory practice. Title VII itself recognizes that there are two types of discrimination in operation. The first of these is intentional discrimination, meaning that an employer consciously and willfully made an employment decision strictly on the basis of sex. While it is easy to define this sort of discrimination, it can be difficult to prove because it is almost impossible to prove the intent or state of mind of the employer making the decision. Employers know that there are many laws on this subject, so they have become less open about such discriminatory practices. Unintentional discrimination is the second type and stands today as the basis for the majority of complaints filed by women. Such discrimination persists because of seemingly unintentional policies and practices that in effect perpetuate the effects of past discriminatory acts. Such a case is easier to prove because what is necessary is to prove the effect and consequences of the discrimination rather than the intent of the employer."
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Color Genetics in Horses, 2003.
An essay that explores the genetics of equine coloring.
2,648 words (approx. 10.6 pages), 7 sources, MLA, $ 79.95
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Abstract
This paper provides an explanation of the genetics involved in breeding a certain color horse. Colors covered include black, chestnut, Mealy/Pangare, the dilutes, mixed patterns and the white patterns. The paper includes many photographs.
From the Paper
"The Classic Roan gene affects all the bases, modifiers and dilutes but can be masked by other white pattern genes. Roan is a color pattern caused by white hairs mixing with colored hairs. There are no "Roan" hairs on a Roan horse. The resulting physical colors are usually blue or rose (black base and chestnut base) but less common colors are pale gold and almost white. The Roan gene however will usually not affect the points."
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Color Symbolism in "The Great Gatsby", 2003.
An analysis of the symbolism of the color white in F. Scott Fitzgerald's novel "The Great Gatsby".
738 words (approx. 3.0 pages), 0 sources, $ 26.95
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Abstract
This paper reviews the novel "The Great Gatsby" by F. Scott Fitzgerald.
It discusses how although the color white is commonly associated with purity and innocence. In "The Great Gatsby", Fitzgerald conversely gives the color white a darker connotation by associating it with morally corrupt characters like Daisy and Jordan. It looks at how to some characters in the novel, especially the West Eggers, objects or people connected with the color white still represent moral perfection and social superiority. It shows how the color white, in reality, is only an outward representation of beauty, wealth and perfection, void of any intrinsic goodness, although some characters may believe it has deeper value.
From the Paper
"Jordan and Daisy, who throughout the novel are often wearing white dresses, seem to be as righteous as they are beautiful when Nick, our narrator, first sees them. Jordan and Daisy are the objects of Nick and Gatsby?s desire, respectively, but in the end, class differences and moral standards prove stronger. As the novel progresses, Nick?s opinions of both women deteriorate as he uncovers their immorality and irresponsibility which leads to the failure of Nick and Jordan?s relationship. Gatsby also fails in winning Daisy?s affection, even though he has seemingly risen in social standing and has accumulated enough wealth to support both of them. Daisy and Jordan are both careless and insensitive people, unlike the thoughtful Nick and romantic Gatsby."
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The Color Violet, 2006.
A look at the color violet and the violet plant.
1,350 words (approx. 5.4 pages), 6 sources, $ 53.95
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Abstract
This paper takes a look at the color violet, a dye derived from the primary color found in the plant of the same name. According to the paper, violet flower, that exists in over 500 varieties, may grow on bushes or be found growing low to the ground. In some cases violet flowers will grow on a stem without leaves, as the leaves grow on separate stems beside the flowered stem. The paper further discusses how most people consider the violet to consistently be of the same color, whereas in reality, many violet plants produce multiple colored flowers dependant upon the time of the year in which they bloom ("Violet").
From the Paper
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The Colour Green, 2006.
A discussion regarding the perception and symbolism of the colour green.
1,575 words (approx. 6.3 pages), 4 sources, $ 62.95
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Abstract
This essay explores the cultural and social dimensions of the color green. The color green is often associated with sensations that could be described as soothing, healing, leisurely, and peaceful. This paper goes on to discuss how symbolically, green can also be a mixed metaphor of sorts in that, while someone can use it to say they are in the money, it can also be indicative of a lack of experience, rage, hate, or envy.
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Color Doppler, 2008.
This paper looks at the role of color Doppler sonography in the diagnosis of endometrial malignancies.
1,276 words (approx. 5.1 pages), 5 sources, APA, $ 43.95
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Abstract
This research concentrates on the use of color Doppler sonography when diagnosing endometrial malignancies. The writer looks at how color Doppler sonography is the most effective method of identifying malignancies within the reproductive organs including the uterus.
The writer explains that this is because color Doppler sonography allows physicians to distinguish benign masses from malignant masses more easily than do traditional ultrasound, endovaginal ultrasound and transvaginal sonography techniques. T
Outline:
Introduction
Endometrial Malignancy Overview
Causes of EM and Risk Factors
Symptoms and Manifestations of EM
From the Paper
"As with many malignancies or cancers of the genital tract or reproductive system, manifestation or symptoms of endometrial malignancies often are mistaken for symptoms of other common problems. Women with endometrial malignancies often do not seek treatment immediately because they believe their symptoms to be the result of some other ailment, even common problems like yeast infections (Birnbaum, 1991). Unfortunately such assumptions on behalf of the patient or by doctors can be deadly. This is one reason all symptoms, regardless of their severity, should be reported to a professional as soon as possible for evaluation and treatment recommendations.
"Symptoms of endometrial malignancies may include changes in vaginal discharge, discharge accompanied by strong odors, pain in the abdomen or pelvis and other symptoms, symptoms that often mimic those of other diseases."
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Picasso's Color Usage, 2006.
This paper explores the color themes in the paintings "The Old Guitarist" and "Head" by Pablo Picasso.
900 words (approx. 3.6 pages), 3 sources, $ 35.95
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Abstract
In this paper, the paintings "The Old Guitarist" and "Head' by Pablo Picasso are examined in this study of color usage in the painter's lifespan. The paper illustrates how the darker, more depressive colors of Picasso's blue period often reveal the monochromatic approach to painting, as the artist struggled with death and economic downturns. However, as the artist grew and matured, the artist began using a wider variety of often challenging color associations. The paper portrays how with the pinks, greens, whites and yellows interacting in "Head," one can see the female gender roles and relationship issues that plagued Picasso's latter life.
From the Paper
"This art study will examine the color thematic within two of Pablo Picasso's works: "Head" (1934) and "The Old Guitarist" (1903). By examining elements of Picasso's "blue period", one can realize how psychological factors represent a dominating color theme of blue in "The Old Guitarist." In contrast to this often dominating blue color value in his earlier works, Picasso evolves over a thirty year period to produce "Head," which has a wider variety of brighter colors used in his latter color themes. In this manner, Picasso's color thematic has a wide range across the color spectrum, which invariably relates to the differing psychological periods of his life. The painting "The Old Guitarist"--painted in 1903--is part of a dark period in the life of Pablo Picasso."
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Dimensions of the Color White, 2006.
An analysis of the properties of the color white a white light and their significance to science.
1,575 words (approx. 6.3 pages), 6 sources, $ 62.95
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Abstract
This paper discusses white as a color and more specifically, white light. The paper describes the qualities of the color white and the multifaceted nature of existence and the way that it relates to significant chemical alterations in nature. The paper goes on to discuss the importance of white light to the scientific understanding of reflective light and the dimensions of other colors.
From the Paper
"Dimensions of the Color White Outline I Introduction. White as a color is not often considered to have many dimensions or properties that are significant to either science or society. While white may carry with it the concept of "purity", the color itself is multifaceted and related to significant chemical alterations in nature. White light has been especially important to scientific understanding of reflective light and the dimensions of other colors. Scientifically white must possess certain chemical compounds in order to exist, and in the field of psychology, white speaks to individuals through subconscious messages about the world they live in."
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Is the U.S. Constitution Color-Blind?, 2007.
An analysis of the degree to which the U.S. Constitution may be said to be "color-blind".
1,535 words (approx. 6.1 pages), 4 sources, MLA, $ 50.95
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Abstract
This paper explores the degree to which the U.S. Constitution may be said to be "color-blind". It argues that the Constitution is not color-blind because it permits many instances of bigotry to go unchecked in private life. To bolster this claim, the paper places a great deal of emphasis upon the work of Dr. Neil Gotanda, entitled A Critique of "Our Constitution is Color-Blind". The paper also focuses on the controversial case of Plessy v. Ferguson (1896) in which racism was seen to be upheld by the U.S. Supreme Court despite the eloquent protests of one of the presiding Justices.
From the Paper
"Gotanda also insists that the First Amendment - specifically its Freedom of Speech Clause - has been used by the federal courts to strike down government efforts to outlaw "racial domination". What Gotanda appears to mean when he talks of "racial domination" is that recent years (Gotanda was writing in the early 1990s) have seen the "resurgence" of racist speech on university campuses after decades of determined effort by non-whites to wrestle back control of the image-making process from Caucasians. As a result, racially motivated speech which defames - or at least casts in a negative light different - groups has been protected by a Constitution that is allegedly "non-racial" in construction. In any case, Dr. Gotanda, if this writer understands him correctly, is putting forward the notion that American society has always been dominated by Caucasians and, therefore, permitting racially-offensive discourses on university campuses allows the dominant group in society to continue to articulate views supporting invidious distinctions between races without fear of any disciplinary action being taken. In other words, whites have crafted negative images of non-whites since the founding of America and this group, so powerful in the media, in the judiciary and even still in academia, is allowed to continue on with making negative distinctions because the Constitution - written as it was and amended as it has been by (predominantly) Caucasian males of property and significance - permits it."
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