| Papers [1-15] of 61 :: [Page 1 of 5] | | Go to page : 1 2 3 4 5 —> | Search results on "COKE PEPSI COMPARISON": |
|
|
Coke vs. Pepsi, 1998.
An analysis of modern marketing and its environment, through a comparison of the marketing strategies of Coke and Pepsi.
1,491 words (approx. 6.0 pages), 2 sources, MLA, $ 49.95
»
Click here to show/hide summary
Abstract
This paper examines the similarities and differences of the marketing environment and strategies of Coca Cola and Pepsi. The paper discusses these two corporation's ongoing battle for global soft drink domination. The paper describes how Coke and Pepsi share the same demographics, economic conditions, competition, social and cultural facets, technology, and political and legal problems inherent with each of their markets. The paper explains that the external macro environments are similar for each, but how they both use their marketing programs involve different tactics and strategies.
From the Paper
"One micro external environment advantage both Pepsi and Coke enjoy is their extensive distribution, or marketing intermediaries. These distributors increase their profits by producing and selling the products directly to customers at the local level. Pepsi and Coke use these firms and distributors to make their large profits in exchange for their knowledge and their soft drink bases and concentrates."
| |
|
Business Overview: Coke and Pepsi, 2005.
A comparison of Coke's and Pepsi's financial performance and outlook for the future.
840 words (approx. 3.4 pages), 10 sources, APA, $ 29.95
»
Click here to show/hide summary
Abstract
This paper looks at the differences in Coke's and Pepsi's financial performance in 2004 and expected earnings for 2005. The paper also explains how each company's ethical code of conduct and mission statement affects the success of the respective companies.
From the Paper
"PepsiCo is on an upswing, Coca-Cola is headed in the opposite direction. For 2004, Pepsis' net income rose to $457 million, or $1.73 a share, from the previous year's $416 million, $1.50 a share (Pepsi Bottling Group 4Q profit increases). For 2005, Pepsi expects earnings of $1.78 to $1.87 per share. Coca-Cola has not yet released full year 2004 results. However, for the first nine months of the year, its net income declined to $514 million, or $1.09 a share, from the prior year's $545 million, or $1.19 a share (Coca-Cola Enterprises' profit falls). For the full year 2004, Coca-Cola expects earning of $1.21 to $1.25 a share and has recently cut long-term growth targets for operating income to a range of six percent to eight percent from ten percent. Shares of PepsiCo have outperformed those of Coca-Cola for two decades (Twitchell, 2004). In the past five years, Pepsi's stock has returned sixty-nine percent, while Coke investors have lost more than twenty percent of their money."
| |
|
The Beverage Industry: Coke and Pepsi, 1995.
Provides a beverage industry overview, with emphasis on the market positions of Coca-Cola and Pepsi. Also examines the future prospects of Coke and Pepsi.
2,925 words (approx. 11.7 pages), 15 sources, $ 103.95
»
Click here to show/hide summary
From the Paper
"TABLE OF CONTENTS
Industry Overview 1
Coke and Pepsi as Industry Leaders 2
Future Prospects 5
Conclusion 9
Table 1: Top Ten Soft Drinks 12
Table 2: Domestic Soft Drink Market 13
Bibliography 14
The Beverage Industry: Coke vs. Pepsi
Industry Overview
Just before the turn of the century, prospective soft drinks were being formulated by southern pharmacists, with an eye towards relieving indigestion (Hoover's, 1995). From the first decade of the twentieth century until the 1960s, the competition in the beverage industry was primarily between equals; Coca Cola fought it out with Pepsi Cola for market share, and juice or coffee companies competed with each other.
In the 1960s, the competitive edge in the beverage industry went to Coca Cola, with its purchase of Minute Maid in 1960, the introduction of Sprite in 1961, and the introduction of Tab in 1963 (Hoover's, 1995)."
| |
|
Coke and Pepsi, 2004.
A comparative analysis of the soft drink giants, Coca Cola and Pepsi.
1,004 words (approx. 4.0 pages), 2 sources, MLA, $ 35.95
»
Click here to show/hide summary
Abstract
This paper discusses and compares the soft drink companies that produce Coca Cola and Pepsi, giants within their respected industry. The paper contends that each company has its own unique way to reach the consumer, which is the ultimate company goal. The paper discusses how these two companies really match up against each other. Are they both giants of the same size, or does one have more net worth than the other? Is it Coke or Pepsi you'll be having today?
From the Paper
"Coca-Cola was created on May 8, 1886 by Dr. John Stith Pemberton, an Atlanta Pharmacist. Pemberton was curious about the caramel-colored liquid he created so he took the syrup a few doors down to Jacobs' Pharmacy. The syrup was mixed with carbonated water and the rest is effervescent history. During the first year Jacobs' pharmacy sold about nine glasses of Coca-Cola a day at five cents per glass. In the 119 years since then, Coca-Cola has produced 10 Billion gallons of syrup which are used to produce more than 400 different brands of beverages today. Dr. Pemberton was a great inventor to create the ingredients for the most popular soft drink in the world, but not the smartest businessman. In 1891 Dr. Pemberton sold the company to an Atlanta businessman, Asa Griggs Candler, for $2,300."
| |
|
Coke or Pepsi, 2006.
A look at the PepsiCo company and how it competes with the Coca-Cola company.
675 words (approx. 2.7 pages), 0 sources, $ 26.95
»
Click here to show/hide summary
Abstract
This paper examines the PepsiCo company, a company that is popularly associated with its flagship product Pepsi Cola. The paper explains that, while Pepsi Cola is a sizable portion of PepsiCo's revenue stream, PepsiCo actually has significant revenue generated from a slew of other products and divisions such as PepsiCo Beverages North America, PepsiCo International, Frito-Lay and Quaker Foods North America. The paper also looks at how PepsiCo's Pepsi Cola has long been second in market share to Coca-Cola and how the competition between Pepsi and Coke has been the stuff of business school legend for many years. However, thanks to a series of strategic acquisitions and market entry moves internationally, PepsiCo as a company has finally overtaken Coke in overall market share and performance. It could be said that PepsiCo has lost the cola battle but won the overall war with its arch-rival Coca-Cola Company.
| |
|
Coke-Pepsi Comparison, 2005.
PepsiCo verses Coke.
675 words (approx. 2.7 pages), 2 sources, $ 26.95
»
Click here to show/hide summary
Abstract
The paper discusses the marketing device that Coke and PepsiCo each use in their advertising strategies of specifically referring to the others' products. In some ways this is counter-productive since it indirectly elevates the market awareness of the competitor's products. Yet, since these two companies dominate the cola market it behooves them to ensure that the market perceives the benefits of their specific product in relation to the other. The paper also looks at how PepsiCo has finally managed to overtake Coke in overall market share and performance.
From the Paper
"PepsiCo is popularly associated with its flagship product Pepsi Cola. Since Pepsi Cola is a sizable portion of PepsiCo's revenue stream, PepsiCo has always struggled to confront Coke's market dominance through advertising which often portrays Pepsi Cola in head to head comparisons to Coca-Cola (Overview). The result is that both companies' products are often portrayed in each others' advertisements. PepsiCo's Pepsi Cola has long been second in market share to Coca-Cola and the competition between Pepsi and Coke has been the stuff of business school legend for many years. However, recently, thanks to a series of strategic acquisitions and marketing campaigns run internationally, PepsiCo has finally overtaken Coke in overall market share and performance: "PEPSICO...has raced ahead of...Coke.."
| |
|
Pepsi vs. Coke, 2007.
This paper provides a financial analysis of two publicly traded companies; PepsiCo and Coca-Cola.
1,304 words (approx. 5.2 pages), 9 sources, MLA, $ 44.95
»
Click here to show/hide summary
Abstract
This paper describes the competition between PepsiCo and Coca-Cola and analyzes the balance sheets for these two publicly traded companies. The paper provides an examination of each company's history, market share and investor holdings. The paper includes a comparison of the company's stock price, dividend distributions and the types of financial data in each company's financial statements. The paper concludes that Coca-Cola currently leads PepsiCo in sales, but no one knows for how long, as these two warring companies compete for the last consumer, the last dollar.
Outline:
Abstract
Pepsi vs. Coke
Products and Services
Companies Established
Trade Index / Stock Ticker Symbols
Independent Audit Firms
Conclusion
From the Paper
"It would be simple to say that both Pepsi and Coke are in the soft drink business, but the truth today is that both are engaged in the overall beverage industry. Both distribute soft drinks, water, juices, teas, coffees, and isotonic. The number of SKUs has grown from one to approximately 300, mostly in the past decade (Foote, 2005). Both Pepsi and Coke share a common history. Both were born in the rural South and created by drugstore operators. Both drinks were originally marketed as ''medicines,'' not "liquid candy" (McDonough, 1998)."
| |
|
New Product Development, 2007.
This paper examines new product development and product life-cycle management with a focus on Coke and Pepsi.
1,184 words (approx. 4.7 pages), 7 sources, MLA, $ 40.95
»
Click here to show/hide summary
Abstract
The paper explains that new product introductions and managing product life-cycles are the most significant events in generating revenue for any company. The paper examines Pepsi's aggressiveness on acquiring brands and Coca-Cola's philosophy of trying to build brands. The paper also looks at approaches Microsoft and Salesforce.com take to new product development. The paper shows how the methods and approaches companies use for bringing innovation into their products all center on bringing the customer into the center of the innovation process, focusing on their unmet needs.
Outline:
Approaches Companies Take To New Product Development
New Products: Blue Ocean or Red Ocean Strategy?
Managing Product Life-cycles
Bringing Innovation into Products
From the Paper
"The more competitive the industry, the more critical it is for companies to turn new product development and introduction (NPDI) and the entire product lifecycle management (PLM) series of processes companies into a competitive strength. Exacerbating the need to turn NPDI and PLM into lasting competitive advantages are the mindsets and opinions of senior management and board members as to the direction a company should take on these critical processes. New product introductions and managing product lifecycles are the single most significant event in for generating revenue for any company. For soft drink manufacturers this is clearly the case given the relatively flat growth of carbonated beverages and the urgent need to move into new markets."
| |
|
Pepsi Blue, 2005.
A case study on Pepsi Blue.
675 words (approx. 2.7 pages), 1 source, MLA, $ 23.95
»
Click here to show/hide summary
Abstract
This paper answers various questions regarding the marketing position of Pepsi Blue. It answers the following questions: Why has Pepsi Blue been conceived? What new benefit(s) does Pepsi Blue provide to consumers around the world; to Pepsi regional bottlers? How well have the new identity and logo been tested for the global market? Why did they use Bahrain as the test market? Would another country have been a better choice? What objections might Pepsi's local, independent bottlers around the world have to the proposed global rollout of Pepsi Blue? What should Pepsi do to local, independent bottlers around the world who oppose the Pepsi Blue product
From the Paper
"The Pepsi Blue program was conceived as a marketing campaign. Its goal was to help rejuvenate the Pepsi image by associating Pepsi with the color blue in contrast with its long time competitor Coca-Cola's use of the color red in its marketing and advertising campaigns. The color blue was intended as another way to distinguish between Coke and Pepsi. Consumers around the world benefit to the extent that they feel they have a clear and distinct choice between Pepsi's product offerings and those of its competitors ..."
| |
|
Pepsi Case, 2007.
This paper discusses the manner in which Pepsi dealt with the case of the syringe in the Pepsi can.
991 words (approx. 4.0 pages), 1 source, APA, $ 35.95
»
Click here to show/hide summary
Abstract
In this article, the writer discusses that in the situation in which syringes and various other foreign objects were found in the Diet Pepsi can, the corporation was exceptionally effective in their communication with all intended publics. The writer notes that Pepsi knew they had to have support from outside sources such as the FDA and the media to support the idea that the foreign objects could only have been placed in the cans after the consumer had opened them. The writer points out that Pepsi very effectively handled the media and the consumers and was able to turn a large amount of negative publicity into a tool for saving company market share. The writer concludes that Pepsi acted efficiently and with minimal financial cost to the company and saved their market share and company reputation all due to good planning and quick thinking.
Outline:
The External Publics
The Internal Public
Public Relations Tools
From the Paper
"The internal public in this case would be the staff of Pepsi and the media as well. Internal public relations focus on ways to keep a positive attitude among the staff members. In a way, the media can be considered both internal and external but in this case, Pepsi had to bring the media in to change it from being a sensational story on the news and instead reporting information that can work to the advantage of the company. Pepsi was able to do this by opening its bottling facility to the media. It was not enough that the FDA had been able to determine that the bottling line ran far to quickly for anyone to place a foreign object in the can before it was sealed. Pepsi essentially invited the media to be a part of their internal machine and used the media effectively to their advantage to get the message out that it was likely the foreign objects had been placed in the cans after the consumers had opened them. This did much to serve the internal public of the staff as well."
| |
|
Pepsi Cola Media Plan, 2002.
A comprehensive analysis of Pepsi Cola advertising throughout the company's history.
4,472 words (approx. 17.9 pages), 3 sources, MLA, $ 116.95
»
Click here to show/hide summary
Abstract
This paper outlines the development of Pepsi Cola from its discovery in 1893 by Caleb Bradham, a young pharmacist from North Carolina to the multi million corporation it is today. It examines its advertising techniques over the years beginning with the very first advertisements and moving on to the different campaigns used through the 70s, 80s, 90s and today, evaluating different marketing campaigns, their effectiveness and how they impacted the wider marketplace. It looks at how Pepsi?s branding strategy includes maintaining the brand equity and upholding the positive associations that are often linked with the Pepsi brand name such as youth, love, joy, and excitement and how Pepsi constantly tries to reinvent itself and invent new products and ideas.
From the Paper
"Pepsi uses concepts, words, pictures, and visuals to complete the total concept for their advertising. Their logo is red, white, and blue portraying patriotism and an American classic taste. They also use the color blue frequently for their packaging, which is a refreshing color. The strong colors of red and blue are good at attracting a lot of attention. All of their products and advertising have the five basic design principles of unity, harmony, sequence, emphasis, and contrast. Their products? design is in a stately orderly format that commands authority and also emphasizes the products? refreshing, and cooling qualities."
| |
|
New Marketing Strategy for Pepsi Co., 2001.
This is a 1 page paper that explains why the new Pepsi Co strategy of making brand apparel is going to be effective.
458 words (approx. 1.8 pages), 0 sources, $ 17.95
»
Click here to show/hide summary
Abstract
In a recent Business Week article on September 20, 2001, Pepsi Co Inc. created a line of young men?s and women?s apparel, footwear, and accessories that would serve not as a crude brand billboard but rather reflect the lifestyles of Pepsi and Mountain Dew drinkers. Why would Pepsi invest in such a venture even though the Pepsi icon might not be visible on these products? Do you think this marketing strategy is a trend or an effective long-term strategy?
From the Paper
" PepsiCo Inc. is best known for its soft drink Pepsi and Mountain dew and yet, over the years it has also created logo items, such as T-shirts, hats and duffel bags with the Pepsi globe design. These are part of its marketing strategy to promote the drinks in the minds of the people making the drink a part of the life of their life. But that sort of marketing has its limitations. These items can be taken to the beach but they are not a 'brand'. In today's lifestyle a brand name is what is needed to succeed. It is the brand name that grabs the attention of the consumer and retains their loyalty as price, quality etc. become associated with the name accordingly. So the logo accessories that were promoted by Pepsi may have been used but they did not create an awareness of Pepsi in any market other than that of soft drinks."
| |
|
Pepsi's Entry into India, 2008.
An exploration of what led to Pepsi's success in entering the Indian market.
1,281 words (approx. 5.1 pages), 1 source, MLA, $ 43.95
»
Click here to show/hide summary
Abstract
This paper analyzes the successful entry of Pepsi into India. The paper discusses the significant cultural, legal, political and economic factors that Pepsi had to overcome in order to successfully gain entrance into the Indian market. The paper also looks into the need for advanced planning, strategies for ensuring that local and national governments see value from the joint venture and the development of realistic shared ownerships schedules and scenarios.
Table of Contents:
Executive Summary
Assessment of Case
Success for Pepsi: Joint Ventures Lead to Social Change
Analysis of Global Expansion Strategies by Pepsi
Summary
From the Paper
"The approach of concentrating on the unmet needs throughout the Punjab province turned Pepsi from the role of global marketer to local provider of increased services. It also made the concepts of JV and shared ownership more aligned to the more pressing social and community needs, areas where the Indian government struggled with change. The Indian government has yet to invest in large scale infrastructure such as job programs the development of production and manufacturing standards, and has at times seen failures of multinational corporations (MNCs) attempting to capitalize on the low wage rates in the country. MNCs have attempted to view India as a secondary China in terms of manufacturing potential, yet have been unsuccessful at making large scale manufacturing work in the nation due to the tariffs and constraints on manufacturing overall. With the liberalization of foreign ownership in 1994, Pepsi was able to gain ownership of the Voltas share of the JV."
| |
|
PepsiCo v Coke--Juice or Cola, 2006.
A look into why PepsiCo has been able to dominate Coke, its primary competitor, in total overall sales.
900 words (approx. 3.6 pages), 2 sources, $ 35.95
»
Click here to show/hide summary
Abstract
This paper discusses PepsiCo and its incisive marketing strategies that have led it to dominate its primary competitor, Coke, in total overall sales. PepsiCo has utilized a strategy of acquisition and smart product line extensions that have anticipated major cultural and social shifts in the beverage and snack industry. Led by its snack division, Frito-Lay, PepsiCo has forced Coke to be reactive and perpetually trying to catch up.
From the Paper
"PepsiCo, outside of the cola segment, has come to dominate is primary competitor, Coke, in a way that Coke never did during the height of its own dominance. Much of PepsiCo's success has been, as some analysts point out, due to a willingness to move out of its traditional market segments, either through organic growth or acquisition, and introduce new products that seem to capture the cultural zeitgeist of the moment: To capitalize on the growing market for New Age herbally enhanced beverages...the company acquired SoBe Beverages for $370 million in 2001...the company has extended the brand with such offerings as the energy drink SoBe No Fear, SoBe Synergy targeted at the school-aged market with 50% juice, and SoBe Fuerte, aimed at the Hispanic market.(Brady par.2) The brilliance of PepsiCo's marketing strategies is all the more..."
| |
|
Pepsi India, 2004.
Examines the business ethics of Pepsi India.
1,273 words (approx. 5.1 pages), 5 sources, MLA, $ 43.95
»
Click here to show/hide summary
Abstract
This paper outlines a case study regarding the ethical issues surrounding Pepsi India, which conducted an aggressive marketing campaign that defaced the environment in India. It includes a description of the moral dilemma, those affected, Pepsi's past conduct in India, and other relevant factors. Suggestions for a resolution to the conflict are also provided.
From the Paper
"The case study is regarding the ethical issues surrounding Pepsi India which conducted an aggressive marketing campaign which defaced the environment in India. Pepsi sells upwards of 160 million cases annually through 750,000 retail outlets across India. The principal moral agents involved are Pepsi marketing personnel, presumably in India, and those they hired to paint rocks with colorful Pepsi advertising in the Himalayans."
|
|
|
