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Class Project: Commodity Marketing of Coors Light Beer, 2002.
The paper is the report from a class commodity marketing project, the purpose of which was to develop a sourcing strategy for a commodity, Coors Light Beer, for the buying firm, Fumbles Sports Bar.
3,775 words (approx. 15.1 pages), 7 sources, MLA, $ 103.95
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Abstract
The paper presents a detailed summary of Coors Beer. The group concludes that the existence of a monopolistic market limits the options available to improve sourcing of Coors Light for Fumbles; therefore, Fumbles should increase the contract length with Pierce Distribution, decrease the amount of competitors' kegs purchased and combine purchasing of Coors Light with other local bar. The paper includes four graphes and tables.
Table of Contents
Executive Summary
Purpose
Methodology
Introduction
Business Unit and Sourcing Strategies
Cost/Price Reduction
Quality Improvement
Delivery Improvement
Buying Firm: Internal Information
Importance
Usage/ Price
Specifications
Substitutes
Volume Requirements
External Market
Brewing Company
Manufacturing Process
Component Raw Materials
Primary and Secondary Uses
Possible Substitutable Products
Cost Structure/ Trends
Pricing Method and Trends
Technology Trends
Identification of Key Suppliers in the Industry
Type and Level of Competition
Identification of Major Buyers within the Industry
Competing Demand
Current
Projected
Supply Origins
Supplier Specific Information
Financial Overview
Supplier Size
Market Shares
Cost & Resource Saving Strategies
Supply Chain Strategies
From the Paper
"The primary brewing and packaging facility for Coors, though, is in Golden, Colorado, with a supporting production plant in Memphis, Tennessee. The other packaging plant that Coors operates is in Shenandoah Valley near the town of Elkton, Virginia. Golden, Colorado is essential to Coors Light because of the supply of fresh water provided at the site, which is a main ingredient in the beer. This significant factor is also used as a marketing tool to emphasize their beer?s quality. In fact, the main reason for each plant?s location is the high-quality water. Golden, Colorado is also the original location that Adolph Coors, the founder of the Coors Company, who founded the beer headquarters in 1873. It is now the largest brewery in the world."
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Project Proposal for Class Assigned System, 2004.
A study proposal about the difficulties experienced by students and professors during registration of courses.
990 words (approx. 4.0 pages), 5 sources, MLA, $ 35.95
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Abstract
This paper focuses on the problem of students and professors in scheduling courses. It explains that scheduling courses by themselves causes students and professors problems, such as a hard time to find the right course schedule, misinformation on the course schedule, and the inability of graduating students to get the most needed courses because of filled classes.
From the Paper
"Additionally, scheduling is also a current problem in the part of the professors. Drawing from these, we are proposing a design that will automate course assignments. The goal of this proposal is to eliminate the previously mentioned problems by giving attention on the following aspects: making sure that every course is offered at least once a year, making certain the right professors are assigned to the right courses, and making certain students most in need of courses to graduate get preference. Further, publishing the results of course assignments online is included in this proposal to eliminate course misinformation."
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Class, Class Cleavages and Mao, 2002.
This paper examines Mao's analysis of Chinese class structure.
1,400 words (approx. 5.6 pages), 5 sources, $ 53.95
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Abstract
Two elemental texts on class by Mao are considered and compared to J B Starr's analysis of Mao's concepts of class. Additionally the actual class structure of contemporary China is also compared to Mao's analysis.
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Bud Light and Coors Light, 2002.
A comparison of the international markets for the beer products Bud Light and Coors Light.
1,267 words (approx. 5.1 pages), 10 sources, MLA, $ 42.95
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Abstract
Light beers have become a viable product in the last few years showing a certain ambiguous health consciousness on the part of the public, at least in America, so that people continue to drink beer but try to reduce their caloric intake at the same time. This paper compares the international markets for the products Bud Light (Anheuser-Busch International, Inc) and Coors Light (Coors Brewing Company).
The paper shows that taste may be a consideration in deciding which beer to purchase, but the success or failure of a lite beer in the international marketplace will depend as much on the marketing and distribution apparatus and skills of the companies that produce these beers, thus raising the issue of whether Anheuser-Busch or Coors will be better able to deliver the product to the consumer. The paper concludes that by this criterion in particular, Bud Light is in a better position than Coors Light.
From the Paper
"Coors has been making progress in the international marketplace as well, but it has also encountered some problems. Canada is a major market for beer, as noted, and Coors had an agreement with Canada's biggest brewer, Molson Breweries, for licensing rights to Coors' top-selling beers in Canada. A dispute arose in 1996 leading to an agreement that Molson would continue to brew and sell Coors Light, Canada's dominant light beer, and Original Coors through June 30, 1997, with doubts about what would happen after that. A court ruling had found that Molson had breached its licensing deal by allowing Miller Brewing Co., a unit of Philip Morris Cos. Inc., to buy a 20 percent stake without Coors' consent in 1993. Molson Breweries is also owned 40 percent each by Toronto-based Molson Cos. Ltd. and Australia's Foster's Brewing Group Ltd. Molson had to pay Coors damages in the millions of dollars (Schuettler, "Coors/Molson Agree"). Coors Light is the dominant light beer in Canada, commanding a 5 to 5.5 percent share of the beer market, and Coors can ill-afford to ignore this market (Schuettler, "Molson Shares Dive")."
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Commodity Fetishism, 2008.
A discussion of the significance and implications of commodity fetishism in terms of capitalism and democracy.
1,685 words (approx. 6.7 pages), 3 sources, MLA, $ 54.95
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Abstract
This paper examines commodity fetishism, a central tenet in Marxist theory, as well as crucial cornerstone in globalization. The paper claims that despite this central importance to Marxist theory, commodity fetishism is too often overlooked or misinterpreted by social and economic theorists who employ (or criticize) Marxist theoretical approaches. As such, there has been a general lack of understanding regarding how commodity fetishism influences the development and manifestation of advanced, or late, capitalist societies. The paper aims to unveil the meaning and significance of commodity fetishism, particularly in order to reveal what this concept can tell us about human relations under capitalism, freedom, ideology, equality, and democratic ideals. In the end, the paper concludes that commodity fetishism only demands that all social relations be conducted through the marketplace and through the medium of commodity exchange, but has no interest in liberty or democracy beyond this point, a realization that should give pause to claims that capitalism is the harbinger of democracy.
From the Paper
"In this way, commodity fetishism is more than just an ideological category that is a part of capitalism--instead, it is inseparably linked to capitalism, being a component without which capitalism cannot function (Wenning par. 11). Commodity fetishism dictates that social relations will be defined in terms of the values placed on commodities, making the commodities a crucial part of all social relations in a capitalist society. Commodity fetishism occurs because under capitalism the medium of exchange of the whole of individuals' material lives is the commodity. One trades his or her labor--a kind of commodity--for currency--another kind--which is then exchanged for other commodities no longer produced by the individual or even the community. In these instances, it is only commodities that shift hands as they are exchanged according to the value that is placed in them by, what Marx deems, a fetishizing impulse. The value of commodities is, to a large degree, utterly arbitrary. A tiny diamond is worth far more than a loaf of bread, even though the latter is much more valuable and necessary in a practical sense in the day-to-day life of an individual. Capitalism fetishizes commodities and imbues them with values completely out of proportion to their function or usefulness to individuals or communities."
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Coors Brewing Company, 2002.
This paper reviews the book Dan Baum's "Citizen Coors "(HarperCollins New York: 2000).
2,400 words (approx. 9.6 pages), 1 source, $ 89.95
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Abstract
This paper discusses that Baum documents over a century of brewing at the Coors Brewing Company. The author reports that the book identifies and anachronistic business model that fails to recognize the current relevance of marketing. The paper states that the book traces the company's attempts to adopt modern marketing principles and the manner in which this clashed with the owners' personal agendas.
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The Molson Coors Brewing Company, 2008.
This paper provides an evaluation of the Molson Coors Brewing Company.
888 words (approx. 3.6 pages), 5 sources, MLA, $ 31.95
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Abstract
The paper examines the Molson Coors Brewing Company, a major competitor in the alcoholic beverage industry and primarily within the beer industry. The paper analyzes the company's leadership style, market value and human resource policies. The paper then provides a competitor analysis and concludes with a three-part recommendation that is designed to not only reassert Molson's major presence on the global market but allow it to differentiate itself in each specific market.
Outline:
Company Overview
Leadership Style
Teamwork
Environmental Aspect
HR Policies
Advancement
Motivation
Competitor Analysis
Change Management
Conclusions & Recommendations
From the Paper
"Molson Coors Brewing Company (Molson) is a major competitor in the alcoholic beverage industry and primarily within the beer industry. Molson sells and markets malt beverage products under the Molson and Coors brands and is headquartered in Golden, Colorado of the United States ("Molson-Coors SWOT"). The company is extremely successful and well managed having posted revenues for 2005 in excess of $5b and revenue per share of $1.70 derived from a product line-up that includes Coors Light, Molson Canadian, Molson Dry, Carling, Grolsch, Coors, and Keystone, among others ("Molson-Coors 2005"). Given the recent merger activity between the former Molson Brewing and Adolph-Coors Company, this kind of performance indicates a well managed company."
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Toyota's Commodity Chain, 2008.
This paper provides a commodity chain analysis with respect to Toyota Automobiles.
1,561 words (approx. 6.2 pages), 7 sources, APA, $ 51.95
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Abstract
The paper looks at the global commodity chain vis-a-vis a specific product line. The paper focuses on Toyota automobiles which are globally designed and manufactured, necessitating an extended and integrated supply chain. The paper also discusses how the actual consumption of the product occurs in a global fashion as does its marketing and distribution. Finally, the paper examines future trends of the company.
Outline:
Abstract
The Commodity Chain
Product Design & Engineering
Product Production
Marketing & Advertising
Retailing & Distribution
Product Consumption
Conclusion & Future Trends
From the Paper
"The commodity chain for any given product or service includes geographic as well as logical points of operations that are critical for that product to be produced and then finally consumed. This commodity chain can be described as, "...the sequence of major business activities that add utility (usefulness) to the products or services provided by an organization to its customers" (Hwang, 1999, p.95). With that in mind any product or service can be subdivided into the components that add value to each process comprising its production and delivery. The reasons for examining a product in this respect are many, but put succinctly, being aware of one's commodity chain and its components, "...will yield the greatest competitive advantage..."(Value, 1996, para.2). Thus, this research project examines Toyota's automobile commodity chain. Toyota must more fully understand its commodity chain components in terms of how they contribute value to the overall product which is the automobile."
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The iPod's Commodity Chain, 2008.
A look at the commodity chain of Apple's iPod, with an emphasis on spatial economic geography.
1,853 words (approx. 7.4 pages), 10 sources, APA, $ 59.95
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Abstract
The paper discusses the Apple iPod's commodity chain in order to identify the geographic factors that are intrinsically involved in the production and manufacture of this consumer product. The paper points out that since the Apple iPod's global supply chain is so extensive, this research only focuses on that which mainly involves third party interactions.
From the Paper
"Electronic companies are especially dependent on spatial economic factors relative to geography because of the global supply and manufacturing business model. Apple Computer, Inc. (Apple) is an innovative computing company that has been the main rival to Microsoft for approximately the last 28 years and is now also a consumer product goods (CPG) manufacturer as well because of its iPod and now iPhone products which are utilized by students around the globe (Blaisdell, 2006). In terms of market share, Microsoft dwarfs Apple and will continue to do so into the foreseeable future. Microsoft, however, has long trailed Apple in terms of innovative new products, product design and in customer fealty."
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The Commodity Trade in Agriculture, 2005.
Examines the commodity trade in agriculture and the different policies affecting it.
2,683 words (approx. 10.7 pages), 11 sources, MLA, $ 80.95
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Abstract
Agriculture, once a means of survival in America, has now become an industry, which generates millions of dollars a year. Before agriculture, humankind relied on hunting, fishing, and gathering in the wild to survive. People were known as hunters and gatherers, but soon became farmers. Once farming was introduced, humans were able to become much more sedentary because they did not have to move from place to place looking for sustenance. This paper shows that, once human creativity was unleashed, Americans began to understand the magnitude of profit and livelihood that agriculture held. To understand the full magnitude of the agriculture commodity trade, this paper examines the history of the trade, the policies/programs affecting the trade, and the standards set for the trade before it can be sold.
From the Paper
"As long as human beings are in need of food to survive, the agricultural commodity trade will exist. Agriculture today is a complex system of production, distribution, research, and marketing. People desire option and depend on other people as well as other nations to supply them with a variety of product. The United States has a stable position in the agricultural commodity trade and this will remain stable with the right programs and policies put into action. Technology has helped stabilize the agricultural commodity trade in America and other advanced countries. Threats of drought, under-production, and other natural disasters have been lowered. After learning about the history of the trade as well as the policies and programs affecting the trade, it is easy to conclude that it is important to the U.S. economy. Compliance with policies and programs will only help farmers remain in competition to become profitable."
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Case Study: Molson Coors Brewing Company, 2005.
This paper is a case study, which analyzes the management strategy of Molson Coors Brewing Company.
3,375 words (approx. 13.5 pages), 10 sources, APA, $ 119.95
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Abstract
This paper describes the history of Coors' internal diversification,mergers and acquisitions. The author relates in detail two strategies. The paper highlights what is needed to make the strategies work.
From the Paper
"... the Company was formed in pending approval by the Securities and Exchange Commission by a merger of the Moslon, Inc. of Canada and the US-headquartered Adolph Coors Company. This is a multi-business corporation that has a history of internal diversification and mergers and acquisitions. For example during the ...s, the era of Prohibition, the Coors company manufactured malted candies. Today, the Company owns multiple popular beer and malted-liquor labels such as Zima, Carling, Java ,Keystone and Killian's beverage labels and ..."
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Commodity Chain, 2002.
Examines the rice commodity chain, focusing on Asia.
1,900 words (approx. 7.6 pages), 9 sources, $ 71.95
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Abstract
This paper will examine production, trade flows and consumption of rice, focusing on Asia. It will also consider environmental and social impacts of the production and distribution of rice.
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Love as a Commodity, 2006.
A discussion regarding the theme of 'love as a commodity' in the novels 'The Day of the Locust' by Nathanael West and 'Mildred Pierce' by James Cain.
1,983 words (approx. 7.9 pages), 3 sources, MLA, $ 63.95
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Abstract
This paper reviews, discusses and compares the two novels 'The Day of the Locust', by Nathanael West and 'Mildred Pierce' by James Cain. The paper discusses how the two books share the common scene of Californian life, around the 1930s. The paper further discusses how the books also share their view of this world, especially regarding the way in which the emotional and sexual relationships between men and women are built.
From the Paper
"Faye and Mildred differ widely in the aspects of their lives- Faye is merely a prostitute and an actress looking for fame and money, cruelly playing with the men who surround her, while Mildred is a hard-working mother, devoted to her family, and especially to her daughter. However, the two female protagonists do have something in common: first of all, Mildred's job as a waitress is another form of prostitution, and her excessive love for her daughter is, to a great extent a form of narcissism and selfishness, not entirely different from Faye's feelings."
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Product Development Process Project, 2002.
This paper is a complete engineering class group project to demonstrate the product development process for a Portable Compressed Air and Hydro-pneumatic Jack.
3,475 words (approx. 13.9 pages), 8 sources, MLA, $ 97.95
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Abstract
This paper presents a group engineering project from preselection between two products to market identification to manufacturing to prototype. The paper includes many tables and drawings.
Table of Contents
List of Figures
Product Planning
Mission Statement: Portable Compressed Air and Hydro-pneumatic Jack (car jack)
Mission Statement: Athletic Safety Support Pack
Identifying Customer Needs
Product Survey and Responses
Customer Needs Level of Importance
Product Specifications
Metric Level of Importance
Link Metric to Customer Needs
Benchmark on Customer Needs
Benchmark on Metrics
Assigned Marginal and Ideal Values for Metric Component Estimates
Final Metric Specifications
Product Uniqueness and Significance
Concept Generation
Clarify the Problem
Search Externally
Search Internally
Explore Systematically
Concept Selection
Concept Screening
Concept Scoring
Design for Manufacturing (DFM)
Manufacturing Cost
Reduction of Component Cost
Reduction of Assembly Cost and Supporting Production
Impact of DFM and Conclusion
Prototyping
Types and Purpose of Prototypes
Instructions for Tire Change
Prototype Uses
Prototype Strategy
Prototype Method(s)
Critique Evaluation
List of Sources
From the Paper
"After careful evaluation of our two major products, we narrowed our focus to one, the Portable Compressed Air and Hydro-pneumatic Jack. Once we did this, we wanted to ensure that the product focused on customer needs. In order to understand where our product fulfilled customers? needs we identified the latent or hidden needs as well as explicit needs using a Product Survey and Response. We then used the result of the survey to provide a fact base for justifying the product specifications. We created an archival record of the needs activity using a table to ensure that no critical customer need was missed or forgotten."
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Interest Rates, Commodity Prices and Debt Crises in Latin America, 2002.
A comparison of the economic performances of Argentina, Brazil and Mexico over the 1990s.
3,275 words (approx. 13.1 pages), 8 sources, $ 120.95
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Abstract
This paper will explore how Argentina, Brazil, and Mexico have fared in this turbulent environment. Over the 1990s, each of these country's experienced major shifts in their economic structures. All experienced debt crises, high inflation, high interest rates, and high dependence on commodity exports. However, we do see some differences between their economic performance. Through an empirical analysis that looks at the role of interest rates, commodity prices, and each country's real experiences with debt crises, this paper will provide ideas on how these economic phenomenon are linked in Latin America. An appendix of raw data is included.
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