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McDonald's Enters the Chinese Market, 2002.
An exploration of the economic impact of McDonald's entering the Chinese market.
1,450 words (approx. 5.8 pages), 10 sources, MLA, $ 48.95
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Abstract
McDonald's is the largest food service retailer in the world with more than 30,000 restaurants in 121 countries. This paper explores the economic impact of McDonald's entering the Chinese market. The two main economic impacts discussed are employment and the encouraging of greater foreign trade and investment. It also briefly describes the economic collaboration between America and China, the restaurant industry in China, and the goals that McDonald's has for the Chinese Market.
From the Paper
"Every new McDonald's Restaurant creates at least 100 new job opportunities depending on the size of the store. So by 2013 McDonalds would have created at least 100,000 more jobs for China's economy. In addition, McDonald's provides its employees with an opportunity to advance in the organization, McDonald's Restaurants offers comprehensive training programs to all staff levels and is committed to promoting from within. (http://www.sjross.com/mcdonalds.html) This commitment provides workers with increased pay and training. "
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Entering The Chinese Consumer Market, 1996.
Examines the experiences of several entrants into the Chinese market. Political & cultural roadblocks to success are studied, as is the need for patience & long-term rather than short-term goals.
2,475 words (approx. 9.9 pages), 11 sources, $ 87.95
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From the Paper
"Entering the Chinese consumer market may be risky but ultimately lucrative. With Hong Kong coming back under Chinese control in June of 1997, the Chinese consumer market is bound to experience some ups and downs. In depth understanding of not only the economy, but also the cultural and political terrain will be the mandatory for interested foreign investors.
The advance of foreign capital into Chinese retail markets is bound to cause changes those markets. The Chinese entrepreneurial experience lags behind more Western consumer driven economies. Until recently, Chinese demand for consumer goods outstripped supply. Producers would focus on suppliers, not consumers."
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Chinese Children's Market, 2005.
This paper discusses marketing and consumer habits of children, through the examination of the article "Chinese children as consumers: an analysis of their new product information sources".
1,575 words (approx. 6.3 pages), 3 sources, $ 62.95
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Abstract
This paper provides a review of an article concerning marketing and media habits of children in China, as it relates to the possible western market penetration. The paper critiques the article's effectiveness as market research and offers suggestions as to what could be done in the future to provide better research.
From the Paper
"The article "Chinese children as consumers: an analysis of their new product information sources" looks at the main influences on buying practices of young children in China between the ages of eight and thirteen years old. The researchers found this to be an important study because of the size of the Chinese market and the influence Chinese children have on the buying habits of the adults around them as found in previous research. Studies on the effects of mass media, especially television, had not been adequately studied in the Chinese market, the largest on Earth, according to the authors."
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The Chinese Market, 2003.
Discusses changes in China.
1,800 words (approx. 7.2 pages), 9 sources, $ 63.95
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Abstract
Examines the economic and cultural situation in China over the past decade. Discusses Western companies' participation in the Chinese market, some aspects of the capitalist approach in China's business, and the roles of the World Bank and the International Monetary Fund.
From the Paper
"China is regarded by many Western business professionals to be the last great untapped market for goods and services. Largely insulated from capitalist practices and goods during most of the twentieth century, the country's large population ..."
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Nike and the Chinese Market, 2004.
A business research proposal to examine Chinese perception of the company, Nike.
759 words (approx. 3.0 pages), 1 source, MLA, $ 27.95
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Abstract
The international market offers various emerging markets, each offering the opportunity for sport shoe manufacturing company, Nike, to continue growing. One of the most significant markets is China. This paper proposes research that will investigate whether Chinese consumers view the Nike brand as high-quality and affluent and whether there are any public image issues. The paper presents possible outcomes of the research, as well as an outline of a business research process.
From the Paper
"The question this raises is how the Chinese market views the brand. Answering this question is important for Nike to determine the most appropriate marketing strategy to enter the market. For example, do they need to convince consumers that the brand is affluent, or is this already assumed by most consumers? Do they need to deal with image problems related to the manufacture of products, or are most Chinese consumers unaware of any issues with Nike? Answering these questions will allow Nike to enter the market with the most appropriate marketing strategies."
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Customer Satisfaction in the Chinese Realty Market, 2006.
A research proposal on the levels of customer satisfaction in the realty markets in China.
3,394 words (approx. 13.6 pages), 43 sources, MLA, $ 96.95
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Abstract
This paper provides a thorough review of current literature on the topic of the realty market in China. The literature examines trends in today's market and focuses on the issue of customer satisfaction. Following the literature review, the paper presents a proposed methodology for further study of the topic.
From the Paper
"It would appear, from work done by Pelham that there is no reason to attempt to achieve customer satisfaction in any industry except to create significant company performance improvement. He constructs this by noting that results indicate that, "compared to strategy selection, firm size, or industry characteristics, market orientation has the strongest positive relationship with measures of performance. The most influential market orientation elements are fast response to negative customer satisfaction information, strategies based on creating value for customers, immediate response to competitive challenges, and fast detection of changes in customer product preferences" (2000, p. 48). He attempts, also, to removed the idea from that academic sphere that firms should "embrace the philosophy of the marketing concept, which holds that customer needs should drive the firm's decisions" (Pelham, 2000, p. 48) and move it into practice, particularly in small and medium-sized firms; arguably, these constitute a great many of the realty firms in China at this nascent period of Chinese commercial and private residential real estate. Indeed, Pelham's work echoes Levitt's (1960) that noted that firms that adopt this philosophy and convert it into action will see superior performance."
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Taste Chinese Food, Taste Chinese Culture, 2003.
An overview of how to organise a Chinese function from the planning stage to the execution of the function itself.
3,243 words (approx. 13.0 pages), 8 sources, MLA, $ 93.95
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Abstract
This paper looks at the planning of a Chinese function as part of a university assignment. It summarises the whole function from pre-planning, organization until the end production, taking into consideration marketing and finances as well as the catering. It examines how the students demonstrated that they can employ supervisory skills through the planning, organization and production of a function,through the use of practical and technical skills and by the interpretation of the Food and Beverage Control Cycle through the application of the principles and procedures to a practical situation.
Outline
Introduction
Pre-Planning
Approach to Setting Objectives
Strategy for Achieving Objectives
Analysis of:
Marketing Considerations
Financial Considerations
Catering Considerations
Evaluate Function Failures and Overcome Difficulties
Conclusion
Bibliography
Appendix 1 Pre-Planning Function Menu
Appendix 2 ?Taste Chinese Food, Taste Chinese Culture? Function Menu
Appendix 3 Handling Complaints
Appendix 4 Blueprinting of the Function.
Appendix 5 Service Procedures
Appendix 6 The Failures of Each Co-Ordinator
From the Paper
"A comparison of competitive catering services reveals trends in private party formats, cuisine menus, theme and entertainment concepts. Competitive business can often provide valuable information to new and developing operations. Although competition wasn?t a major problem for the function operation because of the nature of this function- it is a university assessment. The consideration of the competition should not be ignored to help to maintain the function to be better and professional. Group 1 chose Chinese food and Group 2 chose Moroccan food. These 2 groups had exactly same location, facilities and support from the university teachers, and the 2 groups targets on the same customers- university students, lecturers, university staff, their own family and friends etc."
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Condom Sales to China, 1991.
This paper examines the possibility of introducing a new condom product to the Chinese market and the social, political, cultural and economic issues that influence any entry into the Chinese market.
2,250 words (approx. 9.0 pages), 1 source, $ 79.95
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From the Paper
China has become a focal point for foreign investors, especially from the United States. One reason for this is the perception of a potential for incredible growth in a country with such a large and untapped consumer base. This study involves the possibility of introducing a new product into China, specifically condoms, a product that could gain the approval of the Communist Chinese leadership given the desire on their part to control the growth of the population. Investment in China is affected by social, political, and economic issues, and there are vast differences between the United States and China in all these areas which must be considered before any investment is undertaken. These various factors will be considered and analyzed as to how they affect doing business in China and of what they might mean to ... "
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Marketing Strategies: FedEx and UPS, 2002.
An analysis of the marketing strategies involved in entry into the Chinese Market by these express mail leaders.
1,830 words (approx. 7.3 pages), 2 sources, MLA, $ 58.95
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Abstract
This paper compares and contrasts the marketing strategies of FedEx and UPS for entry into the Chinese market. The areas discussed include market entry strategy, marketing mix and the effects these have on the decisions of client firms on placement of their manufacturing locations.
From the Paper
"FedEx?s market entry strategy is what is described as a ?frontal-assault strategy.? FedEx?s strategy is aggressive, high cost and Americanized.
The first thing noted is that their strategy in China is exactly the same as in any location. As the executive vice president of FedEx is quoted as saying ?we?ve got a pretty good formula for attacking any market...whether its China or Japan or Germany, it really doesn?t make any difference.?
"Market entry strategies will normally take into account the environment of the market to be entered and develop a strategy that best suits that market. Considering the high cost of entry into the Chinese market adopting an American approach without considering whether it is the best approach could be concerning."
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China Market-Foreign Exchange Rate, 2006.
A look at how China uses its foreign exchange rate to make it difficult for foreign goods and imports to penetrate the Chinese market while simultaneously encouraging foreign investment.
1,575 words (approx. 6.3 pages), 3 sources, $ 62.95
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Abstract
This research examines the supposition that China utilizes its foreign exchange rate to erect an effective barrier to foreign imports of goods and services while it encourages foreign direct investment. The strategy China employs to expand its export market and minimize its import market is simple but effective and not as blatantly antagonistic as an outright tariff on imports or imposition of quotas on imported goods.
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An Automotive Product in China, 2006.
A discussion regarding the viability of the expansion of General Motors into the Chinese market.
3,150 words (approx. 12.6 pages), 0 sources, $ 124.95
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Abstract
This research examines the overall viability of a strategic market expansion by General Motors Corporation into the Chinese market. The Chinese automotive market, as is the overall economy, is strong and considered a long-term growth market. The paper discusses how the Chinese automotive industry has been extant for some decades giving it the depth to manage and integrate further automotive products. The paper concludes, after it examines the broader political, economic, social, and technological environment, that GM would be well-served to continue with this strategy in the China automotive market.
From the Paper
"This research examines the viability of further expansion in the Chinese market by General Motors Corporation (GM) spearheaded by a new and unique product designed specifically for the needs of that market. GM is the world's largest automobile manufacturer with manufacturing operations in 32 countries, operational presence in more than 190 countries, and a global market share in the automobile industry of approximately 14.7% (General). "
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Pepsico Entering China, 2006.
An examination of the marketing methods and business opportunities for Pepsico entering the Chinese market.
954 words (approx. 3.8 pages), 3 sources, MLA, $ 33.95
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Abstract
This paper examines various aspects of Pepsico entering the Chinese beverage market. It begins by providing an overview of the business opportunities in the Chinese snack food market, then compares them to opportunities in the Chinese soft drink market. It explains how strategies vary from country to country and how the Chinese marketing policy needs to adapt to their specific culture.
Outline
Introduction
Opportunities in China for Snack Foods
Opportunities in the Chinese Soft Drink Market
Strategies Vary from Country to Country
Conclusion
From the Paper
"It is obvious from the Pepsico website and Hastings' article that Pepsico's future growth will happen in China and other international locations, rather than in the U.S. Pepsico is well equipped to deal with market growth and penetration in the most populous markets, such as China. Unlike some other "American" companies which are going more and more global, Pepsico international has taken the time and effort to analyze and understand each market and its needs, tastes, and marketing opportunities. In China, it seems, Pepsi has become a local favorite and, according to White "I'd love to see a billion dollar business in China between snacks and beverages" (Hastings E 1). New plants in Shanghai and Beijing and planned expansion into China's south and west and north should bring Pepsico closer to White's hopes."
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Chinese Film and Folklore Mythology, 2002.
Examines what is specifically 'Chinese' about Chinese-American film directors, John Woo and Ang Lee.
2,400 words (approx. 9.6 pages), 7 sources, $ 89.95
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Abstract
In this paper, the films of Chinese-American directors John Woo and Ang Lee are considered in relation to Chinese and Americanized film genres. Here, Woo's "Face/Off" (1997) and Lee's "Sense and Sensibility" (1995) are examined for elements of Chinese culture and influence. This paper suggests that each director represent a different aspect of Chinese film, but that Woo's attention to the genre of action films compares most particularly with the martial arts genre made famous in Chinese film industries.
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Gender Roles in the Chinese Media, 2007.
This paper researches globalization and gender differences in images of Chinese women in the Chinese media.
2,811 words (approx. 11.2 pages), 6 sources, MLA, $ 83.95
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Abstract
The paper discusses the premise that regardless of the efforts of the Chinese media to exclude Western themes from the media, public demand has allowed some Westernized female images to creep into the media of mainland China. The research explores the presence and prevalence of westernized female images in Chinese advertising media.
The paper offers a background of Chinese cultural ideals and provides a literature review. The paper shows how a new image of Chinese women is emerging in the media that is accepted more readily by the women than the men.
Outline:
Background of the Problem
Literature Review
Methodology
Results and Discussion
From the Paper
"China is a country steeped in tradition. Historically, it has been resistant to change and the introduction of foreign influences. For many years, China had an isolationist policy towards any type of foreign influence. China wanted to prove that they were self-sufficient. This exclusion of foreign influence isolated them culturally as well. Chinese cultural ideals were reinforced. Traditional female and male roles were predetermined before a child's birth, and the child dare not try to break them."
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Career Development Among Chinese Women, 2007.
An analysis of the relationship between culture and occupation among Chinese women working in the banking industry in New Zealand.
20,420 words (approx. 81.7 pages), 22 sources, APA, $ 249.95
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Abstract
This study attempts to investigate career development among Chinese women in the banking sector in New Zealand. It discusses career, not only in terms of the relationship between the organization and occupation, but it also looks beyond to factors such as family and religion. The paper then discusses how culture and religion influence an individual in the way they dress and eat as well as many other customs.
Table of Contents:
Abstract
Chapter 1
Introduction
Chapter 2 - Women and Career Development
Career Theories
Career Planning
Differences Between Men & Women In Career Development
Barriers for Women
Career Development For Non-White Women
Chapter 3 - Minority Women in Careers
African-American Women as Minority
Remuneration Issues for Minority Women
Bi-culturalism
Family and Education Issues
Immigrants in Workforce
Chapter 4 - Chinese Women
Chinese Women In History
First Generation Chinese
Second Generation Chinese
Chinese in New Zealand - Current Situation
Chapter 5 - Banking Industry
Climate in the Banking Industry
Barriers for Women
Current Situation for Women in Banking
Chapter 6 - New Zealand Labor Market
Employment in New Zealand
The Effects of Immigrants
Women in the Labor Force
Other Issues
Chapter 7 - Methodology
Qualitative Research
Face To Face Interview
Participants
Sampling
Reason For Choice Of Method
Advantages and Limitations
Data Analysis
Chapter 8 - Findings
Education
The Predicaments Of Chinese Women In The Banking Industry In New Zealand
Glass Ceiling for Chinese Women
Negative Social Stereotyping
Issues In Future Career Development
Chapter 9 - Conclusion
From the Paper
"The changes in the immigration policy of New Zealand are serving as tools to increase the country's human capital which is necessary for the nation's economic growth and development (Trlin & Henderson, 2000). However, with the increase in New Zealand's number of participants in the labour market, issues regarding the immigration policies have surfaced. Among the problems that trigger issues on immigration policy are the apparent rate of unemployment among the nation's locals as well as the unemployment of some migrants."
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