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Chilean Wines, 2002.
A study into the subject of wine making in Chile.
1,250 words (approx. 5.0 pages), 1 source, MLA, $ 42.95
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Abstract
The paper shows how Chile's climate and geography are perfect for growing grapes for wine. It studies laws governing wine marketing and the different types of wine produced. Benefits to Chile's economy are also covered.
From the Paper
"The Chilean climate is very beneficial to winemaking. The Phylloxera root louse, which will devastate a harvest, is not a problem in Chile. Experts believe Chile is a sanitary island bordered by the desert, which is the driest on the earth, the mountains, the Pacific Ocean, and Antarctica to the south. The dry fall and spring weather in Chile's main wine growing region also prevents mildew, which can be a problem in other well-known wine regions, such as California."
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Expanding Chilean Wine Markets, 2002.
A study of the growing wine industry in Chile.
810 words (approx. 3.2 pages), 5 sources, MLA, $ 28.95
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Abstract
This paper examines the quest of Vina San Pedro, a Chilean Winery, to improve its product and international sales. The author describes the changes made in order to recover their reputation as a fine wine producer, including a massive European marketing campaign, reduction of sale of wine in bulk and the replanting of the vineyards.
Table of Contents
I. History of the Situation
II. The Current Market Situation
III. Recommendations for Expanding the Market
IV. Works Cited
V. Appendix I
VI. Appendix II
From the Paper
"In 1993 Vina San Pedro (VSP) was the third largest winery in Chile, with annual exports of 1 million + cases. The company had experienced some organizational difficulties and engaged Professional Business Consultants, Inc. (PBC) to assist VSP. To remedy the situation we researched and hired an international winemaking team to improve wine quality."
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Marketing Plan: Rob's Red Wines of Virginia, 2007.
An in-depth analysis of the market in relation to a plan to expand Rob's Red Wines of Virginia over the next three years.
3,059 words (approx. 12.2 pages), 4 sources, MLA, $ 89.95
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Abstract
This paper discusses how the landscape and ambiance of Virginia is often credited with warm feelings of family and success. The makers of Rob's Red Wines of Virginia recognize the ambiance in Virginia and want to target those who have discriminating tastes as well as those who are on a budget so that everyone will be able to enjoy a glass of wine with dinner or the theater or at a social gathering. This marketing plan provides a blueprint of success with regards to outlining the product, the potential customer, the pricing points and how it will be distributed.
Table of Contents:
Abstract
2.0 Introduction
3.0 Mission Statement
4.0 Analysis of the Situation
4.1 Summary of the Current Market
4.2 Target Markets
4.3 The Demographics of the Market
The Demographic Statistics
The Target Population Demographics
Geographically Speaking
Psychographics of the Target Market
Behaviors
4.3 Need Within the Market
4.5 Market Trends
4.6 Swot Analysis
Competition
Share of Competitor's Market Targeted
5.0 Positioning
6.0 Strategies
7.0 Marketing Mix
8.0 Finances
Conclusion
From the Paper
"Rob's red Wines of Virginia is seeking to provide the customer with a total wine experience. For the customer who wants to have a quiet gathering at home the store will provide a wide selection of various wines. For the company that is having a fund raiser or other company wide event Rob's Red Wines of Virginia seeks to promote the finer side of life by complementing the company function with a wide array of wines and other alcohol beverages. We are also interested in reaching the customer who wants to take a day and have an adventure. Our wine tasting room is an understated tribute to what the company has to offer by way of wine products. Customers can sit and listen to soft music as they taste the various wines available. There will be an on staff wine expert who is available to answer questions, provide education and to recommend various wines to accompany events, foods or people.
They will have the opportunity to taste, learn and choose wine based on their personal needs. They will also have the opportunity to bring friends and relatives out for a day at the winery where they can smell, examine and taste the wines that are for sale. There will also be specialty cheeses and other foods available to sample and for purchase.
In addition the online store for Rob's Fine Red Wines of Virginia will provide accessories to customers worldwide. There will be an array for the customer to choose from and order for shipment either to themselves or to others as a gift."
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Wines of Hungary, 2006.
An overview of the Hungarian wine regions and industry.
750 words (approx. 3.0 pages), 4 sources, MLA, $ 26.95
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Abstract
The Arabian writer, Ibn-Rostech, mentions Hungarian vine growing in his 10th century chronicle. This paper examines the regions in Hungary where wine is successfully grown and manufactured. It discusses the different wines which grow in specific regions.
From the Paper
"The Valley of Mor runs between the Vertes and the Bakony mountains, and is the home of the Ezerjo, where the climate is cooler than average, mild winters, and long summer days (Hungarian1 pp). Vine varieties include Ezerjo, Rizlingszilvani, Leanyka, and Chardonnay (Hungarian1 pp). The climate in the Mecsekalja region, where vines have been grown for some 2,000 years, is sub-Mediterranean, sheltered from the north wind, hot summers with lots of sunshine, and mild winters, producing varieties that are full-bodied and high in sugar, and include Cirfandli, Italian Riesling, Chardonnay, and Furmint (Hungarian1 pp)."
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Mondavi Wines, 2005.
Answers questions about the Robert Mondavi wine case study.
900 words (approx. 3.6 pages), 1 source, MLA, $ 31.95
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Abstract
This paper discusses the business strategy of Robert Mondavi wine, and its goal of remaining a leading producer of quality table wines. It considers the resources of Robert Mondavi and what Robert Mondavi capabilities derive from these resources. The paper looks at how the Robert Mondavi's strategy is working and strategic alternatives available to Robert Mondavi.
From the Paper
"Robert Mondavi's business strategy is to remain a leading producer of premium table wines. Robert Mondavi produces and markets wines worldwide under the following labels: Robert Mondavi Winery, Robert Mondavi Coastal, Woodbridge Byron Vineyard Winery, ..."
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Washington State Wine Industry, 2005.
A discussion regarding the American wines produced in Washington State.
675 words (approx. 2.7 pages), 1 source, $ 26.95
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Abstract
This paper reviews the competitive forces of the wine industry apparent in Washington State. According to this paper, Washington State is a major source of wine for the domestic and foreign markets, with wine regions that include six federally recognized American Viticultural Areas (AVAs). The paper also compares the area with that of the great French wine regions of Bordeaux and Burgundy.
From the Paper
"California gets more attention as a wine producer, but Washington State is also a major source of wine for the domestic and foreign markets. The Washington area offers several key elements that serve as competitive advantages for the Washington wine industry. First, Washington is located on approximately the same latitude as the great French wine regions of Bordeaux and Burgundy. Washington wine regions also include six federally recognized American Viticultural Areas (AVAs). These regions experience a variety of climates and soils, and combined with the long summer sunlight hours of northern latitudes, this fact creates prime growing regions, most of them found in the valleys and on the hillsides of areas east of the Cascade Mountains."
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Wine, 2007.
This paper discusses the subject of wine and fermentation.
877 words (approx. 3.5 pages), 1 source, MLA, $ 31.95
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Abstract
In this article, the writer notes that in pre-industrial cultures, dating back to very ancient times and before the Industrial Revolution of the 18th century, the wine was far more practical than mere grape juice, simply because grape juice spoiled by itself if left in the open or unrefrigerated. The writer points out that it was easier to keep and store wine because after it was made, it did not spoil as much as compared to grape juice. The writer discusses that the overall character or taste of various types of wine can be determined by making and storing the wine in different types of containers. As to the types of fermentation processes which truly affect the taste of various wines, the writer notes that some include barrel fermentation, carbonic maceration, rose wine-making, fermentation in a bottle, malolactic fermentation and secondary fermentation.
From the Paper
"As it applies to wine, fermentation is the process which converts sugar to ethanol (i.e., ethanol alcohol) and carbon dioxide effected by the anaerobic, oxygen-free metabolism of yeast. One of the main reasons why grape juice was not kept or made before the Industrial Revolution was that it tended to spoil rather rapidly. But by the middle of the 19th century, the nature of fermentation began to be clearly understood, due in part to the experiments of French scientist Louis Pasteur who determined that ferments and their agents yeast and bacteria as primarily responsible for alcoholic fermentation. Chemically speaking, these agents act through their internal enzymes which functioning as catalysts, govern and control the series of reactions involved in the conversion of sugar into alcohol and carbon dioxide."
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Australian Red Wine Sales, 2004.
This paper examines the challenges and opportunities for the Australian wine business as it it attempts to increase the amount of red wine sold to Hong Kong.
2,025 words (approx. 8.1 pages), 6 sources, MLA, $ 71.95
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Abstract
This paper discusses the challenges and opportunities for the Australian wine business as it attempts to increase the amount of red wine sold to Hong Kong. The paper explores the challenges of marketing and selling internationally.
From the Paper
"Grape growing and wine production in Australia date back to the arrival of European settlers over ? years ago. However it is probably true to say that it is only in recent decades that the rest of the world has taken much notice of Australia's wines. The Australian wine industry has undergone a significant expansion in a relatively short period. According to Ronin Weigand, a decade ago very few restaurants listed Australian wines. That situation has changed dramatically."
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Wine.com, 2006.
An analysis of the website wine.com.
1,628 words (approx. 6.5 pages), 0 sources, $ 53.95
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Abstract
This paper analyzes the website, wine.com. It begins with an analysis of the wine industry, particularly the business part of it. The paper describes how wine.com is part of the wine industry, first of all, but also part of the new IT wave, where e-commerce, e-distribution or e-marketing make the rules. The paper discusses the implications of the business belonging to two industries.
From the Paper
"The people at Wine.com have remarkably found out different ways to solve this problem. One of the first viable solutions was an extension of their targeted clientele. Why refer only to the connoisseurs when there is a rich potential from those people that are ready to buy and enjoy a bottle of wine without belonging necessarily to that category of persons. Wine.com decided that this was a significant category of consumers it needed to address."
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Australia's Wine Exporting, 1994.
Explores growing potential for sale of Australian wines in the US based on various market factors.
1,800 words (approx. 7.2 pages), 11 sources, $ 63.95
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From the Paper
"OVERVIEW
Australia is a major wine-producing nation and offers an ideally balanced, delicate wine very much in the French style. In 1991, alcoholic beverages were among the top 15 U.S. imports from Australia, according to the U.S. Department of Commerce. There is clearly a market for this wine product.
The U.S. consumer segment is highly educated, affluent, and health conscious. It is focussed on the 35-45 age group, which is expected to grow 16 percent by the year 2000. This group tends to purchase chardonnays and cabernets with ample fruit flavor--the type of wine Australians are now exporting.
The market has been changing with demographic shifts in the United States and with changing perceptions of alcohol consumption.."
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Production and Identification Of Wine, 1999.
Explores types of grapes, names, prime regions, climate, soil and focuses on French wines from Rhone Valley.
1,800 words (approx. 7.2 pages), 4 sources, $ 63.95
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From the Paper
" Wine has one of the most precise and extensive systems of identification and production control of any food product. Although the great majority of the world's wine is ordinary table wine of no special distinction, most wines are labeled at least by region of production, type of grape or type of wine, and year of production. As the quality of wine increases the specifics of identification are more rigorous and, often, controlled by law. Systems by which wine production and identification is regulated in various countries are, in large part, based on the system developed in France, which is known generally as the appellation d'origine c?ntrol?e (AOC) or simply appellation c?ntrol?e (AC). The French system identifies the particular region in which a wine is made, such as Bordeaux, and subdivides the region into increasingly specific locales for which even types of grapes..."
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Lvmh Moet Hennessy Louis Vuitton Wine, 1999.
Examines firm's history, industry (French wines) and marketing strategy.
1,350 words (approx. 5.4 pages), 4 sources, $ 47.95
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From the Paper
"LVMH MOET HENNESSY LOUIS VUITTON: GLOBAL MARKETING OF WINE
Introduction
This research reviews the activities of LVMH Moet Hennessy Louis Vuitton of France within the context of the global marketing of wine. The findings of this review are presented in discussions related to (1) background of the firm, (2) the firm?s globalization history, (3) STEP analysis, and (4) the global strategy of the firm.
Background of the Firm
The family-owned cellars, as major players in the wine industry in France, have virtually disappeared (Echikson, 112). The surviving entities are conglomerates that articulate the language of brand management and asset utilization. Acutely attuned to.."
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U.K. Wine Import, 2002.
A report on the United Kingdom wine import industry.
3,672 words (approx. 14.7 pages), 10 sources, APA, $ 101.95
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Abstract
This paper provides an analysis of the wine import industry in the U.K. The paper begins with a brief overview of historical issues of relevance to the importation of wine into the UK and the globalization of the wine industry today. This is followed by an environmental analysis and a competitive analysis of the UK wine import market. The report concludes with a summary of key findings and includes tables.
From the Paper
"As evidenced within these trends, the wine market throughout the world is becoming more internationalized rather than concentrated within the Old World. These trends also emphasize that the wine market throughout the world is becoming significantly more competitive, with most key New World suppliers expanding their export sales at a relatively appreciable rate. As noted by Anderson et al. (2001), these trends are even more significant in that the rapid growth in wine exports over the past decade has occurred at a time when there has been a slight decline in world wine production and consumption."
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Importing Wine from Argentina, 2002.
Looks at the reasons why Argentinian wine is sold at such high prices in the United States.
1,593 words (approx. 6.4 pages), 7 sources, APA, $ 52.95
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Abstract
This paper examines why a bottle of Bodegas Escortihuela Argentine wine costs over $20 in the United States and less than $2 in Argentina. According to the United States Department of Agriculture, Argentina is the fourth largest wine producer in the world and the largest in the Southern Hemisphere. The paper looks at Argentina's export record, the cost of producing wine in Argentina, tax issues and reasons why Argentina bothers exporting its wine. The paper includes tables.
From the Paper
"Due largely to its European heritage, the citizens of Argentina are some of the largest consumers of wine in the world. Because of this, wine is sold through a number of channels in that nation, all of them for the most part, strongly supervised by both the nation and the state. In general, the wines are sold to the consumer at a price that is roughly 500 percent of cost. If a bottle of Cabernet cost $1 (including labor, corking, packing) then by the time it would reach the consumer, it would bear a retail price of $5."
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American Wine, 2007.
This paper explores the economics of the United States' wine industry.
1,984 words (approx. 7.9 pages), 4 sources, MLA, $ 63.95
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Abstract
The paper describes the history of the wine industry in the US and the benefits the growing industry provides to the economy. The paper offers statistics on wine consumption in the US and examines which are the wine-producing states. The paper looks at emerging trends that favor the industry and shows how the spread of wine tourism in virtually all states has benefited state and local economies.
From the Paper
"The wine industry in the US began small with most of it accounted for by import until its expansion in California in the early 20th century (Geisler 2006). It was prohibited for a time and then revived in the early 70s and directed by aggressive demands for better quality wine products. Between the 70s and the late 90s, wine consumption went up and down. By 2004, the US Department of Agriculture reported US wine consumption at 2.3 gallons. California has more than 1,800 of wineries in the USA and accounts for 90% of total US wine production."
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