| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "CHILDREN TELEVISION ADVERTISEMENTS": |
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Children's Television Advertisements, 2007.
This paper analyzes the influences of advertising in children's television shows.
828 words (approx. 3.3 pages), 2 sources, MLA, $ 29.95
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Abstract
This paper looks at the television shows and advertising content on the Public Broadcasting System (PBS) channel when airing "Berenstein Bears", "Dragon Tales", "Bob the Builder" and "Angelina Ballerina". The paper presents two differing opinions in relation to television advertising and its influence on children. It also discusses the contention that all advertising can have an adverse affect on children, as well as the contention that, if parents take the time to explain advertising to their children, the child will learn to evaluate commercials effectively. The paper supports the second contention.
From the Paper
"On the Berenstein Bears the family discussed the needs of the mother bear to work outside of the home and the family's responsibility at helping out with chores while the mother worked. On Dragon Tales the show focuses on one of the Dragon's being afraid to accomplish a task without his good luck charm, which he believed gave him the power to succeed. Bob the Builder told the tale of Bob and his friends helping to stop a plumbing leak at the local school. Finally, on Angelina Ballerina the "mouselings" fought to save an old tree in the park."
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Television Advertisement and Elections, 1991.
This paper argues that television advertisements tend to solidify rather than convert a voter's belief.
1,575 words (approx. 6.3 pages), 11 sources, $ 55.95
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From the Paper
"This paper will examine the role of television, specifically television advertising, as influencing voter behavior in elections. It will argue that although television ads may sway some individuals who have not yet decided upon a candidate, the main focus of the advertisement campaign is to solidify voter behavior and ensure that the individual remain steadfast in his or her perception of the candidate.
Under the rubric of the governmental system of the United States of America, political and social constraints are, in theory, supposed to exist between the Executive, Legislative, and Judicial branches of the government. In practice, it is often the case that one branch or another is more powerful, and in certain cases, more influenced by the media than others. This may be caused by a variety of reasons, but the perception from ... "
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Children and Television Advertising, 2008.
This paper discusses the influence that television advertising has on children in particular with regards to sex and violence.
1,982 words (approx. 7.9 pages), 8 sources, MLA, $ 62.95
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Abstract
In this article, the writer notes that the media's original purpose was to inform and entertain, but as technology grew, so did society's dependence on the media. The writer maintains that there was a time that media was a teacher and in many ways it still is, but the message currently being taught is not what we want our children to learn. The writer then goes on to examine some of the messages that advertising sends out to children about their bodies, their sexuality and alcohol and smoking. The writer also notes that the media affects children by making them more interested in sex, sexuality and addictive behaviors. The writer concludes that the messages that advertisements send are persuasive and influence the lives of children in a more negative than positive manner.
Outline:
Introduction
Overview of Kids TV and Ads
Negative and Positive Associations
Discussion
Conclusion
From the Paper
"During prime time, advertisements children watch most frequently are full of sexual activity. Most of the sexual content in advertisements is from characters discussing their own or others' current or future sexual activity. The idea of sexual risk or responsibility, however, is almost never talked about or shown. In fact through sexual exploitive advertising the attention of children is sought after rigorously. Children who watch advertisements ultimately become the audience for shows they shouldn't be watching and products they shouldn't be using. The Joe Camel advertisements of the 60's and 70's on television affected the lives of teens negatively even after the cigarette companies were mandated through government legislation to pull their advertisements. Teenagers were already addicted--legislation came too late. "
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Children and TV Advertisements, 2002.
A behavioral study into children's television viewing habits, with special focus on commercial watching.
1,250 words (approx. 5.0 pages), 6 sources, MLA, $ 42.95
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Abstract
By observing different child subjects, the writer of this paper found that while watching TV, children create their own imaginary world and are totally engrossed in it for a period of time. The writer shows that despite recent surveys showing the hazardous effect television has on children's intelligence and social skills, kids are in fact not totally engrossed with the program. The writer discusses how during the program they also insert several tasks such as inviting friends over. The question is asked why certain children lose interest in television programming during commercials and begin other tasks and whether there are any other factors from the commercial itself that prevent them from watching? The research combines behavior observation and questionnaire method to determine how children really feel and think about commercials and the reasons why they leave them.
From the Paper
"During the program an observer will need to take notes on how the children behave during commercial break. Since children are doing this at their convenient time and feel nothing different with their ordinary task, it is predicted that they also have several other tasks or objects that usually they have around. Some predicted actions might include starting a chat with other family members, poking their partners and having mischief time, tipping a snack, heading to kitchen to find some other things to eat, having their heads in the clouds, falling asleep, being busy with their toys, books, or tapes, or even starting a phone call. In other case I have even found that some students study for exams while watching TV, since it relieved their boredom and anxiety before an exam. The observer will record everything during the experiment and the possible factors that may trigger the kids on doing that."
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Children's Advertisements, 2002.
A look at the psychology of children's advertisements through an advert for J.C. Penney.
900 words (approx. 3.6 pages), 1 source, $ 35.95
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Abstract
This paper is on a children's advertisement from J.C. Penney. Advertisements are often geared to draw the interests of the "child" in the adult. Boys are often used more than girls in advertisements.
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The Effects of Advertisements on Children, 2001.
Research paper discussing the effects of advertising on children ranging from physical, mental and psychological impacts.
2,385 words (approx. 9.5 pages), 10 sources, $ 73.95
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Abstract
Research paper on the effects of advertisements on children. The author examines why and how advertisements target children and how children are affected psychologically.
From the Paper
""Prior to attending kindergarten, the average child will see 5,000 hours of television. By the time most children graduate from high school, they will have watched an estimated 22,000 hours of TV," (Marconi, 56). During these thousands of hours, the children view commercial after commercial and it has been shown that many of these commercials are targeted towards children. This abundant exposure to commercials has raised many concerns about how these advertisements affect children psychologically. Many people believe that children are being manipulated by advertisements, which affects the way the children think and live."
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Television Commercials, 2005.
A look at how television advertisements affect viewers.
1,413 words (approx. 5.7 pages), 9 sources, APA, $ 47.95
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Abstract
In this paper, the author describes her own responses to television commercials as well as how the population, in general, is affected by the advertisements they see on TV. The author concludes that, while it would not be feasible to eliminate television commercials altogether, it is hoped that viewers will become more aware of how they are being manipulated by advertisements.
From the Paper
"Although the Internet is the top choice of electronic media for young adults 18 to 24, this age group continues to watch significant amounts of television each week. On an average, these individuals will view between two to five hours of TV a day for entertainment and relaxation. Television advertising thus remains a top priority for marketing purposes, and companies continue to rely considerably on this medium to get across their messages (Carparelli, 2004). Audience ad recognition remains at a high 70 percent, and viewers actually like commercials more--especially those that appeal to feelings, use music in a central role, are humorous and tell a story (MTV-3). It is expected that most students in the United States see about 360,000 commercials by the time they graduate high school (Tamburro, 2004)."
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Advertising to Children, 2005.
This paper discusses the reaction of three interviewed children to television advertising of products of interest to children.
1,605 words (approx. 6.4 pages), 3 sources, MLA, $ 52.95
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Abstract
This paper explains that children react to advertisements similarly to the way adults react (1) by absorbing subconsciously sensory data, such as slogans or jingles, and (2) by associating certain emotional responses with certain products; however, children, especially young children, do not possess cognitive skills sufficient to understand fully the impact of advertising on their impulses. The author points out that three children frequently peppered their interviews about products, which the children had seen advertised recently on television with "I want..[a specific brand]..", demonstrating that television commercials stimulate the consumer instinct and create brand awareness. The paper relates that advertising draws children's attention away from those products that are not advertised on television.
From the Paper
"Advertising does create awareness of products that the kids might not have otherwise known about. The nine-year old, for example, said, "Oh, oh, I want the Barbie radio!" When I asked her if any of her friends had the product she said no, that she just saw it on television. Wanting was expressed linguistically and straightforwardly by all three children: all three used simple language to convey that they coveted or craved items they had seen on television. Even negative responses to television commercials were expressed through language of "wanting." A few of the three children used the word "need" in conjunction with what they had seen on television, except for the nine-year old who said that she "needed" some accessory toys for her doll, but not because she had seen them in a commercial. The twelve-year old, when talking about the Play Station commercials she had seen said that she "needed" to get a new game console because hers was old."
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American Television in the 1980s, 2004.
This paper discusses the problems of American television in the 1980s, television's cultural history, the postmodern television consumer culture as explored in DeLillo's "White Noise" and Wallace's "Girl with Curious Hair", and television sports.
2,630 words (approx. 10.5 pages), 5 sources, MLA, $ 79.95
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Abstract
This paper explains that the decade of the 1980s is seen as the explosion of television culture in terms of the proliferation of networks and the availability of programming through the cable. The author points out that Wallace and DeLillo are both concerned with postmodern characters that are absent internal selves, or rather, characters that seem to be informed of behavior primarily through the use of television. The author believes that sports on television now seems to be as dysfunctional as the nuclear family: a series of different schedules with a lot of hype, dreams or delusions of grandeur, with no meaningful connection to the simple love of the game.
Table of Contents
Cultural History of American Television
The Postmodern Television Consumer Culture: "White Noise" and "Girl with Curious Hair"
Television's Impact on Sports
From the Paper
"The FCC continued to be the regulating body that determined what would be permissible for the American public to view. However, the Reagan administration that preached supply-side economics, believed that deregulation was the best method of growing the economy given the many slow-downs that dominated the 1970's. "For FCC chairman (Reagan appointee) [Mark] Fowler, the only kind of regulation that was legitimate came from the market itself, and he made this clear to gleeful industry executives from his earliest days in office" (Steyer 137). Fowler also acknowledged that such regulation should be at the hands of media and broadcasting executives because they had first hand knowledge of what Americans really wanted to see. Ironically, it seemed that the Reagan administration passively promoted a liberal media that looked for alternative methods of programming even though the business executives would assess its effectiveness and its decency."
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Controversial Television Advertising, 2005.
This paper discusses the problem of television advertising that is not appropriate for children and teenagers.
1,400 words (approx. 5.6 pages), 7 sources, APA, $ 46.95
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Abstract
This paper explains that advertisers use outrageously risque advertising to get more attention, including the additional attention it might get when it has to be pulled from broadcasting. The author points out that the F.C.C. has developed rules to protect everyone from these controversial commercials; for example, commercials that are aired during programming for children are not allowed to exceed ten minutes per hour and obscene broadcasts are prohibited at all times. The paper relates that another problem is that advertising affects negatively the way adolescents view themselves because they feel they are not as pretty or as smart as the people depicted in the advertisements; therefore, children should be taught to be confident about who they are, not only on the outside, but more importantly, what is on the inside.
From the Paper
"Given the amount of money spent on advertising, it would be reasonable to think that the advertisers would what to make an advertisement that could be aired on TV. When are the most people going to watch TV and see these ads? Yep, you guessed it, the Super Bowl. The Super Bowl has more viewers than any other television program all year long. Advertisers pay an estimated $2.4 million for a 30-second spot during the game. Millions of people saw the Janet Jackson/Justin Timberlake 'wardrobe malfunction' in the Super Bowl halftime show in 2004. That is what has changed the pace for most of TV. Because so many people complained, the FCC had to get really strict. They fined CBS $550,000 for that 'malfunction'. It offended people mainly because their children were watching."
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The First Amendment and Television, 2005.
This paper discusses the continuous debate about television sanctions and the First Amendment of the U.S. Constitution.
1,165 words (approx. 4.7 pages), 7 sources, MLA, $ 40.95
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Abstract
This paper explains that many broadcasters argue that the First Amendment should apply to television in the same way it applies to the print media; however, because broadcasters are licensed to use a scarce public property, even the most conservative Supreme Courts consistently have ruled that, in the case of television, the First Amendment rights of the viewers, not the broadcasters, are paramount. The author points out that in the case of C.B.S. vs. Democratic National Committee (1973), 412 U.S. 94, the United States Supreme Court held that a broadcast licensee could refuse to carry a paid editorial advertisement. The paper relates that, in March 2004, Congress passed legislation that sharply increased federal fines for television and radio broadcasters, which air material the government deems indecent and ordered the FCC to look at ways to protect children from violence on television.
From the Paper
"The Federal Communications Commission (FCC), established by the Communications Act of 1934, is an independent United States government agency, directly responsible to Congress, and is charged with regulating interstate and international communications by radio, television, wire, satellite and cable. The Media Bureau department of the FCC develops, recommends and administers "the policy and licensing programs relating to electronic media, including cable television, broadcast television, and radio in the United States and its territories.""
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Gender Stereotypes on Television, 2004.
A look at the problem of gender stereotypes on television and their impact on society.
758 words (approx. 3.0 pages), 1 source, MLA, $ 27.95
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Abstract
This paper briefly discusses the problematic issue of gender stereotyping on TV and states that television advertisements and programs are listed as very suggestible, persuasive elements of everyday life that do help form and strengthen gender stereotypes.
From the Paper
"Images of men and women on television are often based on stereotypical roles of males and females in society. From the beginning of our lives, culture teaches us what it means to be a boy or a girl. From the color of clothes to the toys we play with, the messages start at an early age. Young people are influenced by a variety of messages to conform to a variety of expectations, to buy certain products, and to preserve a specific set of values that stress the differences between males and females."
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TV and Periodical Advertisements, 2002.
The sales effects of advertisements.
900 words (approx. 3.6 pages), 5 sources, $ 35.95
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Abstract
This research paper examines and analyzes the issues involved in television and periodical advertisements and their sales effects. The format of the paper consists of four subheadings with an introduction and a main body, recommendations and a conclusion.
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The History of Television, 2003.
Looks at the history of the television from its inception in 1872 to the digital television of today.
2,201 words (approx. 8.8 pages), 4 sources, MLA, $ 68.95
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Abstract
This paper examines the main stages of the invention and development of the television set. It looks at how the birth of television was the result of several inventions from several different men and started back around 1872 during what is called the "Mechanical TV Era" when the first series of images were viewed in one continuous string using a stroboscopic disc. It follows its development through the world's first public demonstration of a mechanical television apparatus in 1926 and the advent of color television in the 1950's to the digital television of today and its convergence with computers.
From the Paper
"In 1963 Instant replay is invented and introduced into televised sports, adding a new dimension when it's featured in a telecast of an Army-Navy football game. In 1964, it becomes a standard technique and goes on to become controversial in the NFL. FCC issues its first cable regulation: Operators are required to black out programming that comes in from distant markets and duplicates a local market station's own programming, if the local station demands it. There are about 1 million homes wired for cable in the U.S. at the time. In 1965 Color TV becomes an every day appearance as NBC leads the way and begins to use the phrase "The Full Color Network" By the end of the year, 96% of NBC shows are broadcast in color, along with all major programs, sports events, and specials. In 1968 TV manufacturers turn out 11.4 million new TV sets, up from 5.7 million TV sets that were made in 1960. "
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Television Media in France, 2006.
This paper explores television media in France and how it has changed over time.
1,817 words (approx. 7.3 pages), 11 sources, MLA, $ 58.95
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Abstract
The paper discusses the development of the television media in France and examines the ownership of the television channels, including the role of the government in controlling the television media. The paper looks at the program content, such as the different genres of shows featured on television including which are most popular and offers examples of specific television shows and their ratings. The writer illustrates this and notes how the phenomenal rise distinctly reflects the mushrooming of available channels. The paper also provides a brief comparison of the similarity between the television content in France and America.
Contents:
Development of the Television Media in France
Ownership
The role of the Government in Controlling the Television Media
The Program Content...
Examples of Specific Television Shows and Their Ratings
Recent Developments in the Television Media...
A Brief Comparison...
From the Paper
"Ever since the dawn of television since the initial part of 1970, broadcasting in France was controlled by a public service culture and an administrative philosophy. Under the strict administration of the Minister of Information, and subsequently of Culture and sometimes of Communication, broadcasting was managed by a single functionary, the Office of French Radio and Television -- ORTF. Till 1968, the body was fully funded by license fees and enjoyed the status of a unique triple monopoly on signal transmission, programming content and production. Commercial broadcasting was disallowed on the justification that it would result in mediocre programming or disparities among viewers. This initial phase of broadcasting was marked by extremely high authoritarian broadcasting and television was considered as a tool for promotion of culture and education and was not believed to fulfill the preferences of the majority. Accountability was absent and little audience research. Government used the medium to justify its political moves and controlled news content. President Georges Pompidou declared in 1970 that the television was the voice of people of France at home and overseas implying that television was supposed to symbolize the opinion of the legitimate Government and the cultural resources of the French nation."
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