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TV Guide Corporation - Case Analysis, 2002.
In this case analysis, the current business situation of the TV Guide Corporation is investigated.
1,035 words (approx. 4.1 pages), 5 sources, MLA, $ 36.95
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Abstract
In this case analysis, the current business situation of the TV Guide Corporation is investigated. This analysis is done from a marketing perspective, and assesses and applies marketing concepts to a real-life situation at TV Guide magazine. In this case study, a situational analysis, which reviews TV Guide corporation, and its main product, TV Guide, along with additional offerings is shown. A brief history of TV Guide is given; the corporation's current business situation is assessed. A comprehensive SWOT analysis is given. This analysis lists the Strengths, Weaknesses, Opportunities, and Threats (SWOT) that are faced by TV Guide. A comprehensive recommendation for the marketing strategy is given for TV Guide. Finally, a conclusion summarizes the important information given in the other sections.
From the Paper
"Interestingly, TV Guide corporation is much more than its most well known product, the TV Guide. Since the publication of McDonald's article TV Guide has become much more diversified, and global. It operates four main business units. These are: TV Guide Television Group, TV Guide Interactive Group, TV Guide Magazine Group, and United Video Group. TV Guide markets and distributes products to over 100 million cable and satellite homes each and every week.
Perhaps the biggest news in the TV Guide area is the formation of Gemstar-TV Guide international on July 12, 2000. This company formed when Gemstar International Group merged with the TV Guide Company. Gemstar-TV Guide International now has television listing products licensed to over 180 companies, in industries like cable, satellite, Internet, personal computers and consumer electronics."
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Black & Decker Case Analysis, 2004.
This paper is a case analysis on Black and Decker's Marketing Action Plan for their Tools Division.
900 words (approx. 3.6 pages), 1 source, MLA, $ 31.95
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Abstract
This paper is a case analysis on Black and Decker's Marketing Action Plan for their Tools Division. The paper discusses marketing, communications, brand equity value, brand recognition and image.
From the Paper
"This marketing Action Plan for the Black Decker Tools Divisions assumes that the company will accept strategy. Option. Drop the Black Decker Names from the Professional-Tradesman Segment."
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Federal Reserve of Richmond: Case Analysis, 2002.
This paper is a classical case analysis presenting alternative proposals to achieve cost reductions in savings bonds processing at the Federal Reserve Bank of Richmond.
2,670 words (approx. 10.7 pages), 1 source, MLA, $ 80.95
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Abstract
This paper presents a managerial accounting case study. In 1977 all Federal Reserve Banks were being pressured by the Board of Governors to reduce costs by targeting the banks' savings bonds processing activities since cost ratios for the activity at the FRBR were inferior to Federal Reserve System averages. The author uses three methods of analysis, each with three alternatives: Payback Period Analysis, Net Present Value Analysis and Internal Rate of Return Analysis.
Table of Contents
Introduction
Case Background
Methodological Concerns
Results of the Analyses
Payback Period Analysis
Alternatives
Net Present Value Analysis
Alternatives
Internal Rate of Return Analysis
Alternatives Comments and Recommendation
From the Paper
"The typical approach to payback period analysis requires that the initial investment be divided by the mean positive annual cash flow or benefit (such as a cost reduction in this present case analysis). In the case of alternative initiative number one, however, the initial investment all occurs in a six-month period. Thus, the annual cost savings attributable to the initiative were converted to semi-annual periods for the payback period analysis of this alternative. Thus, instead of using the formula payback period = initial investment/annual cost savings, the formula payback period = (initial investment/semi-annual cost savings)/2 was applied. The derivations of the costs and benefits used in this analysis are detailed in the NPV analyses. "
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Case Analysis and Learning, 2000.
An examination of the ways an organizational case study helps people in training, types of studies with advantages and disadvantages and taxonomy of education
1,800 words (approx. 7.2 pages), 13 sources, $ 63.95
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Abstract
This research develops a theory for the interpretation of an organizational case study focusing on corporate strategy to lead to inferences about organizational strategic direction and recommendations for future strategy. The theory is developed within the contexts of (1) defining the case analysis approach to learning, (2) forms of case studies, (3) learning through case analysis, (4) advantages and disadvantages associated with learning through case analysis, and (5) preparing case studies.
From the Paper
"A Theory For the Interpretation of an Organizational Case Study Focusing on Corporate Strategy
Introduction
This research develops a theory for the interpretation of an organizational case study focusing on corporate strategy to lead to inferences about organizational strategic direction and recommendations for future strategy. The theory is developed within the contexts of (1) defining the case analysis approach to learning, (2) forms of case studies, (3) learning through case analysis, (4) advantages and disadvantages associated with learning through case analysis, and (5) preparing case studies.
Defining the Case Analysis Approach to Learning
The case analysis approach to learning confronts people in training with concrete situations that are characterized by..."
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Revlon, Inc.-2002 Case Analysis, 2003.
Analysis of a case focusing on marketing and financial performance.
2,300 words (approx. 9.2 pages), 2 sources, APA, $ 79.95
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Abstract
This paper is an analysis of a 2002 case of Revlon, Inc. focusing on marketing and financial performance of the company. It looks at the company's strategic focus as a major problem, resulting in a net sales slide. The paper performs an internal analysis, a SWOT analysis, and recommends a new strategy.
From the Paper
"The major problem facing Revlon was its strategic focus. The company's strategies appear to be focused on selling the wrong products to the wrong target market. The strategy focus appears to doom Revlon to a..."
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Case Analysis: Gonzales vs. Oregon, 2006.
A written analysis of the case of "Gonzales vs. Oregon".
1,170 words (approx. 4.7 pages), 5 sources, MLA, $ 40.95
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Abstract
A written analysis of the case of "Gonzales vs. Oregon", which is currently being debated at the Supreme Court level. This case stems from the 1994 passage of the Death with Dignity Act, which allows terminally ill and mentally competent individuals to obtain drugs that could be utilized in the state of Oregon. The current debate questions administrative law and whether the former Attorney General John Ashcroft's interpretation of the Federal Control Substance Act to outlaw these drugs is valid and if the Justice Department is overstepping its boundaries.
From the Paper
"Oregon voters approved the legalization of physician assisted suicide (PAS) in November, 1994. After being legally challenged the Oregon PAS law became effective in the latter part of 1987. Since 1998 and through 2004 there have been a total of 208 PAS deaths in the State of Oregon. There are existing concerns with the legalization of physician-assisted suicide and there has been a great debate about the legality and morality of this practice. All levels of American society look harshly upon the thought of the use of drugs or other means to hasten the death of someone even though they may be in excruciating terminal pain however, healthcare modernization has changed the very "character of death and dying." (Pew Forum on Religion & Public Life, 2005) The case of Gonzales v. Oregon has arisen out of the debate which is one that is morally charged in nature as well as being the focus of lawsuits in relation to end-of-life decisions. However, this case has been subject to technical legalities and statutory interpretation."
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Effective Communication Case Study Analysis, 2007.
An evaluation of the effectiveness of communications between PepsiCo and its publics.
1,289 words (approx. 5.2 pages), 2 sources, MLA, $ 43.95
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Abstract
This paper presents a summary of a publication relations strategy initiated by PepsiCo at a time of crisis. It presents an evaluation of the effectiveness of communications between PepsiCo and its publics. The paper includes details about the different publics involved in the case and differentiates between the internal and external publics. The paper examines PepsiCo's public relations communication tools, techniques and technologies that were used in the crisis.
Table of Contents:
Abstract
Effective Communication Case Study Analysis
Case Information
Effectiveness of Communication with Publics
Tools and Technology
Conclusion
From the Paper
"Positive public opinion is vital to the success of an organization. Organizations use public relations (PR) practices to manage public opinion. PR involves shaping the perception of consumers, clients and associates in an effort to initiate, build or strengthen relationships. This paper focuses on an analysis of PR used in a case study for PepsiCo, Inc. and centers on the importance of effective communications in PR. Presented is information detailing the effectiveness of communication between PepsiCo and its intended publics. An examination of PepsiCo's PR communication tools, techniques and technologies that helped inform and influence the publics is included."
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DoubleClick Case Study Analysis, 2003.
Analysis of DoubleClick's business strategy
1,400 words (approx. 5.6 pages), 11 sources, MLA, $ 46.95
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Abstract
It presents a case study to discuss the success of the DoubleClicks business, its business model, competitors, alliances, technologies and recommendations for the future.
Introduction
Business Model
Technologies
Competitors
Privacy
Local Presence
SWOT Analysis
5 Force Analysis
Recommendations
Summary
Bibliography
From the Paper
"DoubleClick was founded in 1996 and is the leading provider of tools for advertisers, direct marketers and web publishers to plan, execute and analyse their marketing programs (Rappa, 2003). Based in New York City, DoubleClick operates in 21 countries around the world. DoubleClick's second quarter revenue for 2003 was $US63.6 million and currently employ 1,082 people. Last year, DoubleClick produced more than $US300 million in annual sales (DoubleClick, 2003). This case study will examine some of the key factors in DoubleClicks business."
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Boo.com Case Study Analysis, 2003.
This case study looks at the highly publicized failure of the on-line retailer Boo.com.
1,500 words (approx. 6.0 pages), 11 sources, MLA, $ 49.95
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Abstract
This case study discusses the failure of Boo.com, its business model, competitors, alliances, technologies and recommendations.
Introduction
Business Model
Technologies
Competitors
Acquisitions and Alliances
Advertising
SWOT Analysis
5 Force Analysis
Recommendations
Summary
Bibliography
From the Paper
"Boo were probably one of the most publicised victims of the Dot.com crash. Boo's concept was to sell top fashion clothing over the Internet at retail price with the aim of creating a global brand. Boo launched in November 1999 and on May 17 2000 Boo had gone out of business. In six short months, Boo had spent $US135 million dollars. Boo has since been purchased by fashionmall.com Inc. in New York, which bought the boo.com domain name, trademarks and other assets. Boo.com has since reopened under the fashionmall.com banner. This case study will examine some of the key factors in Boo's failures."
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Cohesion Case Analysis of the Coca Cola Company, 1997.
An analysis of the Coca Cola Company from a marketing perspective.
2,285 words (approx. 9.1 pages), 2 sources, $ 70.95
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Abstract
This paper analyzes the Coca Cola Company from a marketing point of view. Topics covered in the report are: Brief Company History, Mission Statement, External Factors and Industry Environment (Economic Factors, Social Factors, Technological Factors), Rivalry, suppliers, and buyers, Company Profile- Organization Structure, Strategic Analysis, Strengths, Weaknesses, Opportunities, and Threats, Building Competitive Advantage through Action Plans.
From the Paper
"The Coca Cola system is indeed a special business. At the heart of Coco Cola, especially in its first 100 years, there has been a commitment to intense marketing and to the preservation of its patented formulas and processes to make its special syrup. The Coco Cola Company became an organization in 1892. Today, Coca Cola provides the consumer with a desired product and service. Coca Cola has become a household word within the United States and one of the most recognized symbols around the world. Coca Cola sells image versus performance. Coca Cola grew steadily and diversified with global vision (Pearce & Robinson 6th edition)."
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United Parcel Service (UPS) Case Analysis, 2002.
This essay describes and details UPS' core competencies and evaluates them in order to suggest a new corporate strategy.
944 words (approx. 3.8 pages), 1 source, MLA, $ 33.95
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Abstract
This paper looks at the strengths of the large corporation, UPS, and how they can be utilized to expand market share internationally. The writer uses analysis to describe two different alternatives that UPS can incorporate to ensure continued success.
Table of Contents:
Core Competencies
First Alternative
Second Alternative
Recommendation
From the Paper
"United Parcel Service has made dramatic enhancements to their technological operations over the past ten years. These advances have paid large dividends in the U.S. market and, in conjunction with the capital raised by the company's initial public offering in 1996, have enabled the company to significantly expand operations internationally. Despite great strides in electronic access globally (i.e. web, wireless technology, UPS OnLinea Advantage, & UPS OnLinea Worldlink), these services appear to be underutilized. Recently, UPS has been finding growth through geographic expansion. With delivery capabilities already in excess of 200 countries, this method will inevitably fail to offer additional growth. Therefore, the problem UPS is facing is the maturing of their previous growth model and a necessity to redefine or augment corporate strategy."
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Mini Law School: Case Analysis, 2006.
Presents a marketing plan for the Mini Law School.
1,125 words (approx. 4.5 pages), 1 source, $ 44.95
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Abstract
This paper offers a marketing plan for the Mini Law School, noting that the issue facing the Mini Law School is that its current marketing approach is not attracting enough students and so does not enable the owners to achieve their target of 100 students per session. Enrollment has averaged less than half the desired number for the three sessions held to date. An analysis of the marketing scheme and the problems seen with different aspects of that marketing program suggests where some changes might be made.
From the Paper
"Concerns have been raised especially about the advertising that has been done, whether it is effective and whether it is placed in the best locations to reach potential students. The value of the website has also been questioned, along with a concern about the design of the site and whether new features should be added. Another consideration is the cost, for many of the possible moves that could be made would also add to the costs for the owners and would have to be justified by..."
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Sigmund Freud and "Dora: An Analysis of a Case of Hysteria", 1995.
This paper argues that Sigmund Freud's subconscious desire for his 18-year-old patient in "Dora: An Analysis of a Case of Hysteria" may have shaped Freud's treatment of her.
1,350 words (approx. 5.4 pages), 1 source, $ 47.95
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From the Paper
"Sigmund Freud, in "Dora: An Analysis of a Case of Hysteria" , provides an example of the patriarchal abuse of power in the psychoanalytic setting. This abuse would be nothing new in that profession, were it not for the fact that Freud has hidden from himself the truth of what is occurring in his attempt to create out of the hysterical Dora a new human being more to his liking and approval. What is actually happening is that Freud himself has fallen in love with Dora, and every interpretation he makes of her case reflects his obsession with her, and his rage at the fact that she has shown the independence, audacity and wisdom to leave him before he has been able to re-create her in his own image.
This assertion may seem outlandish at first, but if we examine the case of Dora and Freud's interpretation (and ... "
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Marketing Analysis Case: VetsCorp, 2008.
This paper is a complete marketing analysis of VetsCorp, a fictitious, independently owned online store that sells an innovative and unique technologically advanced product.
2,100 words (approx. 8.4 pages), 8 sources, APA, $ 65.95
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Abstract
This paper explains that VetsCorp, acting as a wholesaler and retailer, offers a technology based product, which helps make businesses processes more efficient. The author points out that the goal during the company's first years of operation is to build a reputation, which allows individuals to realize that VetsCorp promises and delivers results; whereas, the long-term goal will be to continue to extend the market base and offer other services throughout United States and some international markets. The author presents a full analysis for marketing of VetsCorp products including a SWAT analysis, which points out potential problems and advantages. The paper recommends that VetsCorp work on building an identity in the market. The author stresses that the product line base needs to be increased so as to maintain financial sustainability and increase diversity. The paper warns that competitors can easily overtake the market especially if they have a larger inventory and more clearly defined distribution channel.
Table of Contents:
Executive Summary for the VetsCorp
Business Name and Location
Business History
Business Concept and Mission Statement
Situational Analysis
Sales/Profit Projections
Table 2: Target Market Forecast for VetsCorp Product
Figure 2: VetsCorp's Target Market Growth by Area
Figure 3: VetsCorp's Target Market Growth by Environment
Market Demographics
United States Market.
European Market
International Market
Market Trends
Key Consumer Growth
Defined Market Segments
Defined Distribution Channels
Swot Analysis
Strengths
Weaknesses
Opportunities
Threats
Competitive Analysis
Table 2: Competitor by Growth and Share
Figure 4: Competitor by Growth and Share
Pricing
Promotion
Conclusion
From the Paper
"The price charged by VetsCorp is based on a simple economic model that includes tries to match its revenue structure with its cost structure. Since there is little or no service and support revenue this is not built into the pricing model. The price chosen is based on additional analysis shown below. VetsCorp products are currently sold using a simple economic model; where equilibrium price and quantity are based on an estimation of current market trends and are competitive. See figure 5 below to understand how equilibrium price and quantity are derived from the intersection of demand and supply."
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Real Options Analysis vs Benefit-Cost Analysis., 2006.
A discussion regarding the benefits of real options thinking in terms of benefit-cost analysis.
1,540 words (approx. 6.2 pages), 3 sources, MLA, $ 50.95
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Abstract
This paper discusses how all the US Federal Agencies are legislatively bound by decision-making with benefit-cost analysis techniques at a time when they are under increasing pressure to prove the effectiveness of their spending and better accommodate uncertainty. Collectively these Agencies were responsible for making decisions on how they spent $2.5 trillion in fiscal year 2005, of which $1 trillion was for discretionary spending. This research identifies, through a case study of Federal Aviation Administration decision-making for a system within a complex system, how real options thinking can be acceptably and effectively appended to current mandates for benefit-cost analysis defined by the Office of Management and Budget in Circular A-94.
From the Paper
"In the work of de Neufville and Wang (2004) it is stated that: "Most real options are not well-defined simple options. They can be compound or parallel. Compound options are often options on options, and the interactions between them are significant." (Neufville and Wang, 2004) Further stated is that: "Parallel options are different options built on the same project, such as the several possible applications or target markets of a new product." (Neufville & Wang, 2004) de Neufville and Wang (2004) categorize 'real options' as "those that are either 'on' or 'in' projects."
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