| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "CAMPAIGNS": |
|
|
The Kokoda Campaign, 2002.
Presents a brief account of the Kokoda campaign and looks at why the campaign has not become the dominant military legend of Australia.
1,900 words (approx. 7.6 pages), 3 sources, $ 71.95
»
Click here to show/hide summary
Abstract
This paper explores the issue of why the Kokoda campaign has not become Australia's dominant military legend. It will also present a brief account of the important events during the war, to support the conclusions and discords.
| |
|
Direct Marketing Campaign, 2003.
An examination of what a direct marketing campaign is and how it is implemented in practice.
1,985 words (approx. 7.9 pages), 4 sources, APA, $ 63.95
»
Click here to show/hide summary
Abstract
Direct marketing involves communication by a marketer to a prospect, without an intermediary, via a medium that supports some degree of interaction. This paper explains how this concept has largely merged with the idea of database marketing, which involves the establishment and maintenance of quantities of data about prospects and customers, and is exploited in order to enhance the probability of making a sale to each of them. It explains how direct marketing is intrusive, both in relation to the privacy of personal behaviour and the privacy of personal data. The degree of sensitivity varies greatly, depending on the person, the data, and the context.
Table of Contents
Introduction
Definition of Direct Marketing
The Campaign Process
Campaign Plans
Setting the Campaign Objectives
Campaign Strategy
The Campaign Implementation
Conclusion
From the Paper
"Marketing communications are indirect, where marketer-prospect interactions are inhibited. This may be because the communication channel is one-way, as in the use of broadcasting media such as television, radio, newspapers and billboards. Alternatively, it may be because of the interposition of an intermediary of some kind that does not have a principal-agent relationship with the marketer, e.g. a shop assistant in a retail department store."
| |
|
A Promotional Campaign, 2006.
This paper details the steps and strategies involved in creating a successful promotional campaign.
1,234 words (approx. 4.9 pages), 4 sources, APA, $ 42.95
»
Click here to show/hide summary
Abstract
This paper examines the promotional campaign of Watershed Awareness, whose goal is to bring water quality issues to the public's forefront. The writer of this paper defines a promotional campaign as the combination of various advertising, public relations, sales promotion and personal selling activities used by the marketer over a period of time to achieve predetermined goals. This paper explains why a promotional campaign is much more than just the advertisement seen on TV. The larger the campaign is, the more budget it needs and more people are employed to derive the outcomes for which the campaign was initially set up for. This paper details the various steps involved in creating a successful promotional campaign. In the case of Watershed Awareness, the first step is the necessity to clarify the specific purpose for the campaign. The next phase is effective communication which results in serving the functions of reaching the target audience, penetrating the audience's attention through the combination of timeliness, relevance and simplicity.
The third step in carrying out a promotional campaign is developing its theme, perhaps creating a noticeable insignia or logo. This paper also focuses on the importance of the internet in creating a successful campaign.
From the Paper
"The proposition is only the beginning, then the effective communication must be used serving the functions of reaching the target audience, penetrating the audience's attention through the combination of timeliness, relevance and simplicity, communicating the intended message and bonding the message to the brand name. Unfortunately, practice shows that the price of the advertisement does not guarantee its' quality. In order to do this, a promotion plan should include a well-articulated distribution plan which will drastically increase the exposure of promotion item. The mass media source choice to transfer the idea to the target group should be based on the preferences of the target group."
| |
|
Campaign Finance Reform: Proposals in Congress, 2001.
This paper outlines the present campaign finance reform bills discussed in Congress.
1,515 words (approx. 6.1 pages), 6 sources, $ 49.95
»
Click here to show/hide summary
Abstract
This paper examines the history of campaign finance and campaign finance reform for elected officials in the U.S. It discusses the main issues in the debate including corruption, disorganization, and mass media influence. it outlines the McCain-Fiengold Bill as well as the debate between Bush and McCain during the primaries of the 2001 Presidental Election campaign.
Table of Contents
1. Introduction
2. Campaign Finance Reform
3. Issues
4. McCain-Feingold Bill
5. McCain / Bush
6. Conclusion
From the paper:
"From the first democratic election, politicians, journalists, and the public have decried the high cost of campaigns. It cannot be disputed that political campaigns rely on money from filing until the election and well beyond. From the beginning of the democratic election process, politicians, journalists, and the public have individually and collectively viewed with horror the ever-increasing cost of campaigns. Each election cycle sets a new record for spending. The critics cite the cost of presenting a candidate or issue but fail to take into consideration the increasing number of voters, distribution of constituencies, competition to spend, cost of new technologies, and inflationary pressures."
| |
|
Campaign Finance Reform, 2006.
A look at the debate over campaign finance reform and some of the attempts to change current campaign finance law.
854 words (approx. 3.4 pages), 2 sources, MLA, $ 30.95
»
Click here to show/hide summary
Abstract
This paper discusses the ongoing debate over campaign finance reform, explaining the major issues associated with the reform and some of the reasons for the disagreement about how campaign finance should be implemented. In particular, the paper focuses on the McCain-Feingold bill, detailing what it would change about campaign finance and why there is still opposition to the bill even though it is bipartisan.
From the Paper
"Campaign finance reform has been debated since Richard Nixon ran for the Vice Presidency under Eisenhower. In the wake of the Watergate fiasco, some meaningful reforms were made. However, there have been no major changes to campaign finance laws since that time. The time is ripe for change, but what kind of changes do we want? Do we want changes that make a joke of our constitution or do we want changes within the boundaries of the constitution? The major issue is soft money "was originally intended to go to party-building activities and get-out-the-vote drives but which increasingly has been used as a way to funnel large contributions to presidential and other candidates." (Hamburger, Tom "Campaign-finance debate jumps to center stage // There is widespread agreement that federal election rules need repairing. But there is no consensus on how, and there is lots of opposition to the lead." Minneapolis Star Tribune, 09-28-1997, pp 21A). However, the McCain-Feingold bill, the one most advocates support, would also limit advertising. The problem with that is any changes that try and skirt around the constitution, by limiting free speech, will most likely be thrown out by the Supreme Court. Until recently most congressmen did not look at finance reform seriously."
| |
|
Campaign Finance Laws, 2007.
A comparison of the campaign finance laws of Montana and Florida with particular emphasis on the laws regulating campaign finance issues.
1,092 words (approx. 4.4 pages), 3 sources, MLA, $ 38.95
»
Click here to show/hide summary
Abstract
This paper compares and contrasts the campaign finance laws of Montana and Florida, in an attempt to understand the primary differences between the legislative measures of the two states. Additionally, the paper discusses which campaign finance laws appear to be the fairest and most successful laws, in terms of their ability to control and regulate campaign finance issues.
From the Paper
"In comparison to Montana, however, Florida only allows all others in the community a $500 contribution. Children under the age of 18 are not allowed to exceed a $100 contribution, and no candidate can accept contributions from national, state, or county political party executive committee whose aggregate exceeds $50,000. There are still other limitations, such as limits on contributions from investment and law firms, and businesses (FL, 3).
"Furthermore, Florida limits the contributions from certain institutions of higher learning. According to the law, any educational institution wishing to contribute must first obtain a majority vote from the governing board of the institution. Without such a majority vote, the educational institution cannot contribute, either through monetary or through any indirect support (FL, 3)."
| |
|
State and Local Campaign Finance Reform in California, 2002.
This paper discusses the history of campaign finance reform in California and some of the laws enacted relating to campaign finance reform.
2,712 words (approx. 10.8 pages), 13 sources, MLA, $ 81.95
»
Click here to show/hide summary
Abstract
This paper reviews the laws passed in California regarding campaign finance reform, the intended purpose of those laws and the results they have had on campaign finance.
From the Paper
"The current campaign finance system at the federal, state and local level undermines our democracy. Every day brings new revelations about wealthy contributors buying political access and favors. Voters are frustrated with a system in which their voices are drowned out by special interests. The governments of the United States - whether Washington, Sacramento at the state or, local city hall - must be accountable to the people as a whole."
| |
|
Election Campaigns, 2004.
Compares the election campaigns of contenders for the U.S. House of Representatives from Indiana and Florida.
2,128 words (approx. 8.5 pages), 27 sources, MLA, $ 66.95
»
Click here to show/hide summary
Abstract
This paper compares and contrasts the election campaign of Democrat Julia Carson with her main opponent, Republican Brose McVey, and the election campaign of Republican Diaz-Balart with that of his main opponent, Democrat Annie Betancourt. The paper compares a variety of aspects of the campaigns, including campaign financing, platform and support, candidate profiles, media coverage, scandal, redistricting, and election results.
From the Paper
"McVey ran on a platform of economic growth and job creation, stating that Indiana has been sliding compared to the rest of the nation. McVey claimed that "there are many federal issues, such as funding for transportation and airport projects to changes in the tax code, which can have an impact on Indiana's economy. 'She's been in office six years... I haven't heard one word about what Carson is doing and advocating for." McVey also cited Carson's votes against President Bush's tax cut package and against 'fast-track' trade authority. McVey's views on political issues were much more conservative than Carson's. He supported an amendment that would make flag burning illegal. opposed partial-birth abortion, and supported the right to bear arms. McVey also supported Bush's policies on Iraq and taxes."
| |
|
Campaign Strategy, 2004.
This paper looks at a campaign strategy for a candidate running for Governor of California.
2,025 words (approx. 8.1 pages), 0 sources, $ 71.95
»
Click here to show/hide summary
Abstract
The writer discusses a three-pronged campaign strategy that is provided for a candidate running for Governor of California. In this article, the writer discusses the campaign strategy that is broken down into three sections. The writer looks at the campaign speech; at campaign strategies; and after election hiring and issues involving the federal government.
From the Paper
"Fellow Americans as a child growing up with middle-class working parents I am very excited to announce my candidacy for California's Governor today. Martin Luther King Jr. said 'Our lives begin to end the day we become silent about things that matter.' I refuse to be silent about the hold that fat cats and lobbyists have on Sacramento. I am running today as a new kind of candidate, one who is determined to take back our government and ensure that it works for ... "
| |
|
Campaign Finance Reform, 2002.
A discussion of the pros and cons of campaign finance reform.
1,616 words (approx. 6.5 pages), 6 sources, MLA, $ 52.95
»
Click here to show/hide summary
Abstract
This paper proposes a for and against argument on the issue of campaign finance reform. It examines how campaign finance reform has been raised as an important political issue for some time and there have been several recent proposals to deal with such reform. It looks at how these proposals deal with concerns about the growing amount of money needed for political campaigns and about how that money is acquired by candidates. It analyzes the McCain-Feingold Bill which addresses this issue and has been much debated for the constitutional issues involved. It evaluates how one side of the argument cites reasons why money is too prevalent in politics today and why the way campaigns are funded should be changed. It then cites the other side--that campaign funding is a matter of free speech and should not be changed in any way.
From the Paper
"For many people today, people who can be heard on talk shows across the nation, people who speak on television and campaign for change, people who refuse to vote or have anything to do with the political process--for these people and others, political corruption is such a fact of life that they cannot separate the idea of government and government officials from corrupt practices. One reason for this perception is the knowledge that politics is expensive and that running for office requires vast amounts of money, and people want to know what those giving large campaign contributions want for their money. Public funding is an alternative to the current system, and it would be enhanced further by caps on campaign spending. The scandal today, as numerous commentators have pointed out, is not what is illegal but what is legal, with distinctions made between "hard" money and "soft" money that serve the needs of the political parties and yet do not answer the concerns of the public."
| |
|
Negative Campaigning, 2002.
This paper discusses negative campaigning in political elections.
2,580 words (approx. 10.3 pages), 11 sources, MLA, $ 77.95
»
Click here to show/hide summary
Abstract
This paper examines the use of negative campaigning mentioning how Abraham Lincoln, one of the most respected politicians in history, resorted to mudslinging, the most popular form of negative campaigning. The author defines negative campaigning, gives examples, gives various views of negative campaigning, looks at its different aspects, illustrates how it works, and looks at its negative effects.
From the Paper
"The United States has a history of negative campaigning that is hard to shake. Abraham Lincoln, who is considered one of the most respected politicians in history, resorted to mudslinging, the most popular from of negative campaigning, during his career (Swint, 1998). Lincoln often mocked and mimicked his opponent's appearance, speech and mannerisms during campaigns.
But the politicians are simply giving their audience what consultants and some researchers say is most effective.
To date, there is inconclusive evidence that negative campaigning will lead to backlash from voters. In fact, many researchers say that negative campaigning makes voters feel more secure in their decisions about candidates. Additional research shows that the use of negative campaigning provides candidates with a larger audience and creates more of an impact on voters."
| |
|
Anorexia Campaigns, 2005.
Examines celebrity campaigns and how effective they are in promoting the prevention of anorexia.
2,530 words (approx. 10.1 pages), 7 sources, APA, $ 87.95
»
Click here to show/hide summary
Abstract
This paper looks at celebrity campaigns and how effective they are in promoting disease prevention among the general public. It looks at how the medical community views these campaigns, the veracity of the information they portray, the role of paid spokespersons and gives some examples of campaigns by celebrities for specific diseases. It suggests a plan for a campaign to publicize anorexia nervosa.
From the Paper
"No large-scale campaign has ever been raised to bring awareness to anorexia nervosa - a devastating disease in which people starve themselves sometimes to death because of a distorted body image ..."
| |
|
Dole Fruit - Winter Advertising Campaign, 2006.
An examination of Dole Fruit's winter marketing campaign.
1,641 words (approx. 6.6 pages), 5 sources, APA, $ 53.95
»
Click here to show/hide summary
Abstract
This paper examines the Dole Fruit ad campaign set to target a group of consumers whose lives are busy and whose lifestyles do not allow them to make the wisest nutritional choices possible. The paper explains that Dole wants to encourage their consumers to trust and take advantage of the added nutritional values that the Dole products have and the affordability they offer.The writer explains the SWOT analysis and discusses the company's objective (as set in the SWOT analysis) - to remind the consumer that Dole offers a superior product at a very competitive price. The writer also discusses the costs involved in the marketing plan and explains that the budget must be approved before final approval of the campaign can be made.
Outline:
Objectives
SWOT
Target Market
Campaign Message
Tracking, Feedback and Control
Effective Feed Back Mechanism
Campaign Distribution
Feedback Mechanism
Costs
From the Paper
"The advertising campaign should be set for the winter months starting in November and set to run approximately 3 to 4 months. Also the target groups of this campaign are those who wish to maintain the nutritional benefits and benefit from cost savings. They are concerned with trying to maintain healthy diets and offer this same to their families (i.e. children, spouses, parents, and friends)."
| |
|
Presidential Campaign Song, 2002.
Examines the impact of music on American presidential campaigns.
2,312 words (approx. 9.2 pages), 10 sources, MLA, $ 71.95
»
Click here to show/hide summary
Abstract
Music has influenced both written and verbal forms of discourse in our society since our nation was founded. The most significant of these has been music's influence on political campaigns and speeches. The paper shows that the advent of the 'campaign song' has had a tremendous impact on political campaigns since President Washington was in office. The paper traces the use of popular songs in presidential campaigns from 1797 when John Adams popularized 'Star-Spangled Banner.' It continues with the impact television on the presidential song and looks at the more bizarre choices, such as Ronald Reagan's use of "Born in the U.S.A" by anti-Republican, Bruce Springsteen. The paper also touches on 'opposition' songs.
From the Paper
"Following Reagan, President George Bush Sr. picked campaign songs that were geared towards "grandfatherly appeal with both "God Bless the U.S.A." and "This Land is Your Land" - a Woody Guthrie song from 1940 repopularized in the 1960s." (Segan) The song "This Land is Your Land" features strange lyrics for a campaign song as well. "One bright sunny morning in the shadow of the steeple / By the relief office I saw my people / As they stood hungry, I stood there wondering if / This land was made for you and me." The most recent American Presidential campaigns, featuring Al Gore and George W. Bush, also used songs already written, which featured lyrics that were geared towards middle class and working class Americans."
| |
|
Public Relations Campaign, 2007.
A summary of a public relations campaign for a virtual organization called Riordan Manufacturing.
4,410 words (approx. 17.6 pages), 5 sources, MLA, $ 115.95
»
Click here to show/hide summary
Abstract
This paper provides information related to a public relations campaign strategy for a virtual organization called Riordan Manufacturing. It includes an executive summary outlining the public relations issues along with an analysis of the relationship between public relations and marketing. The paper also provides an analysis of ethical, technological and global considerations, along with a crisis management plan and budget for the public relations campaign. The paper concludes with details for evaluating the effectiveness of the campaign.
Table of Contents:
Abstract
Riordan Manufacturing Public Relations Campaign
Executive Summary
PR vs. Marketing
Ethical Considerations
Technology Considerations
Crisis Management
Globalization Considerations
Budget
Evaluation Strategies
Conclusion
From the Paper
"Riordan Manufacturing is a multi-billion dollar plastics manufacturing company. In operation since 1991, Riordan has grown and expanded exponentially resulting in production facilities in California, Georgia, Michigan, and China. Each production facility produces specific items such as beverage containers, fans, heart valves, medical stints, and custom plastic parts. The manufacturing facility in China is planning production of a new biodegradable plastic. Riordan therefore, is developing a public relations (PR) campaign to optimize communication and perceptions of Riordan's publics to ensure the success of the new product."
|
|
|
