| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "CAMPAIGN TARGETING KRAFT FOODS": |
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Campaign Targeting Kraft Foods, 2007.
An examination of the campaign against the Kraft Foods Company.
1,659 words (approx. 6.6 pages), 6 sources, MLA, $ 53.95
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Abstract
This paper examines the ongoing campaign targeting the Kraft Food Company and explains that the campaign is led by the Genetically Engineered Food Alert (GEFA). The paper discusses how the majority of Kraft products contain genetically altered ingredients and then looks at the steps taken by GEFA to convince Kraft to to discontinue the use of genetically engineered ingredients in all products unless adequate testing, labeling, and liability are established. The writer believes that the campaign has turned out to be somewhat and concludes that, although the scientific evidence against genetically engineered food was there, Kraft may have never felt the pressure to change their ways without this campaign.
From the Paper
"The campaign against the Kraft Foods Company has been in action since 2000, when it was discovered that Kraft was using genetically engineered ingredients in their food products. The campaign is led by the Genetically Engineered Food Alert, a coalition of health, consumer and environmental groups. It is generally accepted that genetically altered foods are safe to consume, however, there is mounting scientific evidence that these foods may be harmful to consumers' health, as well as to the environment."
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Kraft Foods Company and Customer Service, 2005.
Describes the Kraft Foods approach to satisfying its customers.
905 words (approx. 3.6 pages), 5 sources, MLA, $ 32.95
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Abstract
This paper describes the methods of Kraft Foods Company, one of the largest manufacturers of foods in the U.S., for attracting and retaining customers and solving customer complaints. The paper outlines Kraft Foods' strategies, which emphasize flexibility, innovation, and market research tools.
From the Paper
"Kraft Foods, one of the largest food manufacturers in the country, accomplishes its goals of the customer attraction, retention, and solving customer complaints through several means. According to Eccles (1981) customers prefer flexibility in their product and service offerings. Flexibility in product and service offerings not only provides the options to customers to choose and select only those products and services that best meet their needs but it also facilitates the process of customization and personalization. Similarly, Porter (1980) argues that in the present dynamic environment, a number of firms are shifting their focus from transaction-based interactions to relationship-based interactions. Since a firm usually incurs far more money in attracting a new customer than maintaining an existing one, it is always beneficial for the firm to lock- in its existing customers by developing close relations with them. In this perspective, businesses are encouraged to take notice of the customer?s life cycle."
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Marketing for Kraft Foods, 2005.
A marketing plan for a hypothetical new Kraft Foods marinade.
1,380 words (approx. 5.5 pages), 4 sources, APA, $ 47.95
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Abstract
This paper presents a marketing plan for a hypothetical Kraft product -- a new marinade in a mango flavor. The paper includes a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis, along with a description of the product. The paper also profiles the Kraft Foods company and discusses its general marketing approach, in an attempt to extrapolate strategy for this new product.
From the Paper
"Kraft Foods is a global leader in branded foods and beverages, bringing in net revenues of over a billion dollars. With years in the business, Kraft has grown to become the largest food and beverage company headquartered in North America..."
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Nestle SA versus Kraft Foods, 2006.
An overview of the global hot drinks market and the competition for that market between Nestle SA and Kraft Foods.
2,700 words (approx. 10.8 pages), 6 sources, $ 106.95
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Abstract
This document discusses the strategic character of Nestle S.A. as the world's largest purveyor of food and drink products. Kraft Foods is its primary rival in most of the world's markets and these two competitors are currently fighting for market penetration in China and India in the hot drinks segment of the beverage industry. Nestle is a multi-domestic oriented company and it should adopt a competitive pricing strategy in emerging markets in order to out maneuver its competition.
From the Paper
"The global hot drinks market has been a perennial bright spot in the food service industry for many years and this trend is set to continue into the foreseeable future. The primary characteristics of the global hot drinks market consist of: 2.3% growth in 2005 estimated to value in excess of $55b, forecasted growth over the next five years, coffee is the dominant market segment with 67.9% of the market's total value, Europe is the market's largest region, supermarkets and hypermarkets dominate the distribution channels in this market, and Nestle S.A. is the dominant competitor (Global). The global hot drinks market primarily consists of hot coffee, hot tea, as well as a slew of other products traditionally sold and/or served hot or warm. These products consist of a host of coffee related products, such as lattes, as well..."
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Organic Foods and Genetically Modified Foods, 2004.
This paper discusses why organic foods are better than genetically modified ones.
904 words (approx. 3.6 pages), 4 sources, MLA, $ 31.95
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Abstract
The writer of this article explores why organic is better. The writer provides an analysis of organic food in comparison to genetically modified foods. This paper discusses why organic foods are better than genetically modified ones. First, this paper provides a definition of organic foods. Then, the paper discusses whether organic foods sell more than genetically modified ones and and how organic foods are sold. Finally, the paper presents an argument why organic foods are healthier and safer than genetically modified ones.
From the Paper
"When most people think of the term organic, an image of an environmentally conscious farmer plowing his field covered with long shafts of wheat swaying against the wind comes to mind. Words associated with the term organic are healthy, pesticide-free and flavorful. Like most stereotypes there is a grain of truth in the representations that people encounter on a daily basis. It is true that most organic farmers are environmentally health and socially conscious ... "
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Microorganisms and Foods, 2002.
A discussion on how microorganisms can be of significance to foods. Topics covered include food spoilage, food poisoning and food related infection.
973 words (approx. 3.9 pages), 3 sources, MLA, $ 34.95
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Abstract
This paper examines how microorganisms are extremely important aspects of our food supply: They can cause spoilage, they can ferment our foods and they can cause us illness through foods. It looks at how they can be found in all types of foods ? fresh food, prepared food and even preserved food. It covers such issues as food spoilage and inhibition of the growth of pathogens, microbial ability to cause disease in humans (using Staphylococcus aureus as a particular example) and commercial uses of microbes in food (fermentation etc).
From the Paper
"Food poisoning results from ingestion of food that contains previously formed microbial toxins. The microorganisms that created the toxins are not usually alive when the contaminated food is eaten. The illness is caused by the action of the toxins. One of the most common forms of food poisoning is caused by Staphylococcus aureus. It is most often found in foods such as poultry, meat, egg and meat salads and creamy salad dressings. It results from the foods not being kept refrigerated after they have been prepared, as S. aureus can grow very rapidly at room temperature. Even if the food is heated again before ingestion, the toxin may not be destroyed as it is reasonably heat stable."
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Genetically Modified Foods in Africa, 2004.
This paper discusses the debate surrounding the use of genetically modified (GM) foods as food aid to African countries.
1,955 words (approx. 7.8 pages), 11 sources, MLA, $ 62.95
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Abstract
This paper explains that the debate over African nations refusing U.S. GM food aid encompasses a much larger scope than the Western debate over GM foods. The author points out that, not only must African nations consider the same human health and environmental implications of GM food as their Western counterparts, but also African countries must negotiate a minefield of political and economic concerns unique to the region. The paper states that the debate surrounding GM foods in Africa must take into consideration some uniquely African problems, including Africa's desperate need to feed its large population and the relative poverty of the African nations.
Table of Contents
Introduction
Background to Genetically Modified Foods and Food Aid
Arguments Supporting Genetically Modified Foods
Arguments against Genetically Modified Foods
The Pros and Cons of Genetically Modified Food Aid
Conclusion
From the Paper
"Later reports noted that Zambia's decision was influenced strongly by the UK-based BMA's fears about the spread of antibiotic resistance genes in FM foods to bacteria, and the potential for GM foods to cause allergies. Supporters of GM foods argue that the Zambia's decision was based on bad advice from the BMA. For example, the South African head of AfricaBio notes, "The American Medical Association backs GM food, as does the Royal Society in Britain, the Third World Academy of Sciences and the Food and Agriculture Organization". "
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Nutritional Foods, 2004.
Considers the case of Nutritional Foods and a possible food poisoning outbreak.
1,840 words (approx. 7.4 pages), 5 sources, APA, $ 63.95
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Abstract
This paper considers the case of Nutritional Foods and a possible food poisoning outbreak. It concludes that an immediate recall is necessary, as well as the establishment of an ethics committee within the organization and a code of ethics to guide future actions.
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Whole Foods Market, 2007.
A review of the natural and organic foods industry and the company Whole Foods Market, in particular.
3,455 words (approx. 13.8 pages), 9 sources, MLA, $ 97.95
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Abstract
This paper discusses the company, Whole Foods Market. It describes the general economic characteristics of the natural and organic foods industry and then provides a five forces model of competitive analysis. The paper then focuses on the Whole Foods Market company by evaluating its strategy and providing a SWOT (strengths, weaknesses, opportunities, threats) analysis. The paper concludes by addressing the problems facing the company and it recommends strategies for improvement.
Table of Contents:
Introduction
Industry And Competitive Analysis
General Economic Characteristics Of The Industry
Driving Forces In The Industry
The Five Forces Model Of Competitive Analysis
Competitive Analysis
Strategic Group Mapping
Key Success Factors In The Industry
How Attractive/Unattractive Is The Industry
Company Situation Analysis
Identification And Evaluation Of The Company's Strategy
SWOT Analysis
Financial Analysis
Portfolio Analysis
Key Issues/Problems Which The Firm Must Address For Its Future
Identification And Evaluation Of Various Strategy Alternatives
Presentation Of Final Commendations To The Company
Implementation Concerns
From the Paper
"Whole Foods' economic strategy has recently revolved around the shifting of buying responsibility from the store level to regional and national levels, in effect putting the company into a premium position to negotiate volume discounts with vendors (Thompson C-17). The biggest supplier to Whole Foods Market is United Natural Foods (accounting for approximately 18% of the company's purchases) and the company operates eight regional distribution centers for store supplies (Thompson C-17)."
"Furthermore, Whole Foods' growth strategy is strengthened by its demonstrated commitment to community and social issues, including its donation of at least 5% of the company's after-tax profits to nonprofit/educational organizations and by offering employees 20 hours of paid community service work for every 2,000 hours worked (Thompson C-18). The company also maintains its image of social and environmental consciousness through the distribution of brochures, seminars and presentations on key issues affecting health and well-being of humans (Thompson C-18)."
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Case Study: Makey's Foods, 2008.
Presents a marketing strategy for the expansion into Russia by Makey's Foods, an American based company participating in the fast foods industry.
2,935 words (approx. 11.7 pages), 8 sources, MLA, $ 86.95
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Abstract
This paper explains that fast foods company Makey's Foods has chosen to enter Russia because the industry there is far from mature and still presents great potential for future growth and development. The paper also points out that, other than McDonald's, the limited success of the international fast food brands in Russia can be explained by the multitude of barriers posed by the Russian environment, which are presented in the paper. The paper then analyzes the Russian culture and economy and presents several critical international marketing strategies for expansion.
Table of Contents:
Executive Summary
Company Description
The Russian Economy
The Russian Fast Food Industry
Customer Analysis
Competitor Analysis
Barriers to Entry
Economic Barriers
Institutional and Administrative Barriers
Cultural Barriers
International Objectives
International Strategies
Challenges in International Management
Conclusions
From the Paper
"The cultural barriers posed on entrance to Russia are extremely important and the capability to overcome them could actually mean the success of Makey's Foods. A most relevant such barrier is given by language. The official language is Russian and about 100 different languages are being spoken aside from it. The English speaking company has to find a way to address their audience; otherwise, they risk losing their investments in the Russian venture."
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Pusateri's Fine Foods, 2004.
An analysis of Pusateri's Fine Foods, a gourmet food store.
1,227 words (approx. 4.9 pages), 1 source, MLA, $ 41.95
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Abstract
This paper discusses the gourmet food retailer, Pusateri's. The paper examines the company's problem with employee retention. The paper explains that, despite Pusateri's success with customers, internal challenges have caused it to not be as successful as it possibly could be. In particular, Pusateri's has had difficulty retaining its employees for any length of period, with the average tenure being less than 2 years. The paper claims that this has led to several negative effects on the company. These issues are explored in the paper.
From the Paper
"Pusateri's Fine Foods is a forty-year-old purveyor of some of the world's finest gourmet food items. Located in the heart of Toronto, Pusateri's has combined high quality items with exceptional customer service and become one of the premier gourmet retailers in the world. The company that began in the early 1960s as a small fruit market has now blossomed to a world renowned organization that has won many Retail Gourmet Food Shop Awards over the years (About Us)."
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Genetically Engineered vs. Organic Foods, 2003.
This paper argues that organically grown foods are safer for consumption and for the environment than genetically engineered foods.
2,150 words (approx. 8.6 pages), 10 sources, MLA, $ 67.95
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Abstract
This paper explains that genetically engineered crops are created by inserting genes from one species into another to create a new type of plant. The author stresses that, in many ways, genetically engineered crops are just as harmful to the environment as other varieties of crops. The paper points out that, in addition to its environmental benefits, a growing number of studies show that organic foods are more nutritious than other foods.
From the Paper
"Those people who wish to advance the production and consumption of genetically engineered foods also claim that genetically engineered crops do not interfere with their surrounding ecosystem and are noninvasive. These individuals suggest that genetically engineered crops are very similar to standard plant crops that have been modified for centuries through selective breeding by humans. Because of this, they believe that genetically engineered crops can do no more damage to the environment than any other plant has done throughout the ages. However, plants that have been genetically manipulated are different from all other types of plants."
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Organic Foods Purchase, 2005.
This paper is an extensive literature review of consumer behavior for the purchase of organic foods.
3,790 words (approx. 15.2 pages), 24 sources, APA, $ 104.95
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Abstract
This paper explains that research indicates that, in the United States, perceptions factors in the purchase of organic foods relating to food safety concerns are environmental contaminants, disease-causing organisms and pesticide residues. The author points out that useful knowledge for anyone wishing to introduce consumers to organic foods is that the consumer would not perceive much risk in food until after he or she has heard about some problem; however, once that happens, it would be likely that they would make biased judgments. The paper indicates that, in contrast to nutrition knowledge, perceptions about attributes of organic foods, such as importance of nutrition, appear to be good predictors of dietary behavior; therefore, consumer information programs must be careful to reiterated nutrition as a "salient attribute" of organic food if they want to be successful in encouraging consumers to behave in a certain way.
Table of Contents
What is Consumer Behavior?
Factors Affecting Consumer Behavior
What is Perception?
Perceived Risk in Food
Price Perception
What are Attitudes?
Willingness to Pay
Resource Deficit Model
Organic Food as a Strategy to Deal with Worries about the Safety and Quality of Food
Consumer Buying Decision Process
From the Paper
"Dean (1999) investigated three factors-advertising cues-he believed affected consumer perceptions (and therefore behavior) concerning product quality, uniqueness, manufacturer reputation and manufacturer corporate citizenship. It is likely the last of this list would have some effect on consumer behavior regarding organic foods, especially. The three cues Dean investigated were third-party product endorsement, brand popularity and event sponsorship. He found that the popularity cue lacked significant effect; also, he found that the three cues do not interact with each other significantly in forming a basis for consumer perception and arguably behavior."
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Genetically Engineered Foods, 2004.
An overview of genetically engineered foods and a discussion on how good they are for the environment and the citizens of the world.
2,849 words (approx. 11.4 pages), 6 sources, MLA, $ 84.95
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Abstract
This paper examines how genetically engineered food is food that is produced from genetically engineered crops or animals and how the process of genetic engineering occurs when genes from one organism are spliced into the DNA of another organism, creating a new organism that could no come to pass through traditional breeding methods. In particular, it looks at how, because GE foods can be produced in larger quantities and at lower costs than traditional foods, the trend to embrace them seems inevitable and how opponents of GE foods are pushing to ban them, arguing that these foods are dangerous to human health and to the environment.
From the Paper
"The argument that GE foods are potentially dangerous, that they may possibly be harmful in some unknown way at some unknown time cannot support the proposal to ban GE foods. For example, recent charges that a type of GE corn found in corn snacks could cause nausea and anaphylactic shock failed to provide the necessary evidence to support this accusation. No clinical case demonstrating such allergic reactions was ever reported. In addition, the quantity of this type of GE corn found in Taco Bell tacos was only one percent?an amount too small to be of any consequence."
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Irradiated Foods, 2002.
This paper discusses the issues pro and con over irradiated food, food treated with radiation to destroy bacteria.
1,025 words (approx. 4.1 pages), 6 sources, $ 36.95
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Abstract
This paper presents the controversy concerning the safety and long-term health effects of irradiated foods. The paper argues in favor of irradiation by pointing out that it has been used for many years without problems and that many respectable studies have shown that it is not harmful. The author also presents arguments from studies using laboratory animals that there is evidence about carcinogens, chromosomal, genetic hazards and the loss of vitamins and nutrients.
From the Paper
"Supporters of irradiated food cited the fact that this treatment has been endorsed by ?such diverse entities as the World Health Organization, the United Nations, the U.S. Public Health Service and the American Medical Association?. Moreover, hospitals and nursing homes have fed irradiated food to burn victims and chemotherapy patients for years due to the fact such ?immunologically comprised people are particularly prone to infections from bacteria that irradiation destroys".
Astronauts have been eating irradiated food since 1972."
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