| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "CADILLAC LUXURY CAR MARKET": |
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Cadillac and the Luxury Car Market, 1994.
A look at the competition, an overview of auto industry, leasing, market shares, regulation and marketing. With charts.
1,800 words (approx. 7.2 pages), 9 sources, $ 63.95
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From the Paper
"GM's Cadillac and the Luxury Market
Introduction
This research provides selected information about General Motor's Cadillac line of automobiles, the luxury automobile market in the United States, and selected additional information related to the automobile industry in this country. This additional information includes automobile leasing, automobile rentals, automobile manufacturer market shares, division market shares within General Motors, Ford Motor Company light vehicle sales, Japanese automobile production in the United States, government regulation of the automobile industry in the United States, and Cadillac Division promotional strategies. "
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Luxury Cars, 2006.
A discussion about luxury cars, with special reference to the BMW.
2,794 words (approx. 11.2 pages), 8 sources, MLA, $ 83.95
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Abstract
The paper defines what a luxury car is. The writer brings examples of luxury cars and shows details such as the price and special features available. The writer explains and details the additional safety features included in luxury cars. The writer concludes that the additional safety, comfort and convenience in luxury cars justifies the higher price, and that because of continuing new technology, and a rising Japanese yen, the German automaker, BMW will continue to have an optimistic future.
From the Paper
"An example of features on an upper end BMW, the 740i, are navigation equipment and a traction control system that acclimates from driving on normal pavement to moving through a winter storm with the touch of a switch. The car's safety features include an optional rollover protection system for occupants. When sensors signal a possible rollover, the system positions two roll bars above the rear headrests. Finally, it has a wind deflector; it is a plastic-coated net on an aluminum frame behind the front passengers-when used with the windows raised, allows convertible occupants to enjoy more-efficient heating and extend the top-down season.
"Mercedes-Benz still leads in revenues because its cars are more expensive. However, while BMW does not enjoy the same profit margins on its lower end series as it does on its more expensive models, the added volume did two things for the company: It kept volume high and kept younger buyers in the BMW family. It also gave management a chance to bargain with its unions. Management demanded concessions to work rules or threatened that the series would have to be built elsewhere to keep it competitive. Thus, BMW was the first major German car maker whose unions permitted Saturday work and late shifts at standard rates of pay. Other manufacturers, like Volkswagen, are still fighting for similar permanent concessions."
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"Luxury Fever", 2004.
An analysis of Robert Frank's proposition for luxury consumption in the book, "Luxury Fever".
1,254 words (approx. 5.0 pages), 1 source, MLA, $ 42.95
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Abstract
This paper is about the book, "Luxury Fever", by Robert Frank. The book discusses our recent increase in luxury spending. Frank describes how an increase in luxury spending by the extremely rich has caused lower classes to spend more in an attempt to "keep up". This has caused lower rates of saving over time, and Frank concludes that luxury goods do not make us any happier overall. Frank suggests that, in order to curtail luxury spending, we impose a tax on consumption instead of on income.
From the Paper
"In his book, Luxury Fever, Robert Frank outlines the problems surrounding our recent consumer trends. He believes the constant growth of consumption in increasingly lavish luxury goods satisfies our natural urges to succeed relative to those around us, but in doing so undermines our best interest as a whole and leaves us depleting our savings just to ?keep up with the Jones?.? His solution is a tax on consumption, to effectively take some of that money spent on conspicuous consumption, which he claims neither makes us happier individually nor better off as a society, and give it to the government to spend on inconspicuous consumption. The tax would more importantly encourage personal savings, a phenomena quickly waning under the social pressures to purchase the next big ticket item. While Frank?s assessment of the problem may have its occasional merits, his proposed solution causes more problems than it solves. Though there are flaws in both the proposition and the logic leading up to it, Frank?s overall complaint does have worth; would we not be better off if we could simply all spend less?"
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Branding for the Wine and Luxury Markets, 2008.
This is a research paper about the development of a luxury wine brand and how to manage and execute the branding strategy.
2,300 words (approx. 9.2 pages), 13 sources, MLA, $ 70.95
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Abstract
This paper discusses factors involved in creating and marketing luxury brands of wine. It discusses traditional and new strategies with regard to how to meet the demands of the "luxury consumer." The report is focused on the branding of luxury wines but uses examples of branding from other products to make its case.
Outline:
Background
Rationale
Scope of research
Validity and reliability
Market overview
Marketing management and design
Research objectives
Methodology
Research design
Research schedule
Resource requirements
12. Works cited
13. Bibliography
From the Paper
"Many new and novel methods of branding that have not been traditionally embraced by the wine industry, such as developing more assertive and descriptive names, has been one recent strategy on the part of wine marketers and this is an example of a strategy that luxury wine marketers can adopt (Clark pars.2-9). These and other strategies are the focus of this research project and are explored more fully in the overview of the related literature in later sections of this proposal."
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How to Purchase the Safest Luxury Vehicle, 2006.
This paper contains detailed information and suggestions on purchasing a new automobile while focusing on specific safety features.
1,060 words (approx. 4.2 pages), 5 sources, APA, $ 37.95
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Abstract
The writer of this report specifies what consumers look for when considering the purchase of a new vehicle. This paper examines and rates the various luxury automobiles on the market today. While durability, fuel efficiency, invulnerability and appearance are what people are drawn to, safety is still the number one consideration when purchasing a new car.
This paper also contains a test results chart.
Topics covered in this report include:
Introduction
Comparisons
Vehicle Cockpit
Safety
Price
Engine and Power
Overall Driving Experience
Summary
Recommendations
References
From the Paper
"Safety equipment on the Suzuki includes dual air bags along with four three-point safety belts. Each seat has four head restraints that do not lock in their raised position. The Infiniti is equipped with dual air bags and four three point safety belts. The four head restraints are high enough even when lowered and they lock in place. Lexus comes with dual air bags and three-point seat belts with adjustable height positions. The head restraints on the Lexus are fixed and are high enough."
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Cadillac, 2005.
A look at the rise and fall of Cadillac brand cars.
815 words (approx. 3.3 pages), 2 sources, MLA, $ 29.95
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Abstract
In the history of car manufacturing and sales, Cadillac Automobile Company remains unsurpassed when it comes to identifying a brand that managed to achieve the highest status as America's primary luxury car manufacturer. This paper discusses however, how Cadillac's failure to maintain its brand image power in terms of marketing, advertising and sales persisted because it was not able to capture the changing consumer market, especially the demographic shifts that has been occurring in the 21st century.
From the Paper
"The first dilemma that Cadillac failed to remedy is the ineffective advertising campaigns Cadillac used during the '90s, wherein the ads failed to identify a particular audience at which the ad may be addressed (Delano, 1999:125). Because the ad targets no particular sector or segment of the market, cars manufactured during this period failed to achieve a high level of salability, as compared to the Cadillac tradition of quality-made and luxury cars. To further worsen the problem, Cadillac had been accused of violating provisions indicated in the Clean Air Act, and that General Motors-Cadillac "...had some Cadillac engines that were modified in a such way that the engines "defeated" their air pollution control system" (Doyle, 2000:150). Customer complaints alleging that the engines or car parts of Cadillac cars produced during the '90s were defective did not help bring back the strength of Cadillac's brand image power. As new car brands emerged in the market, Cadillac gradually lost its popularity and faded out of the luxury car manufacturing industry as the new millennium set in."
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Cadillac in China, 2004.
This paper discusses IMC's marketing strategy for GM's Cadillac in the China market.
1,356 words (approx. 5.4 pages), 5 sources, APA, $ 47.95
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Abstract
This paper compares the Chinese market to the U.S. market. The author points out the particular problem of marketing luxury automobiles in the Chinese consumer economy. The paper analyzes the marketing strategy and makes recommendations.
From the Paper
"The research explores the integrated marketing communications IMC strategies applied by General Motors GM in the introduction of the Cadillac automobile name plate in the China market. IMC strategies are highly complex and were created primarily from a perspective that focused on conditions in developed economies. While IMC strategies have a role in marketing in China, these strategies are not as relevant to the marketing of luxury automobiles in a market where the mean annual income is less than in the U.S.."
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Cadillac?s Escalade, 2002.
A marketing critique of the Escalade by automobile manufacturer, Cadillac.
1,467 words (approx. 5.9 pages), 5 sources, MLA, $ 48.95
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Abstract
This paper analyses and examines the multitude of issues related to Cadillac?s Escalade. It offers an environmental description of Cadillac?s Escalade, including its competitors, the company, and consumers. A marketing description of Cadillac?s Escalade is provided, including an evaluation of the price, product, promotion, and distribution. The paper presents a critique of Cadillac?s Escalade marketing strategy. The paper concludes with recommendations for improving the marketing of the Escalade.
From the Paper
"Few automobile makes have enjoyed the success that Cadillac has. Not only has Cadillac been able to remain successful over numerous decades, but also across various generations of consumers and with different types of automobiles. One reason why Cadillac was able to achieve such great success and to maintain its success throughout many decades is its willingness to respond to ever-changing consumer preferences, both in terms of designing automobiles as well as marketing such automobiles. In addition, Cadillac has been able to maintain and cultivate one of the highest levels of consumer loyalty."
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Buying a Car: Japanese vs. European, 2008.
This paper demonstrates the process of deciding to buy either a Japanese or a European car based on several criteria.
1,020 words (approx. 4.1 pages), 6 sources, MLA, $ 36.95
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Abstract
This paper explains that, on the whole, Japanese automakers have the edge over their European counterparts. The author points out that the primary reasons are that Japanese cars are typically considered to be safer and much more reliable than European cars, which are paramount criteria when purchasing a car. The paper relates that Japanese cars can be quite affordable in terms of start-up fees and insurance costs. The author stresses that the Japanese cars, depending on the brand, also score high in performance and environmental friendliness. The paper concludes that Japanese subcompact cars are typically cheap, reliable, comfortable, environmentally friendly and highly fuel efficient.
Table of Contents:
General Framework
Environmental Friendliness
European Cars
Japanese Cars
Performance
European Cars
Japanese Cars
Reliability and Safety
European Cars
Japanese Cars
Costs
European Cars
Japanese cars
A Specific Focus
From the Paper
"Japanese car makers also agreed to the same CO2 emission decrease as specified by the European Union-Kyoto Protocol arrangement and, like the European cars, are not in-line to reach their target. Japanese brands performed poorly across the board under the T&E investigation. Three of the worst performing cars out of tested popular brands were Japanese: the Nissan, Suzuki and the Mazda (only 20%, 22% and 27% of the CO2 emission reduction target achieved, respectively). Arguably, the biggest Japanese brand name, Toyota, poorly scored seventh on the survey, reaching 76% of the target. However, other research shows that Japanese cars may be "greener" than the T&E research indicates."
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Entrapment to Reduce Car Theft, 2006.
An analysis of the controversy sparked by the use of bait cars by law enforcement as a way of reducing car theft.
1,350 words (approx. 5.4 pages), 5 sources, $ 53.95
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Abstract
In general terms, most Americans agree that the use of bait cars by law enforcement is justified, for they consider it a common sense response by the police to the complexities of reducing car theft. They see it as an effective policy in two ways, for in addition to enabling police to catch car thieves in the commission of a crime, it provides a general deterrent, for active car thieves will be wary of stealing any car because they can never be certain whether a car they are targeting for theft is a bait car. This paper discusses the use of bait cars by police and sheriff's departments in the United States and looks at why, in spite of the many advantages this practice offers, it continues to be a controversial issue in the minds of some people.
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Z3 Roadster, 2002.
A case analysis of BMW's new Z3 Roadster's competition with other luxury car import manufacturers such as Porsche and Mercedes.
1,358 words (approx. 5.4 pages), 4 sources, APA, $ 45.95
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Abstract
This paper briefly examines the manner in which BMW marketed and introduced the new luxury Z3 Roadster into the automobile market. This paper explains how consumers are less brand-loyal than in the past and how every market segment has an increasing number of choices. To increase sales and gain ground in the market share battle, companies must improve their ability both to acquire first-time customers and to develop customer loyalty to their current brands. The writer explains how BMW managed to do this.
From the Paper
"The Z3 Roadster required a major revamping of BMW?s marketing efforts and Phase I was undertaken to make several changes. First, traditional marketing would not be sufficient for the new vehicle because the Z3?s target market was defined in psychographic terms rather than in demographic terms. Non-traditional media would be more cost efficient for the psychographic segmentation and would deliver a broader audience. The Z3 was marketed as a fun and stylish vehicle while preserving the BMW driving performance reputation. And, Phase I replaced ?Made in Germany? with ?Made by BMW? to reflect that the Z3 was manufactured in Spartanburg, South Carolina."
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Selling American Used Cars in Saudi Arabia, 2007.
A research report looking at the advisability of selling American used cars in Saudi Arabia
9,025 words (approx. 36.1 pages), 24 sources, APA, $ 187.95
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Abstract
This paper studies the way to transform showroom visitors into customers when selling American used cars in Saudi Arabia. It reports that the methodology included personal in-depth interviews using two sets of survey questions created to compliment this study and secondary data from previous published articles. The paper relates that, while deeming potential used car buyers to be hesitant "one chance customers", when a seller gains insight into buyers' habits, he/she enhances the understanding of a customer which amplifies positive customer engagement, and in turn, increases the likelihood that a showroom visitor will become a satisfied customer. The paper includes questionnaires and color illustrations.
Table of Contents:
Introduction
American Used Cars
Aims and Objectives
Background and Overview:
Literature Review
Finding and Filling Used Car Buyers' Needs
Domain of Customer Behavior
Customer Roles
1998-2007 Forecast U.S. Arab Market Losses (U.S. $Billion) by Export Category
Reasons to Buy a Used Car
More Competition for Sellers of American and Other Countries' Used Cars
Car Buyers and the Internet
Another Manufacturer's Promotion PESTLE
Selling American Used Cars in Saudi Arabia - PEST(LE) Analysis
SWOT
Methodology
Personal and Private, Yet, Public Sales' Persuasions
Questionnaire for Buyers
Interview Questions for Sellers
Customer Satisfaction Survey
Reflections and Limitations
Difficult, yet Simple Significant Details
Conclusion/Summery
Today and Tomorrow's Timeless Truths
Aims and Objectives
From the Paper
"Customers invest effort and time when searching to select a used car dealer, just as sellers invest time to secure customers. "Word of mouth" communication, the report a customer verbalizes to his/her family and friends is one particularly, potent "tool" regularly used to gain new customers. A seller does not have to invest substantial funds, market his product, or invest special sales' resources, as the customer. The way a customer perceives the seller, however, determines whether "word of mouth" communication will prove to be positive of negative."
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Cars as Status Symbols, 2008.
This paper discusses material culture and looks at how cars are used as status symbols.
838 words (approx. 3.4 pages), 6 sources, MLA, $ 29.95
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Abstract
This essay explores the social symbolism that is involved with cars and argues that cars are used by many individuals as status symbols. More specifically, the paper asserts that cars are used to convey a wide range of information about the identity and position in society of the person driving the car. The paper maintains that cars are not just vehicles, they are status symbols. They actually represent two different things. On a very general level they represent economic wealth. On a second level they represent masculinity, power and vitality. The writer concludes that cars, like many aspects of material culture, are used to create identities.
From the Paper
"What this means is that we often use products to create identities for ourselves. For example, someone wishing to be thought of as a sports fanatic will buy clothing based on sports teams. This means that consumer products become symbols for who we think we are or at the very least who we want people to think we are.
"The question that must be asked at this point is how do cars fit into this symbolic framework? Cars require a large number of resources to operate. A whole range of lifestyles and industries have developed that are directly connected to cars. Probably one of the most important developments has been the creation of suburbs."
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The Incredible German Sports Car, 2004.
Argues why German sports cars are superior to Italian sports cars.
1,133 words (approx. 4.5 pages), 11 sources, MLA, $ 39.95
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Abstract
This paper first describes what it is that buyers find so attractive in sports cars and then talks about what a buyer must consider when purchasing a sports car. The paper then goes on to explain that the superior engineering, design, reliability, and innovation of German sports cars makes them superior to Italian sports cars.
From the Paper
"Since the invention of the automobile, cars have taken an important role in our society. Once they were available only to the wealthy few that could afford them as a luxury in life. However, today cars have become a necessity for everyone. Everyone needs to commute to work, get to school, or go to the store; roads are filled curb to curb with traffic and cars of all sorts. However, that social status experienced by those wealthy enough to afford an early automobile can still be felt today by owning a sports car. ?Sports cars are for the individual who relishes a thrilling drive and a bolder visual statement with a hint of exclusivity. All style AND substance.... Power and speed, looks to die for and a throaty roar ? once you have driven a sports car then you never want to drive anything else.? (Sports Cars...) Like the change from riding a horse to driving a car, the difference between a standard family car and a speed-filled sports vehicle can be the boost to make life exciting again. Purchasing a sports car is a fun and exciting event, but one must remember that it is a very serious investment to make. Car lovers must consider many things when deciding upon a sports car, many things that do not necessarily go into the purchasing of a mini van for the kids."
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Hybrid Cars, 2007.
A discussion on the emerging technology of a hybrid car, combining the technology of the electric and the gasoline-powered car.
1,239 words (approx. 5.0 pages), 3 sources, MLA, $ 42.95
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Abstract
The paper discusses how, in an era when oil prices are rising rapidly and the public is especially concerned about the added cost this imposes on the family budget, the hybrid car is getting a new impetus in the marketplace. The paper examines how the hybrid car offers the unified features of the gasoline-powered engine and the electric car, without the added problem the electric car brings of a limited range, while at the same time cutting down on the use of gasoline. The paper explores how the hybrid engine is being promoted both as a cost-saving device and as a more environmentally-friendly type of automobile.
From the Paper
"The electric car offers advantages but also has certain disadvantages. Still, some form of electric car might become accepted and would help reduce reliance on oil and help with environmental problems at the same time. The target market will grow exponentially once the electric car has a longer range, but for the time being the commuter market is quite large and ready to be drawn into a vehicle that can be shown to be economical, non-polluting, safe, and relatively inexpensive."
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