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Product Marketing and Marketing Research, 2005.
Cites an article that discusses the relationship between marketing research and marketing strategy.
690 words (approx. 2.8 pages), 2 sources, APA, $ 23.95
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Abstract
This essay cites an article that discusses the relationship between marketing research and marketing strategy and tactics. It describes the purpose of the marketing research and assessing the importance of this research in relation to the organization's marketing strategy and tactics.
From the Paper
"According to an essay published by the U S Small Business Administration online entitled Marketing Basics to be successful senior management must know its markets its competitors strengths and weaknesses ..."
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Contemporary Marketing Problems and Capability-Based Marketing, 2002.
Examines the need for contemporary marketing policies to change to those based on capabilities, due to globalization.
2,316 words (approx. 9.3 pages), 13 sources, MLA, $ 71.95
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Abstract
The nature of marketing has changed in the wake of globalization. The marketing organization that both survives and thrives in this evolving environment will be the one that hones its capabilities, builds upon these capabilities and applies these capabilities in the satisfaction of customers. This research examines contemporary marketing problems within the context of capability-based marketing. Essentially, capability-based marketing holds that a firm should concentrate on its most problem-causing customers and attempt to satisfy them. The paper shows that through learning to deal with such problem customers, the capability-based marketing approach holds that marketing companies will develop expertise that will enhance their capabilities to serve all customers.
From the Paper
"The concept of mass production is based on assumptions of stability in both product and process change. Within the framework of such assumptions, both "product specifications and demand are relatively stable and predictable" (Boynton, Victor, & Pine, 1993, p. 43). Such stability facilitates the standardization of products, the centralization of decision-making, the routinization of work and rewards, the development and enforcement of standardized rules and procedures, and the allocation of work on a dedicated basis to specialized tasks. Such conditions, thus, lead naturally to the development of the mechanistic organization (Davidson & Davis, 1990)."
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Stock Market And The Bond Market, 2002.
Compares and contrasts both markets in the U.S. from the investor's perspective.
1,350 words (approx. 5.4 pages), 6 sources, $ 47.95
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Abstract
Compares and contrasts both markets in the U.S. from the investor perspective. Advantages and disadvantages of each class of securities. Dow Jones Industrial Average as a measurement. Volatility of the markets, and risks for the investor. How the two investment vehicles differ. Three factors that determine price of a bond. Four Exhibits.
From the Paper
"COMPARING AND CONTRASTING THE STOCK MARKET AND THE BOND MARKET IN THE UNITED STATES
This research compares and contrasts the stock market and the bond market in the United States from the perspective of the investor. The assessment discusses advantages and disadvantages of each class of securities.
There are several barometers used to describe stock market activity in the United States. The most widely known of these barometers is the Dow Jones Industrial Average of 30 stocks. There are other Dow Jones index averages, utilities and transportation as examples, and there are other indexes, such as such as the Standard and Poors 500, the Wilshire 5000, the NASDAQ, and others. The Dow Jones Industrial Average is easily the most recognizable stock market measure to most people."
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Marketing Products in the European Markets, 2006.
A discussion regarding the marketing of products in Europe.
2,925 words (approx. 11.7 pages), 5 sources, $ 115.95
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Abstract
This paper addresses the characteristics and requirements for marketing products in the European markets. Because there are many local differences in Europe, a single unitary approach is difficult to fashion. The paper further discusses how by gathering data and applying it globally with emerging patterns of target publics, global themes can be developed and applied in marketing campaigns.
From the Paper
"In the competitive economic environment evident in European markets, the importance of marketing cannot be overemphasized. Just as in the United States, the developed markets and sophisticated consumers in the countries of Europe necessitate effective marketing strategies for products to be successful. A mediocre product can gain market prominence with a strong marketing campaign; however, even the best product can languish if effective marketing strategies are not used to make consumers aware of the product and convince them to consider its purchase. This paper will consider the environment and policies that drive the development of product marketing in European markets."
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Marketing Management, 2004.
Looks at the concept of marketing and the different types of marketing strategies.
3,550 words (approx. 14.2 pages), 5 sources, MLA, $ 99.95
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Abstract
This paper looks at how critical successful marketing is to the survival of a company and that company's product and then describes different marketing concepts and strategies. The paper also looks at the company called eBay and cites it as an example of a business with a successful marketing strategy. Finally, this paper looks at the ways in which marketing strategies have changed over time.
Concepts of Marketing
Segmentation in Marketing
The Development of Marketing Strategy
Marketing Mix Decision Making
A Great Marketing Company of Today
From the Paper
"In the highly competitive world of today, all organizations understand the implications of using the concept of marketing to improve the situation for their products or services in the market. In the classical definitions of management where it is viewed as a system, the function of marketing is the one that brings back resources to the organization from the society in which the organization functions. Production is the function which converts the resources for products or services and in a way this completes the cycle for the organization and thus earns the organization its profits. Next is the question of concepts of marketing. It is said that some organizations give a lot of emphasis and importance to the function of marketing and these organizations are said to be progressive and marketing oriented as opposed to others which are said to be production oriented."
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Strategic Marketing Management in Japan, 2002.
The paper explores marketing strategies used to obtain organizational aims and the overall marketing concept in the Japanese market. It outlines a strategic marketing plan and evaluates it in the light of the achievement of organizational aims.
2,129 words (approx. 8.5 pages), 5 sources, MLA, $ 66.95
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Abstract
The paper outlines a marketing strategic plan based on the known marketing tools and techniques. The paper then analyzes the marketing strategies used in the Japanese market and what it offers to buyers, sellers, manufacturers and investors thereby showing the connection between marketing and the accomplishment of the corporate goals. It also shows how the process of strategic marketing planning determines the accomplishment or failure of the targeted performance and goals of an organization.
From the Paper
"Choosing the market of Japan for a close analysis from the standpoint of marketing strategies and principles being employed in the international market is most suitable decision, keeping in mind the fact that Japan has the world?s second most large economy. This is because Japan ?occupies an important position in virtually every industry and business activity worldwide? (Genzberger & Hinkelman, Introduction)."
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Elements of Marketing Mix, 2007.
An examination of the key components of a solid marketing strategy and the marketing mix (product, place, price and promotion).
1,723 words (approx. 6.9 pages), 3 sources, MLA, $ 55.95
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Abstract
This paper discusses the key components of a solid marketing strategy included in a comprehensive analysis of the marketing mix (product, place, price and promotion). The paper addresses each element of the marketing mix and describes the impact of the development of an organization's marketing strategy and tactics. Furthermore, the paper describes how each of the four elements of the marketing mix affects the development of the marketing strategy and tactics of the Performance Food Group company.
Table of Contents:
Abstract
Elements of Marketing Mix
Performance Food Group
Product
Place
Price
Promotion
Conclusion
From the Paper
"PFG understands that "marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals" (Kotler and Keller, 2006 p.16). PFG focuses on each element of the marketing mix as depicted in Figure 1 and incorporates the vital marketing mix components in the organizational strategic planning of the company at the corporate and local levels of the organization."
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Marketing Ethics, 2004.
A look at the importance of marketing ethics in the business world.
4,284 words (approx. 17.1 pages), 19 sources, MLA, $ 113.95
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Abstract
This paper assesses the relevance of marketing ethics in current business environment and the extent to which ethical issues should be taken into account while devising marketing strategies. It attempts to understand the nature of marketing ethics and analyzes the possible impact of ethics in marketing from different viewpoints, based on the theories and research work carried out in this field. It identifies and explains how marketing ethics can be improved in practice, as well as ways to integrate ethics in formulating and implementing marketing strategies. It also examines the efficacy and impact of popular marketing strategies with ethics, analyzes the role of ethics in advertising, explains the elements of consumer ethics, and discusses the role of legislation to enforce marketing ethics.
Outline
Marketing Ethics and the Business Environment
Nature of Marketing Ethics
Research on Marketing Ethics
Improving Marketing Ethics
Implementation of Ethical Standards in Marketing
Ethics and Advertising
Marketing Strategies with Ethics
Green Marketing
Marketing Intelligence and Corporate Espionage
Consumer Ethics
Regulation
Conclusion
From the Paper
"Marketing ethics is a sub-set of business ethics and examines the moral issues relating to marketing decisions made by organizations. Although its roots can be traced back to the 1960s, marketing age is believed to have come of age only in the 1990s, thanks to extensive research on the subject carried out in the decade before. (Murphy, 111). Several topics make up the fabric of marketing ethics ? product quality, safety and liability, fairness in pricing, honesty in advertising and selling, privacy in internet database and marketing. According to Kotler, in recent years, people have started questioning the value of marketing concept, when the world is faced with environmental degradation, resource shortages, hunger and poverty and neglected social services."
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Marketing Research and Strategy, 2004.
An analysis of the relationship between marketing research and marketing strategy and tactics.
1,058 words (approx. 4.2 pages), 1 source, MLA, $ 37.95
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Abstract
This paper discusses the relationship between marketing research and marketing strategy and tactics, according to Pravat Choudhury and Geng Cui's article, "Consumer Interests and the Ethical Implications of Marketing: A Contingency Framework," as it appears in the "Journal of Consumer Affairs". The paper includes a brief summary of the article, describing the purpose of the marketing research and assessing the importance of this research in relation to the organization's marketing strategy and tactics. A summary of the research is presented in the conclusion.
From the Paper
"While some studies have examined the ethics of market segmentation and selection, the authors point out that there has not been any effort to date to synthesize these various issues to provide a comprehensive understanding of the ethical implications of the marketing exchange. In this article, the point is made that multinational corporations have frequently experienced difficulties with their marketing strategies in other countries in past years, but these difficulties have almost always been at the expense of the consumers such as the notorious Nestle's baby formula scandal. In past decades, though, the most a multinational could reasonably expect in terms of negative consequences for such marketing practices would be a minimal lawsuit compared to the profits generated and some passing bad publicity that would invariably evaporate over time."
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Marketing, 2004.
An analysis of various marketing methods, with a focus on buzz marketing and word-of-mouth marketing.
1,600 words (approx. 6.4 pages), 3 sources, MLA, $ 52.95
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Abstract
This paper identifies four major marketing methods in terms of what each accomplishes, when they should or should not be used, and how effective each is if used properly. The paper explains how traditional word-of-mouth promotion works. The paper reviews and presents opinions on recent articles concerning buzz marketing and word-of-mouth marketing. The paper discusses whether this type of marketing is ethical, since marketers attempt to conceal their identity and intentions.
From the Paper
"Organizations the world over are just now beginning to understand the idea that they may be able to control the powers of Word-of-Mouth marketing. But buzz is no longer a hit-or-miss proposition used exclusively by fringe marketers. These days, plenty of big players are trying hard to systematize buzz techniques. (Khermouch & Green, 2001) The odds are good that almost every product is more influenced by Word-of-Mouth marketing than any other marketing form including television and radio advertising. Businesses have traditionally worked on the idea of saturating the markets with marketing materials, events, and salespeople but the facts show that how consumers talk about a product or service with each other is really what decides if it is bought or not. Word of mouth is the reality that intervenes between your communication and sales. (Silverman, 1997)"
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Mass versus Micro Marketing, 2007.
A description of trends away from mass marketing to more customized advertising and marketing approaches.
2,071 words (approx. 8.3 pages), 5 sources, MLA, $ 65.95
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Abstract
This paper examines new approaches to marketing that are more specialized than those in the past. The paper defines mass marketing and micro marketing and gives examples of when they are most effective. Additionally, the paper reviews an article by Anthony Bianco, Tom Lowry, Robert Berner, Michael Arndt entitled "The Vanishing Mass Market," which analyzes the shift from mass marketing and mass production to micro marketing and mass product customization. The paper also discusses the implications for the economy of the shift from mass marketing to micro marketing.
From the Paper
"The revolution consumers want starts with advertising tailored specifically to their tastes, followed by products that can be customized to their needs. The article by Bianco, Lowry, Berner, Arndt (2004) analyzes the shift from mass marketing and mass production to micro marketing, and with that shift, mass product customization. The differences the authors provide between mass marketing and micro marketing is best crystallized in the shift consumers are continually forcing towards more individualized, relevant, and tailored messages. This move to more specific advertising and promotion to consumers is making mass marketing, through the mediums of TV, print, and radio, less effective for marketers to use. In their place, the development and refining of messaging for Web sites, cell phones, PDAs, and highly specific media buying on cable networks that have themselves tailored their content to the needs of a specific audience...."
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Defining Marketing, 2007.
An explanation of multiple definitions of marketing along with explanations of the critical nature of marketing to the success of a business organization.
973 words (approx. 3.9 pages), 4 sources, MLA, $ 34.95
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Abstract
This paper provides information about the concept of marketing. It includes multiple definitions of marketing along with explanations of the critical nature of marketing to the success of a business organization. The paper includes marketing concepts from a macro-economic and micro-economic perspective. Furthermore, it details recent examples of successful marketing ventures by well-known business organizations.
Table of Contents:
Abstract
Defining Marketing
Definition of Marketing
Significance of Marketing in Organizational Success
Conclusion
From the Paper
"Marketing aspects and activities permeate almost every faction of an individual's life. From televised commercials, newspaper and magazine advertisements to product branding, marketing materials are constantly visible to consumers. Marketing material is extremely high profile because marketing is a critical part of an organization's success. This paper provides multiple definitions of marketing and examples of successful marketing ventures in the business arena. This paper also addresses the vital nature of marketing to the success of an organization."
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E-mail Marketing in Singapore, 2005.
A study of e-mail marketing adopted by small and medium-sized enterprises in Singapore.
12,012 words (approx. 48.0 pages), 58 sources, MLA, $ 232.95
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Abstract
The study focuses on the current state of e-mail marketing in Singapore, particularly Singaporean companies' uses, attitudes, practices, and results of e-mail marketing. The research explores ways in which e-mail marketing has changed the face of industrial marketing in general, not just within Singapore, but worldwide. The study first reviews available literature on e-mail marketing, and looks at the results of a questionnaire consisting of twenty (20) questions about e-mail marketing. Answers to the 20 separate questions are then analyzed and broken down by percentages, and interpretations are made according to how many responses each type of survey question, and what the particular group response means. Based on that analysis, interpretations are made about Singaporean companies' current attitudes and practices about e-mail marketing. Attitudes, uses, practices and results of e-mail marketing of companies outside of Singapore are also analyzed.
Abstract
Chapter 1
Introduction
Chapter 2
Literature Review
One-to-One Marketing
Viral Marketing
E-mail Marketing
Spam Marketing
Chapter 3
Research Methodology
Research Aim and Questions
Research Strategy
Research Sample, Selection & Size
Research Method
Telephone and Face-to-Face Interviews
Secondary Sources
Limitations
Ethical, Political & Legal Constraints
Chapter 4
Findings
Chapter 5
Discussions and Analysis
Chapter 6
Conclusions and Recommendations
References
From the Paper
" Since the invention of the personal computer and the emergence of the online world, millions of people have started using e-mail, because it is a wide-reaching communication tool, easy to use, and fast and cheaper than other communication methods. With e-mail, one can communicate with anyone, anyplace, twenty-four hours a day. Many people have already replace telephone and postal mail with e-mail. Corporate culture has also been enormously affected by e-mail. Staffs now prefer sending e-mail over talking on phone or correspondence by fax. Use of e-mail in business today is specially prevalent; you need no worry about missing any messages as that are received, rather in meetings travelling, or sleeping at night: e-mail waits until you open it.
Many companies also increasingly use e-mail as marketing tool to communicate with customers; for products and services sales, and to build relationship with customer and future customer. Although traditional marketing tool used for mass communication, as newspapers, magazines, radio and television, are still dominating the market, their dominance is declining, whereas direct marketing tool have become increasingly important with shift from traditional mass marketing to personalised and segmented marketing. That led to communication environment changed from a mass communication to a more targeted, one-to-one communication environment. In order to adapt this shift, however, marketers need communicate to current and prospective customers individually, and give personalised attention with tailor-made products and services information."
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Global Marketing, 2007.
An in-depth examination of the future of global marketing.
3,710 words (approx. 14.8 pages), 11 sources, MLA, $ 102.95
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Abstract
The paper explores the differences between the North American market and the Asian market. The paper discusses where the next major market will be and the causes of a market shift. The paper relates that considering the weakness of the North American market and lesser prospects for growth, the next major market is predicted to be in Asia. The paper looks at the strengths and weaknesses of doing business in the Asian market. The paper concludes with recommendations on how to perform global marketing in the future.
Outline:
Global Marketing
Differences Between the North America Market and the Asia Market
Where Would Be the Next Major Market Be and What Causes the Market Shift?
The Strong and Weak Part of Doing Business in Asia Market
How To Do Global Marketing in Future?
From the Paper
"Enhancement of the concept of 'Global Marketing' is being extensively fostered in both the fields of professional as well as domestic societies. The domestic markets cannot single-handedly generate the income as well as the growth potentialities needed by several business enterprises. Several business enterprises are desirous of marketing in global markets; however they are faced with the deficiencies of the expertise as well as financial resources to market abroad in an efficient manner. (Stephens 25) Global marketing points towards comprehension along with explanation of the countrywide variations in detecting similarities relating to transnational issues."
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Marketing Research and Strategy, 2004.
This paper describes the relationship between marketing research and marketing strategy and tactics.
1,130 words (approx. 4.5 pages), 1 source, APA, $ 39.95
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Abstract
This paper define market research and market strategy. The author discusses the purpose of marketing research. The paper assesses the importance of this research in relation to the organization's marketing strategy and tactics.
From the Paper
"Marketing research involves the process of systematically gathering recording analyzing and using data relating to the sale of goods and services. An alternative definition of marketing research is that it is a process of gathering and analyzing data pertaining to a company's market customers and competitors with the specific goal of using data to improve marketing decisions. Marketing research ultimately affects the decision-making process. John Graham in "American Salesman" writes that marketers can play a critical role in the success of ..."
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