| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "BUILDING CUSTOMER LOYALTY": |
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Building Customer Loyalty, 2005.
A literature review of whether customer is more important to consumers than loyalty programs.
2,250 words (approx. 9.0 pages), 10 sources, $ 89.95
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Abstract
The paper examines the issue of whether or not customer service is more important than loyalty programs. The research study examines the primacy of customer service as a predictor of customer loyalty. The paper provides a literature review, a study and questionnaire substantiating its basic thesis, and concludes with a review of why studies such as this one are so important to the hospitality industry.
From the Paper
"Building Customer Loyalty through Quality: Why Substance still wins out Introduction In recent years, it has become increasingly evident that hotels (and motels) face enormous challenges as the twenty-first century approaches its second decade. Not least of all, these businesses are confronted with a much more demanding public than ever before as well as by a public that is far more conscious about what it can - and cannot -demand from the industry. Given this state of affairs, hotels understandably want to keep the customers they do have as loyal as possible. "
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Customer Loyalty in the Hotel Industry, 2006.
Examines the subject of customer loyalty within the context of the hotel industry.
1,736 words (approx. 6.9 pages), 7 sources, MLA, $ 56.95
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Abstract
Customer loyalty describes the tendency of a customer to choose one business or product over another for a particular need; customer loyalty becomes evident when choices are made and actions taken by customers. This paper analyzes and critically evaluates the various methodologies and techniques of customer loyalty in application to the hotel industry in its marketing management, supported by theoretical models, news excerpts, case studies and research articles focusing on the trends and the latest problems/issues concerning the industry. The paper includes a graph.
Paper Outline:
Abstract
Definition
Customer Loyalty in Hospitality Industry
Efficiency Measurement in Hotel Industry in terms of Customer Loyalty
Theoretical models/techniques of Customer loyalty programs in Hotels
Latest Problems/Issues Concerning the Industry/Organisation
Conclusion
References
Bibliography
From the Paper
"Academic analysis of the literature on customer satisfaction within the hotel industry brought forth an amazing lack of empirical data. Lewis and Nightingale (1991) commented that hotel companies have difficulty in measuring customer satisfaction and, in spite of the proven inefficiency of comment cards, many still rely upon them. However, they also make the point that Marriott regularly surveys its customers randomly and chains like Sheraton are always looking at how the room comment cards can be improved. Schneider and Bowen (1985) empirically demonstrated that customers and employees share perceptions and attitudes. It is therefore appropriate to use the employee perceptions of customer satisfaction as a reasonable measure of organisational performance in regard to customer loyalty."
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Customer Loyalty, 2005.
A case study about customer loyalty within the Comcast Corporation.
1,610 words (approx. 6.4 pages), 7 sources, APA, $ 55.95
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Abstract
This paper discusses customer loyalty, using the company Comcast Corporation as a case study. The paper begins with an assessment of the roots of customer loyalty, which it maintains are in staff loyalty. Next the paper examines how customer loyalty is developed. Then the paper asks how customer loyalty is incorporated into marketing strategy. Finally, the paper studies the affect of customer loyalty on Comcast's customer retention.
From the Paper
"Winning customer loyalty begins with winning staff loyalty. Companies that try to win customer loyalty without first winning staff loyalty often find that in spite of great customer loyalty programs and initiatives their results fall far short."
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Marketing: Switching Costs and Customer Loyalty, 2004.
An in-depth investigation of the role of switching costs in influencing customer loyalty in the financial services industry.
12,900 words (approx. 51.6 pages), 62 sources, APA, $ 245.95
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Abstract
This investigation presents an in-depth study of marketing, its techniques and different applications depending on the climate in which the marketing takes places. The paper defines the elements of distinctions between traditional and e-marketing. It looks at how different companies - both financial and retail - currently use integrated marketing concepts in their relationship marketing strategy as a way to encourage customer service and therefore strengthen customer relations. The paper offers an in-depth look at the marketing tactics utilized by Countrywide Financial Corporation and its international offshoot of Global Home Loans, located in the United Kingdom. This includes some background history on the organizations and their relationship. This paper also defines important terms to allow better understanding of how marketing, cost and customer loyalty form a direct and vital relationship with each other, regardless of method, agent or presence they are applied to. The paper focuses on different attributes of how these concepts work together to make business practices possible. This includes an exploration of the techniques used to market a product. It also focuses on how market segmentation and demographics play an important role in defining the market place but also allow an organization to target the best possible "match" consumer for its product or service. The paper looks at how a proactive marketing analysis allows an organization knowledge of the consumer in order to build a lasting relationship. It also explores the implications of such marketing techniques and how different degrees of brand presence within the market can create different concerns regarding risk and too much exposure. This also includes any threat to protection of intellectual property as well as the organization's image and customer relations.
Paper Outline:
Introduction
Purpose of the Study
Company Profile
Literature Review: The Role of Switching Costs
Traditional Marketing Strategy-Brick and Mortar
Knowing the Market and Demographics
Globalization
Customer Loyalty
E-Marketing and E-Commerce
Implications and Concerns Regarding E-Marketing
Conclusion
References
From the Paper
"The best way to utilize marketing to an organization's best benefit is to simply know the market in which business is done. It is imperative a company knows its target and be flexible to new targets. An organization can remain at the forefront by having a cutting edge attitude toward change within the target audience. Gordon writes, "The mood of the marketplace profoundly affects a campaign's success. It is important to respond correctly" (2003, p. 1). Also to remain competitive, an active pace is needed. Instead of allowing the market to define the marketing strategy, the organization should strive to define the marketplace. This can be done through incorporating innovative ideas across the board."
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E-Customer Loyalty, 2002.
Reviews "European Business Journal", article "E-Customer Loyalty: Applying the Traditional Rules of Business for Online Success" by Frederick F. Reichheld, Robert G. Markey, Jr. and Christopher Hopton.
990 words (approx. 4.0 pages), 1 source, MLA, $ 35.95
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Abstract
This paper introduces, discusses, and analyzes an article on e-customer loyalty. It looks at the article's view of creating and maintaining a loyal customer base, its discussion of the impact of the internet on business, and the reasons provided for the failures of many on-line businesses. The paper consists of a one-page synopsis and two-page critique of the article.
From the Paper
"This article goes into detail about what many consumers have known for a long time. The most successful merchants, both online and off, are those who recognize the importance of developing a good relationship with their customers, thereby creating customer loyalty and greater profits for their company. The paper argues that many online merchants do not recognize that many brick-and-mortar business rules still apply to their businesses online. "They often forget that the fundamental rules of successful business still apply" (Reichheld et al 173). The article goes on to discuss two particular companies foray into e-commerce, and their experience with building a profitable company online. It continues with information on how to build customer loyalty, and identify your customer. It also provides ideas on how to build trust, get to know your customer, and empower your organization to develop great customer relationships."
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Building Loyalty and Keeping Employees, 2004.
An article review of "Building Loyalty" (Workforce, Aug 2000).
2,123 words (approx. 8.5 pages), 7 sources, APA, $ 66.95
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Abstract
This article review of "Building Loyalty" (Workforce, Aug 2000) is comprehensive and contains all elements of work force loyalty within. Supporting materials are used to back up the original article. It shows how they lend additional views and statistics to the review.
From the Paper
"Loyalty in the workplace is an important topic; it affects industry in the United States in many different ways. Lack of employee loyalty costs money, time, and valuable resources. Statistics, and trends show that this is a growing problem in the United States. We can address these trends and build loyalty among employees using some simple but effective strategies, but must first address the actual causes for the lack of loyalty. "
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A Building is not Just a Building, 2001.
Differing opinions on the J.Paul Getty Museum.
650 words (approx. 2.6 pages), 3 sources, $ 23.95
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Abstract
This paper looks at the differing opinions with regards to the J.Paul Getty Museum and the way it was built. Reviews from the Los Angeles Times and the Atlanta Constitution Journal contend that a building is not just a building. The two critics from the above newspapers agree and disagree with regards to certain points about the building.
From the Paper
"Ouroussoff writes in the Times:
But although these public areas are thoughtfully balanced, the complex as a whole does not cohere. The more private structures (aside from the auditorium) seem isolated on the wrong side of the trackless-tramway. A palm-lined garden, submerged three stories below plaza level--is the area's central event. Around it, cloistered walkways and metal bridges connect the various buildings. Meier skewed placement of these buildings slightly to line them up with the freeway rambling by below. But the shift is imperceptible, and you never feel its weight. Instead, the buildings simply seem detached, their function hidden behind slick metal and glass facades (p. A1)"
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A Building is Not Just a Building, 2003.
This essay critiques the J. Paul Getty Museum design with reference to two journal articles.
615 words (approx. 2.5 pages), 2 sources, $ 22.95
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Abstract
This paper looks at the differing opinions with regards to the J. Paul Getty Museum and the way it was built. Reviews from the Los Angeles Times and the Atlanta Constitution Journal contend that a building is not just a building. The two critics from the above newspapers agree and disagree with regards to certain points about the building.
From the paper:
"Ouroussoff writes in the Times:
"Of the two assessments, Ouroussoff?s seems by far the more accurate. From my own visit to the museum I must say that it seemed very much a premodern structure resting like a fortress on a hill from a time long, long before Frank Lloyd Wright would make so many people believe that glass was an acceptable material for walls and that white was the only color that one needed."
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Top Three Challenges For a Global Business, 2007.
Discusses the three challenges that are associated with a global market: building customer loyalty, retaining intellectual property rights and securing information systems.
2,268 words (approx. 9.1 pages), 8 sources, APA, $ 70.95
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Abstract
In this article, the writer notes that in today's global business environment, companies have unprecedented access to markets around the world. The writer points out that though there are many advantages to globalization, companies must be prepared for the challenges that it presents as well. The writer maintains that in order for a company to succeed in a global market, a company must develop and follow a carefully planned strategy. This involves three challenges that are associated with a global market: building customer loyalty, retaining intellectual property rights and securing information systems. This paper explores the importance of these top business challenges and suggests methods by which companies can overcome them.
Outline:
Introduction
Challenge 1: Building Customer Loyalty
Ways to Overcome Challenge 1
Challenge 2: Protecting Intellectual Property in a Global Environment
Ways to Overcome Challenge 2
Challenge 3 - Information Security Protection
Ways to Overcome Challenge 3
Conclusion
From the Paper
"The main goal of implementing a customer loyalty program is to prevent a company's existing customers from turning to its competition. The objective of any loyalty solution is to treat customers as if they are truly cared about and provide them with the products and services they seek at the right time and at the right place. With so many purchasing options, customers are savvy enough to detect a company with sub-par service and do not tolerate it."
"Every customer loyalty initiative should start on the front line with the customer service department, since they are in contact with customers on a daily basis. A business should employ a consistent customer service strategy that ensures that each customer receives a positive experience with the company. Customer service representatives must be empowered to not only answer inquiries and close sales, but to build customer relationships. To effectively create relationships with customers, representatives must be equipped with CRM databases to know the customer's history and provide the most relevant offer, have the authority to make business decisions in the best interest of the customer, and be enthusiastic to establish a genuine bond with the customer."
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Brand Loyalty, 2005.
This paper discusses the article "Customer/Brand Loyalty in an Interactive Marketplace," by Don Schultz and Scott Bailey.
675 words (approx. 2.7 pages), 1 source, APA, $ 23.95
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Abstract
This paper explains that the article "Customer/Brand Loyalty in an Interactive Marketplace," by Don Schultz and Scott Bailey identifies why some customers simply stop being brand-loyal for no apparent reason. The author points out the relationship between marketing research and marketing strategies and tactics based on the article.
From the Paper
" In "Customer Brand Loyalty in an Interactive Marketplace", Don Schultz and Scott Bailey explain the goal of marketing research ... developing loyal customers...but identify a glaring disconnect between the loyalty that marketing research indicates will occur and the measure of loyalty that actually occurs. According to Schultz and Bailey customers who claim satisfaction in various research situations often drift away from the company or the brand anyway. Even customers who have exhibited brand or company loyalty through their purchases over time sometimes simply ...."
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Loyalty Programs, 2004.
An analysis of customer loyalty programs in the business world.
820 words (approx. 3.3 pages), 5 sources, MLA, $ 29.95
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Abstract
Popularity of loyalty programs is increasing, both in terms of the number of programs offered by merchants and in participation by customers. Yet, it seems that both groups remain ill informed of how the programs actually work and the true benefits and costs. This paper explores the reality of loyalty programs and concludes that they can be beneficial for all parties provided that they fully understand what the programs accomplish.
From the Paper
"Research suggests that the demand-side success of loyalty programs is less than promised. It is difficult to change established patterns of repeat-purchase behavior and competition quickly develops counter responses that mitigate the impact of the program. However, it is possible to reap advantages from loyalty programs such as maintaining customer loyalty and brand share, improving accessibility and brand awareness, and offering incentives expected by customers."
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Customer Retention, 2005.
This paper is a study of the economics of the retention of customers.
10,950 words (approx. 43.8 pages), 0 sources, APA, $ 216.95
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Abstract
This paper presents a general review of the literature on customer loyalties to understand the return on investment (ROI) for holding a member for one, five or ten additional years and to understand the cost-effectiveness and programs of various companies in the banking, computers, and other competitive environments to demonstrate in what way membership organizations channel their resources. The author uses an exploratory comparative case study to analyze specific companies: Pacific Coffee Company, Canadian Imperial Bank, First Union Bank City Super, USAA, Mercedes, SunExpress, Telesales and PC Universe. The paper states that companies must develop a strategic that focuses their energy and resources totally on customer retention, customer relationships and the creation of customer loyalty and value so that attrition can be quickly identified and remedied and defection can be prevented. Tables
Table of Contents
Introduction
Introduction
Background
Purpose of the Study
Hypotheses
Definitions of Terms
Organization of the Remainder of the Study
Literature Review
Customer Loyalty
The Customer Loyalty Pyramid
Store Loyalty and Brand Loyalty
Return in Investment (ROI) of Customer Retentions
Customer Lifetime Value (CLV)
Research Methodology
Purpose of this Study
Introduction
Participant Samples
Research Design
Conclusion
Research Findings
Pacific Coffee Company
Canadian Imperial Bank
First Union Bank
USAA
Mercedes
SunExpress
Research Analysis
Conclusion
Recommendations
From the Paper
"Determining the CLV, or economic worth of a customer, is, in principle, a straightforward exercise. To calculate CLV, project the net cash son, household, or company whose revenues over time exceed, by an acceptable amount, the company costs of attracting, selling, and servicing that customer. This excess is called customer lifetime value (CLV). Customer lifetime value should be an important construct in designing and budgeting a number of marketing decisions such as customer acquisition programs (Dwyer, 1989). Recognizing its importance, many researchers in direct marketing have studied CLV and its managerial applications "
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e-Store Loyalty, 2006.
A review of the article "Bases of e-Store Loyalty: Perceived Switching Barriers and Satisfaction" by George Balabanis, Nina Reynolds, and Antonis Simintiras.
1,169 words (approx. 4.7 pages), 1 source, MLA, $ 40.95
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Abstract
This paper reviews and discusses an article by George Balabanis, Nina Reynolds, and Antonis Simintiras on the subject of customer loyalty to e-stores. According to the paper, the article looks at customer loyalty, what factors contributed to it, and under what circumstances customers would leave one e-store for another.
From the Paper
"They pre-tested their questionnaire on only ten participants. This raises some question about their instrument. Those questions could be answered by using it with a wider and more diverse population. The authors report that their sample had about the same amount of experience with the Internet as the average UK e-store shopper - 35 months, with a standard deviation of a little over 16 months, but they did not document that assertion. 35 months is less than three years, and since the internet has been around for quite some time, that statistic might benefit from confirmation.
The authors' results provided information useful to e-store retailers. The looked at a factor called "convenience barriers," or how much trouble it would be for a customer to find an alternate e-store. Their survey suggested that shoppers find using many stores inconvenient, but that they also worry about security."
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Customer-Centric Business Design.
This paper discusses the customer-centric business design. using the Coca Cola Company as an example.
1,050 words (approx. 4.2 pages), 6 sources, APA, $ 36.95
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Abstract
This paper explains that Coca Cola Company, which revolves its business around the customer's needs, wants. and demands, is structured on the framework of a "Customer-Centric" business design, composed of four strategic elements: customer selection, value capture, strategic control and scope. The author explains that the customer-centric model is a "pull-model", which embeds product innovation, manages demand proactively, and utilizes stochastic optimization methods to deal with variability. The paper concludes that the challenge facing companies today is the demand for redesign every five to seven years to achieve sustainable profit and shareholder value growth.
Table of Contents
Introduction
The Business Environment in Today's World
The Original Business Design of Coca Cola
Revamping of Business Design
Value Proposition and Core Competencies the Difference
Customer Satisfaction - Customer Loyalty
Summary and Conclusion
From the Paper
"A customer may be satisfied without necessarily holding loyalty toward the product of a company. For example, when someone enters a store to purchase a soft drink and that individual prefers Coca Cola to Pepsi but the store is out of the Coca-Cola product the individual who then purchases a Pepsi instead of going to another store to procure a Coca Cola product is satisfied with the Coca Cola product but not loyal in purchasing habits. The loyal customer will go to another store to procure the desired and loyally chosen Coca Cola product. The loyal customer is the higher valued customer by the company."
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Starbucks Case Study: Customer Satisfaction, 2005.
This paper is based on Harvard Review article 2004 discussing Starbucks' 2002 decision to invest in customer satisfaction.
1,575 words (approx. 6.3 pages), 0 sources, $ 62.95
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Abstract
This paper explains that Starbucks' survey results indicated that customer satisfaction, not just customer service, had to be improved quickly and that Starbucks' head office had failed to see a changed customer base. The author points out that, inspiring customer loyalty requires local store level efforts to remove the public's perception of a corporation only interested in generating more stores. The paper relates that based on this information Starbucks decided to invest in more labor hours for its 4500 stores.
From the Paper
"The case explores the realization of the executive of Starbucks that its marketing had to reform in the direction of basic customer satisfaction (Moon & Quelch, 2004). An error had been made of presuming that good customer service standards and ongoing growth meant that Starbucks' customers were satisfied. Unfortunately, a long focus on expansion and profit returns had drawn attention from changes of customer base and customer tastes that were important to the company's continuing developments. The concept of having a proven and successful approach, as pioneered in the early 1980s, predictably, has needed a few revisions, 20 years later."
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