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Bristol Myers Squibb Company, 2008.
An in-depth marketing audit of the Bristol Myers Squibb Company (BMSC).
2,486 words (approx. 9.9 pages), 15 sources, APA, $ 75.95
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Abstract
The paper reveals that Bristol Myers Squibb Company's (BMSC) recent history can be summed up by its battle with Pfizer to gain control of the cardiovascular drug market. The paper provides an overview of Pfizer and offers a competitor profile matrix. The paper then discusses the industry rivalry and includes a SWOT analysis. The paper concludes that BMSC has developed a very integrated manufacturing and distribution network that has allowed it to capitalize on its brand image as a leading pharmaceutical company. The paper provides recommendations and includes an appendix detailing the company's background.
Outline:
The Competitive Environment
BMSC in the Marketplace
Conclusions & Recommendations
From the Paper
"The degree of industry rivalry in the pharmaceutical industry is high and potentially debilitating even for the larger competitors. Proctor identifies five levels of competition that most enterprises face in today's hyper-competitive marketplace: direct, close, similar products, substitute products and indirect competition (2000, p.103). These levels of competition vector with Porter's five forces model of competition whereby he models the relationship in the marketplace between competitive forces that together form a core of rivalry that is measured in degrees of intensity (Proctor, 2000). For the pharmaceutical industry, the degree of intensity in competitive forces is extremely high because the risks at stake are considerable; often in the 100s of millions to the billions."
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Bristol Myers Squibb, 2005.
A strategic analysis of the pharmaceutical industry and the Bristol Myers Squibb Company (BMSC).
3,150 words (approx. 12.6 pages), 10 sources, $ 124.95
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Abstract
This paper discusses the pharmaceutical industry and the Bristol Myers Squibb Company (BMSC). It explores the internal and external forces within the pharmaceutical industry and BMSC's response to them are examined in detail. Additionally, the competitive forces within the industry are examined in relation to BMSC's strategic response to them. This is followed by a critical review of BMSC's strategic responses and their effectiveness. Finally, BMSC's corporate leadership and governance are discussed with some final observations on BMSC's corporate responsibility policies and organizations.
From the Paper
"This research document discusses the pharmaceutical industry and the Bristol Myers Squibb Company (BMSC). The internal and external forces within the pharmaceutical industry and BMSC's response to them are examined in detail. Additionally, the competitive forces within the industry are examined in relation to BMSC's strategic response to them. This is followed by a critical review of BMSC's strategic responses and their effectiveness. Finally, BMSC's corporate leadership and governance are discussed with some final observations on BMSC's corporate responsibility policies and organizations. Bristol Myers Squibb and the Pharmaceutical Industry Bristol Myers Squibb Overview Bristol Myers Squibb Company's (BMSC) recent history can essentially be summed up by its battle with Pfizer to gain control of the cardiovascular drug market with its Pravachol, Plavix, and other cardiovascular related drugs. However, perhaps one of its greatest marketing mishaps in this regard was its failed test that resulted in ..."
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Bristol Myers Squibb (BMSC), 2008.
This paper is a marketing audit of Bristol Myers Squibb (BMSC).
3,250 words (approx. 13.0 pages), 16 sources, APA, $ 93.95
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Abstract
This paper presents an overview of pharmaceutical company, Bristol Myers Squibb (BMSC) and then presents an environmental analysis of the pharmaceutical industry with regards to how BMSC can obtain a competitive edge. The paper presents a strengths, weaknesses, opportunities, and threats (SWOT) analysis of BMSC and discusses BMSC market segmentation. The paper concludes with recommendations for a marketing strategy.
Table of Contents:
BMSC Overview
The Competitive Environment
Pfizer Overview
Competitor Profile Matrix
Industry Rivalry
Environmental Analysis
BMSC SWOT
Strengths
Weaknesses
Opportunities
Threats
BMSC Segmentation
Conclusion and Recommendations
Conclusions
Recommendations
Appendix
Company Background
SWOT Table
From the Paper
"Pfizer had revenues of more than $52,000 million during 2004 which represented an increase of over 17% from the previous year. Pfizer's profit for 2004 was over $11,000 million which represented a year on year increase of over 300%. Financially Pfizer is a very strong company which markets pharmaceutical and consumer products in both human and animal markets concentrated in 3 segments: pharmaceuticals, consumer healthcare and animal healthcare. While continually investing in research and development, Pfizer is currently benefiting from 3 strong products in the marketplace: Viagra, Zoloft and Lipitor."
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The "Bristol-Myers Squibb" Medical Production Company, 2002.
This paper provides and industry analysis of the Bristol-Myers Squibb Company.
1,020 words (approx. 4.1 pages), 3 sources, $ 36.95
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Abstract
The paper begins by looking at the products of Bristol-Myers Squibb and at the litigation against the company as a result of monopolizing the market. The government?s policy on new entrants is discussed in terms of generics. It looks at industry competitors and product substitutes for medication. The paper concludes with a study of the suppliers of BMS and a look at who their customers are.
From the Paper
"Bristol-Myers Squibb is a major producer and distributor of medicines, nutritional products, and medical imaging equipment. They produce cardiovascular and metabolic medicines, mental health medicines; as well as headache, migraine, nervous system medicines. Some of their brands include: Excedrin Migraine over the counter medicine, and Enfamil infant formulas. They also produce Boost nutritional supplements and diabetic nutritional products.
Unfortunately, they also have some bad habits. For example, there were two anti-trust suits filed against them, for monopolizing the market in order to delay, or stop, the generic versions of the anti-cancer drug Taxol, and the anti-anxiety drug Buspar. The company was able to do this through manipulation of loopholes in the Hatch-Waxman Act. Under this act, brand name manufacturers list un-expired patents with the FDA in a listing, or compendium, known as the ?Orange Book?. This listing offers a reward of an automatic 30-month stay against certain potential generic entrants who have been sued for product infringement."
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Bristol-Myers Squibb, 2002.
An examination of the company and its role in the pharmaceutical industry.
1,054 words (approx. 4.2 pages), 3 sources, MLA, $ 37.95
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Abstract
This paper briefly examines Bristol-Myers Squibb's (BMS) entry into the market and discusses what new innocations this company has to offer the pharmaceutical industry. The paper then addressses the issue of market competition and discusses the different competitive players in the industry. It then explains product substitutes that BMS produces and concludes by mentioning its suppliers and buyers.
From the Paper
"Bristol-Myers Squibb is a major producer and distributor of medicines, nutritional products, and medical imaging equipment. They produce cardiovascular and metabolic medicines, mental health medicines; as well as headache, migraine, nervous system medicines. Some of their brands include: Excedrin Migraine over the counter medicine, and Enfamil infant formulas. They also produce Boost nutritional supplements and diabetic nutritional products."
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Bristol Meyers Squibb Corporation (BMSC), 2008.
This paper discusses Bristol Meyers Squibb Corporation's (BMSC)
use of marketing research to understanding consumer behavior.
1,405 words (approx. 5.6 pages), 5 sources, APA, $ 46.95
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Abstract
This paper explains that Bristol Meyers Squibb Corporation's (BMSC) primary strengths is its success at marketing its leading products in a highly competitive sector of the healthcare industry. The author points out that BMSC's performance in the marketplace is based on a thorough knowledge of its retail customers and its end consumer, which is obtained through marketing research. The paper describes the internal dimensions, such as perceptual filter, and external dimensions, such as culture, which influence consumer choice. The author underscores that the benefit of utilizing marketing research to identify these factors of consumer behavior is that BMSC can more appropriately formulate its market strategies The paper relates that the marketing plan applies resources to the identified consumer information to develop an effective marketing strategy.
Table of Contents
Overview
Influences
The Marketing Plan
Conclusion
From the Paper
"Part of the proper identification of a consumer need, particularly in the health care industry, is identifying the correct geographic areas within which the target consumers are primarily located. This is important for several reasons but primarily ensures that the proper market is reached, that the right product or service is placed before the consumer, and that duplication of services is avoided. These considerations are all requisite to the strategic planning process in conceiving the entire marketing plan, but particularly in delineating the correct geographic, and geo-demographic areas where the targeted consumers are physically located."
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Myers Briggs Type Indicator, 2007.
A review of the history and use of the Myers-Briggs personality type indicator.
1,337 words (approx. 5.3 pages), 6 sources, MLA, $ 44.95
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Abstract
This paper reviews and discusses the Myers-Briggs type indicator. According to the paper, the Myers-Briggs type instrument is a psychological personality test that was developed through the efforts of Katharine Cook Briggs and her daughter Isabel Briggs Myers. The paper reports that while Myers-Briggs does have certain limitations in regard to its assumptions, it is, on the whole, an exceedingly useful tool in the psychologist's and counselor's armory.
Outline:
Abstract
Introduction
Purpose and Description of the Test
Limitations of the Test
Conclusion
From the Paper
"Despite its widespread use and apparent validation through testing on vast numbers of individuals from a wide variety of backgrounds, and in a multitude of different situations, the Myers-Briggs Type Indicator does attract certain criticisms. In the first instance, the test's use of dichotomous scoring has been criticized on the grounds that such a usage is inconsistent with the original idea behind the qualifying of dichotomous characteristics. Simply put, Jung's personality dichotomies were to be discovered by the test; not measured for intensity. As well, these scores are actually weighted on the test in order to force assignment to one or other category. (Vacha-Haase & Thompson, 2002) Secondly, Myers-Briggs is criticized for weighting response according to specific assumptions in regard to gender and feelings or inclinations. An original presumption of the test was that women were more inclined to particular kinds of feelings than men, or even simply more inclined to be "feeling-oriented" than their male counterparts. Again these scores are weighted in such a fashion that they may not be comparable across genders. (Vacha-Haase & Thompson, 2002) Lastly, many find fault with the Myers-Briggs' use of "forced choices" to obtain its results. In the Jungian system, individual personalities are far more nuanced. (Vacha-Haase & Thompson, 2002) The Myers-Briggs instrument necessarily creates a distorted picture of human realities. Individuals might even be wrongly compartmentalized based on inadequate choices as provided by the test. "
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Myers-Briggs Type Indicator.
This paper discusses the Myers-Briggs Type Indicator, one of the most widely used tests for assessing personality characteristics for general non-psychiatric populations.
5,270 words (approx. 21.1 pages), 21 sources, APA, $ 130.95
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Abstract
This paper explains that the Myers-Briggs Type Indicator, developed by Katherine C. Briggs and her daughter, Isabel Briggs Myers, and based on Swiss psychologist Carl Gustav Jung's studies on psychological type, is a self-report inventory and objective assessment, which is not diagnostic in a psycho-pathological sense. The author describes Meyers-Briggs Type Indicator's sixteen possible personality types, which are based on the four primary ways people differ from one another in their perceptions of the world and the way they accept information. The paper presents many cases in which researchers, including those in the fields of psychology and social psychology, have used the Myers-Briggs assessment tool as a means of studying a specific hypothesis.
From the Paper
"Regardless of these scholars strong support for assessment systems, they could not convince corporations of their need. Proven connections did not exist between personality type and job success. However, a couple of decades later, Katherine C. Briggs tried again by using Jungian psychology as the rationale. Unlike others before him during the late 1800s and early 1900s, Jung saw patterns of behavior. He said psychological types are consistencies in the way people prefer to perceive and make judgments. In Jung's theory, all conscious mental activity could be classified into four mental processes: two perception processes of sensing and intuition and two judgment processes of thinking and feeling. The senses and intuition perceptions are relied on to sort, weigh, analyze and evaluate through the judgment processes of thinking and feeling."
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The Myers Briggs Type Indicator, 2007.
An analysis of the strengths and weaknesses of the Myers Briggs Type Indicator (MBTI) personality test.
853 words (approx. 3.4 pages), 1 source, MLA, $ 30.95
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Abstract
The paper discusses how the Myers Briggs Type Indicator (MBTI) provides valuable information and insight for leaders, motivators and those who must resolve conflicts. The paper explains that it enables individuals to understand how people vary so different personalities can learn to work well together. The paper points out that one limitation of the MBTI approach is that it is entirely positive. While most differences between individuals are simple differences in personality style, occasionally there will be an employee whose problems run deeper. The paper stresses that the MBTI does not address the very real problems that can arise from having a person with significant psychological problems on a team.
From the Paper
"Brophy (1998) makes the point that people bring a variety of abilities, knowledge and preferences to any situation, and that the best problem-solving will involve a recognition of these differences so they can be capitalized upon. CPS (creative problem-solving) takes into account the strengths of all involved in the process. Therefore it is tremendously advantageous if all the participants not only know what type of person they are but also have some working knowledge of other personality types. "
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The Myers Briggs Type Indicator Assessment, 2008.
This paper describes and evaluates the Myers-Briggs Type Indicator (MBTI).
1,240 words (approx. 5.0 pages), 5 sources, APA, $ 42.95
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Abstract
This paper explains that the format of the Myers-Briggs Type Indicator (MBTI), which is based on the Jungian theory that there are 16 personality types, is an assessment tool that explores an individual's personality by using 94 questions. The author points out that the MBTI has been used by individuals and groups of all ages for such tasks as assisting people in understanding themselves and choosing careers and assisting teachers and counselors in understanding their students' learning styles and group matching. The paper states that research indicates that the MBTI is useful as a tool that evaluates the person's personality at the time that the assessment is given but that the results of the assessment may change over time. The paper includes a chart and quotation.
From the Paper
"Gibson (2001) discusses the use of the MBTI by teachers and counselors to determine the students that will most effectively work together in groups. Gibson (2001) suggests that group work in the classroom is often ignored or avoided by teachers because it is found to be both frustrating and time consuming for students. The inability of some students to work with one another causes difficulties within the group and ultimately hinders the progress of the group in completing the assignment."
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Myers- Briggs Type Indicator Review and Critique, 2005.
An overview of the Myers- Briggs Type Indicator, scoring methods, criticism, structure and administration and career management.
1,900 words (approx. 7.6 pages), 6 sources, MLA, $ 60.95
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Abstract
This paper reviews the MBTI, a psychometric instrument designed to sort people into groups of certain personality types. The paper takes a look at the four basic scales with opposite poles used to measure a person's preferences. All four indices are dichotomous, as people tend to develop one preference on the scale at the expense of the other.
Contents:
Overview
Scoring
Criticism
Structure and Administration
Career Management and School Counseling
Personal Experience
Overall Evaluation
From the Paper
"The Myers-Briggs Type Indicator was developed in part to offer a form of Jung's personality type theory that is more coherent and useful in people's lives. It has become one of the most accepted and widely-used development tools for assessing personality characteristics in non-psychiatric populations. Applications have been made across a broad range of human knowledge, including in areas such as psychotherapy and counseling; education, learning methods, cognitive styles, career counseling, and management and leadership in organizations."
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Brealey and Myers' "Principles of Corporate Finance".
This paper discusses cost/benefit analysis, as presented in Brealey and Myers' "Principles of Corporate Finance".
765 words (approx. 3.1 pages), 0 sources, $ 27.95
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Abstract
This paper explains that, to use cost/benefit analysis, add up the value of the benefits of a course of action and subtract the associated costs.The author stresses there are times, such as sizing maintenance efforts or dissecting performance issues, when a cost/benefit analysis will not be informative or the right avenue to take for decision-making. The paper stresses that performance modifications may or may not have anything to do with functionality. Example.
From the Paper
"In its simplest form, cost/benefit analysis is applied only with financial costs and financial benefits. For instance, a simple cost/benefit analysis of revamping equipment in a factory would measure the cost of the update and subtract this from the economic benefit of making the changes. However, in a more complex analysis, there are intangibles that must be included such as the personal impact on the individuals who had a slowdown during the revamp and, on the other hand, worker satisfaction with the new approach that increased efficiency and stressed ergonomic factors."
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The Works of Walter Dean Myers, 2004.
An analysis of three of Myer's works: ?Scorpions"; ?The Mouse Rap?; and ?Motown and Didi: A Love Story?.
1,935 words (approx. 7.7 pages), 4 sources, MLA, $ 61.95
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Abstract
This paper examines how, through his works, Myers shows three different aspects of what life can be like for poor, black, young people. It examines how the author's own life experience of growing up in Harlem impacted his writing style and content.
From the Paper
"It is important here to discuss each one of these books briefly, so that there is an understanding of what Myers is trying to convey in them. In ?Scorpions,? Myers tells the story of Jamal, who is young, black, and living in Harlem. He is having trouble with the responsibilities that often come with growing up and he joins a gang, the Scorpions (Wallace, 245). In doing this, he enters the world of guns, drugs, the anguish of his mother, and many other painful events and memories that he did not expect. His friend Tito thinks that the people he has become involved with ?look like they thrown-away people,? meaning that they are the dregs of society (Wallace, 258). Because of this, the story is full of suspense and moves along very quickly. It is a very upbeat story, and Jamal draws ?on his background and much of what he has learned in life? in order to survive and work toward making the right choices (Wallace, 260). It is a very clear picture of urban life and tells a lot about how many people think that young black men are no good but they can be quality individuals as well."
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"Faculty Of Color In Academe" by C Sotello, V. Turner and S Myers, 2000.
A review of the work on the shortage of black college teachers, related to Title VII of Civil Rights Act.
1,575 words (approx. 6.3 pages), 2 sources, $ 55.95
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Abstract
In their book Faculty of Color in Academe, Caroline Sotello Viernes Turner and Samuel L. Myers Jr. address the ongoing shortage of teachers of color in the colleges and universities of this country. The authors rightly note at the outset that as America approaches the 21st century, the racial divide and problems of the 20th century continue to be a problem.
From the Paper
" In their book Faculty of Color in Academe, Caroline Sotello Viernes Turner and Samuel L. Myers Jr. address the ongoing shortage of teachers of color in the colleges and universities of this country. The authors rightly note at the outset that as America approaches the 21st century, the racial divide and problems of the 20th century continue to be a problem. There have been numerous efforts to correct the disparity seen between the number of white professors and the number of professors of color, but these have been insufficient. Part of the issue raised by this book is why this is so. The book analyzes comprehensive studies of African American, Asian Pacific American, American Indian, and Latino faculty in eight Midwestern states--Illinois, Kansas, Michigan, Ohio, Wisconsin, Nebraska, Missouri, and Minnesota. The authors raise interesting issues..."
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Personality Assessment Tools, 2007.
This paper compares the Myers-Briggs and the Rorschach assessment tests.
1,267 words (approx. 5.1 pages), 2 sources, APA, $ 42.95
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Abstract
The paper discusses the Myers-Briggs Type Indicator (MBTI) and the Rorschach assessment tests that were both created to assist people in understanding the mental perceptions of each other through a focus on personality. The paper shows how the Myers-Briggs tool is a much more effective test than the Rorschach because it is reliable and leaves little room for bias on the part of the evaluator.
From the Paper
"The Myers-Briggs Type Indicator (MBTI) personality assessment focuses on Jung's concept of personality types and a personality inventory (Geyer, 2006, sec. 1-3). The initial work on the MBTI began in the 1940s and has been revised on a constant basis since that time. It is considered reliable because of the test-retest method of reliability that has demonstrated a 75% repeat result from participants (Geyer, 2006, sec. 1-3). Therefore, the test is utilized by many businesses and organizations as a clear assessment tool for personality indicators of employees."
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