| Papers [1-15] of 28 :: [Page 1 of 2] | | Go to page : 1 2 —> | Search results on "BRISTOL MEYERS SQUIBB CORPORATION BMSC": |
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Bristol Meyers Squibb Corporation (BMSC), 2008.
This paper discusses Bristol Meyers Squibb Corporation's (BMSC)
use of marketing research to understanding consumer behavior.
1,405 words (approx. 5.6 pages), 5 sources, APA, $ 46.95
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Abstract
This paper explains that Bristol Meyers Squibb Corporation's (BMSC) primary strengths is its success at marketing its leading products in a highly competitive sector of the healthcare industry. The author points out that BMSC's performance in the marketplace is based on a thorough knowledge of its retail customers and its end consumer, which is obtained through marketing research. The paper describes the internal dimensions, such as perceptual filter, and external dimensions, such as culture, which influence consumer choice. The author underscores that the benefit of utilizing marketing research to identify these factors of consumer behavior is that BMSC can more appropriately formulate its market strategies The paper relates that the marketing plan applies resources to the identified consumer information to develop an effective marketing strategy.
Table of Contents
Overview
Influences
The Marketing Plan
Conclusion
From the Paper
"Part of the proper identification of a consumer need, particularly in the health care industry, is identifying the correct geographic areas within which the target consumers are primarily located. This is important for several reasons but primarily ensures that the proper market is reached, that the right product or service is placed before the consumer, and that duplication of services is avoided. These considerations are all requisite to the strategic planning process in conceiving the entire marketing plan, but particularly in delineating the correct geographic, and geo-demographic areas where the targeted consumers are physically located."
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Bristol Myers Squibb (BMSC), 2008.
This paper is a marketing audit of Bristol Myers Squibb (BMSC).
3,250 words (approx. 13.0 pages), 16 sources, APA, $ 93.95
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Abstract
This paper presents an overview of pharmaceutical company, Bristol Myers Squibb (BMSC) and then presents an environmental analysis of the pharmaceutical industry with regards to how BMSC can obtain a competitive edge. The paper presents a strengths, weaknesses, opportunities, and threats (SWOT) analysis of BMSC and discusses BMSC market segmentation. The paper concludes with recommendations for a marketing strategy.
Table of Contents:
BMSC Overview
The Competitive Environment
Pfizer Overview
Competitor Profile Matrix
Industry Rivalry
Environmental Analysis
BMSC SWOT
Strengths
Weaknesses
Opportunities
Threats
BMSC Segmentation
Conclusion and Recommendations
Conclusions
Recommendations
Appendix
Company Background
SWOT Table
From the Paper
"Pfizer had revenues of more than $52,000 million during 2004 which represented an increase of over 17% from the previous year. Pfizer's profit for 2004 was over $11,000 million which represented a year on year increase of over 300%. Financially Pfizer is a very strong company which markets pharmaceutical and consumer products in both human and animal markets concentrated in 3 segments: pharmaceuticals, consumer healthcare and animal healthcare. While continually investing in research and development, Pfizer is currently benefiting from 3 strong products in the marketplace: Viagra, Zoloft and Lipitor."
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Bristol Myers Squibb, 2005.
A strategic analysis of the pharmaceutical industry and the Bristol Myers Squibb Company (BMSC).
3,150 words (approx. 12.6 pages), 10 sources, $ 124.95
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Abstract
This paper discusses the pharmaceutical industry and the Bristol Myers Squibb Company (BMSC). It explores the internal and external forces within the pharmaceutical industry and BMSC's response to them are examined in detail. Additionally, the competitive forces within the industry are examined in relation to BMSC's strategic response to them. This is followed by a critical review of BMSC's strategic responses and their effectiveness. Finally, BMSC's corporate leadership and governance are discussed with some final observations on BMSC's corporate responsibility policies and organizations.
From the Paper
"This research document discusses the pharmaceutical industry and the Bristol Myers Squibb Company (BMSC). The internal and external forces within the pharmaceutical industry and BMSC's response to them are examined in detail. Additionally, the competitive forces within the industry are examined in relation to BMSC's strategic response to them. This is followed by a critical review of BMSC's strategic responses and their effectiveness. Finally, BMSC's corporate leadership and governance are discussed with some final observations on BMSC's corporate responsibility policies and organizations. Bristol Myers Squibb and the Pharmaceutical Industry Bristol Myers Squibb Overview Bristol Myers Squibb Company's (BMSC) recent history can essentially be summed up by its battle with Pfizer to gain control of the cardiovascular drug market with its Pravachol, Plavix, and other cardiovascular related drugs. However, perhaps one of its greatest marketing mishaps in this regard was its failed test that resulted in ..."
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Bristol Myers Squibb Company, 2008.
An in-depth marketing audit of the Bristol Myers Squibb Company (BMSC).
2,486 words (approx. 9.9 pages), 15 sources, APA, $ 75.95
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Abstract
The paper reveals that Bristol Myers Squibb Company's (BMSC) recent history can be summed up by its battle with Pfizer to gain control of the cardiovascular drug market. The paper provides an overview of Pfizer and offers a competitor profile matrix. The paper then discusses the industry rivalry and includes a SWOT analysis. The paper concludes that BMSC has developed a very integrated manufacturing and distribution network that has allowed it to capitalize on its brand image as a leading pharmaceutical company. The paper provides recommendations and includes an appendix detailing the company's background.
Outline:
The Competitive Environment
BMSC in the Marketplace
Conclusions & Recommendations
From the Paper
"The degree of industry rivalry in the pharmaceutical industry is high and potentially debilitating even for the larger competitors. Proctor identifies five levels of competition that most enterprises face in today's hyper-competitive marketplace: direct, close, similar products, substitute products and indirect competition (2000, p.103). These levels of competition vector with Porter's five forces model of competition whereby he models the relationship in the marketplace between competitive forces that together form a core of rivalry that is measured in degrees of intensity (Proctor, 2000). For the pharmaceutical industry, the degree of intensity in competitive forces is extremely high because the risks at stake are considerable; often in the 100s of millions to the billions."
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The "Bristol-Myers Squibb" Medical Production Company, 2002.
This paper provides and industry analysis of the Bristol-Myers Squibb Company.
1,020 words (approx. 4.1 pages), 3 sources, $ 36.95
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Abstract
The paper begins by looking at the products of Bristol-Myers Squibb and at the litigation against the company as a result of monopolizing the market. The government's policy on new entrants is discussed in terms of generics. It looks at industry competitors and product substitutes for medication. The paper concludes with a study of the suppliers of BMS and a look at who their customers are.
From the Paper
"Bristol-Myers Squibb is a major producer and distributor of medicines, nutritional products, and medical imaging equipment. They produce cardiovascular and metabolic medicines, mental health medicines; as well as headache, migraine, nervous system medicines. Some of their brands include: Excedrin Migraine over the counter medicine, and Enfamil infant formulas. They also produce Boost nutritional supplements and diabetic nutritional products.
Unfortunately, they also have some bad habits. For example, there were two anti-trust suits filed against them, for monopolizing the market in order to delay, or stop, the generic versions of the anti-cancer drug Taxol, and the anti-anxiety drug Buspar. The company was able to do this through manipulation of loopholes in the Hatch-Waxman Act. Under this act, brand name manufacturers list un-expired patents with the FDA in a listing, or compendium, known as the "Orange Book". This listing offers a reward of an automatic 30-month stay against certain potential generic entrants who have been sued for product infringement."
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Bristol-Myers Squibb, 2002.
An examination of the company and its role in the pharmaceutical industry.
1,054 words (approx. 4.2 pages), 3 sources, MLA, $ 37.95
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Abstract
This paper briefly examines Bristol-Myers Squibb's (BMS) entry into the market and discusses what new innocations this company has to offer the pharmaceutical industry. The paper then addressses the issue of market competition and discusses the different competitive players in the industry. It then explains product substitutes that BMS produces and concludes by mentioning its suppliers and buyers.
From the Paper
"Bristol-Myers Squibb is a major producer and distributor of medicines, nutritional products, and medical imaging equipment. They produce cardiovascular and metabolic medicines, mental health medicines; as well as headache, migraine, nervous system medicines. Some of their brands include: Excedrin Migraine over the counter medicine, and Enfamil infant formulas. They also produce Boost nutritional supplements and diabetic nutritional products."
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Meyer Lansky, 2005.
An exploration of the Jewish views of Meyer Lansky.
1,840 words (approx. 7.4 pages), 7 sources, MLA, $ 63.95
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Abstract
The issue of Jewish views of the gangster Meyer Lansky are explored, using a variety of news sources and books as evidence. It also discusses whether there is is a tendency to whitewash his crimes.
From the Paper
"Views of Meyer Lansky Jews are among the oldest identifiable ethnic groups in the world having maintained a distinct cultural identity for over three thousand years They also have the distinction of being the only major ethnic group with its own unique...."
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De Wit and Meyer's "Strategy Synthesis".
This paper discusses the ten strategic paradoxes illuminated by B. De Wit and R. Meyer in their book, "Strategy Synthesis".
1,685 words (approx. 6.7 pages), 0 sources, $ 54.95
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Abstract
This paper explains that global business environments have become so complex that a strategy, which may have worked successfully in the past, now calls for new requirements for a different solution; furthermore, solutions are sometimes contradictory to those previously adopted. The author points out that decentralization has its many advantages, the most notable being the ability and capacity to quickly respond to market challenges and to react to external factors. The paper relates that, in general, any rational organization has profit maximization as its primordial goal; on the other hand, this strategic goal sometimes comes up against many of the company's social and environmental responsibilities, in some cases causing significant disasters.
Table of Contents
Strategic Thinking
Strategy Formation
Strategic Change
Business Level Strategy
Corporate Level Strategy
Network Level Strategy
The Industry Context
The Organizational Context
The International Context
Organizational Purpose
From the Paper
"This paradox refers to the fact that creativity and rational analysis need to coexist in a company in order for it to survive. This paradox is applicable to any individual's life as well: we often find ourselves in a situation where the decision we take relies on instinct and imagination rather than on the planning and analysis performed previously. This is the same in the case of organizations and General Electrics is perhaps the best example in this sense."
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Federal Deposit Insurance Corp. V. Meyer ( 1994 ), 2000.
An analysis of the case and decision dealing with the protection of employees of federal banking-related agencies from being fired.
1,125 words (approx. 4.5 pages), 1 source, $ 39.95
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From the Paper
"Federal Deposit Insurance Corporation v. Meyer (1994)
John Meyer, the plaintiff, worked as a senior officer for Fidelity Savings and Loan. Insolvency forced Fidelity into receivership in April of 1982. At that time, the Federal Savings and Loan Insurance Corporation (FSLIC) assumed management of Fidelity. Soon after, FSLIC representative Robert L. Pattullo fired Meyer because FSLIC policy mandated the dismissal of senior management at any failed thrift. Meyer sued Pattullo and the FSLIC, alleging deprivation of property without due process of law in violation of the Fifth Amendment to the United States Constitution. A jury found in favor of Pattullo because he enjoyed qualified immunity, but awarded Meyer $130,000 against the FSLIC. "
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Adolescent Literature, 2002.
Looks at the typical literary style of teenage literature in the works of Paul Fleischman, Walter Dean Meyers and Virginia Euwer Wolff.
2,650 words (approx. 10.6 pages), 3 sources, $ 97.95
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Abstract
This paper examines the manner in which a key event and its impact on the protagonist is a common literary device in adolescent fiction. In each novel--"Seedfolks" (1997) by Paul Fleischman, "Monster" (1999) by Walter Dean Meyers and "Make Lemonade" (1993) by Virginia Euwer Wolff--the key event or obstacle for the protagonist is identified and its consequences are explored.
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Nature in Literature, Drama and Poetry, 2002.
This paper explores how nature is portrayed in different literary works by such authors as Elizabeth Bishop, Ralph Waldo Emerson, Oliver Wendell Holmes, Jack London, Patrick Meyer, Henry David Thoreau and William Wordsworth.
2,100 words (approx. 8.4 pages), 8 sources, MLA, $ 65.95
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Abstract
This paper compares and contrast how nature is portrayed in a variety of literary works. The works included in this paper are Elizabeth Bishop's "The Fish," Ralph Waldo Emerson's "Nature," Oliver Wendell Holmes's "The Chambered Nautilus," and Patrick Meyer's "K2," Jack London's "To Build A Fire," Henry David Thoreau's "Walden, Or Life in the Woods" and William Wordsworth''s "The World is Too Much With Us." Some of the topics discussed include cruelty in nature, man's relationship with nature, the different elements of nature, the Romantic and Transcendentalist view of nature and the true communing of individual soul with nature. The paper concludes with the author tying all of these topics together by illustrating the similarities between human nature and nature itself.
From the Paper
"Emerson is most concerned about how Emerson sees nature, and would like to see nature better as an American. Emerson does not consider that while observing nature everyone is not only changed internally by nature, whether by cold or by beauty, but also that the observer changes nature itself, even in as simple as something as walking through the perfect and untrodden snow. Just as animal life impacts and is impacted by nature; human beings exist a part of nature and are subject to natural forces. These forces include but are not limited to cold, illness, injury, death, birth, and seasonal extremes. The metaphor of the only observing eyeball denies such an impact."
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"Time After Time", 2008.
An analysis of the film "Time After Time," directed by Nicholas Meyer, through a Marxist interpretation.
1,471 words (approx. 5.9 pages), 4 sources, MLA, $ 48.95
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Abstract
This paper explores the ways in which the popular 1979 science fiction film "Time After Time," directed by Nicholas Meyer, can be interpreted from a Marxist perspective. It discusses the definition and parameters of classic Marxism as outlined in "A Handbook to Literature and Film Studies: Critical Approaches" by William Harmon and Hugh Holman. It then relates these definitions to the film.
From the Paper
"In conclusion, the filmmakers of Time After Time have, consciously or not, presented a science fiction fable with certain Marxist ideology in the way their work addresses such issues as history, technology, and gender, and how these human elements change or fail to change over time. The greatest irony may be that though the historical H.G. Wells was indeed a lifelong socialist utopian, he was also for the most part anti-Marxist in his thought, and generally elitist in his view of human governance. If anything, the view of the film, which after all accurately depicts the events that took place during the 20th century and life as it is lived in the modern day, stands as a critique of Marxist (and socialist) expectations for a world state and utopian revolution."
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Mythic Critical Analysis of "Time After Time", 2008.
This paper presents a mythic critical analysis of the film "Time After Time" (1979), directed by Nicholas Meyer and written by Karl Alexander and Steve Hayes.
1,059 words (approx. 4.2 pages), 4 sources, MLA, $ 37.95
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Abstract
The paper explores some of the ways in which the popular science fiction movie "Time After Time" (1979) expresses and unfolds its narrative in mythic terms. The paper defines the expressions "mythic criticism" and "the archetype" and shows how the film reveals more of a mythic substratum than its makers may even have intended. The paper concludes that the filmmakers of "Time After Time" have followed the lead of much science fiction by their innovative utilization of fact, fiction and fantasy to create a new myth for the scientific age.
From the Paper
"According to A Handbook to Literature, the critical perspective known as mythic criticism is defined as that "which explores the nature and significance of the archetypes and archetypal patterns in the work" (Harmon and Holman 136). In this context, myth can be defined as that which portrays "a projection of social patterns upward onto a superhuman level that sanctions and stabilizes the secular ideology" (338). The same definition goes on to explain that myths, among their other functions, "attempt to explain creation, divinity, and religion; to probe the meaning of existence and death; to account for natural phenomena; and to chronicle the adventures of cultural heroes" (338). In reference to the archetype, the same handbook defines this term as a "primordial image" which draws upon the "prelogical mentality" (subconscious) of the reader / viewer and is frequently encountered in myth and folklore (41)."
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Autism, 2007.
This paper evaluates an article by R.P. Hobson and J.A. Meyer tittled "Foundations for Self and Other: A Study in Autism" and published in a 2005 issue of "Developmental Science".
910 words (approx. 3.6 pages), 1 source, APA, $ 32.95
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Abstract
This paper is a peer review of a study on autism, titled "Foundations for Self and Other: A Study in Autism". The author points out that, in this study, the researchers sought to delve into the issue of self-others relationship in developmental psychology and theory of mind, particularly in the context of autistic children. The paper concludes that, although this experiment was conducted based on sound theory, the methodology was so complex that replication will be difficult.
From the Paper
"The researchers suggest that points-to-self in normal children were decreased by inaccessibility to representations of self through the experimenter, whereas autistic children were relatively unaffected. The researchers re-affirmed previous studies on autistics' propensity for adapting a "third person" stance as well as normal children's "natural" propensity to model others and "see" one's self in others. The additional finding that nearly all the subjects placed the stickers on their own bodies without instruction but adjusted its position according to the experimenter's instruction, led the researchers to conclude that "cross-person representation" was at work."
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The Importance of Family in Ancient Israel, 2000.
An exploration of the importance of family as it applies to family structure, land ownership, farming and gender roles.
1,580 words (approx. 6.3 pages), 2 sources, MLA, $ 51.95
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Abstract
The following paper discusses the book of two authors Carol Meyers and Joseph Blenkinsopp who attempt to demonstrate the importance of family through its connection with agriculture, social status, religious practice, economics, local and national government, marriage and child rearing in the anthology 'Families in Ancient Israel'. By exploring the writings of two experts in Ancient Israel, this paper helps us to understand why the Jews were so concerned with the relatives and ancestors of individuals and why many economic and interpersonal decisions were based on the preservation of the households and land. This paper also examines the way in which these two authors address the issues of gender where they markedly differ in their perspectives.
From the Paper
"The all-encompassing importance of family as it is called it in the Western World in the 21st century, was known as mispahah. Our understanding of family falls short in understanding mispahah as a concept that shaped every aspect of life in ancient Israel. Other more indicative words include household and clan. The authors Carol Meyers and Joseph Blenkinsopp attempt to demonstrate the importance of mispahah through its connection with agriculture, social status, religious practice, economics, local and national government, marriage, and child rearing in the anthology Families in Ancient Israel. Most of their examples trace a practice or doctrine to its roots in the preservation of the clan's social structure and how it related to land ownership and inheritance. "
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