| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "BRAND NAMES VERSUS GENERICS": |
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Brand Names Versus Generics, 2002.
An application of Raymond Vernon?s theory of the International Product Life Cycle.
2,019 words (approx. 8.1 pages), 10 sources, MLA, $ 63.95
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Abstract
In light of the globalisation phenomenon, this paper attempts to apply Raymond Vernon's International Product Life Cycle theory to determine why and under what conditions are people more likely to buy brand names rather than their generic counterparts.
Outline
Introduction
The International Product Life Cycle Theory
Introduction Stage
Growth Stage
Maturity Stage
Decline Stage
Conclusion
From the Paper
"According to Vernon?s theory, introduction of the new product takes place in the highest-income, highest wage country where the products found their first demand. More often than not, this is in industrialized countries because ??they have demanding consumers, scientists and engineers and high incomes?. Hart (1998, p.8) is of the opinion that the inhabitants of developed countries are the major consumers of branded goods. In light of this, it is therefore safe to say that one of the conditions under which people would buy brand names of products in the introduction stage would be if they are living (and working) in a developed country."
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Internationalization of Branding, 2006.
An in-depth paper on how retail clothing companies are working to internationalize their brand names.
17,074 words (approx. 68.3 pages), 46 sources, APA, $ 249.95
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Abstract
This paper discusses at length the challenges faced by the retail fashion industry. After a thorough overview of current issues, the paper launches into a case study of Perry Ellis, Inc., a major fashion retailer, which owns thirteen brands, including Perry Ellis, Penguin Sport and Southpoint. Perry Ellis, Inc. also licenses an additional five brands, including Nike and Tommy Hilfiger. The author explains how Perry Ellis has leveraged the brand-name familiarity to become a lucrative company. The paper also provides a case study of the Levi Strauss company, and shows its distinct branding style.
From the Paper
"In the past few decades, issues surrounding branding in the retail industry have emerged as a significant concern for retailers, consumers, and the fashion industry alike. Organizations are using branding as a strategy tool in today's business environment with increasing regularity. Although brands and branding are not new ideas, retailers are applying them to more diverse settings where the role of branding is becoming increasingly important (Wentz & Suchard, 1993). The traditional role for brands has recently reemerged as a topic of interest, as retailers are increasingly turning toward the internationalization of brands to survive in the highly competitive industry. With the growing realization that brands are one of a retailer's most valuable intangible assets, branding has emerged as a top management priority in the last decade. As a result of its highly competitive nature, branding carries a significant effect in the retailing industry as one of the main drivers influencing customer perceptions, store choice and loyalty. Thus, as an attempt to offer more to the consumer than just low prices, retailers are developing marketing strategies that build store equity and differentiate their brand."
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The Names of God, 2004.
This paper discusses that, in the Bible, well over seventy different names are recorded for God, depending on the variants of spelling and tense or combinations of modifiers as representing their own titles.
2,455 words (approx. 9.8 pages), 9 sources, MLA, $ 74.95
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Abstract
This paper explains that, throughout the original text of the Bible, God is referred to by different names and titles; but, in English translations, all of these various labels tend to be telescoped down into just a handful of names, and, in this process, it seems probable that some of the philosophical, anthropological, and theological significance of the original words were lost. The author points out that both YHWH and Elohim are translated generically as 'God', which means that, if there is a difference between these two, then it is inaccessible to those who do not investigate the original texts. The paper relates that the other name most common to the texts is 'Adonai', which might generically translate as 'Lord'; it is believed that this name of God was not so much originally attached to the deity, but was rather written into the text as a placeholder for the unspeakable name of God.
From the Paper
"Even the name Adon (or Adonai as the plural form) appears to have some connection with more pagan roots. ?The name of the Egyptian [solar] deity Aten transliterates into the Hebrew word Adon. Adon, which is translated by English Bibles as "the Lord" (and Adonai, translated as "my Lord") is used along with Jehovah (Yhwh) in the Bible as the exclusive personal names of God. ...Whenever the written name Jehovah (Yhwh) was to be read out loud, Adon (Aten) was voiced instead.? (Pope) So it seems possible that the naming of God may have occasionally been related to titles drawn from other Pantheons -- particularly when the borrowed name referred to primary deities. Aten, as a perfect example, was a name used for the solar deity by the first Pharaoh to embrace monotheism, so one can see how it might be fitting for the monotheistic Jewish deity as well. In fact, ?Psalm 104 is an embellishment of the Hymn to the Aten which was found by archaeologists at the city of Akhetaten,? (Pope) and it seems possible then that since the Bible is divinely inspired by God Himself that the One True God was indeed speaking with and inspiring the ancient Egyptian king."
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Proper Names, 2002.
Discussion of the origins, meaning, significance of the use of proper names.
2,400 words (approx. 9.6 pages), 5 sources, $ 89.95
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Abstract
The phenomenon associated with the mystery of the use of proper names has been debated by philosophers for over a century. Philosopher G. Frege provided one of the most profound theories to this problem in that he showed that senses, as well as references, played a vital role to our understanding of names. For J.S. Mill, a proper name was an essentially meaningless mark that people used in order to connect certain ideas and things in their minds. According to Mill, the function of proper names was not to get certain general information across to anyone, since names did not really carry any meaning in and of themselves. They were simply used to allow people to be make some kind of sense out of their conversation.
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Cultural Identity in Richard Kim's novel "Lost Names", 2001.
Review of Richard Kim's novel about life in Japanese occupied Korea, "Lost Names".
1,064 words (approx. 4.3 pages), 2 sources, $ 37.95
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Abstract
This paper comments on Richard Kim's novel "Lost Names". It comments on growing up in Japanese occupied Korea. "Lost Names", as the paper shows, is somewhere between textbook and novel.
From the Paper
"Lost Names is somewhere between textbook and novel. Because Kim admits that his book is a work of fiction, there is a certain honesty in his story. He describes the boy, himself, as wealthier than those around him, as a boy who is first in his class, and as someone who receives special benefits in the community because of his father?s reputation. He does not attempt to set up this story as the definitive account of the Japanese occupation of Korea, just the story of one family."
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The Quest for Quality and the Status Symbol, 2002.
Shows why consumers choose brand names over generic products.
1,650 words (approx. 6.6 pages), 3 sources, $ 62.95
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Abstract
This paper explores the conditions that motivate consumers to seek out brand names over the less expensive generic alternatives and why these conditions exist even within a society where every penny of every paycheck seems allocated towards a different purpose. This paper demonstrates that the brand names are selected primarily for two reasons, which can be generalized as increased quality and enhanced social status. This paper achieves this goal through referring to the works of Michael Schudson and Susan Strasser.
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Symbolism of Names in Literature, 2002.
An analysis of three literary works, illustrating the symbolism of the names chosen for the characters.
1,700 words (approx. 6.8 pages), 3 sources, MLA, $ 55.95
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Abstract
This paper examines the use and meaning of names in three novels: Thomas Hardy's "Tess D?Urbervilles", William M. Thackeray's "Vanity Fair", and "The Portrait of a Lady" by Henry James. The paper shows how names provide a deep symbolic language association that guides the reader to understand the character and the authors? purpose.
From the Paper
"One of the most important elements of literature is the selection of character names. Thackeray, James, and Hardy, along with all of their contemporaries, employed character names to indicate very specific elements of their character, destiny, behavior, and mannerisms. The selection of names is often very deliberate and quite obvious, but they serve a direct literary purpose. In real life, it is the rare person whose name actually has a symbolic relationship (beyond coincidence) to who and what they are. In literature, however, names can be as important as plot and theme."
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Team Names, Mascots and Racism, 2002.
This paper examines the issue of team names and mascots that can be construed as racist.
1,150 words (approx. 4.6 pages), 7 sources, $ 44.95
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Abstract
By looking at the Cleveland Indians and their mascot Chief Wahoo, this paper shows how team names and mascots can be viewed as rascist in nature. It outlines the opposition's case. It also appraises the situation, particularly the constitutional issue of banning these names and mascots, concluding they should not be banned although some might be altered.
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Trademarks and Domain Names Dispute, 2004.
Discusses how trademarks and domain names disputes are resolved, focusing on the cyberspace disputes.
3,736 words (approx. 14.9 pages), 10 sources, APA, $ 103.95
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Abstract
"Trademarks and domain names are a poor fit. One admits many users to a particular space, the other admits only one,? says Diane Cabell of the Berkman Center for Internet and Society at the Harvard Law School. The paper critically examines this statement, while explaining how trademark and domain names disputes are resolved currently. The current practices involving cyberspace disputes are analyzed in terms of fairness and allocation of Internet resources of businesses. The paper also examines whether trademark laws should be applicable for resolving trademark and domain name disputes in cyberspace. Related case studies are highlighted and discussed.
From the Paper
"When an individual applies for a trademark, the trademarks are subjected to restrictions before they can be registered. Domain names on the other hand are on a first-come first serve basis. There is no legislation over what can be registered. Domain name applicants don?t need to show that they are the rightful owners and that means anyone can register any available domain name. It is much like the Wild West where the fastest and strongest will be able to register that particular domain name. Given such anarchy in cyberspace, it shows the inherent difficulty in governance."
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"Giving Things Names", 2004.
A brief analysis of S.I. and Alan Hayakawa's book, "Giving Things Names."
858 words (approx. 3.4 pages), 1 source, MLA, $ 30.95
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Abstract
In "Giving Things Names", S.I. and Alan Hayakawa argue that the words that we use to classify things originate in our reactions to them, but that these classifications can also act to define our understanding. The paper explains how they carefully develop their thesis by using examples and move from the general to the specific in order to create a logical basis for their potentially controversial discussion of 'race', 'nationality', and classification.
From the Paper
"Hayakawa and Hayakawa take a number of carefully reasoned steps in order to develop their thesis. First, they use a relatively simple example to illustrate how things come to be named based upon what they mean to us. They give the example of a village where a number of animals live. These animals are either large or small, and have round or square heads, or curly or straight tails. One villager notices the small animals eat grain, and names these animals gogo. Another villager notes that the ones with square heads bite, and names these daba, while a third villager notes that the ones with curly tails kill snakes, and names these busa (paragraph 2). Here, each animal is named based on what it means to the person who named it."
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Sports Teams Names and Mascots, 2005.
An argument against the use of Native American identifiers for U.S. sport teams' mascots and names.
920 words (approx. 3.7 pages), 2 sources, APA, $ 31.95
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Abstract
This essay argues that it is a crime against humanity for sports teams in American society to continue their use of Native American identifiers for team names and mascots. The essay maintains that these images desensitize Americans and make them intolerant of Native Americans. The paper also studies this issue with the wider context of the historical role of propaganda against Native Americans.
From the Paper
"Julius Streicher was sentenced to death for the use of propaganda to dehumanize the Jewish people. The propaganda promoted in Streicher's Bavarian tabloid, Der Sturmer, created a lack of feeling toward Jews who were systematically..."
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Domain Names and Intellectual Property Law, 2002.
Explains how the law functions with regard to domain names and intellectual property.
650 words (approx. 2.6 pages), 3 sources, $ 26.95
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Abstract
This paper briefly examines the positive and the negative status of the law in respect to domain names. The status of intellectual property rights within technology is complex, but legislation is working to smooth out any inapplicable or ill-intentioned problems.
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Symbolic Allusions of Names, 2002.
An analysis of the literary work "A Doll?s House" by Henrik Ibsen, focusing on the symbolism of the names used.
980 words (approx. 3.9 pages), 2 sources, MLA, $ 34.95
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Abstract
This paper discusses Henrik Ibsen?s "A Doll?s House" and shows it to be an excellent portrayal of interesting techniques in narrative writing. The paper focuses on the author's use of names to depict the qualities of each character. The paper concludes by explaining that there are several clues in the play which allow the reader to decide the real ending of the play.
From the Paper
"?Torvald? sounds as though it is a combination of the Norse god ?Tor? and the Viking afterlife ?Valhalla? --- here you see the refrain, the sound of the word ?hell?, which is present in his last name, ?Helmer? which seems to be a combination of ?hell? and ?hammer?. Nora is in hell but lives in a fantasy of paradise just as the Viking Valhalla is actually hell that is made into a heaven by any inhabitant?s own imagination. You can see this in the fact that both Nora and Helmer are not very honest with each other. While it is true and clear that Helmer never discusses the daily issues and important matters of their lives, neither does Nora. Did Nora discuss with Torvald the need for them to live in Italy for a year (1082)? Did she sit with her husband and discuss issues concerning money to make such a trip feasible(1082)? Did she honestly inform where the money came from? Did Nora ever tell the truth that she had ?borrowed? the money from Krogstad, how she was repaying the ?the loan? and what she did to secure the loan (1091)? The answer to all these questions is of course no! These facts alone show how childish she was."
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"God Has Many Names", 2002.
An analysis of the book by John Hick.
650 words (approx. 2.6 pages), 3 sources, $ 26.95
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Abstract
This paper examines the book "God Has Many Names" by John Hickand presents an argument for religious pluralism.
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President Versus Parliament, Proportional versus Pluralistic, 2000.
A discussion on how to elect leaders.
2,010 words (approx. 8.0 pages), 5 sources, $ 63.95
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Abstract
This paper discusses the two most common debates on how governments should be elected. Eastern Europe has been and continues to go through major, turbulent changes on its way to democracy. It became clear very early on that ?simply? sitting down and thinking of a new way to govern was going to take a very long time. One of the earliest problems that needed to be solved, besides how to govern, was how to elect the new government. The two most common debates, then, were ?President vs. Parliament? and ?Proportional Representation vs. Majoritarian (or Pluralistic) Representation?. This piece explores the merits and pitfalls on each side of both coins.
From the Paper
"Both supporters of a presidential system and supporters of a parliamentary system agree on several elements of the governing systems. First, the more centralized the system, the quicker things get accomplished. It takes a lot more time for a verbal argument to be presented and debated in an assembly than for one man?s synapses to fire in the decision making process. Behind the flagship democratic movement, Solidarity, was a single man, Lech Wal_sa, pushing decisions through. It is argued that this non-democratic form of decision making was necessary to achieve the desired result - that the end justified the means. Regardless, decisions were made quickly in response to the daily problems of mass strikes and city hall demonstrations. As for parliamentary systems, most scholars agree that strong, well-defined political parties are needed (Zielonka, 97). The world of parliamentary decision making is one of compromise and coalition. Without effective parties that reduce the number of shouting voices from hundreds to several, sessions of parliament can easily turn into personal ?slugfests?. Parties are just beginning to truly define themselves in Eastern Europe, emerging from the obsolete umbrellas that united them against a common enemy, and have not had the time to fully develop."
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