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Borders Book Store, 2007.
A debate over the pros and cons of adding WiFi technology to Borders Book Store cafes.
909 words (approx. 3.6 pages), 2 sources, MLA, $ 32.95
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Abstract
This paper discusses the future prospects of Borders Book Store. It particularly discusses the need increase its use of technology, as Borders is, by definition, as company that sells low-tech products - books. The paper analyzes a proposal for including WiFi technology in Borders cafes and discusses the pros and cons of this addition. It concludes that test-marketing may be necessary to test the viability of using WiFi technology.
Table of Contents:
Borders Book Store
What is WiFi? Why WiFi? --Pros
WiFi--Cons
Test-marketing
From the Paper
"The downside to including a WiFi network within Borders cafes is that customers may be more apt to do work or talk to their virtual friends on the Internet, than peruse Borders afterwards and buy books and magazines. The time spent on the Internet is time that will NOT be spent looking at Borders items for sale. Although the cafe is an important part of Borders business, if customers are coming just to access the WiFi network, Borders cafes will not necessarily have an additional attraction, as opposed to a local Starbucks or restaurant that also offers WiFi and perhaps a larger selection of food and beverage items. Also, customers who wish to do work or socialize upon their laptops usually come in alone, rather than in more lucrative couples from the cafe's point of view. When using the Internet, these solitary patrons stay longer, perhaps, then if they were just looking at magazine within the store, also minimizing the amount of places for customers to sit down and eat, and reducing the total amount of patrons able to eat at the cafe."
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Borders Group, Inc., 2007.
This paper is a complete business plan for Borders Group, Inc., a major retailer selling a wide range of entertainment products, especially books.
2,985 words (approx. 11.9 pages), 64 sources, MLA, $ 88.95
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Abstract
This paper explains that, as the second largest retailing book store in the U.S., Borders has large financial resources to implement its strategies. The author states that Borders' strategic plan is to redirect business revenue from stock holders and dividends and back into the business. The paper relates that, with the added cash flow, marketing efforts will be increased and directed at women and baby bombers in an effort to attract these larger demographics. The author anticipates an increased market share and double digit growth over a 24 month period. The paper compares Borders with its major competitor Barnes and Nobles, which is the largest book retailer in the U.S., suggesting that Borders carries more titles from smaller publishers or self-published books in small quantity. The paper includes detailed accounting tables and an annotated bibliography.
Table of Contents:
Executive Summary
Business Description
Ownership and Management
Key Initiatives and Objectives
Marketing Opportunities
Competitive Advantages
Marketing Strategy
Summary of Financial Projections
Confidentiality
Recognition of Risk
Business Overview
Business History
Vision and Mission Statement
Objectives
Ownership
Location and Facilities
Products and Services
Description of Products and Services
Key Features of the Products and Services
Production of Products and Services
Future Products and Services
Comparative Advantages in Production
Industry Overview
Market Research
Size of the Industry
Key Product Segments
Key Market Segments
Purchase Process and Buying Criteria
Description of Industry Participants
Key Industry Trends
Industry Outlook
Marketing Strategy
Target Markets
Description of Key Competitors
Analysis of Competitive Position
Pricing Strategy
Promotion Strategy
Distribution Strategy
Management and Staffing
Organizational Structure
Management Team
Staffing
Labor Market Issues
Regulatory Issues
Intellectual Property Protection
Regulatory Issues
Risks
Market Risks
Other Risks
Implementation Plan
Implementation Activities and Dates
Financial Plan
Beginning Balance Sheet
Discussion of Projected Net Income
Discussion of Monthly Cash Flow Statement
Discussion of Projected Annual Cash Flow
Discussion of Pro-Forma Balance Sheet
Discussion of Business Ratios
Pro Forma Income Statement
Cash Flow Statement, Year 1
Three Year Projected Annual Cash Flow
Balance Sheet
Business Ratios
Note 1: Revenue Assumptions
Note 2: Assumptions Regarding the Collection of Sales Revenue
Note 3: Cost of Sales Assumptions
Note 4: Sales and Marketing Assumptions
Note 5: Property and Utilities Assumptions
Note 6: Operations Assumptions
Note 7: Banking and Other Assumptions
Note 8: Wages and Other Assumptions
Note 9: Other Sources of Funding
Note 10: Other Uses of Funding
From the Paper
"In order to boost sales and attract new customers. Borders would use different types of promotional tools to achieve that. We would focus our advertisement on newspaper and magazines that related to retirement and health. The reason is because these channels allows us to reach our target market -- baby boomer. In addition to the advertisement, we also include discount coupons, and special deals when they visit our stores on certain day. Advertisement would also be used when there's new stores open. For our Borders Rewards Club, we hold regular events and book signing. The purpose is to get more attention from the public and get more people come to our stores."
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Globalization and International Borders, 2002.
Examines the positive role of globalization on international borders.
650 words (approx. 2.6 pages), 3 sources, $ 26.95
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Abstract
This paper explores the impact of globalization on international borders, with an emphasis on the positive aspects of globalization.
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Should Canada Close its Borders to Migrants?, 2000.
This paper argues that Canada must reform its immigration laws. The writer focuses on the topic of migrants and the necessity of Canada to keep the border open.
1,395 words (approx. 5.6 pages), 4 sources, MLA, $ 46.95
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Abstract
This paper develops the argument that Canada's current immigration laws do not work and closing its borders to migrants would not evoke a positive response for the national interest of Canada. The writer argues that the international image of Canada in the global village of civilized and humanitarian nations depends upon its accessibility to foreigners.
From the Paper
"Does it follow then that Canada must admit anyone or everyone who calls at our doorsteps for entrance irrespective of our own national interest priorities. Again, the enlightened approach to the issue would be to admit those that are deemed to be able to serve our national interest, as the current Canadian federal immigration regulation would have implied. Or to grant entrance to victims of political oppression in their homeland by brutal authoritarian regimes or permit foreign migrants to stay here on human rights and compassionate grounds, such is the strategic orientation of our federal refugee programme."
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"Vanishing Borders", 2002.
A book review on this book by Hilary French which examines globalization from an environmentalist perspective.
1,150 words (approx. 4.6 pages), 1 source, $ 44.95
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Abstract
Hilary French's "Vanishing Borders" represents an attempt to depict the contemporary debate over globalization from an environmental perspective.
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Borders Books and Music, 2002.
Discusses the online marketing of this company.
900 words (approx. 3.6 pages), 2 sources, $ 35.95
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Abstract
This paper reports on an interview with a marketing manager involved in e-marketing for Borders Books and Music.
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Borders Books, 2000.
An assessment of the firm and management strategy including product, marketing, distribution, pricing, competition (Barnes & Noble, Amazon.com) and organization. With Table.
3,825 words (approx. 15.3 pages), 13 sources, $ 135.95
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From the Paper
"Management Review For Borders Books
Introduction
Borders began as a 5,000 square foot secondhand bookshop in 1971 and has grown into a billion dollar chain of superstores that has altered the $17.5 billion book business .Borders and its chief rival, Barnes & Noble, offer massive selections in large retail spaces and attempt to become a destination for book shoppers.
To achieve this goal, the management of Borders Group Inc., the holding company for Borders Book Stores and related companies face multiple management challenges. The book selling industry is highly competitive and, as detailed below, has many potential pitfalls to profitability (AAmerican book...@ 1998, 12). This paper will discuss Borders in two sections. Section I, Borders, will include..."
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Borders Books, 2000.
An examination of the market potential of the book chain. Includes history, segments, service and products, forecast.
1,575 words (approx. 6.3 pages), 6 sources, $ 55.95
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From the Paper
"BORDERS: MARKET POTENTIAL
Nature of the Firm
Borders Books was founded in 1971 when Tom and Louis Borders, two brothers, opened a small book shop in the academic community of Ann Arbor. According to the company web site, it became known as "one of the finest book shops in the world, a place where customers could rely on a friendly, well informed staff to find exactly what they were looking for, or browse uninterrupted for hours through shelves stocked with everything from African poetry to Zoroastrian theology"("About us...", 1999, online).
Music was added to the inventory mix in 1992, and the growth continued, especially when the brothers sold the chain to K-Mart Corporation, an alliance that lasted only three years. In 1995, the brothers formed..."
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Potente, a Women's Clothing Store, 2008.
A description of the women's clothing store, Potente, by the store's founder.
2,745 words (approx. 11.0 pages), 4 sources, APA, $ 82.95
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Abstract
This paper is written by the founder of, Potente, a women's clothing store in Vancouver, Canada. The author describes her original idea for the store, her objectives and motivations in opening the store, her research on the clothing industry and challenges she faced in getting the store started. She also describes the status and success of the store one year after she decided to open it and then again two years later. The author concludes with remarks about the future of Potente.
Table of Contents:
Profile
The Beginning
One Year Later
Two Years Later
The Future of My Store
From the Paper
"Though it had only been a few years, I believe I had moved from the stage of being an entrepreneurial organization that was non-bureaucratic in nature to an organization of collectivity, which was pre-bureaucratic.. Initially, though I shared management responsibilities with my sister, I was still the leader and owner and my company was still a one-man show, for the most part. I was initially the provider of the structure and control system, and my focus was on "just surviving" in the business world. My website, although attractive, was still in its baby stages."
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Retail Store Evaluation, 2006.
Compares and evaluates a Wal-Mart department store and a Target department store.
1,241 words (approx. 5.0 pages), 3 sources, MLA, $ 42.95
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Abstract
This paper compares the products, prices and service of a Wal-Mart department store to that of a Target department store and then evaluates the business strategies of both stores, highlighting both their weaknesses and their strengths. The paper concludes that, in the long run, Target will benefit from its strategy of targeting a wider customer base.
Table of Contents
Wal-Mart
Target
Overall Evaluation and Conclusion
From the Paper
"Wal-Mart stores have spread the idea of managing to offer high quality-high priced products. As previously shown, this is rather impossible in the competitive economic environment of today. The Wal-Mart store has decided to choose a low-priced - medium/low quality policy instead, opting for heavy Chinese supplying. For the targeted market segment, this is a policy that may have significant chances of success in the future as well."
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Trans-border Underage Drinking, 2005.
This paper discusses the problem of trans-border underage drinking on the San Diego/Tijuana Border as experienced by the author.
675 words (approx. 2.7 pages), 3 sources, $ 26.95
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Abstract
This paper explains that underage drinking has been a problem in Mexico because there are no laws that are enforced for teenagers that may become dangerously drunk or even killed under the influence of alcohol. The author points out that, when he or she crossed the border to relates, the author saw a limited implementation of the law and no preventive measures in Mexico to limit drinks to minors. The paper suggests that the issue of underage drinking is a cultural, economic and legal problem.
From the Paper
This study presents an experience that I had while crossing the Tijuana Border from San Diego. When traveling across the border into Tijuana there was a great deal of underage drinking that was allowed due to the differing cultural, legal, and economic problems that reside in Tijuana/San Diego trans-border relations. Although I was old enough to drink, I was made aware of the growing problem of underage drinking that was part of a personal experience in trans-border life. When interacting with the Mexicans across the border, I found that cultural, legal and economic factors allowed this activity to be a major problem for the safety of underage youths drinking Mexico. When I was old enough to drink I went with a few buddies across the border into Tijuana."
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Department Stores, 2005.
This paper discusses cultural priorities in department store shopping.
1,350 words (approx. 5.4 pages), 2 sources, $ 53.95
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Abstract
This paper explains that department store shopping is an experience most women enjoy and many men hate; however, women are not the only ones who shop. The author points out that the priorities of the department store often depend upon who the buyers are and their gender culture and ethnic backgrounds. The paper relates that often different items are strategically staged to draw the interest of different buyers, such as beauty supplies are often placed in the front of the department store so it attracts the attention of women entering into the store.
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Store Environments, 2005.
Examines whether store environments prompt consumers to purchase more.
987 words (approx. 3.9 pages), 5 sources, APA, $ 35.95
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Abstract
Every element of a store is carefully designed, first and foremost so that the passing consumer will want wander inside and secondly, so that the consumer will want to buy something from the store - preferably something expensive. This paper examines the importance of a store's environment and questions whether a customer is tempted to buy more if the environment is created in a certain way. The paper also looks at the 'geography of shopping' and store design layout.
From the Paper
"Of course, this can backfire-"It's an old dilemma in retailing. Supermarket layouts always used to put the dairy case in the rearmost corner of the store, on the theory that everybody had to buy milk," thus luring consumers to buy something else on their hunt, but if a store is too crafty, consumers will simply not bother to come into the supermarket, and go to a convenience store. In a mall, especially if the consumers are largely just browsing, advertised sales can also encourage consumers to come in and buy goods they would not otherwise desire."
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A Dollar Store, 2004.
A brief overview of the opening of a Dollar Store.
824 words (approx. 3.3 pages), 1 source, MLA, $ 29.95
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Abstract
This paper discusses the steps taken in the process of the opening of a Dollar Store. The paper specifies the 'eight-day store opening cycle' that is followed, starting with the choosing of a suitable location for the store and culminating in the opening of the store. The paper explains that this process includes the recruitment of staff, training and the stocking of shelves.
From the Paper
"Dollar General goes through a process of choosing a suitable location before deciding on where to open a store. The location has to have certain criteria or requirements in terms of demographics and the assistance of software to be used for this purpose. An example of the standards that a Dollar General store requires in terms of its location necessitates the requirement that there be at least eight thousand people who are having family incomes of thirty thousand or less and who reside within a distance of one mile radius in urban areas and in the case of rural areas they have to be within a distance of ten mile radius. Dollar General then decides on a suitable site in this area and might develop the area by self or would decide to lease suitable buildings within a prescribed price range."
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United States Border Security, 2007.
This paper looks at the border security of the United States following the terrorist attacks of September 11, focusing on Mexican immigration.
2,800 words (approx. 11.2 pages), 14 sources, APA, $ 83.95
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Abstract
In this article, the writer notes that, following the horror of the catastrophe and carnage of September 11, 2001, if there was ever any doubt that America's priorities needed to be changed, that doubt was now removed. The writer relates that America's leaders would begin to examine the nation's vulnerabilities, among the most glaring of which was the porousness of its borders - the vast influx of Mexican nationals across America's southwestern frontier. The writer notes that the flood of Mexicans across the United States border, though the result primarily of economic factors, has powerful implications for America's security. The writer points out that a serious analysis of the aims of America's national security strategy might look at whether illegal aliens truly present the terrorism problem that has been attributed to them. The writer concludes that while there may be real and significant reason to contain or eliminate illegal immigration from Mexico, and to seal the Southwestern border of the United States, government action does not seem to bear out the sense of urgency inherent in its rhetoric.
From the Paper
"The Immigration and Naturalization Service was already putting operation plans that would treat alien groups as potential subversives, arrogating to itself extraordinary, seemingly extra-legal powers in the name of guarding against potential national security threats. The fear of alien incursion to which these contingencies react is based on a still larger problem, of which Mexico and other developing nations appear to partake. It is a similar to the problems that pervade much of the Muslim world, as well, and give rise to the feelings of hopelessness, despair, and frustration, that turn so many into terrorists."
"Globalization has led to a worldwide race for control of resources, both human and natural. The populations of developing nations, like Mexico, feel themselves more exploited than ever by the multinational corporations operating out of technologically-advanced nations like the United States."
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