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The Blog and the Blogoshpere, 2007.
This paper investigates if the blog and the blogosphere represent a digital revolution in progress.
3,475 words (approx. 13.9 pages), 13 sources, MLA, $ 97.95
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Abstract
This paper examines the new media phenomenon of blogs, which is a log or journal recording an individual's thoughts and opinions that is published on the Internet through hosting sites, and the blogosphere, which is the totality of blogs linked to each through hypertext, as a disseminator of information and as a new medium for social organization. The author concludes that the future of the blogosphere will likely be as a complementary information medium to traditional hierarchical media models given that it better harnesses the ideas of a collective than can institutionalized public broadcast media. The paper projects that, when blog hosting companies are purchased by larger media corporations, their bloggers will likely find greater restrictions placed upon their speech, similar to the blogosphere in the People's Republic of China.
Table of Contents:
Introduction
Blogs and the Blogosphere: A Brief Description
Theorizing Blogs and the Blogosphere
The Blogosphere and Corporate Power
Conclusion: The Future of the Blogosphere
From the Paper
"As we have seen, a theoretical and historical analysis of new media technologies, such as the blogosphere, suggests that these revolutionary new media can only be fully understood within the broader frame of their social and political context. Applying this theoretical insight to the medium of the blogosphere reveals complex dynamic tensions within the blogosphere between populist expression and corporate power. These tensions reflect both the importance of this new medium from the perspective of major transnational corporations, as well as their interest in co-opting or assimilating its populist power to meet corporate agendas."
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Blogging, 2005.
A discussion of the legitimacy of blogging as a method of receiving news.
675 words (approx. 2.7 pages), 3 sources, $ 26.95
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Abstract
This paper analyzes methods for receiving news, particularly blogging. It discusses the legitimacy of blogging as a form of journaling and reporting. It then compares blogging to alternate methods fro receiving news, such as late-night television and tabloid television shows.
From the Paper
"Blogging and Alternative Methods of Receiving News Blogging is a relatively new method for both giving and receiving news. Blogging is essentially journaling; however, through its popularity as a form of communication, it has gained legitimacy as a form of reporting. This legitimacy that has been gained is similar to that of other alternate news sources, such as late-night television and tabloid television shows. This paper will examine blogging and other alternate methods for receiving news. It will be used to discuss the influence of blogging and alternate news methods on the public and on more traditional new reporting, as well as the ethics of these alternate methods of reporting the news. Blogging Blogging is a method of journaling online. According to Deborah Ng, blogs are "personal Internet journals [that] have taken the Internet by storm" (par. 1)."
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Just Blog It, 2004.
An overview of blogs and Internet communities.
1,620 words (approx. 6.5 pages), 9 sources, MLA, $ 52.95
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Abstract
This paper reviews how "blogs", or online journals like Xanga and Livejournal, relate to community and globalization. It also discusses the many uses of such online communities and the way in which "blogging" surpasses the boundaries of physical community, such as space/time and visual representation.
From the Paper
"The increasing popularity of blogs is undeniable; it is estimated that roughly 10 million will exist by the end of 2004, the majority of which -- 90% -- are personal sites that belong to teenagers and young adults between the ages of 13 and 29 (Nussbaum par. 3). This popularity is due, in large part, to the sense of community that blogs provide. For personal users, blogs become a kind of unlocked diary or journal, a means of expression that makes what would otherwise be private a public matter. They provide a unique opportunity for extroverted introspection, allowing the writer both self-examination and the display of that examination. As Emily Nussbaum, contributor to the New York Times points out, "if teen bloggers give something up by sloughing off a self-protective layer, they get something back too -- a new kind of intimacy, a sense that they are known and listened to" (par. 5)."
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Blogs, 2007.
A discussion of the history and purpose of blogs on the Internet.
1,448 words (approx. 5.8 pages), 8 sources, MLA, $ 48.95
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Abstract
This paper discusses weblogs (more commonly known as blogs). The paper describes the history of blogs and their usefulness to people attempting to find information on the Internet. The paper concludes that with so much proliferation of information and the need to try to find some identity in the world, the blogosphere is going to become more and more universal.
From the Paper
"Velkov (2005, p. 36) explains that the blog offers new forms of association, where people sharing ideas get together to form new publics. These publics can also be groups of individuals dealing with an issue who disagree on the best way to handle it and are willing to discuss it. These publics have an ability to mobilize people in cyberspace: They "have become key players in democracies, because they have the power to act collectively in meaningful ways and exert influence on political leaders." They pursue specific agendas and create detailed communication strategies. When the Madrid train bombings occurred in March 2004, for example, citizens used millions of short-message service messages to criticize the government, which initially tried to blame the Basque separatist group ETA rather than Al Qaeda, in a last-minute attempt not to jeopardize the elections. Blogs mobilized hundreds' of thousands of Spaniards to participate in a large protest march through the streets of the capital."
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Blogging, 2005.
This paper discusses the role of blogging in a democratic life.
675 words (approx. 2.7 pages), 7 sources, $ 26.95
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Abstract
This paper argues that the advent of bogging facilitates the participation of millions of people in the public sphere rather than just a select few professional journalists. The author points out that, today, bloggers have the same opportunity as these select few people, such as journalists, to have a voice in the public sphere and an opportunity to influence the public's views and perceptions, due to the fact that their message can reach many people through the internet. The paper stresses that blogging enriches democracy.
From the Paper
"Democracy literally means governance by the people. Yet apart from voting every few years, most people have little opportunity to influence public policy. Traditionally, a select few people who have a voice in the public sphere, such as journalists, have had at least some opportunity to influence the public's views and perceptions, due to the fact that their message and point of view can reach many people. This exclusivity has changed with the advent of blogging, and this will surely enrich democracy, facilitating as it does the participation of millions of people in the public sphere, rather than just a select few."
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Blogging, 2004.
An extensive analysis of the impact weblogs has on the field of communications.
5,457 words (approx. 21.8 pages), 30 sources, MLA, $ 133.95
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Abstract
This paper discusses the latest Internet craze of blogging. The paper describes and defines what weblogs are and contends that blogging can develop in a number of different directions. One of these is that they become part of the peer-to-peer phenomenon that is becoming so popular on the Web. Another is that weblogs will evolve into a standard tool for communication. The paper states that there is little doubt that the scope for weblogs and blogging in commerce and journalism is enormous. Only a few of the most relevant aspects have been touched on this paper.
Outline
Introduction
Definition
History
The Impact of Weblogs
Journalism
Politics
Commerce
Weblogs and the Academic Community
The Future
Conclusion
From the Paper
"Weblogs have developed from a personal hobby and an Internet specialist niche to an important contemporary mainstream communications phenomenon. Weblogs or blogs have entered into almost every sphere of communications and knowledge sourcing. While blogging is relatively easy to explain in terms of the mechanics of its functioning, it is much more difficult to understand in terms of the implications and potential for development; particularly with regard to the fields of politics, journalism, academic research and education. "
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Internet Terminology, 2007.
This paper gives a basic introduction to the Internet by defining its basic terminology and describing business applications.
978 words (approx. 3.9 pages), 6 sources, APA, $ 34.95
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Abstract
This paper serves as a basic guide to the Internet, presenting and defining commonly used terms as well as describing effective strategies for businesses. The author puts particular emphasis on blogging, describing it as one of the most popular uses of the World Wide Web. Also presented are the fundamentals of HTML and methods of communication through the Internet. The paper concludes with useful business applications of the Web.
Outline:
Section 1: Ten Vocabulary Words Associated with Blogging on the Web
Section 2: Fundamentals
Section 3: Project Management
From the Paper
"The programming language of HTML defines the structure and layout, or physical appearance of the Web document by using tags and attributes. Tags and attributes are bits of programming in the language of HTML that specify how the document, or a portion of the document should appear. ("What is a Tag?" Webopedia, 2006) Because of the relative ease of HTML, bloggers (persons who create blogs) do not have to be terribly technically literate to use the technology of HTML. The popularity of blogs and email, a non-web-based form of personalized communication in the form of electronic personal messages rather than public documents has made the Web, the Internet, and other incarnations of this form of communication a ubiquitous part of social and commercial life."
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The Internet and the Media, 2004.
An exploration of the ways in which the Internet has developed and how it has changed the way that people use the media.
3,622 words (approx. 14.5 pages), 12 sources, MLA, $ 100.95
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Abstract
This paper discusses the ways in which the Internet has changed the way in which people use the media. It looks at the development of the Internet in terms of the media and how it has affected society. It analyzes the different ways that the Internet has affected the use of media and looks at the advantages and disadvantages of these changes.
Table of Contents:
Networking
Blogs
IGN
Information, Fast and Dependable
Website News
Video games Via Web
Convergence with Television
Conclusion
From the Paper
"Manuel Castells in his book The Rise Of The Network Society, describes our era as the time for the "Information Technology Revolution" . He speaks of many different ways in which the Internet has so far changed our lives and how it will affect our lives in the future. He argues that the most obvious changes can be found when exploring the relationships between society, the state and the overall economy. The most important of these changes that he suggests, is the increased dependency of networking within our culture and business practices. Interestingly, Castells makes a point in arguing that the Internet plays a key role in globalisation , in that people all over the world feel far less isolated because there is this technology, which has allowed for decreased space between all parts of the world. He suggests that time itself for all people, will be changed. Everything can be done incredibly faster. Keeping in contact with friends (all over the world), dating people from one's own city without having met them in the real world, adoption of children, divorcing of spouses - the list goes on. The most important of these changes however, is the process of information. It can now be done in real-time, as things happen. This was possible with radio and television, but with a key difference. The Internet allows for anyone to report information. The information does not have to be pre-prepared as a package, but (once again) as it happens - live - from a considerable amount of viewpoints. By having so many viewpoints of any particular event (professional and non-professional), the Internet essentially breaks down the authoritative nature of news in general."
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The Ethics of Advertising to Children, 2008.
A discussion of the ethics of advertising to children.
2,630 words (approx. 10.5 pages), 9 sources, MLA, $ 79.95
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Abstract
This paper looks at that question of whether advertising directed at children is ethical. It points out that the amount of advertising targeting children continues to grow. Children view an estimated 360,0000 advertisements on television before graduating from high school. The paper also claims that, not until the early 1970s, was advertising directed at children seen as a problem in the United States. The paper argues that, although studies show that children under the age of seven cannot distinguish the difference between an advertisement and fact, there is little if any regulation of advertising directed at children within the United States. The paper compares the US to other countries, which have adopted the philosophy that advertising directed at children is immoral and have stepped in with varying levels of regulation. The paper concludes that, regarding television, it is unlikely there will be any restrictions placed on advertisers; however, with the proliferation of sites such as MySpace, YouTube, blogging, and other future technological advances to the Internet, there may eventually be a public outcry for more stringent regulations.
Outline:
Introduction
History of Advertising & Advertising to Children
Advertising and Its Impact on Children
Why So Much Emphasis on Advertising to Children?
Notable Examples of Advertising to Children
The Regulation of Advertising
Regulations in Other Countries
How Likely Change Is in the Future & Conclusion
From the Paper
"In the US, there are currently few policies or standards for food advertising and marketing aimed at children. The advertising industry maintains self-regulatory policies established by the Children's Advertising Review Unit (CARU) of the National Council of Better Business Bureaus. CARU's guidelines apply to all forms of children's advertising, but it has no legal authority over advertisers and can only seek voluntary compliance. CARU has a group of about 20 advisors and 35 supporters, many of whom are from the food industry, such as Burger King, Frito-Lay, McDonald's, General Mills, Nabisco and Hershey. The CARU voluntary guidelines list seven basic principles, which address areas such as product presentation and claims, endorsement and promotion by program characters, sales pressures, disclosures and disclaimers and safety concerns."
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Adidas Marketing Plan, 2008.
This paper is a high-tech marketing plan for the Adidas 1 sport shoe, claimed to be the world's first computerized smart shoe.
885 words (approx. 3.5 pages), 5 sources, MLA, $ 31.95
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Abstract
This paper explains that, while research indicates there is a belief that Adidas makes better footwear than Nike, Adidas has been unsuccessful in penetrating the young hip-hop crowd that has grown up with i-pods, blogs and video games. The author stresses that Adidas is looking to appeal to this younger generation through the technology that they have become used to using. The paper relates that, with this focus on technological innovation, Adidas is going high tech with everything from high tech sneakers, high tech virtual stores and high tech promotions. The author states that this high tech strategy is moving into its internal operations departments, adopting a better delivery system, increasing retail distribution and taking customer service to a new level beyond satisfaction to delight. The paper relates that this plan is trying to obtain return and possibly lifetime customers, which would be very profitable for the company.
Table of Contents:
Introduction
The Product
Promotion
Pricing
Place
Conclusion
From the Paper
"Adidas is looking at the changing interests of the up and coming market who also have i-pods, video games, email, internet, youtube and other highly technological devises as a way of life rather than traditional television or print media. With this change in media delivery, there's also a change from it being one way to two-way communication, and with rapid advances in technology, they expect new and different things, and new and different footwear and sportswear is a way to reach that market."
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Comedy News Shows, 2007.
This paper discusses comedy news shows, especially "The Daily Show" with satirical comedian Jon Stewart.
1,000 words (approx. 4.0 pages), 10 sources, MLA, $ 35.95
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Abstract
This paper relates that comedy news shows, such as "The Daily Show" with Jon Stewart, are the only way millions of viewers, especially the younger generations, are getting their news. The author points out that, because today's youth have access to a plethora of information from radio, television, Internet, cell phones, email, blogs, chat rooms, online forums and newspapers, the problem is not getting the information but rather deciphering it between all the junk. The paper stresses that it is much easier to sit through "The Daily Show" and listen to comedian Stewart make sense of the news rather than being told by traditional news anchors what is important and how people should think. The author underscores that the success of "The Daily Show" has resulted in the spinning off of other comedy news shows, such as Comedy Central's "The Colbert Report" and Fox's "The 1/2 Hour News Hour".
From the Paper
"Traditionally people get their news from newspapers. Civilizations have used print media to spread news and information to the masses. Newspapers have been around for centuries, dating back to the Chinese in 1340. However, today's youth are watching more and more television and leaving behind their parent's method of receiving the news. Newspapers and other dated news reporting outlets are "confronted with different media options than in the past" like the Internet and cable and satellite television. Some would say the newspaper is great because it is portable but so is a laptop."
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Technology and Ethical Guidelines, 2007.
This paper discusses the use of technology to define ethical guidelines.
1,295 words (approx. 5.2 pages), 7 sources, MLA, $ 43.95
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Abstract
In this article, the writer points out that the use of technologies to set and manage ethical standards is accelerating in companies globally, mainly as a result of the burgeoning growth of all forms of Internet communication including e-mail, voice mail, instant messaging, blogging and web surfing. Further, the writer notes that the use of technologies is having a direct impact on the cultures of companies today, with many cultures becoming much more transparent as a result. The writer maintains that many of the companies using technologies to monitor and, at times, enforce ethical standards and guidelines find that the span of control needs to be a flexible one.
From the Paper
"The foundational elements of AUP programs however must first be defined from the core mission statement and values of a company. Often the rapid growth of technologies for communicating with the outside world force companies to define their core mission statements to make them more aligned with the rapidity and scope of changes occurring in their external environments. A prime example of this would be a manufacturing company changing from a mission statement of being the leader in a specific region of the U.S. to being a global leader. This shift in mission statement has an immediate and significant impact on the definition of an AUP and the technologies used to measure, monitor, and modify direction based on the needs of customers and the alignment of internal resources to respond to them."
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Four Marketing Cases, 2008.
This paper discuses four marketing case studies: The cases of BMW Films, Prozac/Paxil, Sony's EyeToy and Tivo.
1,880 words (approx. 7.5 pages), 4 sources, APA, $ 60.95
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Abstract
This paper relates that marketing is a vital part of the successful cases of BMW Films, Prozac/Paxil, Sony's EyeToy and Tivo. The author points out that, because BMW's customers are technologically oriented, BMW Films must consider marketing collateral based on pod-casts, blogs and an RSS news/advertisement campaign distributed via the Internet. The paper relates that the strategy of marketing pharmaceutical product for diseases, like "social phobia", whose discovery were at least partially funded by the major pharmaceuticals themselves, is highly effective and creates a market where previously none existed. The author underscores that the strategy of bundling the EyeToy product with Sony's existing computer game stations eliminates the consumer perception that EyeToy is a low cost device. The paper realizes that Tivo's marketing department is limited by the confines of its retail distribution and manufacturing agreements.
Table of Contents:
Abstract
Case Analysis
BMW Films
Marketing Antidepressants Case Study
Sony EyeToy Case
Tivo Case Study
From the Paper
"BMW's target market differs somewhat with each of its product lines although in all cases its overall target market is considered affluent to some degree. For the 3 series product line, BMW's target market is described as the upwardly mobile, young professional who declaring him or herself to be on the way up the ladder of success. For the 5 series product line, BMW's target market is largely a repeat customer who has reached a degree of established success and can afford the added accoutrement of the mid-range BMW luxury product."
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Data and Text Mining, 2007.
A discussion on how data and text mining tools are revitalizing the librarian profession.
4,555 words (approx. 18.2 pages), 30 sources, MLA, $ 118.95
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Abstract
The paper discusses how the many advances in data and text mining are already revolutionizing the librarian profession. The paper explores how the ability of data mining tools to extract, transfer and load (ETL) massive amounts of data at a single time, is changing how all tasks in an organization get completed.
Outline:
Executive Summary
Content Integration Is Key
Data Mining
i) Principles of Data Mining
ii) Data Mining Timeline
Data Mining Implications for Librarianship
Text Mining
i) Text Mining Timeline
ii) Data Mining versus Text Mining
iii) Mining Blogs: An Example of How Text Mining Works
Text Mining Implications for Librarianship
Conclusion
From the Paper
"At the intersection of text mining, linguistic analysis, statistical analysis, and latent semantic indexing techniques (Wikipedia Latent Semantic Indexing 2006). is the future of text mining that has the power to discover and report trending in highly unstructured content. At the center of text-mining's' rapid growth is the increasing sophistication of Natural Language Processing (CRM Buyer 2005). IBM and their significant research efforts in natural language processing are well documented on their website, as are the efforts and investments Microsoft is making."
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Bloggers and the Role they Play, 2006.
A position paper arguing that bloggers who write about public affairs are providing a valuable public service for democracy.
2,250 words (approx. 9.0 pages), 8 sources, $ 89.95
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Abstract
"There can be little question that healthy public debate is vital to the perpetuation and maintenance of a democracy, especially ones as enormous and as heterogeneous as the United States and/or Canada. With this in mind, this paper argues that bloggers who write about public affairs actually contribute to the development and advancement of rational debate in the public sphere. The writer of this paper further puts forth a number of arguments in favor of the general supposition, at least in some quarters, that bloggers and blog sites are a healthy development for a healthy democracy.
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