| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "BIG BRANDS": |
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Big Brands, 2002.
A look at advertising strategies.
650 words (approx. 2.6 pages), 5 sources, $ 26.95
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Abstract
This paper analyzes the strategies employed by big brands having a negative effect on the nation states.
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Big Brothers Big Sisters, 2002.
An overview of the functions of the Big Brothers Big Sisters organization.
1,150 words (approx. 4.6 pages), 7 sources, $ 44.95
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Abstract
This paper is about the Big Brothers Big Sisters organization. It examines what kinds of children need mentors, what kind of activities mentors do with children and what effect this interaction has on the children and the volunteers.
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Brands in the Automobile Industry, 2007.
This paper provides a case study on Audi and demonstrates the importance of brands in the automobile industry.
13,138 words (approx. 52.6 pages), 34 sources, APA, $ 249.95
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Abstract
This paper explores the importance of branding in the automobile industry by using the Audi brand and company to illustrate many of the central aspects relating to the strategies and implications of branding within the industry. This study shows conclusively that a product or service brand is an essential aspect of commercial success in a very competitive age. The examples of the way that Audi has overcome various problems, discussed in the paper, show how important a brand is as a pivotal aspect of a company's success or failure. The writer notes that what is particularly noteworthy about the Audi brand is the innovative and creative way that the company has achieved its particular brand status.
Introduction
Research Methodology and Sources
The Importance of Branding
Branding in the Automotive Industry
The Function and Significance of Branding
Audi: A Case Study
Audi and Branding: Brief History
Discussion: The Example and Importance of Audi Branding
Statistics and Figures
General Discussion
The Importance of Innovative Brand Marketing
Integrated Branding and Customer Relationships
Consolidating the Brand: Organization Structure and Staff Training
The Relationship between CRM and Branding
Social Involvement and Alternate Reality Branding
Overcoming Image Problems through Branding
Conclusion
Works Cited
Appendix
From the Paper
"Another aspect that relates to the importance of branding in a general sense is the increased global competition and "... increasing product homogeneity", which has brought fierce rivalry to the international markets and made it more difficult to maintain strong and durable brands. This factor has increased the importance and significance of branding, in that. "... it is likely that brands with strong consumer emotional ties will continue to grow in importance and significance.
Integrated branding is a concept and praxis that continually comes to the fore in discussions about contemporary branding practices. The concept of integrated branding is one which comes closer to the meaning that branding has for modern companies and particularly for the automotive industry. In essence this concept means that the entire strategy, in terms of organization and marketing of a product, is encapsulated in the creation and maintenance of a given brand. In other words, the brand becomes the measure of the relationship that is developed between the customer and the product or company."
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Fortune Brands: A Diverse Company, 2006.
An analysis of the Fortune Brands conglomerate.
2,982 words (approx. 11.9 pages), 5 sources, MLA, $ 88.95
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Abstract
This paper takes an in-depth look at the Fortune Brands conglomerate, and how products that are seemingly unrelated, are actually manufactured and marketed successfully by the same company. This paper also discusses the various Fortune Brand products and how strategic business practices have made the Fortune Brand such a successful enterprise.
Table of Contents:
Fortune Brands' Business Makeup
Fortune's Product Offering
Fortune's Hardware Brand
Fortune's Wines and Spirits Brand
Fortune's Golf Equipment Brand
Fortune's Performance over the Last Three to Five Years
Executive Summary
From the Paper
"What do golf clubs, bathroom or kitchen faucets, cabinetry and other home building supplies, and a bottle of Maker's Mark Kentucky Bourbon have in common? On the surface, not much, but when one digs a little deeper, he or she will find that while these companies appear to be singular entities, they are in fact owned and operated by one conglomerate in Fortune Brands (trading under the stock symbol FO on the NYSE). Fortune Brands has banked on its acquisitions of this diversity across the board and is continuing this strategy of buying out brands that are leading their prospective categories in sales and customer loyalty. As Caminiti states, "Fortune's playbook contains only a few rules: Invest to grow strong consumer brands that hold either the number one or the number two position in their category; use cutting-edge technology to add innovation; leverage rigorous market research to stay in touch with customers; and finally, make acquisitions that add true value and not just heft to a category."
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A Market Study of Yum Brands., 2006.
An evaluation and discussion of Yum brands.
1,907 words (approx. 7.6 pages), 3 sources, MLA, $ 60.95
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Abstract
This paper probes the marketing theories of Yum brands based in Louisville and examines the financial reports of each of the individual well known brands that Yum owns.The author discusses the advantages and disadvantages of investing in any one of these well known brands concluding with his own personal recommendations based on the financial reports he quotes.
From the Paper
"Yum!Brands, Inc. is committed to driving continued sustainable growth through several ongoing strategies. These include a focus on marketing innovation basics and operational excellence. Growth is supported by new products, line extensions and base products. The Big New Yorker by the Pizza Hut for example is a 16-inch traditional style pizza for $9.99. It has shown explosive success in a market that is extremely competitive[3]. One of the most successful strategies of Yum! Brands, Inc. is their innovative and unique multibranding strategy."
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| Term Paper # 104501 |
temporarily unavailable
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The Price of Designer Brands, 2004.
This paper analyzes the various factors that influence the price of designer brands.
1,350 words (approx. 5.4 pages), 5 sources, APA, $ 47.95
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Abstract
The paper examines the various factors, such as quality and demand, that influence the price of designer brands. The paper discusses high end items in the clothing industry and the underlying economic principles that guide pricing, including social factors. The paper includes copies of the sources used.
From the Paper
"In what may be an oxymoron, designer brands are commonplace in the American economy. Perhaps designer brands are most noticeable in the clothing industry, with high-end stores selling Versace and Gucci enjoying prominent space in malls, targeting upper-middle class and upper-class consumers. However, designer brands also exist in other product categories as well. There are designer cars, such as Eddie Bauer editions and even designer water."
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Supermarket Brands, 2006.
A look at the challenges and difficulties that the supermarket industry faces in establishing brand in a competitive market.
675 words (approx. 2.7 pages), 3 sources, $ 26.95
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Abstract
Establishing brand in an increasingly competitive market is difficult for any enterprise, but for the supermarket industry it has become a monumental task. This paper examines the difficulties supermarkets must contend with in their attempt to establish brand within a competitive industry. The paper explains that the establishment of brand in the retailing industry requires a consistent relationship between all the elements of the customer experience from decor to product packaging. Supermarket retailers traditionally felt that their food products spoke for themselves and allowed food product manufacturers product packaging to essentially create the supermarket brands by proxy.
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Brands, 2001.
Focus on brand-consumer relationship; customer loyalty. Theories of consumer behavior incl. Decision-making process.
2,025 words (approx. 8.1 pages), 12 sources, $ 71.95
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From the Paper
"Introduction
For more than a century, the use of brands as a means of first identifying a product and then acquiring and maintaining consumer loyalty to that product and its manufacturer has been a key element in marketing activities (Berthon, Hulbert, and Pitt, p. 53). It is generally assumed that brands "create a distinction among entities that may satisfy a consumer's need. This primary distinction is the origin of a series of benefits for both the buyer and the seller (Berthon, Hulbert, and Pitt, p. 54). Brands are perceived as having the capacity to reduce search costs for consumers, to assure quality and reduce perceived risk, and to impart status and prestige to purchasers. For sellers, brands are regarded as fostering repeat purchases, facilitating new product introductions, consumer loyalty, and..."
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Local Transformation of Global Brands, 2005.
An analysis of "creolization" in global markets, specifically of Barbie products.
1,125 words (approx. 4.5 pages), 4 sources, $ 44.95
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Abstract
The paper explores how, in new markets, consumers generate a new commodity meaning. This transformation or process by which foreign goods are assigned novel meanings and uses in diverse cultural settings has been coined "creolization." This essay will identify examples of the "creolization" of Barbie as indicators of how cultures are resisting and negotiating globalization.
From the Paper
"As stated by John Gray in "False Dawn: The Delusions of Global Capitalism," globalization is not "a trend towards homogeneity" but rather a system that is dependent on "differences between localities, nations and regions" that create demand for something from somewhere else (57). However, what meaning different regions and cultures apply to goods depends on their own culture. While consumer goods that cross cultural boundaries do not necessarily take on the intentions of their producers or the culture in which they were produced, their meaning as imposed by local cultures do reflect shifts in society."
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Product Branding, 1999.
Examines the importance of product branding and how this influences customer's choices & loyalty. Looking at brand personality, cult brands, retail and high fashion branding.
2,250 words (approx. 9.0 pages), 8 sources, $ 79.95
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From the Paper
"Introduction
Manufacturers and retailers commit significant resources into creating a particular association for a product in the minds of consumers. For some products, the goal is to have consumers consider a particular item the best; for others, the goal is to be the most economical. This association is created through the use of brands, which encompass not only the name of a product, but also particular characteristics which may well be independent of the product category as a whole. Through this differentiation process, the manufacturer and retailer hope to capture and maintain a larger market share. In recent years, attention has been focused on the brand personality, which can be considered the psychological aspects of a particular brand. Creating, maintaining and even modifying a brand's personality is now deemed by some to be.."
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Branding and Two Israeli Products, 2002.
This paper discusses branding and its application in two Israeli companies, including the use of urban space for advertising via the method of advertising on buildings and on billboards.
7,405 words (approx. 29.6 pages), 14 sources, $ 163.95
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Abstract
This paper compares the background and marketing programs of two companies operating in Israel: the Neviot mineral water company, an Israeli company, which is an aggressive marketer; and the Buiron homeopathy company, a Belgian company, which is a more traditional marketer. The author points out that Neviot was one of the first companies to adopt the advertising-on-building media by showing a huge bottle of mineral water painted on the wall of a thirty-six-story tower building located next to a freeway. This paper states that advertising on buildings is a form of urban decoration.
Table of Contents
Introduction
Branding and Space - Theoretical Background
The Meaning of Branding
Branding and its Ramifications
Consumer?s Perspective
The Firm?s Perspective
Branding Approaches
Individual Product Brand
Family or Blanket Brand
Company Brand
Distributor Brand
Licensing
Brand Image and Perception
Marketing
Penetration
Market Development
Product Development
Diversification
The Art of Brand Construction
The Myth of Brand Loyalty
The ?Neviot? Company
The ?Boiron? Company
Background
Main Groups
The Products ? Strengths and Weaknesses
Strengths
Weaknesses
The End Consumer
The Market Characteristics
The Development of the Market and Estimate of the Market Size
Marketing Strategy
General Strategy
Entering the Market ? General
Activity When Entering the Market
Survey
The Salesmen Force
Sales Promotion
Medical Reliability
Professional Advertisement
Summary and Conclusions
From the Paper
"A brand is a name, concept, sign, symbol, example, decoration or combination of the aforementioned designed to identify the goods, products or services of an individual seller or a group of sellers, and to differentiate between these products and those of the competition. Brands shape the image and ?personality? of the product, lending it features perceived as having overall quality by the consumer when they evaluate it against another product. Coca Cola is the name brand of a soft drink. There are several parameters used to assess soft drinks (taste, color, texture) but the manufacturer brands the name Coca Cola so that consumers can classify the drink in a certain category that provides it with perceived features beyond the regular ones. When consumers purchase Reebok sneakers, they are not only purchasing shoes but shoes along with the added value derived from the name. As a result, consumers are prepared to pay much more for Reeboks than for regular shoes."
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Marketing: Co-Branding, 2006.
An analysis of the use of co-branding as a marketing technique.
1,669 words (approx. 6.7 pages), 3 sources, MLA, $ 54.95
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Abstract
The paper explains that co-branding began as "product placement" in movies, and has moved into every medium as a major form of advertising. The paper reviews the process whereby a co-branding campaign is developed, and explains how co-branding delivers a message to consumers, noting critics' objections over exactly this point. The paper provides numerous examples of how co-branding is used on the internet by ISPs, and on the world wide web through various web sites. The paper analyzes Tribal Voice's product, Pow Wow, as an example showing how software can modify the appearance of a web site to match another brand's appearance. The paper identifies potential problems with co-branding. In conclusion, the paper finds that co-branding is like any other advertising technique in that it should only be used with a great deal of forethought. Table of Contents Introduction: What is Co-Branding How Does Co-Branding Work Co-Branding on the Internet and World Wide Web The Bad Side of Co-Branding
From the Paper
"Co-branding has been around as an advertising technique for many years under another title, that of product placement. The most familiar use of it is in the movies and on television where it's not at all uncommon to see several products co-branded. Many critics of co-branding also call this technique subliminal advertising. "For example, one is watching a movie, which of course become the platform upon which the co-branding is built. The characters are engaged in some ordinary activity but at the same time they are using as "props" branded merchandise of some company or in many cases, several companies. For the sake of discussion say they are eating lunch at a McDonald's or a Wendy's. "Automatically the restaurant becomes a co-brand with not only the movie title but the production studio as well. If they happen to be consuming for example, a Coke, this becomes yet another co-brand in the mix. Suppose there is a cell phone with its product name viewable this prop too becomes a co-brand. And on and on the list can go to the point that there can be almost any number of co-brand products seen in the scene."
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The Effects of Brand Switching, 2006.
This paper discusses the pro and cons of brand switching whether in products or services, as well as the effects on the consumer and the manufacturer.
2,127 words (approx. 8.5 pages), 4 sources, MLA, $ 66.95
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Abstract
This paper examines the effects of advertising and marketing of certain brands on the consumer audience. Trademarks are designed to identify a product and are an important factor for a product's brand image. This brand name in terms of sign, symbol or design or a combination of these is used to identify the goods and services of a particular product. Brand switching takes place in instances when the consumers are educated and well read. The more educated the public the more likely the chance of brand switching. The writer of this paper focuses on the Indian market, which is aware of the many branded products that are universally available. The potential of rural demand in India today is tremendous and requires to be tapped. This paper delves into the workings of the Indian economy which was opened to foreign multinationals in 1992. This paper discusses the impact of the Indian government lowering the duty tax on various imported goods to ensure that they compete well alongside goods produced by Indian companies. This paper also examines the use of operation resource groups, whose duty is to determine the demands for products of each category and present it to various companies so that they can make a proper decision with respect to the national demand for their product.
Table of Contents:
What is a Brand Image?
How Does Brand Switching Take Place?
From the Paper
"Recently, the penetration of Audio, Video visuals and the print media has penetrated well into the rural market in India. Moreover the general level of education of the public has improved making them exposed to these print and visual medias. The constant reverse flow of Industries from cities to the towns and villages in some cases has made the rural youths more aware and rich financially. In fact this has created a rural demand for many fancy products in India. The potential of rural demand today is tremendous and requires to be tapped. The Indian Economy was opened to the foreign multinationals in the year 1992 and finding the rural demand potential the foreign companies clamored to come to India in a big way. The penetration of Information Technology into the Indian rural market as well as the city youth have also generated a market which is in a constant state of flux as regards brands."
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Bally Total Fitness - Branding, 2006.
This article shows a study of the company and the brand name of Bally Total Fitness.
1,218 words (approx. 4.9 pages), 5 sources, MLA, $ 41.95
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Abstract
The objective of this work is to form the stance of a young professional in an advertising agency, who has been invited to pitch a new account to study the client's brand and develop a proposed brand vision statement and rationale based on the analysis. The chosen brand is Bally Total Fitness. In this article, the writer looks at the identity and brand values of the company. The writer discusses the attributes and particular expertise of the brand. This article also looks at consumer relations of the Bally Total Fitness Company.
Contents:
Brand Vision Statement and Rationale
Objective
Introduction
Core Identity
Brand Soul
Brand Values
Point of Difference
Extended Identity
Personality-The Core of the Brand Personality
Consumer Relationships
Functional Benefits
Emotional Benefits
Consumer/Brand Relationship
Summary & Conclusion
From the Paper
"The Bally Total Fitness campaign has a unique way of reaching consumers through down-to-earth advertisements. Furthermore, their unique combination of Dynamic Personal Training and Rapid Results Diet System and the new weight management program are all utilized in the creation of an individualized fitness regimen. In another customer-centric effort Red Nova reports that "Bally's in-house creative shop, RocketScience created the "Your Bally" campaign. RocketScience collaborated with Grupo Gallegos, a Long Beach, CA-based advertising agency, to develop the Spanish-language spots."(Red Nova website, 2004) The debut of the "Your Bally" campaign was December 26. Featured are four television advertisements, three in English and one in Spanish. All focus on health and fitness concerns of various consumers. Approaching customers through common every day matters such as dress size and junk food in the grocery cart and even a man struggling to fasten his pants after weight gain incorporated as the solution by Bally is both nutrition and exercise. (Red Nova, 2004)"
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