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Beer Market in U.S., 1997.
Economic analysis of alcoholic & non-alcoholic beer industry. Sales, consumption, micro-beers, consumers, pricing, competition, social issues, distribution, marketing. Includes charts.
5,175 words (approx. 20.7 pages), 21 sources, $ 135.95
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From the Paper
"AN ANALYSIS OF THE BEER MARKET IN THE UNITED STATES
Introduction
This research analyzes the beer market in the United States. Sales, consumption, and factors affecting both sales and consumption are addressed. Non-alcoholic malt beverages, popularly known as non-alcoholic beers, are an important focus of this research.
The Beer Market
Beer products account for 88.1 percent of the alcoholic beverages consumed in the United States (Reina, 1996. p. 32). Market shares for the major brewers serving the United States beer market are presented in Chart 1, which may be found on the following page. As the information presented in the chart indicate, Anheuser-Busch holds a dominant market share position."
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The Swiss Beer Market, 2007.
This paper analyzes the Swiss beer market in reference to the possibility of the Belgian beer brand Stella Artois expanding its sales to this country.
2,460 words (approx. 9.8 pages), 16 sources, MLA, $ 74.95
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Abstract
This paper relates that Switzerland is a country with a robust economy, good prospects and no impediments to imports. The author points out that, although geographically Switzerland is land-locked and despite the presence of the Alps, excellent transit routes connect it to the Belgian Stella Artois plant. The paper relates that, politically, the country is a stable democracy with a somewhat right-wing government that actively promote business and investment by minimizing bureaucratic hindrances to foreign investors. The author concludes that this report did not identify any facts that would seem to contraindicate expansion into the Swiss market except for the fact that domestic consumption of beer has dropped. The paper includes charts.
Table of Contents:
Executive Summary
Introduction
Overview of Switzerland and its Business Climate
Geographical Setting
The Role of Education in Swiss Society with reference to Industry and Business
Primary Education
Secondary Education
Higher Education
Economic Analysis
Population
GDP/ GNP - Total, growth, per capita
Trade Data and Analysis
Exports and Imports
Trade Predictions
From the Paper
"Stella Artois is one of the brands of beer manufactured by InBev, a Belgian brewery company, and the world's largest beer producer. Stella Artois is a 5.2% beer brewed in Belgium, the United Kingdom, Australia and some other countries. Stella Artois is a strong seller in international markets - for example, it is the top selling premium beer in the UK market, while in Belgium, it is marketed as a regular beer. However, in general it is associated with the high-end beer market, which is a lucrative one."
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Labor Markets In The U.S. and Japan During The Great Depression, 1995.
Compares effects of the Great Depression on the labor markets of the U.S. and Japan. Argues that the impact of depression in Japan was much less severe than in the US.
1,125 words (approx. 4.5 pages), 5 sources, $ 39.95
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From the Paper
"Introduction
The labor market is affected by a number of forces, and the general health of the economy is one of the most important determinants of how healthy the labor market in a given country may be. The Great Depression that started in 1929 affected different countries in different ways and produced different sorts of governmental policies to address the problems. In the United States gross national product tumbled by almost 50% by 1933, while unemployment grew to 25%. In Japan, however, the Great Depression had a much less severe impact. The general economic downturn was not nearly as severe as in the U.S., and by 1933 the economy had already begun to recover with full employment being reached in 1938. This was due to a significant devaluation of the yen, flexible labor markets, and the gradual ..."
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The Beer Market, 2002.
A discussion of the marketing trends of three American breweries - Anheuser-Busch, Miller Brewing, and Adolph Coors.
980 words (approx. 3.9 pages), 4 sources, MLA, $ 34.95
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Abstract
This paper examines the marketing strategies of these three beer producing companies and how they contend with the American market. The paper shows how flat consumption trends and dominance by large producers have characterized the U.S. beer industry. These companies wish to enter the international markets and their expansions comes at the expense of others.
From the Paper
"Every product has a life cycle. Products start small, at this stage the possibility of failure is large. Suddenly they experience dramatic growth. Then, they reach maturity. Finally, they decline. Some products, however experience renewal and continuity as a new sector of customers begins to become consumers. Through well-planned and executed marketing campaigns, some product life cycles can be expanded indefinitely. When the market begins to level companies must look to other markets and develop new products to maintain their market position. This is certainly the case with the beer market. "
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Ethical Marketing and U.K. Private Acute Care Providers, 2004.
This paper is a dissertation proposal to examine what ethical standards are necessary in acute care settings within the private health care industry in the U.K.
2,280 words (approx. 9.1 pages), 12 sources, APA, $ 70.95
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Abstract
This paper explains that, in the U.K., private health care providers are consistently seeking to expand their business and influence in the face of a declining National Healthcare System; and thus, in order for private health care providers to successfully market their services to the public, they must first prove that what they have to offer is worthwhile and ethical. The author states that the primary goal of this dissertation is to develop a theory-building process that will result in a strategic marketing plan for acute health care in the UK that will (1) build on best practices based on current medical ethics standards, (2) support the private health care industry?s goals, and (3) provide guidance for private healthcare industry participants in the strategic marketing development process. The paper relates that the data will be collected via questionnaire utilizing Likert-type scales distributed to health care providers, marketing agents, and consumers.
Table of Contents
Introduction
Research Rational
Goals/Objectives of Study
Literature Review
Methodology
Approach/Research Design
Methods for Data Collection
Methods for Data Analysis
Discussion
Purpose/Relevance of Study
From the Paper
"The private healthcare sector within the UK accounts for 25.3% of the UK healthcare market as of 2000. The private industry is divided among the following sectors: primary care services, acute care, psychiatric care, long term care and private medical insurance. Within the private healthcare sector, acute care accounts for a very small portion of services offered, and therefore will likely require the most aggressive marketing stratagems. Long term care accounts for the largest sector. The National Health Care Service in the UK has been suffering from a variety of problems affecting the infrastructure, including staff shortages. This leaves opportunity for growth in the private industry. This paper will focus on the acute care sector, which is currently expanding gradually in part as a result of the development of specialist facilities."
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Fashion Marketing to Over 50s in the U.K., 2002.
This report analyzes fashion marketing to the over 50 demographic cohort in the UK.
2,400 words (approx. 9.6 pages), 13 sources, $ 89.95
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Abstract
It begins by examining the aging baby boom generation. It then focuses on their fashion shopping habits and desires and current efforts to market to them in the fashion retail sector. It concludes with a series of recommendations designed to increase retail fashion sales to the over 50 demographic cohort.
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Marketing in Japan & U.S., 1997.
Compares marketing in these two countries in terms of consumers, segmentation, pricing, distribution, brand names, guarantees, advertising, packaging and direct mail.
1,575 words (approx. 6.3 pages), 14 sources, $ 55.95
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From the Paper
"MARKETING IN JAPAN AND THE UNITED STATES: A COMPARISON
Introduction
This research compares marketing practices in Japan with those in the United States. The findings of this research are presented within the contexts of consumer behavior, market segmentation, price maintenance, distribution, branding, product guarantees, advertising, packaging, and direct marketing.
Japanese Consumers
Japanese consumers are moving from passive status to involved participants, often dictating what the end product will look like (Mummert, Orr, and Yorgey 14-19). The Japanese younger consumer demands to be involved and to be heard. The Japanese market is becoming a consumer?driven marketplace, although the evolution has not reached the point where the Japan.."
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Financial Markets in Germany & U.S., 1999.
Four ways a company raises capital: German example (Deutsche Borse AG), DAX index, New York Stock Exchange, Dow Jones averages.
1,800 words (approx. 7.2 pages), 10 sources, $ 63.95
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From the Paper
"Introduction
Advances in technology, particularly the introduction of computers, have made it possible for investors in Los Angeles to purchase shares of a company based in Tokyo which has operations in Europe. This globalization has had the effect of "shrinking" the world. As transactions which were once limited to a particular country or region have become international, the differences among regional organizations and activities have become noticeable. Stock exchanges have emerged in many different countries as a way for companies to raise capital; while the essential points of financial markets are similar throughout the world, there are critical differences which have become important as trading has shifted to take place on a global scale. This research examines two of the most important markets in the international arena.."
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Marketing A New Beer, 1990.
This paper is a marketing plan for a fictional 'Gusto' beer: Name selection, market targeting, demographics, cost & pricing, plant location, advertising and promotion.
2,250 words (approx. 9.0 pages), 5 sources, $ 79.95
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From the Paper
"The following marketing plan outlines the marketing requirements for a new beer, called "Gusto," which is to be marketed regionally in competition with both "microbrewery" beers and major commercial beers. "Gusto" must be established in an intensely competitive marketplace, effected by market concentration, changing demographics, and evolving consumer and public attitudes. This marketing plan will consider the aspects of name selection, market targeting, demographics, cost and pricing, plant location, and advertising and promotion, among others."
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Marketing Boston Beer, 2008.
A review of the Boston beer brewery and its activities in attempting to become market leader in the "Better Beer Category " through the creation of high quality full-flavored beers.
1,784 words (approx. 7.1 pages), 1 source, APA, $ 57.95
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Abstract
The paper discusses the products of the company known as
Boston Beer, one of the most important beer companies in the United States of America. The paper discusses the background and marketing plans of the company.
outline:
Products
Promotion
Employees
Brewing Strategy
Competition
Financial Information
From the Paper
"As far as the brewing strategies that the company uses, it must be mentioned that they are two. On the one hand, Boston Beer relies upon brewery ownership. On the other hand, it makes use of contract brewing, using the excess capacity of other breweries. This provides the company with several advantages. First and foremost, it offers it flexibility. This allows it to respond better to the market changes as well as to avoid situations that might cause crisis situations. In addition, the mix of the two strategies mentioned above provides the company with cost advantages. It is highly important to mention the fact that the company chooses its collaborators on strict criteria which reflect the very beliefs that lay at the basis of the company's functioning."
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Marketing Light Beer in Germany, 2008.
An overview of the factors and issues involved in marketing light beer in Germany.
1,356 words (approx. 5.4 pages), 6 sources, MLA, $ 45.95
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Abstract
This paper examines the factors involved in marketing American light beer in Germany. In particular, the paper discusses demographics, sociocultural acceptance of the product, the legal environment, and the market competition and looks at how all these aspects factor into the marketing of American light beer.
Outline:
Size of Market (Demographics, Socioeconomic Status, Urban/Rural Breakdown)
Sociocultural Acceptance of Product--Is Adaptation Necessary?
Legal/Bureaucratic Environment (Imports, Local Manufacture, Taxation)
Competition in Market
Economic and Political Climate for Foreign Business
Methods for Marketing and Distribution (4 P's)
From the Paper
"Germany, it should be noted, has a drinking age of sixteen, and people are almost never asked for identification. Drinking in public is legal as well, thus the opportunities for marketing to a wider age group are broader than in the United States, given that people began drinking earlier, and drink more frequently in social settings--often consuming less highly alcoholic brews, but more regularly through the day ("Travel guide: Eating and drinking," 2007, Deutsche Welle). But because certain beers in rural areas are closely tied to regional pride, and shopping for local foods and drinking at pubs and beer halls is such an ingrained part of German culture, it might be difficult to alter the buying and consumption habits of all Germans, particularly those living in Germany's still fairly substantial rural population. Urban dwellers thus might be the more likely target of a new light beer marketing campaign."
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Russian Access to E.U. Markets, 2002.
An overview of the issues concerning Russion exports to the European market.
2,400 words (approx. 9.6 pages), 9 sources, $ 89.95
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Abstract
This paper analyses how the export of Russian goods to the European market (with particular reference to the European Union zone) has developed over the last few years. Analysed will be: types of products exported, tariff and non-tariff barriers, and the possible effects of the upcoming EU enlargement. The analysis shows that, while certain Russian exports are still having some difficulties entering the EU markets, conditions have improved and will continue to improve. However, difficulties may be encountered with the entry into the EU of countries formerly under Soviet influence and/or control.
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Foreign Automobile Purchases in U.S. Market, 2007.
An analysis of consumer buying preferences toward foreign automobiles in the American market.
4,903 words (approx. 19.6 pages), 21 sources, APA, $ 124.95
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Abstract
The purpose of this research proposal is to provide the justification for a research study into consumer buying patterns in the automobile industry. Specifically, the researcher is concerned with assessing recent trends in the automobile industry to decide what if any factors have contributed to consumers' recent preferences for foreign vs. domestic automobiles. Further, the intent of this research is to provide a frame of reference for U.S. domestic automobile manufacturers looking to boost their sales and re-establish their reputation in the automobile industry.
Table of Contents:
Abstract
Introduction
Theoretical Framework
Background/Context to the Problem
Problem Statement
Research Questions/Hypothesis and Sub Questions
Significance of the Study
Research Design and Methodology
Organization of the Study
Chapter 1 - Introduction and Preliminary Review of the Literature
Chapter 2 - Meta Analysis of Studies On Automobile Industry From 1990 through the Present
Chapter 3 - Theories of Consumer Buying Trends
Chapter 4 - Methodology
Chapter 5 - Results
Chapter 6 - Discussion
Chapter 7 - Conclusions
Results/Conclusions
References
From the Paper
"General Motors recently announced a restructuring plan that will continue through the year 2008, questioning the long-term health of the domestic auto-manufacturing industry (PG Publishing, 2006). While the overall number of jobs available in the auto industry has remained relatively stable during the last decade, severe cuts have been made among domestic manufacturers as hiring has increased among foreign manufacturers (PG Publishing, 2006)."
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Marketing of New Stout Beer, 1996.
Marketing plan for hypothetical micro-brewery product. Organization, situational & industry analysis, objectives, consumer issues, pricing, more. Summary. Table of contents.
4,275 words (approx. 17.1 pages), 12 sources, $ 135.95
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From the Paper
"The introduction of a new micro-beer?Avondale Stout?is planned. The Avondale Stout Works will be a limited partnership with one general partner and 19 limited partners. Initial capitalization will be $750,000 from the investors and $300,000 in bank loans.
Consumers will obtain Avondale Stout through retail outlets, as opposed to on-premises consumption of the product. First year sales of 30,000 cases are expected to generate revenues approximating $750,000. First year expenses are projected in a range from $670,000-to-$800,000. Profitability is projected to be assured in the fourth and subsequent years of operation."
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Marketing in the Beer and Wine Industry, 1989.
An examination of consumer behavior and decision making in the beer and wine industry. Including product demand, psychographics, family dynamics and a chart to illustrate.
3,825 words (approx. 15.3 pages), 25 sources, $ 135.95
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From the Paper
Introduction
"The purpose of this research is to examine buyer behavior with respect to the consumption of beer and wine. There were two major areas of interest in this examination. First, the nature of the consumer decision making process related to beer and wine was analyzed. Second, an assessment of past, present, and future product demand was made.
Nature of the Decision Making Process
The consumer decision making process with respect to beer and wine products is examined in the context of three factors. These three factors are (1) market segmentation, (2) the decision making process, and (3) the marketing mix.
Market Segmentation
Market segmentation is the first step in the target..."
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