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Advertising and Women, 2008.
This paper looks at body image, female sexuality and debt within the field of advertising.
1,692 words (approx. 6.8 pages), 13 sources, APA, $ 54.95
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Abstract
This paper examines advertising and how it impacts women in three ways: body image; sexuality; and consumer spending habits. Specifically, the writer argues that advertising has been - and continues to be - shaped by stereotypical depictions of the two genders, and that women remain faced with a popular media that glorifies unhealthy body images at the same time as it sexualizes women and impresses upon them the sense that they need to dress and act a certain way in order to be "true" women. Finally, the paper looks at how consumer advertising has placed women in a position where they are now expected to consume both like women - and like men.
Outline:
Abstract
Introduction
Advertising and women: Body image
Advertising and Women: Sexuality
Advertising and women: Debt
Conclusion
From the Paper
"Advertising in America and throughout the western world impacts women in many ways - most of them negative. In the pages that follow, the impact of advertising upon women in the realms of body image, sexuality, and consumer impulses will all be discussed, with the general argument being raised that advertisers seize upon female insecurities and self-perceived inadequacies in order to make money - even if the process ends up sparking eating disorders and psychological disorders among young and old females. In the end, women need to appreciate that advertisers are not interested in social welfare but in making money - often by appealing to shop-worn notions about gender roles."
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Perfume Print Advertising In Women's Magazines, 2005.
An analysis of perfume print advertising In women's fashion magazines, in the years 2004-2005.
1,350 words (approx. 5.4 pages), 2 sources, $ 53.95
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Abstract
This essay compares two types of media analysis, semiotic and content, by analyzing twelve perfume ads taken from fashion magazines over a one year period. In this discussion, the hypothesis is that perfume ads focus on the creation of meaning through the combination of defined elements that result in the visual construction of an unreal female image. "
From the Paper
"In Women's Fashion Magazines 2004-2005 While enjoying the guilty pleasure of browsing though magazines, one cannot deny the impulse to pause sometimes and gaze intently at images of the products presented. In fashion magazines in particular, one cannot help but read the intended meaning as it associates to our own selves and even perhaps compare ourselves to the meaning presented. Perfume ads are some of the most evocative ads as a mere bottle cannot often communicate the promised benefit of the product. Therefore in order to communicate to the viewer, meaning is created using images and text."
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Advertising and Women, 2002.
A look at the exploitation of women in advertising.
1,650 words (approx. 6.6 pages), 7 sources, $ 62.95
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Abstract
This essay examines how advertising exploits women for the sake of selling products. There are certain stereotypical portrayals of women in advertisements. These are designed to sell products as well as to send certain values to the culture. In many respects, this is about how capitalism, which is the buffer to the advertising industry, needs to define and control the desires of its consumers.
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Advertising and Women, 2003.
An in-depth study of how advertising and promotional campaigns influence women?s buying behaviour.
5,210 words (approx. 20.8 pages), 13 sources, MLA, $ 129.95
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Abstract
This paper explores what kind of promotion and advertising effort will induce a stronger punch in pushing sales. The focus of this present study finds out how and why women are influenced by all the different factors in the areas of advertising and promotion. Women?s attitude-towards-the-ad (Aad), attitude-towards-the-brand (AB), and some other factors are also discussed.
1.0) Executive Summary
2.0) Introduction
3.0) Literature Review
4.0) Dependent Variables
5.0) Hypotheses
6.0) Methodology
6.1) Demographics of Female Respondents
7.0) Results
7.1) Word-of-Mouth
7.2) Students and Celebrities in Advertisements
7.3) Brandname
7.4) Attractiveness of Product
7.5) Flyers/Catalogues
7.6) Promotions
7.7) Models
8.0) Discussion
9.0) Limitation and Suggestion for Future Research
References
From the Paper
"Promotional and advertising effort is the chief push for today?s retail market, and thus more research has to be done to improve the effectiveness of marketing. Women have comparatively stronger liking for shopping as compared to men. As such, it is extremely crucial for the corporation to have sufficient knowledge in this area.
In today?s society, women are no longer trapped in their traditional roles of house-makers and they break away from patriarchal notions. Instead, modern women are now pursuing their own dreams and have entered the work force to prove that they are able to do more than merely looking after their family. Most women are successful in their career and are also financially established with more disposable income to spend."
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Advertising and Women, 2008.
This paper looks at the harmful effects of the media on women.
1,111 words (approx. 4.4 pages), 6 sources, MLA, $ 38.95
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Abstract
The paper discusses the purpose and effects of advertisements and commercials on children, teenagers and women. The paper explains how the media causes women and teenagers to be dissatisfied with their bodies which leads to serious problems, such as eating disorders. The paper suggests that education is the key to being aware of the danger of advertisements.
Outline:
The Purpose of Advertisements
The Media's Effect on Women
Solutions to the Thinness Model
From the Paper
"The advertisement business makes approximately a billion dollars each year. Children, teenagers, and adults are affected by different types of media including television, magazines, videos, and musicians. Many ads are designed to catch the attention of children, teenagers, and women. Often women are willing to do whatever is necessary to gain the look of these models. The media models of thinness causes people to view women's bodies as sexual objects and this model of thinness often lead children, teenagers, and women to be dissatisfied with their bodies or develop eating disorders."
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Women in Advertising, 2002.
A look at the exploitation of women in advertising in order to sell products.
3,400 words (approx. 13.6 pages), 8 sources, $ 124.95
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Abstract
This essay will seek to define how advertising in Western society exploits women for the sake of selling products. The objective is to demonstrate how print advertisements make this phenomenon transparently clear. There are certain stereotypical portrayals of women in advertisements. These are designed to sell products as well as to send certain values to the culture. The paper will argue that capitalism, which is the buffer to the advertising industry, needs to define and control the desires of its consumers. Thus, the focus will be on how certain cultural values, on which capitalism is built, need to be taught to the consumers of the society. Advertisers, therefore, need to shape as well as attract the tastes of consumers. Advertisements that include women, in other words, reinforce and justify the cultural values of female subservience -- a subservience that capitalism demands.
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The Sexual Exploitation of Men, Women and Children in Advertising, 2002.
A demonstration of some of the ways that men, women and children are exploited sexually through print and media advertising.
3,018 words (approx. 12.1 pages), 18 sources, MLA, $ 88.95
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Abstract
This paper tries to explore the exploitation of sex in advertising and is broken down into sections involving, men, women and children. It defines what exploitation is and tries to determine the limits of what advertisers can use before it becomes pornography. It looks at how the exploitation of sex and women in advertising has been going on as as early as the mid 1400s in wood carved signs on store fronts and how the exploitation of men as ?beefcakes? has been more recent. It discusses how the biggest criticisms are the exploitations of prepubescent children in advertising. Picture examples of different advertisements are included.
Outline
Thesis
The Basics
Nudity
Prevalent Through the 90s
Changing Attitudes Towards Women
Conclusion
Figures
References
From the Paper
"Voices, whether male or female are chosen to convey a specific message to an intended market. The when choosing a orator, a determination needs to be made initially whether the ad is being portrayed as coming from an announcer or a spokesperson. A spokesperson must portray the part of an actual user of the good or service, where, as the announcer must have an authoritative intonation. Announcers are primarily men, because of the deeper voices that exude authority. Although one study (Frieden 1984) showed that there was not a significant difference in the effect of having a male or female voice, rather that men are usually chosen as announcers more out of habit than necessity. Many times advertisers and companies will use celebrity voice-overs or celebrity spokespersons in commercials because of the recognition of their voices without having to see the person. The best example of this is James Earl Jones (AT&T) or William Shattner (Priceline.com). Both of these men have very distinct and recognizable voices that demand high salaries for this type of work. "
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Women in Advertising, 2006.
An analysis of the problematic portrayal of women in television and print advertisements.
2,800 words (approx. 11.2 pages), 4 sources, APA, $ 83.95
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Abstract
This paper studies the inaccurate and sexist ways in which women are portrayed in advertising -- most often either as completely domesticated (housewives) or completely sexualized. The author explains that while television programs often now depict women in their professional capacity, the advertising industry is still based on a patriarchal ideology, which inaccurately portrays women. The paper studies the effect of this portrayal on women, men and society as a whole, and makes suggestions to rectify the inaccuracies.
From the Paper
"Even more harmful than the stereotyping of women through advertising is their portrayal in pornographically explicit material. There has been a vast increase of such material in both the television and print media. The women that are part of this industry earn a substantial income from it. However, the effects upon society are far more harmful than they are beneficial. The trivialization and objectification of women in this way has led to a large extent to minor and major sex crimes such as rape and coersion to have sex. Harrassment and and traditional views of sex roles are also a consequence of the deliberately degrading function of stereotypical images in pornographic material. Women are normally shown to be passive and submissive in the sex act, while males are active."
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The Depiction of Women in Advertising, 2000.
An examination of how women are treated by the media and for what ends.
2,560 words (approx. 10.2 pages), 0 sources, $ 77.95
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Abstract
This paper looks at the stereotypical roles depicted by advertising, particularly focusing on the portrayal of women, but also looking at advertisers' general use of American values, norms, and institutions to influence the consumer.
From the Paper
"The oppression of females in advertising in our society is a complex collection of institutions, status, roles, values, and norms, and the best way to understand and learn about them is through the use of cultural artifacts. These can be anything from music to art to literature, or as in the example of this discussion, the modern day creation of advertisement in mass media. As Homo Sapiens moved from the hunter - gatherer way of life to industrial society, it was necessary to construct a framework for living so that such a concentrated number of people could exist together. This framework has come to consist of a myriad of expectations based on values and norms in the form of roles status and institutions. Desirable behavior is sought by people throughout the country based on how one is brought up and the expectations one is bombarded with on a daily basis. These expectations are reflected in every part of our culture and are used by people so as to know how to act in any given situation. The main examples are the family, education, health and medicine, religion, and the law."
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Exploitation of Women in Advertising, 2002.
Takes a look at how mass media works shapes social values and works against women.
2,650 words (approx. 10.6 pages), 7 sources, $ 97.95
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Abstract
The issue of gender images is very closely connected to how socially imposed structures try to relegate women to a certain sphere. Indeed, in our society, certain imposed structures assault women and try to disempower them. This process is especially carried out by the media. That is why in order to help empower women, it is crucial to gauge how mass media works against them. Indeed, we cannot study women's issues without ascertaining how media shapes social values. 11 pgs. 13 f/c. 7b.
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Advertising in America and Japan, 2002.
A comparison of North American and Japanese advertising, focusing on the use of women.
1,275 words (approx. 5.1 pages), 4 sources, $ 48.95
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Abstract
This paper will briefly compare advertising in Japan and in North America. The focus is the use of women in advertising; but mention will also be made of celebrity spokespersons. Despite obvious differences that are only surface deep, the actual differences between Japanese and North American advertising are not as great as one may be inclined to believe.
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Social Transformation in Advertising, 2002.
A study of social transformation within the context of mass advertising and women's roles in World War II and the 1950s.
4,900 words (approx. 19.6 pages), 7 sources, $ 178.95
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Abstract
This paper concentrates on demonstrating how the treatment of women in advertising during the war period promoted women as being aggressive and capable, yet the close of the war created a greater demand for security and family and women were then encouraged to abandon their war roles and return to the homes. However, despite the portrayal of women in these capacities both during and following the war, it is demonstrated that there was no significant change in women's gender roles during this period and that women were conforming to the expectations that society held for them in both periods.
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Sexuality in Advertising, 2005.
This paper discusses the use of sex in advertising as a powerful tool for selling products; however, sex in advertising is addressed differently toward men than it is toward women.
1,245 words (approx. 5.0 pages), 5 sources, MLA, $ 42.95
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Abstract
This paper explains that the sexual connection is much easier to set up for men than for women because men have minimal criteria for sexual desire, basically a woman's anatomy; thus, young healthy women's bodies easily attract the male view to the advertiser's product. The author points out that the use of sex in advertising to women is much more difficult because women's instinctive sexual reaction is more strongly affected by their intelligence; thus, advertising to women rarely uses sex, but rather the romance approach is applied using stereotypical images such as roses and a doting man. The paper relates that sexuality in advertising is a major area of ethical concern; however, surprisingly little is known about its effects on women and men.
From the Paper
"Sex is the second strongest of the psychological appeals, right behind self-preservation, and its strength is biological and instinctive, the genetic imperative of reproduction.Sexual desire is an instinctive reaction in animals, and a person's perception of a suitable mate is the basis.That perception is usually a set of criteria that the opposite sex must meet, and those that meet and exceed those criteria will provide the chance for the highest quality offspring with the best chance of survival."
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Advertising Culture of the 1920s, 2006.
A discussion regarding advertising in the 1920s, in relation to advertising today.
1,575 words (approx. 6.3 pages), 4 sources, $ 62.95
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Abstract
This paper discusses how the differences between the advertising of the 1920s and today are substantial. The advertising of that time was less sophisticated. Products were sold based on their perceived values and usefulness, not simply on sex appeal. The paper further discusses that it is not to say that sex appeal was ignored; products aimed at women often advertised how appealing they would make women feel, or how they would make women appear to men. Coca-Cola and Palmolive soap are products that demonstrate the changes that have taken place in advertising, both in the purpose of advertising and the images associated with it.
From the Paper
"The decade of the 1920s was an era of rapid change. Women scandalized their men as their hemlines rose steadily, reaching the mid-20s "flapper" styles; makeup became popular; and their hairstyles got shorter. Men's fashions became more conservative and geared toward the comfort of the wearer. "Convenience" became the watchword of the day, whether related to clothing, chores, travel, or communication. Almost overnight, the world became a different place, in large part thanks to advertising. Cultural Overview The world was a rapidly changing place in the decade of the "Roaring Twenties." This decade came on the heels of the Progressive Era, which had run out of steam by the beginning of that decade (Miller, 2003, p. 13). "
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Advertising and the Social Construction of Beauty, 2002.
Examines the advertising industry's use of beautiful women to sell products and the way in which ads are designed to sell, not only products, but values to society.
1,150 words (approx. 4.6 pages), 4 sources, $ 44.95
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Abstract
This paper discusses advertising and beauty. Without doubt, advertising in our society today is very much connected to the social construction of beauty. This is clear when we observe how women are exploited for the sake of selling products. There are certain stereotypical portrayals of women in advertisements that make the sexism and social construction of beauty in our society transparently clear. These ads are designed to sell products -- as well as to send certain values to the culture.
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