| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "ADVERTISING SOCIAL CONSTRUCTION BEAUTY": |
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Advertising and the Social Construction of Beauty, 2002.
Examines the advertising industry's use of beautiful women to sell products and the way in which ads are designed to sell, not only products, but values to society.
1,150 words (approx. 4.6 pages), 4 sources, $ 44.95
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Abstract
This paper discusses advertising and beauty. Without doubt, advertising in our society today is very much connected to the social construction of beauty. This is clear when we observe how women are exploited for the sake of selling products. There are certain stereotypical portrayals of women in advertisements that make the sexism and social construction of beauty in our society transparently clear. These ads are designed to sell products -- as well as to send certain values to the culture.
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The Binary Construction of Beauty, 2003.
An analysis of the valuation of beauty.
1,150 words (approx. 4.6 pages), 5 sources, APA, $ 39.95
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Abstract
This paper presents an analysis of how the valuation of beauty is a social construction, reinforced by the social institutions of the dominant ethnicity in society that typically "marginalizes" other groups. The paper focuses on African Americans.
From the Paper
"In the video series Race The Power of Illusion we are provided with DNA evidence that questions the very core of our assumptions about race. Race remains a fundamental concept in society ..."
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The Advertising of "Beauty", 2002.
A discussion of the constant advertisement of 'beauty' can be considered a form of violence against women.
2,900 words (approx. 11.6 pages), 10 sources, $ 106.95
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Abstract
This essay will examine both the theory and the practise of this form of violence against women. It will be argued that while this violence is social and cultural in form, it is nonetheless real and physically damaging to women. It alienates millions of women from their bodies and forces them into dangerous lifestyles and practices (anorexia/bulimia) in a desperate effort to meet an artificial construct of beauty. Given the range of influence of the mass media in modern society, it will be shown that this is perhaps one of the most common - and certainly socially acceptable - forms of violence against women today.
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Ethics in Advertising in Beauty Industry, 1999.
Provides an industry overview and a look at natural vs. botanical products. Examining issues of testing, chemicals, shareholder theory, complaints, theory of social objectives & responsibility. Includes charts.
4,725 words (approx. 18.9 pages), 31 sources, $ 135.95
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From the Paper
"ETHICAL CONCERNS WITH ADVERTISING IN THE BEAUTY INDUSTRY
Problem Statement
The ?beauty? industry is comprised of multiple and somewhat diverse players. Included in this industry are cosmetics, nutritional beauty products, the purveyors of products and services designed to improve appearance (exercise machines, hair pieces, consulting services, cosmeticians, and even physicians), and many others.
The cosmetics segment of the beauty industry produces and markets both cosmetics and toiletries?personal care goods (Royce, 1994). Cosmetics are by and large discretionary products. Thus, retail sales are heavily influenced by both advertising and new product introductions). Product differentiation through advertising is essential in the .."
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Lean Construction and the U.K. Construction Industry, 2002.
A look at the application of the principles of Lean Construction on the U.K. construction industry.
978 words (approx. 3.9 pages), 6 sources, MLA, $ 34.95
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Abstract
This paper briefly examines the U.K. construction industry and the concepts of Lean Construction, in which the success of this company is attributed to the application of Lean Construction principles such as value, value streams, flows, pull, and perfection. It evaluates how U.K. construction companies have found that increasingly demanding customers, as well as pressures regarding environment issues, are forcing them to rethink their strategies.
Outline
The Principles of Lean Construction
The Construction Industry in the U.K.
The Egan and Lathem Reports
Supply Chain Leadership and Teamwork
The Possibility of Change
From the Paper
"It is with the above in mind that the Egan and Lathem reports highlight the changes necessary in the UK Construction Industry. The Egan Report identifies five drivers of change necessary to ensure greater profitability as well as better quality in the Construction Industry. These are: committed leadership, a focus on the customer, integrated processes and teams, a quality driven agenda and commitment to people (4GM Consulting, 2003). Furthermore the report sets targets such as 10% for annual reductions in construction cost and time, as well as a 20% annual reduction in defects. The report stresses the importance of replacing competitive tendering with long-term relationships within the industry. Clearly the win/lose relationships between partners are too adversarial to be effective."
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Women's Bodies, Sociology, and Aesthetics., 2005.
A review of Anne Balsamo's writings in 'Technologies of the Gendered Body' and her opinion on how the social constructions of beauty are developed.
900 words (approx. 3.6 pages), 1 source, $ 35.95
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Abstract
This paper discusses Balsamo's introduction to the plastic surgery industry supported by women and a popular media source reporting that a celebrity woman is less interested in her appearance, both pointing to the foolishness of women in so adhering to external ideas of what beauty is, and to points of self-mutilation. The general point highlighted in this paper, is that one of women's reality being skewed, rather by choice, in accepting and complying with social constructions of beauty, in a day of relative choice.
From the Paper
"Anne Balsamo's chapter on cosmetic surgery in 'Technologies of the Gendered Body' expresses the contrast between Anthropometry as a past measurement of men, and a plastic surgeon's assessment of what is ideal in women's appearance. (1996) Pseudo-science once allowed persons' characters to be assessed in terms of the shape of their skulls, nature of their noses, or the ways in which their eyes were set. In the early 21st century, women consult the plastic surgeon as an expert on what can be done to alter imperfections that the woman would 'logically' wish to correct. "
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Highly Attractive Models in Advertising, 2007.
A look at the negative effects associated with using highly attractive models for advertising beauty products.
3,083 words (approx. 12.3 pages), 31 sources, MLA, $ 90.95
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Abstract
This paper explores the use of highly attractive models (HAMS) for advertising beauty products and attempts to settle the question that has plagued the advertising industry and their clients of whether HAMS may actually have a negative impact on the viewer rather than a positive one. The paper sets the research objectives and explores the theoretical basis for the proposal. It also applies the theories to advertising in both the print and television media and examines the research model including key constructs and relationships.
Outline:
Background
Significance
Research Objectives
Theoretical Background
Research Model
Conclusion
From the Paper
"Several theories can be used to explain how people view models in both television and magazine ads. The most well-known is Festinger's social comparison theory, which is the foundation of modern advertising theory. Festinger (1954) introduced the theory that humans possess an innate drive to evaluate their opinions and abilities by comparing them to the opinions and abilities of others. According to this theory, people only evaluate themselves against others that are similar to themselves. If the model is viewed as too different, then they will not use them for social comparison. Stuart Hall introduced the idea that the audience could attribute several possible meanings to the message conveyed by the media and that this message is influenced by the context and cultural background of the receiver (Tomlinson, 1991). "
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Advertising, 1990.
This paper examines the goals of advertising, the types of advertising and various techniques used in advertising strategies: Personal vs. mass marketing, sales promotion, publicity and public relations.
1,575 words (approx. 6.3 pages), 7 sources, $ 55.95
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From the Paper
"The purpose of this discussion on advertising is to examine the goals of advertising, the types of advertising, and various techniques used in advertising strategies. In addition, this paper addresses personal marketing versus mass marketing, and clarifies the roles of such marketing tools as sales promotion, publicity, and public relations, which are different from the role of advertising.
Advertising is "the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services, or ideas by identified sponsors through the various media". Key words in this definition that, when used together, separate advertising from other marketing tools are nonpersonal, paid, persuasive, and media. First, advertising is not personal because it lacks face-to-face ... "
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Advertising, 2006.
A look at the importance of advertising in modern society and the presence of gender and racial stereotyping that continues in today's advertising.
1,800 words (approx. 7.2 pages), 5 sources, $ 71.95
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Abstract
This essay examines the importance of advertising in today's society and analyses the representation of gender, race and class in today's advertising. The essay argues that gender and racial inequality and stereotyping are very much present in today's advertising and furthermore that this serves advertising needs. It also argues that advertising, combined with technology is a powerful tool in maintaining consumerist culture and that many corporations depend heavily on advertising for profit. Advertising is sophisticated, very well thought through and everywhere. It directly impacts our choices and often mirrors society.
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Advertising, 2005.
This paper studies advertising by looking at three advertising articles.
900 words (approx. 3.6 pages), 3 sources, $ 35.95
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Abstract
The essay examines three articles that deal with advertising. The paper offers a summary for each article, as well as providing the articles' main objective and a critical overview. The paper describes how the three articles are all from scholarly journals and they examine representation in advertising. The paper discusses how examining advertising as well as TV programming is important because the media influences public opinion and individual perception.
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The Ethics of Advertising to Children, 2008.
A discussion of the ethics of advertising to children.
2,630 words (approx. 10.5 pages), 9 sources, MLA, $ 79.95
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Abstract
This paper looks at that question of whether advertising directed at children is ethical. It points out that the amount of advertising targeting children continues to grow. Children view an estimated 360,0000 advertisements on television before graduating from high school. The paper also claims that, not until the early 1970s, was advertising directed at children seen as a problem in the United States. The paper argues that, although studies show that children under the age of seven cannot distinguish the difference between an advertisement and fact, there is little if any regulation of advertising directed at children within the United States. The paper compares the US to other countries, which have adopted the philosophy that advertising directed at children is immoral and have stepped in with varying levels of regulation. The paper concludes that, regarding television, it is unlikely there will be any restrictions placed on advertisers; however, with the proliferation of sites such as MySpace, YouTube, blogging, and other future technological advances to the Internet, there may eventually be a public outcry for more stringent regulations.
Outline:
Introduction
History of Advertising & Advertising to Children
Advertising and Its Impact on Children
Why So Much Emphasis on Advertising to Children?
Notable Examples of Advertising to Children
The Regulation of Advertising
Regulations in Other Countries
How Likely Change Is in the Future & Conclusion
From the Paper
"In the US, there are currently few policies or standards for food advertising and marketing aimed at children. The advertising industry maintains self-regulatory policies established by the Children's Advertising Review Unit (CARU) of the National Council of Better Business Bureaus. CARU's guidelines apply to all forms of children's advertising, but it has no legal authority over advertisers and can only seek voluntary compliance. CARU has a group of about 20 advisors and 35 supporters, many of whom are from the food industry, such as Burger King, Frito-Lay, McDonald's, General Mills, Nabisco and Hershey. The CARU voluntary guidelines list seven basic principles, which address areas such as product presentation and claims, endorsement and promotion by program characters, sales pressures, disclosures and disclaimers and safety concerns."
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Advertising, a Different Perspective, 2006.
A look at the uses of advertising to organizations and the advertising agency's perception of the common man.
1,189 words (approx. 4.8 pages), 5 sources, MLA, $ 40.95
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Abstract
This paper elucidates a few modes of advertising in the ancient and modern worlds. It looks at how advertisements have become indispensable tools to the governments and the private organizations as well as the role of advertising agencies in reaching out to the common man.
From the Paper
"The fastest growing segment in the entire world is the telecom sectors specifically the cellular phones. It isn't surprising to say that there is more number of cellular phone users than computers today, in particular the developing countries. The biggest beneficiary of the telecom boom is the advertisement industry since it is blessed with one additional source to reach the public domain. With the costs of computers and last mile connectivity coming down, Internet penetration is improving in the developing countries."
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Advertising in the Retail Sector, 2005.
A comparative study of rational advertising vs. emotional advertising in the retail sector.
3,375 words (approx. 13.5 pages), 8 sources, $ 133.95
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Abstract
This paper discusses the respective approaches that Wal-Mart and target corporations take vis-a-vis advertising. The paper takes on the form of a SWOT analysis, outlining the relative merits and demerits of each approach, while offering a brief assessment of what possibly lies ahead for each. More than that, the paper suggests that the present battle being waged between them will only escalate as target proves itself a worthy adversary.
From the Paper
"Advertising has always been the lifeblood of businesses everywhere. In recent years, however, the level of sophistication found in American advertising has grown exponentially. The following paper will look at two sophisticated businesses - Walmart and Target - and assess the relative merits and demerits of their advertising strategies. If Walmart is habitually referred to as an organization preferring "rational" advertising, then Target must surely be an organization that stresses innovation and high quality as part of its 'sales pitch' to America - and to the rest of the World. "
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Advances in Construction, 2006.
A paper on the various constructional processes involving domestic and commercial premises.
4,230 words (approx. 16.9 pages), 11 sources, MLA, $ 112.95
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Abstract
This paper focuses on the various aspects of constructional activity including planning, procuring, executing and registering activities. The paper also considers the legal aspects, insurance aspects and maintenance aspects of constructional activity and uses examples, facts and figures to discuss each aspect. Additionally, the paper looks at management in the construction industry, the risks of a constructional company, new techniques and methods in construction, and what strategy a construction company should follow in order to be successful.
What is Construction
What is Constructional Activity
Manager's Code of Professional Ethics in Construction
Risks of a Constructional Company
New Methods and Techniques of Construction
Order to be Followed in a Construction Industry for being Successful
From the Paper
"Building construction-case study of Fletcher Construction, Australia
According to the Recycling Resources Recovery Council (RRRC) the construction industry waste accounts for 44% of the total land fill in Victoria. In January 1993, Fletcher construction selected two Melbourne construction sites for training the program. One site was to introduce recycling and waste minimization methods and the other would adapt the traditional approach of handling waste on sight. The results of the trial revealed substantial savings to the project and environment. The process of implementing recycling and waste minimization reduced the volume of waste from 44% to 15%. 43% less land filled space was consumed and there was a financial saving of 55% achieved on waste removal cost. Over one third of the total waste volume generated was recycled. Fletcher Construction of Australia has incorporated green measures into its national policy, aiming to reduce waste on every constructional site by 25% as compared to the conventional methods. Its sister company in Seattle, Washington has also implemented similar methods."
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Inner Beauty, 2002.
An exploration of Jane Eyre's life as a search for value in her inner beauty.
1,235 words (approx. 4.9 pages), 1 source, $ 42.95
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Abstract
This essay details the struggle for recognition of inner beauty over outer beauty as seen in ?Jane Eyre?. The author discusses how Jane?s life is a stage for her education and the building of character and value that goes against the traditional notions of beauty. At each of her homes she gains confidence and strength, challenging societal views of beauty and is rewarded with her marriage to a man who respects her for who she is.
From the paper:
?The notion of beauty, what it is and whether it is an inner or outward quality, has been long debated. For centuries people, and particularly women, have struggled with the concept of their own inner beauty as something as important, if not more important than their outward, physical beauty. This is no less true in literature. The idea of female inner beauty has not always been valued. In Charlotte Bronte?s ?Jane Eyre?, the protagonist, Jane, rejects her own outer beauty in favour of nurturing her intellect, her humility and those other inner qualities that she herself views as beautiful. She respects her wisdom and philosophy before any of her physical attributes, partly because of her need as a child to read; partly from the lessons she is taught.?
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