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The Advertising Industry and Globalization, 2002.
This paper looks at the advertising industry's role in globalization.
4,650 words (approx. 18.6 pages), 16 sources, APA, $ 120.95
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Abstract
This paper is an international political economy examination of the role of advertising on the promotion of globalization. The author theorizes about the role advertising plays in the creation of global consciousness and how they create consumption, leading to globalization. It is concluded that through the advertising industry, we can both see the progression of globalization and observe the process in action.
From the Paper
"?Where?s the beef?? These three words catapulted Wendy?s into the North American media spotlight during the mid-1980s. As a direct result, their revenues increased by 31% and their profits by 24%. ?Where?s the beef?? became so ubiquitous that vice-presidential candidate Walter Mondale used it during the 1984 US presidential campaign. Such is the power of advertising, and as such, the power of the advertising industry. An arbiter of the ?cool?, the ?useful?, and the ?now?; the power of the advertising industry is arguably a reflection of the increasing importance of ?the sell? in modern society. Major daily newspapers devote pages to the latest (and greatest) deals, mergers, and acquisitions of major corporations. Business news broadcasts on radio and television, relay these same deeds with all the excitement of sporting events. Politics itself is increasingly being ?sold? to the public. The ?packaging? of political ideas into crisp soundbites, political candidates into ideal persons and the ?spinning? of issues in order to get the public to accept (or buy into) a particular candidate or side of an argument, has increased greatly in the past twenty years. The advertising industry has become increasingly forthright in telling the public that its endeavouring to sell them products, and even ?spin doctors? as they are colloquially known, have stepped into the fore of the political arena. There are magazines devoted to praising, criticising, and poking fun at advertising tactics. In the political arena, there is an increased effort to not only recognize the ?spin? of an issue, but to also anticipate what form the spin may take on certain questions. In this environment, the advertising industry has become an increasingly relevant factor in everyday life and, concomitantly, in the study of international political economy (IPE). Not because of the obvious fact that many of the larger advertising firms are transnational in nature and therefore, directly within the IPE?s sphere of study. Rather, the industry?s relevance stems from the fact that its purpose, talent, and trade is persuasion ? persuasion that is increasingly being carried out internationally. This paper will argue that one such consequence has been, and continues to be, the perpetuation of the process of globalization. By globally executing marketing and branding campaigns, the advertising industry furthers the process of globalization by leading to the formation of multiple global consciousnesses along the lines of consumption ? consumption that has played a role in generating."
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Ethics in Advertising in Beauty Industry, 1999.
Provides an industry overview and a look at natural vs. botanical products. Examining issues of testing, chemicals, shareholder theory, complaints, theory of social objectives & responsibility. Includes charts.
4,725 words (approx. 18.9 pages), 31 sources, $ 135.95
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From the Paper
"ETHICAL CONCERNS WITH ADVERTISING IN THE BEAUTY INDUSTRY
Problem Statement
The ?beauty? industry is comprised of multiple and somewhat diverse players. Included in this industry are cosmetics, nutritional beauty products, the purveyors of products and services designed to improve appearance (exercise machines, hair pieces, consulting services, cosmeticians, and even physicians), and many others.
The cosmetics segment of the beauty industry produces and markets both cosmetics and toiletries?personal care goods (Royce, 1994). Cosmetics are by and large discretionary products. Thus, retail sales are heavily influenced by both advertising and new product introductions). Product differentiation through advertising is essential in the .."
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Industry Analysis: Mobile Advertising, 2002.
The paper examines the benefits and advantages of using outdoor billboards and driving car-wrap advertising.
1,158 words (approx. 4.6 pages), 10 sources, MLA, $ 39.95
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Abstract
In this paper, the author looks at the growing outdoor advertising industry and discusses the reasons for its increasing popularity over traditional advertising methods. The act of using personal vehicles to carry advertising messages is a rising economic trend due to the continued growth in American driving.
From the Paper
"Traditionally, billboards and outdoor advertising have been considered an inexpensive way to reach consumers in targeted areas with specific businesses. One of the fastest growing sectors of the outdoor market is the emergence of the Internet E-commerce companies. One of the focuses that Driving Billboards is taking in the future is to determine methods of linking drivers who use mobile phones (an increasing segment) with the emergence of wireless internet connectivity and offer dot.com companies package deals, where they can advertise on a car or truck, with an advertising message that asks drivers to click on the Internet site for instant response. The future of this field is limitless."
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Advertising and Sensory Adaptation, 2002.
Examines how sensory adaption affects the advertising industry.
1,521 words (approx. 6.1 pages), 10 sources, MLA, $ 50.95
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Abstract
Perhaps no other business understands how people perceive the world as much as the advertising industry. Advertisers tap into the way we react to stimuli, whether visual, auditory or tactile. Through their ads, advertisers are able to influence the way people react to a particular product. The most successful ads tap cause a memorable or emotional response and, most important, trigger purchase. However, advertising campaigns are themselves the products of current social tastes and trends. They are also shaped by the psychological processes of human perception. This paper looks at the perception phenomena of sensory adaptation and how it affects the advertising industry. The first part of the paper discusses the current research on sensory adaptation, how it works and the implications on human behavior. In the second part, the paper discusses examples of how sensory adaptation pushes the advertising industry to constantly create new ads and to generate new ways of selling a product.
From the Paper
"Ad campaigns are not meant to last. Even the most successful campaigns ? like the Snapple Lady and Alka Seltzer?s Plop-Plop-Fizz-Fizz ? are eventually retired. One reason why agencies and corporations spend so much on advertising is because an ad is only good for a limited period of time. After a while of seeing the same thing over and over, people simply tune out. This is the diminishing return effect caused by sensory adaptation. To keep up, companies will pull an ad and come out with a new one, hoping to once again hook the audience?s attention.
In addition to new content, many agencies create ads that are designed to shock. In 1997, for example, The New York Times carried a full-page ad that featured ?Children Made to Order.? The ad maintained that the Gattaca Company could engineer a child based on their parents? preferences for traits like skin color, intelligence and athletic ability. In fact, the ad was not for a bioengineering firm, but for the movie Gattaca. The eye-catching ad succeeded in catching attention by provoking a strong emotional response."
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Advertising and the Super Bowl, 2004.
This paper analyzes the inner workings of the advertising industry by focusing on the types of ads shown during the annual Super Bowl.
675 words (approx. 2.7 pages), 5 sources, APA, $ 23.95
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Abstract
This paper examines how and why certain ads are accepted or rejected by the media while also delving into who ultimately decides which ads are broadcast to the viewing public. The writer of this paper focuses on the most recent Super Bowl which was broadcast on the CBS television network while detailing the reasons behind two specific ads which were rejected due to their content. This paper delves into the First Amendment to the Constitution and its relevance to this particular topic. The paper also analyzes the rules and regulations stipulated by the Federal Communications Commission and its resulting impact on the advertising industry as a whole.
From the Paper
"Although the Super Bowl is a public event that is the most watched TV program, it is a privately produced show and the choice of what ads to run rests with the network, a private company. Once CBS network bought the rights to broadcast the Super Bowl it had First Amendment rights to choose what it would or would not broadcast. Under the First Amendment CBS has the right to exercise its editorial judgment regarding the content of Super Bowl ads."
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The Creative Revolution in American Advertising in the 1960s, 2002.
Explores the advertising industry's approach to advertising in the 60s when it used the counterculture atmosphere to promote consumerism.
2,400 words (approx. 9.6 pages), 1 source, $ 89.95
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Abstract
The counterculture symbolism of the 1960s was co-opted by business, particularly ad industry in order to unleash creativity in the industry. Like the counterculture, the ad industry defied conformism and homogeneity, but only to promote new consumerism. The counterculture challenged capitalist social order whereas using the same ideas the ad industry reinforced capitalist order.
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The Fashion Industry and Eating Disorders, 1999.
Examines the history of fashion, psychological effects on the public, sociocultural aspects, selling of body images, impact of the industry and advertising on adolescent girls, anorexia and bulimia.
5,625 words (approx. 22.5 pages), 26 sources, $ 135.95
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Abstract
The purpose of this research is to examine connections between the policies, strategies, and practices of the fashion industry and the phenomenon of eating disorders. The plan of the research will be to set forth the background and context in which such connections can be credibly made and then to discuss the extent to which compelling evidence exists that there is fashion-industry culpability in the reach and severity of eating disorders.
From the Paper
"The purpose of this research is to examine connections between the policies, strategies, and practices of the fashion industry and the phenomenon of eating disorders. The plan of the research will be to set forth the background and context in which such connections can be credibly made and then to discuss the extent to which compelling evidence exists that there is fashion-industry culpability in the reach and severity of eating disorders, where such disorders can be interpreted as a response of fashion-industry customers to social and cultural norms that the industry either shapes or leads.
The influence of the fashion industry on medical pathology that arises from eating pathology cannot be understood without an appreciation of the ability of cultural norms to influence a whole range of human behavior within that culture. Equally ..."
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The Truth Behind Fast Food Advertising, 2002.
This paper analyzes the duplicitous nature of advertising in the fast food industry, focusing on the advertisements of three multinational fast food companies, McDonald's, Kentucky Fried Chicken and Long John Silver.
2,125 words (approx. 8.5 pages), 8 sources, MLA, $ 66.95
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Abstract
Fast food advertising has been allowed to profess anything, from the ?healthy quality? of their food to the food company?s contribution to homeless kids. While fast food giants are quick to take any of their detractors to court for any erroneous allegations made by members of the public, it doesn?t stop these same companies from committing libel themselves through their promotions. However, most fast food companies steer clear of making outrageous claims such any health benefits, preferring to concentrate on marketing their service?s convenience, economy and perceived lifestyle. This paper endeavors to highlight this discrepancy in the industry and showcases three fast food companies and their advertising efforts in that regard.
From the Paper
"Fast food outlets have become the messiah for the millions of people out there who don?t have more than five minutes to spare in grabbing a bite to eat or for the millions of mothers desperate for one night of not cooking dinner for the family. There is certainly a lot to choose from. All one has to do is switch on the television, turn on the radio, go to the cinemas or even walk down the street. People from all walks of life are bombarded each and every day with jingles and gimmicks and catchcries, inviting the consumer to partake of their fried or greasy menu. Some appeal to the consumer?s need for convenience, others appeal to the consumer?s economic constraints, and others appeal to the consumer?s perceived utopian lifestyle. Some even go so far as to appeal to the consumer?s interest in healthy eating. But are these appeals from fast food conglomerates based on truth or are they just trying to beef up their profits duplicitously? This paper endeavors to explore some claims that fast food companies have made in the past through their advertising. Three fast food giants will also be held under the microscope and studied for any evidence of duplicity through their advertising."
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Stress among Women Managers, 2003.
A masters' level thesis on organizational factors causing stress among women managers in the Indian advertising and communications industry.
15,731 words (approx. 62.9 pages), 18 sources, APA, $ 249.95
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Abstract
The purpose of this research is to identify the factors at the organization, which are reported by the women managers, at the entry levels, at advertising and communication firms as being major contributors to their stress. Implications for organizational change in terms of HR policies, job design, structure and management styles for the organizations have been drawn. The research also has the objective of laying down a foundation for more in-depth studies of the identification of stressors for women managers in the advertising and communications industry at the different levels in the organization.
Executive Summary
Introduction and Objective of the Research
Need for the Study
Outcome of The Study
Literature Review
Research Design
Hypotheses
Research Objective
Information Areas
Research Methodology
Sampling Universe
Sample Design
Data Collection Instruments
Data and Summary of Findings
Implications and Inferences for the Advertising and Communications
Industry
Limitations of The Research
Discussion Guideline
Profile of Respondents References
From the Paper
"Most companies proclaim that they have a well thought out HR philosophy that anchors diverse initiatives and activities. The companies would like to believe in grooming its managers for today and tomorrow. With this in mind a detailed management trainee scheme is designed to ensure a reservoir of talent. In an organized setup, the core functions of Human Resources Management, such as, recruitment, training and performance management are integrated through a comprehensive competency map covering key positions. Yet, inspite of all these efforts employees do face stresses and of them the women who are burdened with duties in multiple, both at home and at the workplace, bear the brunt the most. The organizations of today are looking forward to having more diversity in the workplace as it leads to not just greater profitability but also a healthier workplace where talents are appreciated and opportunities are provided regardless of gender biases.
The Industry and economy is greatly benefiting from the vast talent pool of the women managers and efforts are on to create more conducive environments for the women workers."
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Females and Advertising, 2005.
An analysis of the usage of female imagery in advertising throughout history and its effect on society.
20,013 words (approx. 80.1 pages), 124 sources, MLA, $ 249.95
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Abstract
This paper examines how the use of female images in the media and particularly in advertising has become a contentious issue in recent years and how numerous studies and articles have been written on the subject. There is a general consensus among academics and researchers that the manner in which advertising uses female images has a profound affect on society in general and the individual consumer. However, whether this effect is entirely negative or positive is a question that is at issue. One of the intentions of the present study is to present these views against the background of the history and function of advertising. A central purpose of this dissertation is to examine the implications surrounding the usage of female imagery in advertising. The implications in both a social and psychological sense are examined in-depth. The study also takes cognizance of the various views and opinions of various aspects of this subject. The overall intention of the study is to present a clear overview and analysis of the historical and contemporary reality of the use of female images in the advertising industry.
Outline
Introduction and History of Advertising
The Function and Functioning of Advertising
Implications: Society and Advertising
Implications: Psychology and Advertising
Conclusion and Summation
From the Paper
"Advertising is an integral part of our social and economic systems. In our complex society, advertising has evolved into a vital communications system for both consumers and businesses. The concepts of buying and consuming have been around since time immemorial and the fact that much of life focuses in this commonplace arena, makes advertising a fascinating subject for anyone who is interested in how people cope with everyday existence. In ancient times 'persuasion through communication' was mainly by word of mouth, yet commercial messages were found in the ruins of Pompeii, a town that was founded in the 7th century BC by the Osci, a people of central Italy."
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Advertising, 1990.
This paper examines the goals of advertising, the types of advertising and various techniques used in advertising strategies: Personal vs. mass marketing, sales promotion, publicity and public relations.
1,575 words (approx. 6.3 pages), 7 sources, $ 55.95
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From the Paper
"The purpose of this discussion on advertising is to examine the goals of advertising, the types of advertising, and various techniques used in advertising strategies. In addition, this paper addresses personal marketing versus mass marketing, and clarifies the roles of such marketing tools as sales promotion, publicity, and public relations, which are different from the role of advertising.
Advertising is "the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services, or ideas by identified sponsors through the various media". Key words in this definition that, when used together, separate advertising from other marketing tools are nonpersonal, paid, persuasive, and media. First, advertising is not personal because it lacks face-to-face ... "
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Influence of Advertising, 2008.
This paper studies the influence of advertising on the public.
2,500 words (approx. 10.0 pages), 13 sources, MLA, $ 75.95
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Abstract
In this article, the writer notes that evaluating the influence of advertising on the public is a very important aspect of business in today's intensely competitive global market. The writer points out that businesses spend hundreds of millions of dollars on advertising in order to establish and maintain a customer base and therefore need to know whether their huge advertising budgets are producing effective results. The writer maintains that unfortunately for advertisers, the public is becoming increasingly resistant to ads, so the advertising industry is struggling to develop new marketing approaches which can promote products without alienating consumers.
From the Paper
"In more general terms, inducing a positive mood in consumers and generating a positive affective response have been found to increase favorable attitudes toward the ad. Numerous studies have indicated that the time consumers spend viewing an ad, and their attitude toward the brand being advertised, directly influence their behavior and can produce positive reactions.
"Regulatory fit is always important in advertising and marketing, for consumers make different purchasing decisions depending upon their specific wishes and needs. The reliability of a product may be the primary consideration for one consumer, while another customer may consider the design of the product to be the most important factor."
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Advertising, 2006.
A look at the importance of advertising in modern society and the presence of gender and racial stereotyping that continues in today's advertising.
1,800 words (approx. 7.2 pages), 5 sources, $ 71.95
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Abstract
This essay examines the importance of advertising in today's society and analyses the representation of gender, race and class in today's advertising. The essay argues that gender and racial inequality and stereotyping are very much present in today's advertising and furthermore that this serves advertising needs. It also argues that advertising, combined with technology is a powerful tool in maintaining consumerist culture and that many corporations depend heavily on advertising for profit. Advertising is sophisticated, very well thought through and everywhere. It directly impacts our choices and often mirrors society.
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Advertising, 2005.
This paper studies advertising by looking at three advertising articles.
900 words (approx. 3.6 pages), 3 sources, $ 35.95
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Abstract
The essay examines three articles that deal with advertising. The paper offers a summary for each article, as well as providing the articles' main objective and a critical overview. The paper describes how the three articles are all from scholarly journals and they examine representation in advertising. The paper discusses how examining advertising as well as TV programming is important because the media influences public opinion and individual perception.
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The Ethics of Advertising to Children, 2008.
A discussion of the ethics of advertising to children.
2,630 words (approx. 10.5 pages), 9 sources, MLA, $ 79.95
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Abstract
This paper looks at that question of whether advertising directed at children is ethical. It points out that the amount of advertising targeting children continues to grow. Children view an estimated 360,0000 advertisements on television before graduating from high school. The paper also claims that, not until the early 1970s, was advertising directed at children seen as a problem in the United States. The paper argues that, although studies show that children under the age of seven cannot distinguish the difference between an advertisement and fact, there is little if any regulation of advertising directed at children within the United States. The paper compares the US to other countries, which have adopted the philosophy that advertising directed at children is immoral and have stepped in with varying levels of regulation. The paper concludes that, regarding television, it is unlikely there will be any restrictions placed on advertisers; however, with the proliferation of sites such as MySpace, YouTube, blogging, and other future technological advances to the Internet, there may eventually be a public outcry for more stringent regulations.
Outline:
Introduction
History of Advertising & Advertising to Children
Advertising and Its Impact on Children
Why So Much Emphasis on Advertising to Children?
Notable Examples of Advertising to Children
The Regulation of Advertising
Regulations in Other Countries
How Likely Change Is in the Future & Conclusion
From the Paper
"In the US, there are currently few policies or standards for food advertising and marketing aimed at children. The advertising industry maintains self-regulatory policies established by the Children's Advertising Review Unit (CARU) of the National Council of Better Business Bureaus. CARU's guidelines apply to all forms of children's advertising, but it has no legal authority over advertisers and can only seek voluntary compliance. CARU has a group of about 20 advisors and 35 supporters, many of whom are from the food industry, such as Burger King, Frito-Lay, McDonald's, General Mills, Nabisco and Hershey. The CARU voluntary guidelines list seven basic principles, which address areas such as product presentation and claims, endorsement and promotion by program characters, sales pressures, disclosures and disclaimers and safety concerns."
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