| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "ADVERTISING AMERICAN TELEVISION": |
|
|
Controversial Television Advertising, 2007.
This paper argues that parents are responsible for keeping their children from watching controversial television advertising.
840 words (approx. 3.4 pages), 4 sources, APA, $ 29.95
»
Click here to show/hide summary
Abstract
This paper explains that businesses use controversial television advertising because controversy spreads more rapidly amongst viewers and thereby increases the spread of powerful word-of-mouth advertising. The author points out that censorship only prolongs or intensifies questionable advertising. The paper explains that, because companies competing for profits will continue to believe that questionable advertising methods relay the most powerful messages, parents who are perturbed by this practice must set limits for their own children's television watching simply by turning it off.
From the Paper
"The more protesters - slash - objectors holding up mini-billboards, or picket signs, simply just broaden the advertisement target area even more. Each person can forge their own opinions about the advertisement's approach, but at least the controversy has opened up the doors to many others to consider forming an opinion, whether it is good, or bad. The public response to the Janet Jackson Super Bowl stunt has gotten other advertisers to pull ads, in fear of upsetting TV networks, of course, due to upsets from viewers."
| |
|
Controversial Television Advertising, 2007.
An overview of what constitutes controversial advertising on television.
1,182 words (approx. 4.7 pages), 11 sources, APA, $ 40.95
»
Click here to show/hide summary
Abstract
During the past six decades, television advertising has changed considerably. Today, there are television commercials for a myriad of products, including drugs for virtually every health complaint, from headaches to erectile dysfunction. This paper shows that over the years, some television commercials have created concerns and stirred controversy. The paper looks at false advertising, commercials directed at children and teens, sex and medical advertisements.
From the Paper
"In 2005,it was reported that automakers are now developing marketing strategies to reach gay consumers, a large, often affluent and trend-setting demographic (LaReau 2005). According to General Motors market research data, gay Americans each have an average household income of nearly $65,000, compared to $45,000 of all U.S. households (LaReau 2005). In fact, during the past decade, gay television commercials have been popping up more and more on the airwaves (Is 2000). For example the Volkswagen ad that portrayed two trendy young males stopping curbside to pick up a discarded "kitschy old armchair," or the John Hancock Insurance commercial that featured a female couple adopting a baby (Is 2000)."
| |
|
Children's Television Advertising, 2005.
This paper examines the techniques of television advertising directed to children.
2,925 words (approx. 11.7 pages), 5 sources, $ 115.95
»
Click here to show/hide summary
Abstract
The paper reports on research into the content and meaning of children's television advertising before Christmas. The paper notes information on the variety of products that are geared for children in some way and discusses the selling methods used and the frequency with which advertising messages are bolstered by repetition. The paper explains that this creates a desire on the part of children for these products.
From the Paper
"Television advertising directed at children is examined for content, frequency and products featured for a period in the Fall of 2004, the Christmas season for advertisers. The results show the variety of products that are geared for children in some way, the selling methods used and the frequency with which advertising messages are bolstered by repetition, creating a desire on the part of children for these products. The intent is clearly to develop a habit of buying in the young and parents suffer by being asked over and over to buy the latest product, many reflecting entertainment aspects of the consumer culture."
| |
|
Advertising on American Television, 2006.
This paper explores the role of advertising on American television.
2,250 words (approx. 9.0 pages), 12 sources, $ 89.95
»
Click here to show/hide summary
Abstract
With the advent of the internet, television shows are further illustrating their addiction to satisfy advertisers by building what could be called bonus material onto their websites in a bid to recoup advertising that has been lost to cyberspace. In each case, the ads themselves are further driving content, bounding well past the lines in the sand of what were once considered ethical dilemmas, and creating a culture of ignorance. This essay discusses ways in which advertising is being used to affect opinion and information.
From the Paper
"Although degrees of saturation vary, American television is almost universally a sponsored medium. As such, it is built on a so-called "free" ideal, in as much as viewers of the major networks receive news, entertainment, sitcoms, dramas, lifestyle shows, and sports without paying directly for it. However, where cable television started as a commercial-free space, it too now relies on commercials, creating an across-the-board modern reliance on advertising dollars that brings with it third-party influences that have affected its form, content, and messaging in such strong ways that they can only be described as gate-keepers and creators at the same time."
| |
|
Controversial Television Advertising, 2005.
This paper discusses the problem of television advertising that is not appropriate for children and teenagers.
1,400 words (approx. 5.6 pages), 7 sources, APA, $ 46.95
»
Click here to show/hide summary
Abstract
This paper explains that advertisers use outrageously risque advertising to get more attention, including the additional attention it might get when it has to be pulled from broadcasting. The author points out that the F.C.C. has developed rules to protect everyone from these controversial commercials; for example, commercials that are aired during programming for children are not allowed to exceed ten minutes per hour and obscene broadcasts are prohibited at all times. The paper relates that another problem is that advertising affects negatively the way adolescents view themselves because they feel they are not as pretty or as smart as the people depicted in the advertisements; therefore, children should be taught to be confident about who they are, not only on the outside, but more importantly, what is on the inside.
From the Paper
"Given the amount of money spent on advertising, it would be reasonable to think that the advertisers would what to make an advertisement that could be aired on TV. When are the most people going to watch TV and see these ads? Yep, you guessed it, the Super Bowl. The Super Bowl has more viewers than any other television program all year long. Advertisers pay an estimated $2.4 million for a 30-second spot during the game. Millions of people saw the Janet Jackson/Justin Timberlake 'wardrobe malfunction' in the Super Bowl halftime show in 2004. That is what has changed the pace for most of TV. Because so many people complained, the FCC had to get really strict. They fined CBS $550,000 for that 'malfunction'. It offended people mainly because their children were watching."
| |
|
Children and Television Advertising, 2008.
This paper discusses the influence that television advertising has on children in particular with regards to sex and violence.
1,982 words (approx. 7.9 pages), 8 sources, MLA, $ 62.95
»
Click here to show/hide summary
Abstract
In this article, the writer notes that the media's original purpose was to inform and entertain, but as technology grew, so did society's dependence on the media. The writer maintains that there was a time that media was a teacher and in many ways it still is, but the message currently being taught is not what we want our children to learn. The writer then goes on to examine some of the messages that advertising sends out to children about their bodies, their sexuality and alcohol and smoking. The writer also notes that the media affects children by making them more interested in sex, sexuality and addictive behaviors. The writer concludes that the messages that advertisements send are persuasive and influence the lives of children in a more negative than positive manner.
Outline:
Introduction
Overview of Kids TV and Ads
Negative and Positive Associations
Discussion
Conclusion
From the Paper
"During prime time, advertisements children watch most frequently are full of sexual activity. Most of the sexual content in advertisements is from characters discussing their own or others' current or future sexual activity. The idea of sexual risk or responsibility, however, is almost never talked about or shown. In fact through sexual exploitive advertising the attention of children is sought after rigorously. Children who watch advertisements ultimately become the audience for shows they shouldn't be watching and products they shouldn't be using. The Joe Camel advertisements of the 60's and 70's on television affected the lives of teens negatively even after the cigarette companies were mandated through government legislation to pull their advertisements. Teenagers were already addicted--legislation came too late. "
| |
|
Controversial Television Advertising, 2007.
A look at the potential effect of blatant sexist advertising.
2,349 words (approx. 9.4 pages), 9 sources, MLA, $ 72.95
»
Click here to show/hide summary
Abstract
This paper examines how it is an undeniable fact that young children and adolescents and adults alike are being exposed today to what is known as blatant sexist advertising, in the form of the commercials that are aired on television and also through other media. It attempts to analyze the harm that such advertisements cause in the minds of these young children and how it impacts them in their behavioral patterns.
Outline:
Introduction
Thesis Statement
Discussion
Conclusion
From the Paper
"Today, it is an undeniable fact that advertising has increased in various forms, everywhere, and in direct proportion, controversial advertising has also increased, leading one to fear for the mental safety and health of the children of the nation, and others who can be easily influenced by external factors. Perhaps the reason for the increased advertising is that today, society has become more complex than it ever was, and has also, an increased awareness of the harmful effects of advertising certain products on general media, and also the need for advertisers to cut through the so called 'clutter' that other advertisers have created, in advertising their products."
| |
|
Television Ratings, 2007.
This paper examines current rating systems and looks at whether the
Q-Score reports accurately represent the American television viewing public.
4,800 words (approx. 19.2 pages), 9 sources, MLA, $ 122.95
»
Click here to show/hide summary
Abstract
This research proposal identifies the known problems with the rating systems and proposes a study that would help determine if the Q-Score reports are misrepresenting the American television viewing public. In this article, the writer discusses whether Marketing Evaluations'
Q-Scores for television ratings accurately represent the television viewing habits of all Americans, including minority groups, or whether the limited population samples and data analysis methods are skewed in such a way that minority populations are underrepresented in ratings and the media. The writer claims that this is an important study because of the integral role that television and the media play in the lives of all Americans, and as a part of American society overall. The writer concludes that if there is a misrepresentation of minority groups in the current Q-ratings reports, this must be identified and this information made available to the public so that all members of society can make an informed decision regarding media-related activities, such as advertising, that are affected by the quality of television ratings reports.
Outline:
Abstract
Purpose and Rationale
Hypothesis
Literature Review
Limitations
Works Cited
From the Paper
"If a small-scale study finds a significant problem, other researchers will be interested in doing further analysis on this issue. Also, the public may simply be made aware of the issue, therefore considering these questions when taking stock in ratings reports. It is known that the television media industry and their advertisers depends on ratings reports to make decisions regarding programming and product placement. It is also well documented that minority groups have been significantly underrepresented in the Nielsen ratings, the country's leading marketing provider of television ratings, as will be illustrated by the following literature review. What is not known is whether the Q Rating system, which collected data in different ways than the Nielsen ratings, also has a problem in properly representing minority groups and providing accurate data on the television viewing habits of the American public."
| |
|
The Impact of Advertising and Persuasion, 2006.
A look at the persuasive impact of advertising upon American culture.
2,313 words (approx. 9.3 pages), 5 sources, MLA, $ 71.95
»
Click here to show/hide summary
Abstract
This paper takes a look at how advertising has affected American culture since its inception. It gives background information on advertising in the early days of America and looks at how advertising has changed over time, making its impact even greater today and more harmful to society.
Outline
Thesis Statement
Early American Impacts of Persuasion
The Middle Years
Culture from 1950 Forward
Conclusions
From the Paper
"Given neither the fact that advertising is nothing more nor nothing less than the practice of persuasion it therefore becomes important to know the impact of this persuasion upon culture as we define it today. Advertising can be traced back to well beyond 5,000 BCE and has impacted civilizations - and thus cultures - in almost too many manners to account for properly. Therefore within our scope here we shall limit the persuasive impacts of advertising upon our American culture a fairly limited period of just over 225 years."
| |
|
Children's Television Advertisements, 2007.
This paper analyzes the influences of advertising in children's television shows.
828 words (approx. 3.3 pages), 2 sources, MLA, $ 29.95
»
Click here to show/hide summary
Abstract
This paper looks at the television shows and advertising content on the Public Broadcasting System (PBS) channel when airing "Berenstein Bears", "Dragon Tales", "Bob the Builder" and "Angelina Ballerina". The paper presents two differing opinions in relation to television advertising and its influence on children. It also discusses the contention that all advertising can have an adverse affect on children, as well as the contention that, if parents take the time to explain advertising to their children, the child will learn to evaluate commercials effectively. The paper supports the second contention.
From the Paper
"On the Berenstein Bears the family discussed the needs of the mother bear to work outside of the home and the family's responsibility at helping out with chores while the mother worked. On Dragon Tales the show focuses on one of the Dragon's being afraid to accomplish a task without his good luck charm, which he believed gave him the power to succeed. Bob the Builder told the tale of Bob and his friends helping to stop a plumbing leak at the local school. Finally, on Angelina Ballerina the "mouselings" fought to save an old tree in the park."
| |
|
American Television in the 1980s, 2004.
This paper discusses the problems of American television in the 1980s, television's cultural history, the postmodern television consumer culture as explored in DeLillo?s ?White Noise? and Wallace?s ?Girl with Curious Hair", and television sports.
2,630 words (approx. 10.5 pages), 5 sources, MLA, $ 79.95
»
Click here to show/hide summary
Abstract
This paper explains that the decade of the 1980s is seen as the explosion of television culture in terms of the proliferation of networks and the availability of programming through the cable. The author points out that Wallace and DeLillo are both concerned with postmodern characters that are absent internal selves, or rather, characters that seem to be informed of behavior primarily through the use of television. The author believes that sports on television now seems to be as dysfunctional as the nuclear family: a series of different schedules with a lot of hype, dreams or delusions of grandeur, with no meaningful connection to the simple love of the game.
Table of Contents
Cultural History of American Television
The Postmodern Television Consumer Culture: ?White Noise? and ?Girl with Curious Hair?
Television?s Impact on Sports
From the Paper
"The FCC continued to be the regulating body that determined what would be permissible for the American public to view. However, the Reagan administration that preached supply-side economics, believed that deregulation was the best method of growing the economy given the many slow-downs that dominated the 1970?s. ?For FCC chairman (Reagan appointee) [Mark] Fowler, the only kind of regulation that was legitimate came from the market itself, and he made this clear to gleeful industry executives from his earliest days in office? (Steyer 137). Fowler also acknowledged that such regulation should be at the hands of media and broadcasting executives because they had first hand knowledge of what Americans really wanted to see. Ironically, it seemed that the Reagan administration passively promoted a liberal media that looked for alternative methods of programming even though the business executives would assess its effectiveness and its decency."
| |
|
Advertising to Children, 2005.
This paper discusses the reaction of three interviewed children to television advertising of products of interest to children.
1,605 words (approx. 6.4 pages), 3 sources, MLA, $ 52.95
»
Click here to show/hide summary
Abstract
This paper explains that children react to advertisements similarly to the way adults react (1) by absorbing subconsciously sensory data, such as slogans or jingles, and (2) by associating certain emotional responses with certain products; however, children, especially young children, do not possess cognitive skills sufficient to understand fully the impact of advertising on their impulses. The author points out that three children frequently peppered their interviews about products, which the children had seen advertised recently on television with "I want..[a specific brand]..", demonstrating that television commercials stimulate the consumer instinct and create brand awareness. The paper relates that advertising draws children's attention away from those products that are not advertised on television.
From the Paper
"Advertising does create awareness of products that the kids might not have otherwise known about. The nine-year old, for example, said, "Oh, oh, I want the Barbie radio!" When I asked her if any of her friends had the product she said no, that she just saw it on television. Wanting was expressed linguistically and straightforwardly by all three children: all three used simple language to convey that they coveted or craved items they had seen on television. Even negative responses to television commercials were expressed through language of "wanting." A few of the three children used the word "need" in conjunction with what they had seen on television, except for the nine-year old who said that she "needed" some accessory toys for her doll, but not because she had seen them in a commercial. The twelve-year old, when talking about the Play Station commercials she had seen said that she "needed" to get a new game console because hers was old."
| |
|
Advertising, 2007.
An analysis of the controversial nature of television advertising.
2,023 words (approx. 8.1 pages), 5 sources, MLA, $ 64.95
»
Click here to show/hide summary
Abstract
This paper discusses the controversial dimension of television advertising. It discusses the reasons why it appears that television advertisements are becoming more controversial and in which ways this is so. The paper then presents some examples of advertisements that have caused controversy and it describes how some of the television networks reacted to the material.
From the Paper
"Taking into account all the presented arguments, as well as the analysis of the described examples, it can be stated that controversy is a controversial subject itself. Controversial television advertising is not a rare phenomenon and it occurs whenever it brings into discussion aspects regarding which society has not reached a consensus. It has been stated that controversial advertising is bad for the company using it, while thee have been voices according to which publicity, regardless of its type remains a long term benefit resulting into the strengthening of the brand awareness. The conclusion is that there is not a universal rule regarding controversial television advertising that can be always applied, but that it highly depends on the context and the topic brought into discussion."
| |
|
The Ethics of Advertising to Children, 2008.
A discussion of the ethics of advertising to children.
2,630 words (approx. 10.5 pages), 9 sources, MLA, $ 79.95
»
Click here to show/hide summary
Abstract
This paper looks at that question of whether advertising directed at children is ethical. It points out that the amount of advertising targeting children continues to grow. Children view an estimated 360,0000 advertisements on television before graduating from high school. The paper also claims that, not until the early 1970s, was advertising directed at children seen as a problem in the United States. The paper argues that, although studies show that children under the age of seven cannot distinguish the difference between an advertisement and fact, there is little if any regulation of advertising directed at children within the United States. The paper compares the US to other countries, which have adopted the philosophy that advertising directed at children is immoral and have stepped in with varying levels of regulation. The paper concludes that, regarding television, it is unlikely there will be any restrictions placed on advertisers; however, with the proliferation of sites such as MySpace, YouTube, blogging, and other future technological advances to the Internet, there may eventually be a public outcry for more stringent regulations.
Outline:
Introduction
History of Advertising & Advertising to Children
Advertising and Its Impact on Children
Why So Much Emphasis on Advertising to Children?
Notable Examples of Advertising to Children
The Regulation of Advertising
Regulations in Other Countries
How Likely Change Is in the Future & Conclusion
From the Paper
"In the US, there are currently few policies or standards for food advertising and marketing aimed at children. The advertising industry maintains self-regulatory policies established by the Children's Advertising Review Unit (CARU) of the National Council of Better Business Bureaus. CARU's guidelines apply to all forms of children's advertising, but it has no legal authority over advertisers and can only seek voluntary compliance. CARU has a group of about 20 advisors and 35 supporters, many of whom are from the food industry, such as Burger King, Frito-Lay, McDonald's, General Mills, Nabisco and Hershey. The CARU voluntary guidelines list seven basic principles, which address areas such as product presentation and claims, endorsement and promotion by program characters, sales pressures, disclosures and disclaimers and safety concerns."
| |
|
Advertising, 1990.
This paper examines the goals of advertising, the types of advertising and various techniques used in advertising strategies: Personal vs. mass marketing, sales promotion, publicity and public relations.
1,575 words (approx. 6.3 pages), 7 sources, $ 55.95
»
Click here to show/hide summary
From the Paper
"The purpose of this discussion on advertising is to examine the goals of advertising, the types of advertising, and various techniques used in advertising strategies. In addition, this paper addresses personal marketing versus mass marketing, and clarifies the roles of such marketing tools as sales promotion, publicity, and public relations, which are different from the role of advertising.
Advertising is "the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services, or ideas by identified sponsors through the various media". Key words in this definition that, when used together, separate advertising from other marketing tools are nonpersonal, paid, persuasive, and media. First, advertising is not personal because it lacks face-to-face ... "
|
|
|
