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Advertisement Analysis, 2002.
Analysis of an advertisement for the X-Box game, "Grabbed by the Ghoulies".
1,942 words (approx. 7.8 pages), 1 source, MLA, $ 61.95
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Abstract
This paper describes the graphics and contents of an advertisement for Microsoft's X-Box game, "Grabbed by the Ghoulies". It discusses the advertisement's target audience and its positioning. The paper also analyzes the message strategy and graphics strategy used in the advertisement and the brand identification strategy. The overall assessment of the advertisement's success in reaching its intended audience is positive.
From the Paper
"This is the catch-phrase header that appears at the top of the 2-page ad. The ad is targeted at the primary MAD audience ? teenagers ? and through ?comic-book? styled layout of graphics and minimal text, the ad entices their market into either wanting to play the game, or investigating the game at either their local retail store or online. The ad also utilizes a single picture of teenagers playing the game. This is interlaid within the comic-book layout of scenes from the game as well as ?comic? blurbs, like ?Thwack!!!?."
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A Molson Beer Advertisement: "I am Canadian", 2008.
An analysis of the Molson Beer advertisement "I am Canadian" with regards to advertising strategy.
4,330 words (approx. 17.3 pages), 6 sources, MLA, $ 114.95
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Abstract
This paper examines advertising and the art of persuasion used in the Molson Beer advertisement "I am Canadian". It asserts that beer advertisements typically employ a marketing campaign that uses sexual innuendo, such as pretty girls to sell their products. It points out however, that the Molson beer ad uses a different mechanism, which centers on nationalism and cultural determinism, rather than on the common persuasive tool of sex to market the product. The paper concludes that the ad's strong emotional appeal, embedded within a social and cultural context, makes for extremely unique and effective advertising.
Outline:
Introduction
Defining the Target Audiences
Molson Beer Advertisement: Style, Appeal, and Strategy
Relationship Between Verbal and Visual Content
Meaning and Value in the "I Am a Canadian" Ad
Prevalent Symbols Displayed in the Ad
The Role of the Molson Ad
Emotional and Intellectual Appeal of the Ad
Crucial Aspects of the Molson Canadian Advertisement
Building Relationships and Trust with the Consumer
Is the Ad Memorable?
From the Paper
"The Molson ad was in the form of a rant, which added to its overall success. The verbal style of the ad was to outline some of the major facets of Canadian culture and present them as something that individuals should feel proud of. It is interesting to note that the ad also focused on stereotypes of Canadians by Americans, and focused on dispelling some of these myths. There was also, the presentation of issues surrounding American lifestyle, and a comparison of how Canadians supposedly completed these actions differently and more effectively. Lines like "I believe in peace keeping, NOT policing. DIVERSITY, NOT assimilation", posit to the fact that the ad was trying to show the clear difference between the two cultures and was trying to evoke a sense of national pride with these statements."
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Old Spice Magazine Advertisement, 2008.
A cultural psychological, and marketing analysis of an Old Spice magazine advertisement.
2,600 words (approx. 10.4 pages), 7 sources, MLA, $ 78.95
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Abstract
This advertising study aims to identify the cultural, psychological, and marketing of "desire" that arise within an advertisement for Old Spice. The paper focuses on a specific magazine advertisement for Old Spice and discusses how it markets "desire" to its audience. The paper discusses whether this form of advertisement is effective for the specific product of Old Spice.
Table of Contents:
Introduction
Section I: The Culture of Desire: Old Spice as a "Classic" Brand
Part II: The Psychology of the Macho "Experience" in Advertising
Marketing Old Spice To Younger Males with Brand Name, Language, and Value-Based Assessments
Conclusion
From the Paper
"Desire is the central marketing device used in this market strategy, which can only explain the main reasons why Old Spice chose this image through a magazine medium. The emotional and intellectual appeal of this type of marketing is attempting a modern stylization of a classic theme that is attempting to revitalize a brand name that is currently out of synch with mixed-gender norms. The intellectual factors involved in the use of desire to stimulate an audience is the refinement of the vehicle and the normative corporate appearance of the man climbing out of it. This type of desire is geared toward a feeling of security and refinement even though there are few men in the world that can actually drive and command such a vehicle. Without the product actually being shown in the Ad, this differentiates Old Spice from other competitors, but does not adequately persuade the audience merely because of the products traditional classic appeal. The market vale-base of the product certainly would attract the desire of upper age bracket customers, but the attempt at finding a younger, more sophisticated male audience through machismo is highly contradicting the cultural, psychological norms of the early 21st century."
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Simply Sleep and Tylenol PM - The Advertisement, 2002.
A rhetorical analysis of the advertisement for Simply Sleep and Tylenol PM.
700 words (approx. 2.8 pages), 0 sources, $ 24.95
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Abstract
The paper closely analyzes the advertisement. It focuses on the target audience, the text and its suggestions, the irony in the text and the way that the text puts across the message of the advertisement.
From the Paper
"The advertisement is for Simply Sleep and Tylenol PM. Simply Sleep is used to treat insomnia. Tylenol PM is used to treat insomnia as well as to relieve pain. The advertisement features a hand-written message over a background showing a dark forest with a new moon in the sky above the text. The audience for the advertisement is anyone suffering from insomnia, whether insomnia on its own, or in combination with pain. The advertisement promises that the product will relieve the insomnia and insomnia sufferers will not have to spend any more nights sitting up awake."
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Advertisement Analysis, 2004.
This paper analyzes a Visa advertisement from "Entertainment Weekly".
678 words (approx. 2.7 pages), 1 source, APA, $ 23.95
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Abstract
This paper describes the advertisement and its audience. The author suggest the connections viewers of the advertisement are intended to make.
From the Paper
"The advertisement chosen for this assignment appeared in a May edition of the Entertainment Weekly selling the idea that a Visa credit card makes life better. It presents a picture of six people around a cake three women and two men from a range of ethnic groups. All of the individuals are dressed fashionably in hip styles and appear as if they are in the act of wishing someone a Happy Birthday. There is confetti floating in the picture to give it a party atmosphere. The cake ..."
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Advertisement Analysis, 2003.
A critical analysis of an advertisement for Nissan Altima.
690 words (approx. 2.8 pages), 1 source, MLA, $ 23.95
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Abstract
This paper offers a critical analysis of a 2003 advertisement for Nissan Altima. It depicts a father and infant son intently reading an owner's manual for the car. The paper describes elements of the simple ad that help to convey the message of the advertisement.
From the Paper
"This paper is a critical analysis of an ad for the Nissan Altima as it appears in the August issue of "Men's Health" magazine using the visual reading text handout as its guide. This apparently simple ad uses a number of effectively chosen elements and meaning ..."
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VW Advertisement, 2002.
Presents a semiotic analysis of a commercial for Volkswagen Beetle.
650 words (approx. 2.6 pages), 2 sources, $ 26.95
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Abstract
This paper conducts a semiotic analysis of a single television advertisement -- a Volkswagen Beetle commercial. It considers the ways the images and sounds are photographed, placed in the frames, edited and combined to produce the effects seen in the advertisement. Additionally, this analysis breaks the advertisement down, considering the connotations of the images and/or sounds. The ideological functions, as well as "myths" that are being represented (or perhaps challenged) by the ad are also discussed. Ultimately, this paper reveals the advertisement's "hidden meaning" through analysis.
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Advertisement Content, 2005.
This paper provides the discussion and critique of content in three advertisements.
1,350 words (approx. 5.4 pages), 4 sources, $ 53.95
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Abstract
In this paper, the writer discusses the subject of advertising and the content of advertisements. The writer makes use of the analysis of the content of three advertisements in order to discuss the concept of the effective form of advertising.
From the Paper
"Advertising is most effective when it creates an emotional connection in the audience. This emotional connection promotes a conceptual fulfillment of the advertisement, suggesting that the advertisers only need to go part of the way in creating the advertisement and the emotional response will then enable the audience to fill in the perceived gaps between what the advertiser offers and what they wish to see in the advertisement. The most effective forms of advertising are thus those which play upon some form of emotional status."
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Television Advertisement and Elections, 1991.
This paper argues that television advertisements tend to solidify rather than convert a voter's belief.
1,575 words (approx. 6.3 pages), 11 sources, $ 55.95
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From the Paper
"This paper will examine the role of television, specifically television advertising, as influencing voter behavior in elections. It will argue that although television ads may sway some individuals who have not yet decided upon a candidate, the main focus of the advertisement campaign is to solidify voter behavior and ensure that the individual remain steadfast in his or her perception of the candidate.
Under the rubric of the governmental system of the United States of America, political and social constraints are, in theory, supposed to exist between the Executive, Legislative, and Judicial branches of the government. In practice, it is often the case that one branch or another is more powerful, and in certain cases, more influenced by the media than others. This may be caused by a variety of reasons, but the perception from ... "
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Advertisement and Natural Motivation, 2003.
A look at advertising techniques.
1,068 words (approx. 4.3 pages), 2 sources, MLA, $ 37.95
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Abstract
The paper looks at modern advertising and how it conveys various messages which motivate and act as stimuli for consumers to patronize a certain product or service that is out in the market. It analyzes how advertisements can dictate how society should live, what to buy, which product or service is more beneficial and when is the right time to purchase a product. The paper discusses how contemporary advertisements are a powerful means of influencing the lifestyle, awareness and moral fiber of modern society. The paper further examines how advertisement is a very useful tool in marketing a variety of products or services and also in communicating messages and motivating viewers.
From the Paper
"Advertising agencies all over the globe are always in search for new ideas and innovative concepts in order to push a product towards a specific market. Advertisements target viewers by classifying the strong selling point of the product. On this same foundation, advertisements are set to promote the said product by identifying their target market. Upon classification of the product and identifying its market, advertising agencies use several techniques and resources of different forms and then later apply them to the concept of their advertisement."
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Web Advertisement, 2002.
This paper explores the future of internet advertising.
3,000 words (approx. 12.0 pages), 12 sources, MLA, $ 88.95
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Abstract
The paper begins with a history of advertising over the internet and with looking at how advertisers turned to web advertisement. Next the paper discusses types of advertisements and their various features. Following this, the paper looks at current trends and estimated growth of the market. The disadvantages of this method of advertising are listed and options for the future are explored. The paper concludes with an evaluation of the effectiveness of web advertising.
From the Paper
"The whole history of Internet advertising started in the middle of 1990s when the Internet was first functioning and commercially launched as the part of technological contribution to worldwide communication.
In a very short time, this issue had changed everything in the world, and made a big revolution to the traditional media-based marketing approaches. Big capital companies soon turned their heads to examine this newly born marketing trend, along with giant fund allocation for market researches and the future growth."
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Advertisement and Ideology, 2002.
A comparative analysis of five articles on the relationship between media communication and political power.
2,150 words (approx. 8.6 pages), 5 sources, $ 80.95
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Abstract
This essay will analyze five articles that deal with aspects of the relationship between media communication and political power. It will argue the thesis that political power in the modern world - whether in the United States or Africa - is dependent upon control of mass media. In some places this control is direct through censorship and laws, while in other places it takes the form of sophisticated "advertising" of politicians and programs. In this world, communication and cultural studies is important as it reveals the connections between advertisement and ideology that the ruling class attempts to hide.
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House-Keeping and the Modern Advertisement, 2008.
A look at how advertising still targets woman in a supposedly gender equal world.
1,798 words (approx. 7.2 pages), 8 sources, MLA, $ 57.95
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Abstract
This paper discusses how advertisements, sometimes insultingly, portray women as empowered in terms of taking on so much of the general cleaning labor, but the positioning of woman as the house-keeper remains unchanged. To explore this issue, it looks at a range of advertising for cleaning products, arguing that women continue to be portrayed in a limited manner and in fact are likely to be spending more time on cleaning as a result of social expectations for private spaces to be showcases.
From the Paper
"For the most part, given most of these advertisements, it would seem that it is almost entirely up to women to deal with all of the grime in the kitchen, bathroom, laundry room, and anywhere else it may lurk. Whether it is an advertisement for Swiffer products, Tide laundry detergent, or the curious bathtub scouring substance known as Vim, women are consistently portrayed as the lone crusaders, responsible for such matters of the home, and that reinforces stereotypes that keep women as the lead in such roles. For despite making more progress in closing the gender-gap at work, studies show that women still have more to gain in terms of getting their husbands to pick up the slack at home."
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An Analysis of Ethics and False Advertisement, 2002.
This business ethics paper discusses ethics in advertising, examines the issues involved, and includes a summary of the facts.
2,150 words (approx. 8.6 pages), 4 sources, $ 80.95
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Abstract
This nine-page business ethics paper discusses ethics in advertising, examines the issues involved, and includes a summary of the facts. The author analyzes a list of the potential solutions, provides a pro and con evaluation summary for each potential solution, and selects the best solution. He then provides analysis and justification for his reasoning, while stating ethical and philosophies and identifying obstacles likely to be encountered in implementing the solution.
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Palm Zire Advertisement, 2002.
Looks at the messages of the Palm Zire ad and the implications of these messages.
1,400 words (approx. 5.6 pages), 8 sources, $ 53.95
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Abstract
This paper makes use of the course material and two outside sources to discuss the Palm Zire ad with its stereotypes and implications.
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