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Adaptive Business-Level Strategies in Airlines, 2004.
A case study of Southwest Airlines and Lauda Air.
1,778 words (approx. 7.1 pages), 20 sources, MLA, $ 57.95
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Abstract
This paper examines the link between two airlines - Southwest Airlines and Lauda Air and the business-level adaptive strategy model originally conceived by Miles and Snow. It positions the two airlines within the model, stating their strategic characteristics as a defender, prospector or analyser. Comparisons are made between the styles and products of the two airlines. The benefits of using benchmarking principles to improve financial and commercial performance is also discussed.
Outline
The Miles and Snow Typolopgy
The Defender
The Prospector
The Analyser
Southwest Airlines
A Cut-Price Airline
Robbins' (1994) Evaluation of Southwest
Benchmarking Southwest's Performance
Lauda Air
An Innovative Carrier
Driving the Future
Benchmarking Lauda Air's Performance
Conclusion
From the Paper
"The defender strategy is generally used by businesses in a stable, established industry environment, or an environment viewed as that by the company. Defenders pursue permanence and strength by focussing on a specific product for a specific market. Businesses using this type of strategy act aggressively to defend their product, preventing new competition to penetrate their niche market (Robbins, et. al., 1997). Defenders are often ignorant towards industry developments, primarily focussing on their own product and improving it's own efficiency. Therefore, defenders are subject to minimal growth and innovation, but increased efficiency."
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E-business Strategies, 2003.
The effect of the internet and e-business on the airline industry, with specific focus on British Airways and Lufthansa.
4,516 words (approx. 18.1 pages), 7 sources, MLA, $ 117.95
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Abstract
This paper explores how the airlines can benefit by on-line commerce i.e. e-business. To understand this well, the e-business strategies of British Airways and Lufthansa, the world?s largest international airlines, are analyzed. The essay reveals how ?e-tickets?, ?e-procurement? and ?e-working? will lead to cost savings and how these will help the big airlines to compete with the low cost airlines. Furthermore, this essay also identifies the qualities needed for a quality e-commerce website.
From the Paper
"Air travel is one of world?s largest industries, which generates over $300 billion in revenues. More over it has an over all impact far in excess of its turn over, since it facilitates tourism, world trade, international investment, etc. further its importance can be easily under stood from the range of products it transports all over the world every single day. Fresh fruits, vegetables, flowers, pharmaceuticals etc are only some of them. It is therefore central to the globalisation, which is taking place in many other industries. The increasing use of Internet and the rising disposable income with the people and the realisation of the economic benefits of tourism by the developing countries all contributed towards the rapid growth of this industry. It can be seen that after pornography airline ticket is the hottest selling commodity in the Internet. According to a research by ?The Economist? the airline ticket sale over internet amounts $5 billion world-wide. (June 30 2001). So I am taking two big companies from this industry, British Airways and Lufthansa for this study. I am trying to analyse their market, their critical success factors and the values their websites provide to the end user."
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Addressing Southwest Airlines According to Matrix Strategies, 2002.
This paper addresses the company of Southwest Airlines in terms of the effectiveness of the company's various strengths and weaknesses.
3,150 words (approx. 12.6 pages), 10 sources, $ 115.95
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Abstract
This paper addresses the company of Southwest Airlines in terms of the effectiveness of the company's various strengths and weaknesses. A series of matrixes are used.
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Southwest Airlines' Marketing Strategy, 2006.
A paper explaining the reasons why Southwest Airlines' marketing strategy has been so successful.
4,067 words (approx. 16.3 pages), 7 sources, MLA, $ 109.95
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Abstract
This paper discusses the strengths of Southwest Airline's marketing strategy by comparing it to United Airlines, an airline which has had considerably less success than Southwest. The paper also describes Southwest's short-haul, no-frills marketing strategy, the low-fares and larger number of short-haul departures the company offers, Southwest's carefully planned advertising campaign and high level of employee loyalty. The paper explains how each of these factors contribute to the company's success and suggests that Southwest's principle strength is its president, founder and CEO, Herb Kelleher.
From the Paper
"Flying on Southwest Airlines is not the most comfortable way to go. Usually, the planes are jammed full of vacationers and families including children, as well as business travelers. Seats are crammed together. There is no advance seat reservation system. The crowds at the departure gates are usually enormous. Yet, somehow, through it all, Southwest is tremendously successful. In TIME Magazine's issue of May 1, 2000, Southwest continues to be rated No. 1 in on-time arrivals and departures and in overall quality ratings. How does it do better than the large, established airlines? "Economic history shows that an airline based solely on lower airfares does not work...Customer service is the only strategic marketing tool a carrier can use to pull passengers from an established airline." (Donnelly, p. 53) Thus, calling Southwest merely a low-cost carrier would be doing its marketing strategy a disservice."
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United Airlines Strategy, 2002.
A look at how United Airlines fights back with a revamped customer service strategy.
721 words (approx. 2.9 pages), 4 sources, MLA, $ 25.95
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Abstract
This paper examines how no one industry has been impacted by the global economic recession, terrorism, war, and SARS, more than airlines; getting passengers to fly is the most challenging part of the current airline industry woes. It discusses United Airlines?s customer service delivery strategy, which is designed to win new business and to keep existing customers content.
From the Paper
"Leisure travels are also looking for the best deals and many are willing to forgo customer service for economic savings. Thus, United Airlines has had to focus on identifying which cuts in customer service would be acceptable to its customers. United Airlines has lowered its fares and compensated for the profit margin reduction by cutting back on special frills such as meal service on short flights and special meals to obtain the lowest possible fare. To achieve further cost reductions, United Airlines will stop issuing paper tickets within the United States by July 2003, and plans to issue only electronic tickets for all eligible itineraries, domestically and internationally by January 2004."
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Cost of Security for Airline Business in the U.S., 2002.
Examines the financial situation of airline companies in the U.S., the cost of improved airline security and how this will effect the airline companies.
2,400 words (approx. 9.6 pages), 4 sources, $ 89.95
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Abstract
Security has become the greatest concern of United States government since the terrorist attacks of September 11. But while enhanced security is desirable, the costs that are associated with it are unfortunately causing numerous financial problems for airlines in the United States. The aviation industry is already suffering from slow economic growth in the country and now with extra security expenditure, many airlines fear they will fail to post profit in the next few quarters. The paper discusses the rising cost of security and how it is hurting airline business in the United States. The paper also sheds light on general condition of airlines immediately after September 11, which helps in understanding why extra security costs are highly undesirable in these financially chaotic times.
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E-Commerce and the Airline Industry, 2004.
An overview of the e-commerce strategies for American Airlines and Southwest Airlines.
3,345 words (approx. 13.4 pages), 12 sources, MLA, $ 95.95
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Abstract
This paper examines how, with the advent of the Internet, smart companies have been using the unique advantages that this powerful medium offers with ?e-business? emerging as the new paradigm of performing business over the Internet. In particular, it looks at the development of the airline business in e-commerce and compares the the e-strategies of American Airlines and Southwest Airlines.
Outline
Introduction
The First Steps
American Airlines
E-Strategies at AA
Southwest Airlines
E-Strategies at SW
Markets and Pricing Structure of American Airlines (AA) and Southwest Airlines (SW)
Cost Structures of American Airlines and Southwest Airlines
The Airline Offering the Best Value
Conclusion
From the Paper
"The development of the airline business in e-commerce started in the early 1980s, and this was when the academics and consultants found out that a few managers had developed their strategy around IT applications, though the move may have been inadvertent. The first move was by American Airlines and United Airlines with their reservation systems. In other industries, American Hospital Supply had developed an online ordering system, and Frito-Lay had developed a handheld device for the field staff. During the 90s, the concentration was on re-engineering, and this was a concentration on technology. Towards the end of the 90s, came the predominance of e-commerce or e-strategy. The concentration then shifted on to judgment of how Internet affected the business."
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Consumer Marketing Techniques of Modern Airlines., 2002.
This paper covers some of the marketing strategies in use by today's airline companies to target new customers and to retain old ones.
1,900 words (approx. 7.6 pages), 6 sources, $ 71.95
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Abstract
This paper explains the appropriate strategies for large and small domestic carriers and international airlines. The author addresses how technology has challenged airline marketing,. The paper questions whether service-oriented marketing (e.g. the "friendly skies") is being phased out by marketing that emphasizes ease of use.
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The Airline Industry, 2006.
This paper discusses the business strategies of the companies that make up the airline industry, which remains a high-cost business with low profit margins.
2,515 words (approx. 10.1 pages), 8 sources, MLA, $ 76.95
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Abstract
This paper explains that the airline industry remains on the brink of bankruptcy because of 9/11, the dramatic increase in the costs of fuel and increased security costs, which has led to the discretionary control of the airline industry by the Air Transportation Stabilization Board. The author points out that many U.S. airlines have formed international alliances to the benefit of the airlines and their customers; however, these airlines have not experienced a tremendous amount of growth in the last decade. The paper relates that the smaller, more regional airlines, such as Southwest Airlines and the no-frill airline Jet Blue, have developed strategies, which have increased their profits and competitiveness and have been copied by other U.S. and international airlines.
From the Paper
"Southwest's success suggests that it can. JetBlue simply needs to focus on those things that separate it from the competition. While Southwest focused on affordability, JetBlue focuses on reliability. JetBlue has an operational recovery system, which allows planners to select goals before rerouting planes. "The software produces a solution and calculates its costs," after factoring in a plane's maintenance and fuel needs, the experience and availability of the flight crew, and FAA rules. The software will allow JetBlue to move into more markets without losing its reliability edge."
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Attack on America and its Affect on the Airline Industry, 2002.
A discussion of how the September 11th "Attack on America" has affected the economy and business strategies of the airline industry.
3,820 words (approx. 15.3 pages), 13 sources, APA, $ 104.95
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Abstract
This paper presents a brief summary of the September 11th terrorist attack on America and the effects it had on the economy of the airline industry. The business strategies of the airline industry in order to improve business, such as price reductions and improved security measures, are outlined. The role of the government is also examined.
From the Paper
"On September 11, 2001 Taliban terrorist attacked The World Trade Center and The Pentagon. The attack was carefully planned to use American symbols, such as the choice of the airline, which was ?American Airlines,? and it happened on September 11. The ninth month on the 11th day is Americas national symbol for life saving emergencies. This attack was clearly a hatred mark for America, but all nations were affected by the crisis. Although the event is named "The Attack On America," this event could easily be named "The Attack On The World." People from over ninety nations were in the World Trade Center, including some from the same country which instigated the attack. The attack was completely unexpected, and after the impact, everyone was wondering why did it happen and who could hate America so much?
"Bin Laden, a man with very little authority and power in his own country, is the source behind the disastrous attack that destroyed the airline industry and the economy of not only America, but also many other countries. In 1993, Bin Laden attempted to destroy the World Trade Center to express his hatred for America. His attempts to attack America in 1993 failed. According to BBCnews.com, Bin Laden hated America because of his history in his own country. Bin Laden rejected his heritage to become a freedom fighter in his own country against Russia. Bin Laden first bombed an U.S. embassy in Nairobi; minutes later he bombed another U.S. embassy in Tarzani"
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Continental and Southwest Airlines, 2006.
This paper explores the ins and outs of the airline industry, including marketing and business strategies, by focusing on Continental and Southwest Airlines.
1,623 words (approx. 6.5 pages), 10 sources, MLA, $ 52.95
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Abstract
The writer of this paper details Southwest's low-fare no-frills policy, which is just one of the reasons it's the most profitable airline in the U.S. This paper examines why Southwest was rated #1 in on-time arrivals, departures and overall quality despite the fact that flights are usually overcrowded, seats are crammed together and there's no advance seat reservation system. This paper contains a brief history into Southwest and Continental Airlines as well as the initial goals of both companies. This paper details Continental's less than impressive marketing and business achievements as well as the company's past financial struggles to stay afloat, which eventually paid off when it merged with Air Canada.
From the Paper
"In 1990, December 3 was a dark day when Continental slid into its second bankruptcy, but this time a white knight appeared. Continental and Air Canada became "partners", and Air Canada put some $450 million into rescuing Continental, allowing the airline to emerge from bankruptcy by 1993. Its marketing strategy- again concentrating on the business traveler, both domestically and overseas to more than 60 destinations- has made it possible for Continental to be profitable now for the last 24 reporting quarters. Its stock was named, by Business Week, as the "Best New York Stock Exchange Stock of the year in 1995." (Continental.com) The reason was obvious to see, from a low in January that year of $6.50 a share, by the end of December, the stock had risen to $47.50."
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Ethics in Southwest Airlines, 2005.
This in-depth paper profiles the corporate and business practices of Southwest Airlines while primarily focusing on the company's approach to business ethics.
7,288 words (approx. 29.2 pages), 17 sources, MLA, $ 161.95
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Abstract
The writer of this paper analyzes the on-going success of Southwest Airlines which continues to remain a leader in the industry during an era when more and more airlines are facing closure and bankruptcy. This paper delves into the numerous crises faced by Southwest Airlines which the company has successfully managed to weather. The writer delves into the history of the company which began in 1971 with only three aircrafts while also discussing the company's primary goals and vision. This well-researched paper analyzes the business ethics and corporate structure of Southwest which states that their employees are hardworking, dedicated and highly motivated and a significant contributing factor to the company's overall success. This paper also contains the results of published studies as well as statistics and data relevant to this particular topic.
Table of Contents:
Abstract
Introduction
An Overview of the Business Ethics of Southwest Airlines
How Southwest Airlines Handles the Various Crises
The Ethical Responsibility of Southwest Today and for the Future
Conclusion
References
From the Paper
"Donna Conover, the executive Vice President of Customer services, states that ever since she joined the company, more than twenty eight years back, she had always felt that the employees of the company were the greatest assets for the firm, and perhaps it is because of the policy that the company follows, which is that of never ever dictating pay cuts to its employees, that it has managed to keep all its employees happy and satisfied, and working hard at all times. This was seen in the fact that employees by themselves, during the Gulf War of the 1990's, when fuel costs skyrocketed, voluntarily reduced their pay for some time in order to cope with the escalating costs of fuel. In a similar manner, after the debacle of September 11, Southwest Airlines employees volunteered to take cut costs on their wages, so that the company may be able to cope better with its reductions in flying schedules. This type of loyalty for the company has as yet been unrivalled."
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Continental Airlines, 2007.
This paper discusses the fourth-largest airline in the United States, Continental Airlines, concentrating on marketing issues.
1,406 words (approx. 5.6 pages), 8 sources, APA, $ 46.95
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Abstract
In this article, the writer points out that Continental Airlines was established in 1934 under the name of "Varney Speed Lines", after Walter T. Varney, its initial owner. The writer then notes that on July 1, 1937, Robert Six, the new owner, changed its name to Continental. The writer relates that the marketing strategy of Continental Airlines is based on emphasizing its strengths, such as the variety and quality of the services offered. The writer looks at Continental's strategies and awards that have been received. The writer concludes that all in all, Continental Airlines is trying to apply a strategy based on establishing deep customer relationships, in order to create customer loyalty and brand affinity.
From the Paper
"RewardOne is a free business program designed by Continental in order to reward companies for business travel on Continental Airlines. However, this program does not apply for travel agencies, wholesalers, consolidators or other resellers of travel. Through RewardOne the companies are rewarded valuable points each time its employees travel on business with Continental Airlines. He rewards include: Silver OnePass Elite Status, Presidents Club membership, travel certificates and many others."
"For U.S. residents that want to save some money, Continental offers the Continental Airlines Credit Card from Chase. Customers that apply for this card will receive 15,000 OnePass bonus miles after their first purchase, get a 5% discount on all published Continental fares, two Presidents Club passes every year, two travel discount certificates (up to $200 in savings) every year."
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United Airlines, 2004.
This paper is a public relations (PR) proposal for revitalizing the public image of United Airlines.
2,550 words (approx. 10.2 pages), 9 sources, MLA, $ 77.95
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Abstract
This paper explains that United Airlines? image suffers because of terrorist events, relationships with employees due to downsizing, and the announcement of bankruptcy of the airline; therefore, the airline does not enjoy a good reputation with any of the entities with whom it interacts, including consumers, employees, or even the stakeholders. The author uses research to lay the theoretical framework by identifying theories and models that advocate the importance of restoring the image of United Airline. The paper concludes that the basic strategy the airline should communicate to the consumers is, ?United Airlines follows the tradition of trust and security?.
Table of Contents
Introduction
About United Airlines
United Airline and Public Relations
Research
Objective of the Research
Importance of Public Image
Theoretical Framework
Organizational Image Management Theory
Image Management Model
Questions Used in Research
Objectives
Restoration of the Public Image
Enhance Communication with Consumers
Increase Consumer Confidence
Emotionally Appeal to the Consumers
Maintenance of the Public Image
Strategy and Implementation
United Airlines Follows the Tradition of Trust and Security
Electronic Media
Sponsorship
Employees
Campaigns
Evaluation
From the Paper
"The public image of an organization is closely related to the survival of the business in an industry. An improved public image increases the chances of business catering to consumers that have already utilized the organization?s products/services. This further increases the chances of gaining consumers loyalty if the public image of the organization is sustained. With a sustained public image, organizations have the chance of increasing the number of loyal consumers of organizations? offerings, consequently improving the chances of businesses to maximize their profits and reduce costs by achieving economies of scale."
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Southwest Airlines, 2004.
An examination of how Southwest Airlines manages to compete in the deregulated American airline market.
1,012 words (approx. 4.0 pages), 5 sources, MLA, $ 35.95
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Abstract
An overview of the business and marketing strategies of Southwest Airlines in the current market. The paper explains what methods and strategies are needed in order for the airline to be able to compete in the industry.
From the Paper
"Southwest?s strategy of the lowest possible fare and a fun experience has made the airline stand out among its competitors from day one. Key to Southwest?s success, however, has been its prowess in keeping its costs low. The airline manages this through consciously adopting a strategy of: operating only shorthaul, high frequency, point-to-point flights; minimum aircraft turn around time; commonality in fleet (Boeing 737s); employee team work; and avoiding congested airports, hub-and-spoke models and interline agreements. By adopting such a strategy, Southwest is able to generate more revenues through flying its aircraft more, lowering unit costs per flight, and operating with reduced number of personnel (Freiberg, 1998, p.48-64). All in all, Southwest?s innovative business model has significantly contributed to the advancement of the commercial airline industry by making air travel more affordable and thereby expanding the market. Further, it has also proven that it is possible for an airline to be profitable year after year in an industry, which is known to go through periodic cycles of boom and recession. "
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