| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "AD PLAN GEOPLEX WATCHES": |
|
|
Ad Plan: Geoplex Watches, 1995.
Details the approach that a hypothetical company, Geoplex, has taken in selling its $15,000 upscale chronometer with a Global Positioning Satellite transponder embedded in it.
2,250 words (approx. 9.0 pages), 6 sources, $ 79.95
»
Click here to show/hide summary
From the Paper
"Executive Summary
The advertising plan below is based on the marketing plan for Geoplex watches, which detailed the approach the manufacturers of the product, a $15,000 upscale, GPS locating chronograph (wrist watch) have taken to sell this watch to the upscale target market described below.
There are two major advertising objectives. The first is to position the Geoplex as a "must-have" product on the upper scale of the Kim-Lord purchase decision grid. The second is to create sales messages that motivate the target consumer to the desired action (purchase).
The advertising strategy detailed below consists of several parts: identification of target market and customer; selection of media to reach that customer; media messages that will reach that ..."
| |
|
Watching You, Watching Me, 2007.
A brief overview of the phenomena of reality television.
1,038 words (approx. 4.2 pages), 4 sources, MLA, $ 36.95
»
Click here to show/hide summary
Abstract
This paper briefly considers the history of reality television and its recent popularity explosion, reflecting on possible reasons for this surge of interest. The paper also looks at both positive and negative factors of different formats of reality television programs and their possible implications for society. An attempt is then made to define how this phenomenon relates to modern cultural identity.
Outline:
Introduction
An Historical Survey of Reality Television
Reality Television is a Misnomer
Cultural Catastrophe?
Conclusion
From the Paper
"In 1973, the PBS series, An American Family, was broadcasted. Widely considered to be the first modern reality show, it dealt with the issue of divorce in today's nuclear family. A year later, the UK followed suit with a counterpart program, The Family, which portrayed a working class family in Reading; and in 1992, Australia broadcasted Sylvania Waters, which depicted a nouveau-riche family living in Sydney. All three programs were considered to be controversial (Wikipedia, Online Article, 2007), but all were also recognized as having that certain something that appealed, and that entertained, the general public. Over the next decade a wide variety of reality shows were broadcasted, with their counterpart productions being produced throughout the world, as world-wide television companies rushed to join a financially lucrative band-wagon. "
| |
|
Children Watch and Learn When Nobody is Watching, 2001.
This paper presents an examination of the effects of parental behavior on how children learn.
1,910 words (approx. 7.6 pages), 6 sources, APA, $ 60.95
»
Click here to show/hide summary
Abstract
In this essay the writer explores how the things parents say and do in front of their children affect the children and their learning. The writer then takes the reader through a discussion about the importance of body language in the classroom and some examples of effective use suggestions.
From the Paper
?We have all heard the saying ?Do as I say and not as I do,? and we know it is a statement about hypocrisy. Unfortunately many parents don?t understand that is the exact message they sometimes give to their children by their actions and deeds in front of them. We all want our children to learn the proper values and morals and we hope hey grow to be value filled compassionate and honest individuals.?
| |
|
Watching What They Watch, 2001.
A look into television violence and its effect on children's lives. The writer proposes the universal use of V-chips.
1,185 words (approx. 4.7 pages), 2 sources, $ 40.95
| |
|
Rolex Cellini Watches, 2003.
A study of the marketing model for Rolex Cellini watches.
920 words (approx. 3.7 pages), 2 sources, APA, $ 31.95
»
Click here to show/hide summary
Abstract
This paper examines the marketing of Rolex Cellini watches, from the perspective of the 4Ps: product, place, promotion and price. The paper determines that the company has successfully utilized the 4Ps to create a brand and product that presents a unified image to customers.
| |
|
How Big Brother Watches America, 2002.
This paper discusses surveillance in America, especially since September 11th 2001.
3,050 words (approx. 12.2 pages), 5 sources, MLA, $ 89.95
»
Click here to show/hide summary
Abstract
A discussion of the pros and cons of surveillance in the United States, looking at whether more surveillance for protection against terrorism outweighs intrusion of one's privacy. The terrorist attacks on 9/11 saw an increase in surveillance and new laws passed concerning wire-tapping. The three characteristics of surveillance technology used to describe its various aspects, amplification, re-utilization, and sublimation are examined. The author investigates whether surveillance is ethical and if it could really have prevented past or prevent future terrorist attacks.
From the Paper
"When Orson Wells wrote his famous novel about government surveillance taken to the extreme, the world he described seemed very unrealistic. However, at the turn of the new millenium, the world that he describes is not so different and it seems as if we are just one step away from the ?thought police? knocking on the door. For some this gives them an extra-added element of security, but others see it as a serious infringement on their freedom.
Today, we are watched in a variety of ways. Every where you look, you see video cameras recording our every move. Wiretaps are frequent and devices that transmit over the air such as cell phones are easy targets for those trying to hone in on our private affairs. The government monitors our email and web surfing activities, our bank accounts, credit card accounts and almost anything else you can think of."
| |
|
Mont Blanc Magazine Ad, 2002.
A rhetorical analysis of an advertisement for Mont Blanc watches in GQ magazine.
960 words (approx. 3.8 pages), 0 sources, $ 34.95
»
Click here to show/hide summary
Abstract
The paper analyzes the Mont Blanc advertisement for its watches in GQ magazine and shows that it is quite obviously directed at young males who regularly read GQ to keep abreast of the latest fashion and lifestyle trends for men. It shows that this particular ad is designed to equally appeal to both the ?ethos? and the ?pathos? of the target audience but completely abstains from any kind of ?logos.? It shows, too, that the ad is clear and consistent in presenting the product as a fashionable accessory for a certain type of personality to wear.
From the Paper
"The ad in question does make a definite appeal to the ?pathos? of the target audience by using the beautifully shot and presented product to visually appeal to and arouse the desires and emotions of the viewer. Without meaning to belabor the point, it must be remembered that the reader of GQ magazine is specifically seeking information on the latest styles and to that extent, the right visual appeal will succeed in creating the desired imagery in the minds of the GQ readers."
| |
|
Whale Watch Kaikoura, 1999.
An analysis of the eco-tourist company, Whale Watch Kaikoura.
1,636 words (approx. 6.5 pages), 3 sources, MLA, $ 53.95
»
Click here to show/hide summary
Abstract
The paper summarizes the goals of eco-tourism. The paper discusses the strengths and weaknesses of Whale Watch Kaikoura. The writer briefly discusses the opportunities for this company, and the threats that exist. The paper discusses the reaction of the locals to unaccustomed tourism and the preference given to the Maoris on the whale-watch concessions. The paper details a brief financial analysis of the company. In conclusion, the paper states that the venture has exceeded all expectations and that profits have been used to take young people off welfare and give them skills and a future. The paper also details some ideas that Whale Watch Kaikoura has for future growth and development. Table of Contents: Executive Summary Swot Analysis Strengths - No Competitors - Focus on Eco-Tourism - Whaleway Station - Aggressive Marketing Weaknesses - Response to Needs Has Been Reactive - Need to Diversity Activities Opportunities - Increase in Tourism - Expansion Threats - Inadequate Maintenance of Tourism Infrastructure - Competition Issues Financial Analysis Evaluation and Conclusions Bibliography
From the Paper
"A simple idea, a great deal of vision and drive, some luck and a lot of courage has brought Whale Watch Kaikoura to the point where it is now beginning to show a profit. In the course of its development, this enterprise has given more life to its host town than could ever have been expected. And as land-based services and other adventure tourism activities have grown, a number of other environmentally sustainable activities, many based on marine mammals, have developed off-shore."
| |
|
AD/HD in Adults, 2004.
This paper discusses attention deficit/hyperactivity disorder, AD/HD, in adults including diagnosis, symptoms, and available treatments.
1,825 words (approx. 7.3 pages), 12 sources, APA, $ 58.95
»
Click here to show/hide summary
Abstract
This paper explains that AD/HD refers to a family of related chronic neurobiological disorders that interfere with an individual's capacity to regulate activity levels, inhibit behavior, and attend to tasks in developmentally appropriate ways. The author points out that the diagnosis of AD/HD in adults is made even more problematic by the requirement of symptoms before age seven because adults patients may not be able to recall symptoms relating to their experiences in the past; therefore, another part of the diagnosis is often a joint interview with both the patient and a family member or spouse. The paper relates that, since many problems in the lives of adults with AD/HD are directly related to the disorder, tailored treatments are often the best approaches; the four basic methods are medial, educational, behavioral, and psychological.
From the Paper
"In addition to the above general requirements for AD/HD diagnosis, each category of AD/HD also has specific requirements. For an AD/HD predominately Inattentive diagnosis, six of a possible nine symptoms must be present in the patient for more than six months, and those symptoms must be abnormal for the patient?s developmental level. The symptoms include frequent inattention to detail or carelessness in schoolwork or other activities, difficultly in maintaining attention, frequent non-adherence to instructions and failure to complete tasks in schoolwork, chores, or work related activity. Additional symptoms include failure to listen when spoken to directly, difficulty with organization, avoidance, dislike, or reluctance to tasks requiring sustained mental effort, such as homework, frequent misplacement of materials, frequent forgetfulness, and a tendency to be easily detracted."
| |
|
Diet Ads, 2002.
Discusses deceptive diet ads and their effect on public health.
1,025 words (approx. 4.1 pages), 10 sources, $ 39.95
»
Click here to show/hide summary
Abstract
Advertising has long been associated with unreasonable claims, in fact, we have come to expect them. Advertisements quite often imply qualities about the products and people within the context of the ad that are simply impossible. Over the long-term, our culture has grown to accept advertisements as a fiction into which we are drawn for 30 seconds. During that time, the viewer suspends disbelief because of the formula at play and simply accepts the fiction that surrounds the product. In the realm of diet advertising, however, such fictions have turned out to be potentially dangerous or even deadly. Diet product and diet advertising has long made irrational claims about enormous changes in the body over impossibly short periods of time. Research shows that the level of false advertising in commercials for diets and diet products is staggeringly high. The FTC found that 55 percent of weight-loss ads make claims that lack proof or very likely are false (Eggerton, 2002). In fact, this problem has been ongoing since one of the first false-advertising in diet commercials claims was made; in 1993, the Federal Trade Commission charged that five of the nation's largest commercial diet-program companies have misled consumers by making unsubstantiated weight-loss claims and by using deceptive testimonials ("FTC Accuses Five Diet Programs of Deceptive Advertising", 1993; Cordes, 1993). It is proposed that research will demonstrate that the effect of false advertising (and thus false expectations) about diets and diet products has resulted in a greater health crisis in relation to weight than ever before.
| |
|
My Neighborhood Watch Group, 2008.
This paper describes a neighborhood watch group and its effectiveness against crime.
1,034 words (approx. 4.1 pages), 3 sources, APA, $ 36.95
»
Click here to show/hide summary
Abstract
The writer discusses his neighborhood watch group in Albany, Georgia. The writer looks at the watch group's aims and the activities that will help the group accomplish its goals. The writer discusses leadership roles and the importance of an effective communication structure. The writer relates that patrolling his neighborhood serves as an effective deterrent to criminal activities.
From the Paper
"In many communities where crime rates are high and the police have been ineffective, concerned citizens have formed neighborhood watch groups in order to identify and report criminal activity. Experience has shown that citizen efforts to patrol their neighborhoods serves as an effective deterrent, for criminals seek out more vulnerable neighborhoods once they see that residents have formed neighborhood watch groups and are taking proactive measures to protect their streets and homes from crime."
| |
|
The YBeBlue Ad Campaign, 2004.
This paper discusses the Australian not-for-profit ad campaign called YBeBlue, which is designed to help people recognize the symptoms of depression in themselves and in others, especially adolescents.
2,150 words (approx. 8.6 pages), 9 sources, APA, $ 67.95
»
Click here to show/hide summary
Abstract
This paper explains that the ads's effectiveness is based on their ability to use the visual language of other youth-oriented ads to attract adolescents, a group highly likely to suffer from depression. The author points out that the YBeBlue campaign has linked its efforts to those of a number of for-profit companies, a strategy that is becoming increasingly common and can prove to be quite effective for the company concerned, as well as highly useful for the non-profit. The paper relates that the campaign uses television spots, a Web site, banners, and postcards distributed to schools, universities, government agencies, and health centers in a very directed strategy of distribution of information.
Table of Contents
Introduction
A Different Type of Product
Adolescents Targeted By Depression
Using the Language of Young People to Talk to Young People
Moving From Television to Print
Cause-Related Advertising
From the Paper
"The causes of depression include both biological and possibly genetic causes as well as a range of environmental ones. In many individuals, depression is caused by an interaction between biological and environmental (both personal and general) factors. Depression is categorized as an affective disorder, which means it is one of the forms of mental illness in which the defining characteristic is a mood disturbance. The affective changes in depression are a feeling of sadness (which matches with the popular understanding of the disorder), but it is also marked by feelings of guilt, helplessness and hopelessness. It is these last three that are at least as debilitating as the sadness itself."
| |
|
Sky Net Web Ad, 2002.
Analyzes the subject and marketing of this internet ad.
1,150 words (approx. 4.6 pages), 1 source, $ 44.95
»
Click here to show/hide summary
Abstract
This paper will discuss an ad that was taken off of the Internet and will describe its meaning to the product it sells and also give a reflection on how it may influence the customer into purchasing this service. The company called Sky Net Web will be the main subject of this description of an Ad and will be analyzed in the way that this company presents itself on the web.
| |
|
The Ban on Tobacco Ads, 2002.
This paper discusses the issue of banning tobacco ads by the New York Times newspaper and questions whether it was the correct thing to do.
790 words (approx. 3.2 pages), 0 sources, MLA, $ 28.95
»
Click here to show/hide summary
Abstract
This paper examines why the New York Times banned cigarette advertising. The writer discusses how the banning of tobacco ads reduces the pressures on children to take up smoking and leaves room for advertisements warning the readers against the dangers of smoking. In addition the way in which banning of these ads may prevent nonsmokers who buy The New York Times, from involuntarily contributing to the tobacco industry, is also discussed.
From the Paper
"Little by little, cigarette advertising has been disappearing from American newspapers and magazines. This trend began more than two years ago when the first national newspaper, The New York Times, officially banned tobacco advertising. At the same time, local newspapers such as the Seattle Times and Portland Organdie copied the national newspaper."
| |
|
"Their Eyes Were Watching God", 2005.
Analyzes how Zora Neale Hurston's character, Janie, in "Their Eyes Were Watching God," is changed by her relationships with three different men over many years.
1,274 words (approx. 5.1 pages), 1 source, $ 43.95
»
Click here to show/hide summary
Abstract
The character of Janie in "Their Eyes Were Watching God" is a celebrated female character in both African-American and non-African-American literature. Her search for affection and her slightly feminist views at a time when women were not even allowed to vote is inspirational and beautiful. This essay shows how her two unsuccessful marriages and her final affair with Tea Cake changed her for the better and for the worse and how all of her relationships helped her on her quest for what we all so desperately desire: love.
From the Paper
"However, Tea Cake makes her no promises and has nothing to offer her except his love, differentiating himself from his predecessors who pledged to meet her every desire. Janie does not expect much of the relationship, and is therefore amply rewarded. Tea Cake's devotion and simplistic adoration for her, which may have been partially due to the gap in their ages, is a breath of fresh air to Janie after her previous marital imprisonments. She feels infinitely free to do as she wishes without losing her much-valued feelings of affection."
|
|
|
