| Papers [1-2] of 2 | Search results on "ACCOR SUCCESS": |
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The Accor Success, 2006.
This paper details the success of the Accor Company in the hotel industry.
1,109 words (approx. 4.4 pages), 7 sources, APA, $ 38.95
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Abstract
This paper discusses Paul Dubrule and Gerard Pelisson's creation of the Accor Company. Accor's first venture, Novotel, opened in France in 1966 and was modeled after U.S. lodging facilities, proved so successful that it allowed the company to expand their holdings to various destinations worldwide. The writer examines the humble beginnings of the Accor Company which turned into a global force to be reckoned with in the hotel industry.
From the Paper
"Is diversity the strategy that a company should consider as a feasible means of success? Reviewing the humble beginnings of the Accor Company, a global force to be reckoned with in the hotel industry, it seems so. World-wide recognition, becoming America's largest owner and operator of economy lodging properties, capturing 10% of the total economy lodging section and being named as the ninth-largest U.S. hotel company overall is quite an accomplishment."
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International Hotel Marketing Planning, 2006.
This paper examines the case study of the Accor Group of Hotels in Indonesia, in which the company decided to market and develop a chain of standardized hotels similar to the Holiday Inn chain in the US.
3,200 words (approx. 12.8 pages), 4 sources, APA, $ 92.95
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Abstract
This paper details how Paul Dubrule and Gerard Pelission, innovative entrepreneurs, along with the Indonesian Accor Group of Hotels came to launch a chain of 3 star hotels, popularly known as "Novotels," which afforded guests a convenient location, reasonable price and service, while expanding their business abroad. The paper examines hotel business practices in different parts of world and details the many factors involved launching and marketing new hotels including choosing locations and staffing these establishments while increasing tourism and profits wherever these hotels may reside.
From the Paper
"With 2200 Hotels around the globe & 265000 rooms worldwide, Accor had standardized its hospitality structure. The number of rooms and the category of rated hotels in the Accor group are given per Exhibit 8 of the case study. The Management always ensured while establishing a Hotel that it was done at a good location, like out of town or near International Airports or International Highways where the land was procured cheaply and in abundance. This enabled the hotel to have plenty of open space, free car parks, playgrounds, swimming pools and so on.
It also ensured that the hotel could maintain it's international image with standardized customer services throughout its network."
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