| Papers [1-10] of 10 | Search results on "ABERCROMBIE FITCH MAGALOG CONTROVERSY": |
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Abercrombie & Fitch: "Magalog" Controversy, 2004.
From drunk driving references to teenage nudity and sexual references, a look at the advertising controversy that made everyone's jaws drop.
1,000 words (approx. 4.0 pages), 9 sources, MLA, $ 35.95
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Abstract
The paper presents a look at the catalog controversy of Abercrombie and Fitch sporting company. The first offensive catalog was said to make drunk driving and underage drinking acceptable. The next few catalogs became 'raunchier', with over 45 nude images in the first 120 pages. The paper examines the controversy surrounding the catalog and the company's response.
From the Paper
"In the event that Abercrombie had not done away with the racy quarterly, there could have been a few options they could have considered before publication. First, is the nudity needed? They are, after all a clothing company. Why buy clothes if you are not going to wear them? A&F?s mission states that ?not only do we sell clothes, but we promote a lifestyle,? (www.abercrombie.com) Not many people would call group sex and nonstop nudity a ?lifestyle?. There could still be very tasteful sexy photos with partial nudity. Less nudity would definitely bring less controversy."
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The Abercrombie and Fitch Lifestyle, 2004.
Describes the advertising tactics of the Abercrombie and Fitch clothing store.
2,298 words (approx. 9.2 pages), 9 sources, MLA, $ 70.95
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Abstract
This paper discusses the controversial advertisements of Abercrombie and Fitch. The paper points out the company's reliance on sexual images to advertise its products and the controversy this advertising strategy has created. The paper points out that, while using nude models to advertise clothing may seem contradictory, it is actually quite effective. The intent of these advertisements is to sell an image and then make consumers associate that image with the product. This is the objective of Abercrombie and Fitch and the reason for the controversy. The paper goes on to explain that parents and the general public feel that the image being sold promotes a lifestyle without morals or values and that these advertisements have too much influence on adolescent behavior. Attached after the bibliography are two of the advertisements described in the paper.
From the Paper
"Starring an alluring, bare, sexy, young model, with her mesmerizing green eyes transfixed on an outlying point, one would naturally think that this sensual black and white photograph could have nothing to do with clothing. Her petite arms are crossed diagonally along her torso, with her hands covering each breast barely. Her long, wavy, brown hair is lying messily in front of one shoulder and behind the other. The look on her face is serious, seriously seductive, that is. She is wearing nothing, leaving only what is behind her hands to the viewer?s imagination. One shift of her fingers, and you just might see everything."
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Abercrombie and Fitch, 2002.
This paper examines the history of the retailers Abercrombie and Fitch.
3,200 words (approx. 12.8 pages), 10 sources, APA, $ 92.95
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Abstract
This paper discusses Abercrombie and Fitch, looking at their history, historical financial data, their market segment, their brands, technology, marketing and advertising, and bad press. The author gives recommendations for their continued success and concludes that their management and marketing gurus excel in their craft - getting parents to fork out money for overpriced, average quality goods.
From the Paper
"The rich history of Abercrombie and Fitch is more than four times older than the market it targets. Founded in 1892, Abercrombie and Fitch originally manufactured clothes for the outdoorsman, Ernest Hemmingway and Teddy Roosevelt had been known to adorn Abercrombie and Fitch clothing. Abercrombie and Fitch began humbly, out of a small waterfront shop in New York City. The men responsible for the multi-million dollar business that we witness today would be amazed to see how their venture has developed. David Abercrombie, a true outdoorsman offered a variety of gear catering to hunting, camping and fishing. The store Abercrombie & Co. changed to Abercrombie and Fitch when David met a lawyer named Ezra Fitch who soon became his business partner."
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Abercrombie and Fitch, 2002.
A business reveiw of this successful clothing company.
1,650 words (approx. 6.6 pages), 6 sources, $ 62.95
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Abstract
This seven-page senior paper focuses on the history and success of the famous clothing company, Abercrombie and Fitch. The company has been in business for more than a century now specializing in sportswear.
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Analysis of Communication Within Abercrombie and Fitch, 2000.
This paper assesses the A&F organization and determines the communication issues that need to be addressed in order to improve the overall organizational structure.
2,700 words (approx. 10.8 pages), 1 source, $ 80.95
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From the Paper
"Abercrombie and Fitch is one of today?s most popular clothing companies that cater to America?s youth culture. A&F clothing is worn by children and young adults, but is largely marketed to the college-aged population. Abercrombie and Fitch has been in existence since 1892, beginning as an outdoors sporting goods supplier. Today, A&F stores can be found in malls across America and the A&F logo is easily seen on any high school or college campus. A&F clothes are even worn by cast members of the hugely popular television show, Friends. "
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Discrimination at Abercrombie and Finch, 2006.
An analysis of a class action employment discrimination case against clothing retailer, Abercrombie and Finch.
900 words (approx. 3.6 pages), 2 sources, $ 35.95
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Abstract
This essay discusses an employment discrimination claim against clothing retail company, Abercrombie and Finch. The paper answers specific questions about the case, cites the laws that were violated in the case, and analyzes how they were violated.
From the Paper
"One of the most well known allegations of employment discrimination in America in recent years, at least from a young person's perspective, involved the clothing company Abercrombie & Finch which caters to the late teen and twenty-something crowd; apparently the clothing chain prefers this crowd to be white and male. The famous retail clothing outfitter has been in the news several times in the last few years over allegations of discrimination in its hiring practices. Recently the company agreed "to pay nearly $50 million and to institute sweeping changes in its hiring practices to settle a trio of class action race and sex discrimination lawsuits that accused the company of maintaining a "virtually all-white" and predominately male sales force in its 600-plus stores."
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A Commodity Chain Analysis, 2004.
An analysis of the effects of the apparel industry on the global market and labor force.
1,006 words (approx. 4.0 pages), 7 sources, MLA, $ 35.95
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Abstract
This paper presents a commodity chain analysis by tracing the production, distribution, and consumption of an "Abercrombie & Fitch" t-shirt. The paper examines the apparel, textile, and footwear industries from a local and global point of view, with a focus on the work force of these manufacturing industries.
From the Paper
"In general, the apparel industry is perhaps the most global of all manufacturing industries. The apparel, textile and footwear industries employ the largest workforce of any manufacturing industry in the world. At the very bottom of the chain are the garment workers, where all of the clothing production commences. Many of the workers are young women and teenagers who work in garment sweatshops producing for American retailers. About 80 percent of apparel workers producing clothing for U.S. retailers are working under conditions that violate local and international labor law. In the state of California alone there are over 140,000 garment workers who are mostly women, Latina and Asian immigrants that work 10-12 hour days, poverty wages, no paid overtime, physical, verbal and sexual abuse, dangerous and unsanitary working conditions, and suppression of the right to organize unions to change these conditions."
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"Space Cowboys", 2001.
This paper analyzes the movie "Space Cowboys" from the point of view of two theories - semiotics and ideology.
1,400 words (approx. 5.6 pages), 5 sources, $ 46.95
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Abstract
The movie "Space Cowboys" can be critically analysed by using both the theories of semiotics and that of ideology. Each of these theories allows us a different perspective on the movie. We will look at the movie from the perspectives of these two theories, firstly be defining the theory and secondly by applying it to the movie. In conclusion, it will be shown that the theory of ideology is not only relevant to the movie, but also reflects the very purpose of the movie.
From the paper:
"Semiotics is defined as the study of signs. It focuses on the relationship between signifier, signified and sign. (Abercrombie 373) In Questions concerning faculties claimed for man, Peirce discusses signs. Peirce?s basic idea is that signs are the universal medium between human minds and the world. A sign has the meaning that society gives it. This shared nature of signs means that they do not necessarily represent truth. The focus of analysis then should be on how the sign is interpreted, not on the truth behind it. It is the way it is interpreted that tells us something about society, rather than the sign telling us some universal truth. We can view semiotics then, as a critical tool that provides us with information about society. "
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The Exploration of the Indian Subcontinent, 2004.
This paper reviews writings by travelers in the 15th century, the Age of Exploration, to the Indian subcontinent.
1,800 words (approx. 7.2 pages), 6 sources, MLA, $ 57.95
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Abstract
This paper explains that the first European explorer to reach India was Vasco da Gama of Portugal, who arrived in what is today Calcutta in 1498, giving the Portuguese control over Goa and other areas on the western coast of India. The author points out the writing of Ralph Fitch, who, in 1588, traveled to the Malay Peninsula and visited Malacca, now in Malaysia, where he learned much about trade with China and the Spice Islands, now the Moluccas. The paper presents the writings of traveler Edward Terry, who promoted the Christian morality to the English merchants in the East Indies, and of Ivo Kamps and Jyotsna Singh, who included a wide range of observations of the types of foods grown, the appearances of the various landscapes and cultural.
From the Paper
"By the 1350s, the whole imperial colossus of India was beginning to unravel. In 1398, it received a death blow from an invasion by Tamerlane, the great conqueror of central Asia. Tamerlane's incursion was brief, but it shattered India's central authority, laying waste to Punjab and leaving the Delhi Sultanate clinging to a small area around its pillaged capital. In time, the sultanate recovered some of its earlier power, but it never again approached all-Indian dominion. However, its rule had a lasting impact by bringing about an intermingling of Muslim and Hindu peoples and ideas, mostly because of the policy of religious tolerance that circumstances required. It also brought about the use of Persian as the official language in place of the ancient Sanskrit."
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Women: The Abused Gender in Literature and Life, 2002.
A study of four books where the trauma of the women characters are explored.
3,500 words (approx. 14.0 pages), 4 sources, MLA, $ 98.95
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Abstract
The paper explores four books which are linked by the trauma of the women characters - "The Bluest Eyes" (Toni Morrison), "Jasmine", (Bharati Mukherjee) "Bastard Out of Carolina" (Dorothy Allison), and "White Oleander" (Janet Fitch). The paper shows how each book involves the story of a young woman who suffered abuse through no fault of her own and that although they take place at different times, different locations and to different types of young women, they are linked. The author touches on the thread of abuse towards women in real life.
From the Paper
"As a young girl she shows her strength when she saves the village women from a wild dog. Throughout her life in India, Jasmine, a young Punjab girl undergoes a series of changes. She is the embodiment of the fatalistic beliefs of the Hindu religion as she goes through cycles that allow her to become a mature woman in a new country, America. The story is told from the perspective that young woman in America as she recalls the life she lead in India, and how she came to America. Behind her is the oppression of females. Ahead of her is hope for a better life. In her is the clash of beliefs from the fatalistic Hindu, to the optimistic American. Along the way her name is changed several times until she winds up with the non-ethnic Jane, instead of Jasmine."
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