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Yield Management in the Hotel Industry, 1993.
Describes concept and procedure to increase revenues and profits and applies them to lodging and related industries.
1,800 words (approx. 7.2 pages), 12 sources, $ 63.95
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From the Paper
"THE USE OF YIELD MANAGEMENT IN THE HOTEL INDUSTRY
Introduction
This research examines the use of the yield management concept and procedure in the hotel industry. Yield management is a practice that, in the early.1990s, is widely used in the transportation and lodging industries. The practice received its first widespread applications in the air transportation industry and then expanded into the lodging industry through computerized reservation systems that interconnect the two industries.
The Yield Management Concept and Procedure
Yield management is a tactic to increase revenues and profitability.1 Yield management is the process of establishing different prices for similar services and allocating those services ..."
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Marriott Hotels, 1993.
A 1993 look at Marriott Hotels and examines historical background, present structure, external environment, weaknesses, opportunities, threats and future strategy.
2,025 words (approx. 8.1 pages), 5 sources, $ 71.95
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From the Paper
"MARRIOTT HOTELS
Historical Background
The Marriott hotel empire started out in 1927 as a mere rootbeer stand in Washington, D.C. by John Marriott of Utah (Goldwasser, 1986, p. 55). It then expanded into a full restaurant and eventually developed into a chain of restaurants called Hot Shoppes. Hot Shoppes specialized in tamales and chili con carne. Its next step diversification was in the field of airline catering in 1937. Twenty years after that, however, came its major move into hotels. The first hotel was opened in Arlington, Virgina. In 1964, Marriott's son Bill became president of the company, heading a conglomerate of four hotels, forty-five ..."
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Club Med, 1992.
Discusses background, problems, innovations, family appeal, facilities and packages.
1,350 words (approx. 5.4 pages), 7 sources, $ 47.95
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From the Paper
"Club Med, Inc., is the American part of Club M?diteran?e, a French resort company that began operations in 1950. When the first "village" (as Club Med resorts are called) opened in Majorca, visitors stayed in U.S. Army tents. The emphasis from 1950 through the mid-1970s was on low-budget vacation packages targeted to unmarried individuals. Villages had no door locks, no safes for valuables and often no in-room telephones. The seclusion which became a hallmark for the villages also provided built-in security, which was enhanced as necessary with fences and alarms.
In addition to seclusion, Club Med offered an all.in.one package that included all meals, activities and lodgings for the duration of the guest's stay. There was no tipping. Entertainment was provided by the village staff, and amateur night ..."
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Resorts, 1992.
Discusses history, types, features, occupancy, seasonality, chains, amenities, marketing, family appeal, travel packages and pricing.
2,700 words (approx. 10.8 pages), 12 sources, $ 95.95
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From the Paper
"Resort hotels outperformed standard hotels during 1990 in terms of occupancy levels, room rates and operating profits. During that year, occupancy levels exceeded standard hotels by 11 percent in the United States and elsewhere, and the average room rate in a resort was 80 percent higher than at standard hotels. This translates to an average occupancy rate of 75 percent for resorts and 64 percent for standard hotels (Blum, 18). Recognizing that resorts compose a unique and lucrative component of the hotel market, this research seeks to understand the different types of resorts and the occupancy problems that are associated with each. In addition, methods of increasing the occupancy rate are examined. The scope of the research is limited to the United States.
Resorts are hotels that are destinations in and of ..."
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Walt Disney Company, 1992.
Examines a background of the firm's successes in theme parks and an analysis of Euro Disney, discussing funding, public relations, regulations, employees, planning, objectives and marketing.
3,600 words (approx. 14.4 pages), 16 sources, $ 127.95
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From the Paper
"Executive Summary
The Walt Disney Company entered the amusement park market in July 1955 when it opened a new park 30 miles south of Los Angeles, California. Named for its owner, the park ushered in a new era of family entertainment and revitalized the amusement park industry. Disneyland spurred economic growth in Orange County and, specifically, in Anaheim (where the park is located). In 1972, the company opened a second theme park, Walt Disney World, in Orlando, Florida. This was followed in 1983 by a theme park in Tokyo. In April 1992, a new Disney park opened 20 miles outside Paris.
The marketing associated with the European park centers around a standardized product recognized throughout the world. Customers to any Disney theme park can expect the same high level ..."
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Charity for the Rich, 2002.
An analysis of the use of public subsidies to fund the construction of sports arenas.
5,085 words (approx. 20.3 pages), 22 sources, APA, $ 127.95
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Abstract
This paper explores how franchise owners and politicians justify building stadiums at the public's expense and analyzes the merits of these justifications. The focus then turns to the peculiar economic structure of sports, and how it relates to public stadium subsidies. Lastly, this paper examines other means, both public and private, by which stadium construction can be funded and discusses the relative merits of each of these methods. For the purpose of placing this discussing within a concrete framework, the first section comprises a case study of the Gateway Project in Cleveland, Ohio, which built new homes for Major League Baseball?s "Indians" and the National Basketball Association?s "Cavaliers".
From the Paper
"Every major city in the United States is home to at least one, if not several, major sports franchises. These franchises are no doubt a great boon to their respective local economies in that they create jobs and increase tourism revenue. However, these benefits come at a cost, and the largest of these costs to cities is the construction of a new stadium. Some cities save on this cost by housing multiple teams (usually playing different sports) in the same facility, but in recent years team owners have become increasingly insistent on having an having a stadium exclusively for their team. Municipalities are then faced with the choice of shelling out hundreds of millions of dollars or having their local franchise move elsewhere."
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London, England, 2000.
An overview of city's history, geography, population, leadership including the Bank of England and Lloyd's of London's financial and political influence.
1,800 words (approx. 7.2 pages), 6 sources, $ 63.95
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Abstract
The City of London is only a very small part of Greater London, taking up little more than a square mile in area (approximately two square kilometers). Most of the best known parts of London, such as Parliament House, Westminster Abbey, Trafalgar Square, Oxford Street, the West End, and so on, are quite separate from the City of London
From the Paper
"The City of London
The City of London is only a very small part of Greater London, taking up little more than a square mile in area (approximately two square kilometers). Most of the best known parts of London, such as Parliament House, Westminster Abbey, Trafalgar Square, Oxford Street, the West End, and so on, are quite separate from the City of London. The City of London is usually referred to as just The City, and today it is devoted primarily to business and finance. The City plays a major role in global investment and finance and leads the rest of the world in certain areas. Enormous amounts of money are handled each day in currency conversions, and about forty percent of this dealing is carried out within the City. Approximately a quarter of a million people work in the City, many directly involved in..."
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Disney, 2000.
An overview of firm's history, finances and international operations, focusing on the Paris theme park.
1,125 words (approx. 4.5 pages), 5 sources, $ 39.95
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Abstract
When Walt Disney opened an amusement park in the middle of Southern California orange groves in 1955, he changed the way that Americans, and the world, viewed such entertainment. Once the domain of carnival hucksters, amusement parks underwent a significant makeover at the hands of the head of the Disney Studios.
From the Paper
"Introduction
When Walt Disney opened an amusement park in the middle of Southern California orange groves in 1955, he changed the way that Americans, and the world, viewed such entertainment. Once the domain of carnival hucksters, amusement parks underwent a significant makeover at the hands of the head of the Disney Studios. Through shrewd marketing, including a tie-in to a national television program, Disney successfully marketed Disneyland as a unique entertainment experience and made his theme park world famous. In the mid-1960s, plans were made for a second park, this one located in Florida, which was significant larger than the Anaheim park and which opened in the early 1970s. A third theme park opened in the 1980s in Tokyo, and a fourth in Europe in the early 1990s. The company also operates resorts at each of the theme park site..."
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Chinatowns, 2000.
Examines the culture, environment, tourism and economy of American Chinatowns, focusing on L.A.
1,125 words (approx. 4.5 pages), 2 sources, $ 39.95
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From the Paper
"There is a region called Chinatown in many major American cities, a region where Chinese immigrants have gathered together and opened businesses in such numbers that they have created a small version of their home in China. Such regions have a strong attraction for tourists because of the exotic nature of the food and goods sold. The best-known Chinatown may be that in Los Angeles because of its being featured in the movie Chinatown, which had little to do with Chinatown then or now.
The Chinatown best known as a tourist mecca is probably that in San Francisco, a Chinatown that has been closely identified with the city for decades. The reason for the concentration of Chinese in San Francisco in particular is historical, since many Chinese were brought to California in the nineteenth century to work on the railroads. Once the railroads were built, most..."
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Euro Disneyland, 1999.
A comparison to other Disney theme parks with discussion of its background, problems, management, marketing, strategy differences, economics and recommended changes.
2,250 words (approx. 9.0 pages), 17 sources, $ 79.95
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From the Paper
"Comparison of Euro Disneyland and Other Disney Theme Parks
Introduction
This research compares Euro Disneyland with other Disney theme parks. The findings of this research are presented in the following discussions: [1] history and development of Disney theme parks; [2] background on Euro Disneyland; [3] factors underlying Euro Disneyland problems; [4] marketing-based comparison of Disney theme parks; [5] strategy differences between Euro Disneyland and other Disney theme parks; [6] recommendation for Euro Disneyland; and [7] new location for Disney theme park.
History and Development of Disney Theme Parks
The contemporary Walt Disney Company is the direct successor to the business founded by Walt Disney in Hollywood in the..."
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Florida Everglades National Park, 1999.
Discusses origins, flora and fauna, water system, pollution, restoration and legislation.
2,250 words (approx. 9.0 pages), 19 sources, $ 79.95
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Abstract
"The Florida Everglades National Park is the second largest national park in the lower 48 states, and the largest freshwater marshland in the world (10). It is home to more than 600 kinds of animals, and 900 plant species that dwell in a variety of habitats, including mangrove forests, a dry pineland ridge, shallow sloughs that carry fresh water through the park, and several types of tree islands (13:12).
From the Paper
"The Florida Everglades National Park is the second largest national park in the lower 48 states, and the largest freshwater marshland in the world (10). It is home to more than 600 kinds of animals, and 900 plant species that dwell in a variety of habitats, including mangrove forests, a dry pineland ridge, shallow sloughs that carry fresh water through the park, and several types of tree islands (13:12). While hunting in the park has all but ceased because of the efforts of the park rangers, the park and its residents are now in danger from the effects of pollution from nearby vegetable farms, sugarcane plantations and real estate development. This paper will look at factors contributing to the pollution of the everglades and what is being done to combat the problem and restore the park to its original state."
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Club Med, 1999.
Examines strengths and weaknesses, leadership, appeal, competition and marketing recommendations.
1,125 words (approx. 4.5 pages), 3 sources, $ 39.95
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From the Paper
"CLUB MED
What are Club Med?s most important strengths and weaknesses?
Strengths
According to the case study, ?Club Mediterranee was the ninth largest hotel company in 1986. It had been formed by a group of friends in 1950 as a non-profit sports foundation.? It?s strengths are summarized thus:
All expenses prepaid: air fares and ground transfers, all meals (including unlimited drinks), most sports equipment and lessons, entertainment and dancing.
Owners define a perfect vacation as one that is free of everyday cares and preoccupations.
Giraud invented the ..."
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Coral Divers Resort, 1999.
Strategic marketing analysis, recommendations for the owner, strengths and weaknesses, competition, alternatives and finances. Provides a balance sheet.
1,589 words (approx. 6.4 pages), 3 sources, $ 79.95
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Abstract
Scuba diving is a rapidly growing sport, and one that is beginning to involve the entire family. Coral Divers Resort had a comfortable niche in that industry, one that had been enhanced by its owner, Jonathan Greywell's promotional strategy. According to the case study, "over the years, Greywell had established a solid reputation for the Coral Divers Resort as a safe and knowledgeable scuba diving resort. It offered not only diving, but a beachfront location.
From the Paper
"CORAL DIVERS RESORT
Introduction
Scuba diving is a rapidly growing sport, and one that is beginning to involve the entire family. Coral Divers Resort had a comfortable niche in that industry, one that had been enhanced by its owner, Jonathan Greywell's promotional strategy. According to the case study, "over the years, Greywell had established a solid reputation for the Coral Divers Resort as a safe and knowledgeable scuba diving resort. It offered not only diving, but a beachfront location. As a small but well-regarded all-around dive resort in the Bahamas, many divers had come to prefer his resort to other, crowded tourists resorts in the Caribbean."
Greywell found this niche by creating short weekend and midweek diving ventures ..."
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Training In Hotel Industry, 1999.
Examines personnel training in operations and hospitality, management, immigrant and young workers, as well as recruitment.
1,800 words (approx. 7.2 pages), 20 sources, $ 63.95
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Abstract
The purpose of this research is to review training in the operations/hospitality area of the hotel industry. In addition to training, issues related to recruiting, advancement, and length of the work week are discussed.
From the Paper
"TRAINING IN THE HOTEL INDUSTRY: OPERATIONS/HOSPITALITY
Introduction
The purpose of this research is to review training in the operations/hospitality area of the hotel industry. In addition to training, issues related to recruiting, advancement, and length of the work week are discussed.
Issues Related to Personnel Training and Related Aspect of Operations/Hospitality in the Hotel Industry
The significance of the appropriate and high quality training in the hotel industry cannot be overstated. Personnel turnover is an exceptionally troublesome phenomenon confronting hospitality firms in the 1990s. Personnel turnover as opposed to being a basic issue, however, is a manifestation of underlying problems. The surface problem that is the leading cause ..."
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Hospitality Industry, 1999.
Discusses definition, preparing for a management career, products and services, hotels and motels.
1,350 words (approx. 5.4 pages), 6 sources, $ 47.95
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Abstract
The hospitality industry is unique in that it combines service with a physical good (rooms in a lodging establishment). The term "hospitality industry" has come to include many different types of establishments, some of which are simply buildings with rooms to let while others are all-inclusive resort destinations which include shopping, eating and entertainment outlets in addition to the rooms
From the Paper
"Introduction
The hospitality industry is unique in that it combines service with a physical good (rooms in a lodging establishment). The term "hospitality industry" has come to include many different types of establishments, some of which are simply buildings with rooms to let while others are all-inclusive resort destinations which include shopping, eating and entertainment outlets in addition to the rooms. This research considers recent changes which have affected employment in the hospitality industry and how an individual can prepare for a career in this exciting sector.
The Hospitality Industry
The hospitality industry is a highly competitive industry which provides a unique combination of personal service and product to guests. Once ..."
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