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Subliminal Advertising, 2007.
This paper discusses subliminal messages and whether they can effectively alter behavior, consumer patterns and states of mind.
1,441 words (approx. 5.8 pages), 6 sources, MLA, $ 47.95
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Abstract
The paper discusses how, with subliminal advertising, the viewer can remain totally unaware of the messages being conveyed through the commercial media. The advertisement may flash a word repeatedly, thus subconsciously affecting the consumer's thoughts and behavior. The paper shows how repeated exposure to imagery can possibly induce the changes in consumer behavior that are desired by the ad's sponsor. The paper notes, however, that studies on its effectiveness have been inconclusive. The paper points out that subliminal messages are illegal and unethical and probably less effective than well-crafted, cleverly designed ads that take advantage of the weaknesses inherent in the human mind.
From the Paper
"Subliminal advertising has been one of the most alluring features of the marketing industry since 1950s, when moviegoers were allegedly exposed to the surreptitious signals while they watched a movie. Some alarmists claim that the American public is being constantly bombarded with subliminal messages that sell products and political messages, or simply induce a state of mind. In fact, Russian scientists had become so concerned about the potential of subliminal ads to influence television viewers that they developed a device that would detect and disable subliminal messages being broadcast on national television (Voyteskhovskiy). Concern about the potential power of subliminal advertising may be unfounded, however."
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Propaganda, 2006.
A review of propaganda and the definitions thereof.
977 words (approx. 3.9 pages), 3 sources, MLA, $ 34.95
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Abstract
This paper takes a look at propaganda. The paper supplies various definitions of propaganda and discusses how, historically, propaganda had been seen to be a negative and heavy-handed way of promoting one's ideologies due to undue influences. According to the paper, this view of propaganda no longer holds true of today.
From the Paper
"By stating the "...some fear is capable of hitting the western United States... (McIntyre, 2006)" an assumption was made again without basis in fact as to who are really afraid of the missiles hitting the United States. Even pointing to the fact that, "It spun out of control seconds after it was launched and the North Koreans never had operational control of the missile" suggested that the North Koreans did not have the proper missile technology - but what were the basis for these statements? If the truth needed to be told, the U.S. government could have shown actual missile launch footages and the failure of some or all of the launched missiles. By doing it this way, statements made by government bureaucrats would coincide with the truth and not just "half-truths or un-truths!"
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Wild Oats--A Marketing Analysis, 2007.
This paper discusses the marketing strategy of the natural, organic chain of supermarkets known as "Wild Oats."
860 words (approx. 3.4 pages), 4 sources, APA, $ 30.95
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Abstract
This paper analyzes the marketing strategy of "Wild Oats," a chain of natural supermarket, through an examination of their promotional techniques. The author describes the different advertising approaches found on the chain's homepage. Although the tone of the marketing is not overtly persuasive, it subtly uses persuasive informative and reminder-type techniques. The author finds that "Wild Oats" successfully employs an integrated marketing communication strategy that appeals to middle class consumers.
From the Paper
"Wild Oats thus deploys a mass advertising promotional strategy through its web page, which gives consumers information about the product, and uses Amazon.com to increase the sales as well as the visibility of its product on a national level through the web. However, within the local stores themselves, Wild Oats makes use of community outreach through schools, by selling and promoting local products, and by engaging in other efforts through the stores themselves to increase local visibility, such as advertising the farms from where its products were purchased. Finally, by offering purely informational material on its Internet site, it draws additional traffic from web-surfers who may be looking for information regarding the benefits of 'going organic,' and after becoming persuaded about the general superiority of such produce, decide to make their next grocery store trip at Wild Oats."
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Advertising, 2006.
This paper discusses the theoretical and descriptive application of linguistics and retextualization to the field of advertising.
7,530 words (approx. 30.1 pages), 20 sources, APA, $ 165.95
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Abstract
This paper explains that advertising must catch the customer's eye and offer something that he or she is interested enough to read. The author points out that, although most large advertising agencies have been aware for some time of the use of color, text and design especially in print ads, smaller agencies or companies that wish to self-promote their products or services may have more difficulty with these particular issues. The paper describes three print ads, what is right and wrong with them and what should be done to correct the problems through retextualization.
Table of Contents:
Theoretical
General Introduction
Introduction to the Discourse of Advertising
Functions and Structure of Advertising Discourse
Components of the Advertising Discourse
Descriptive
Analysis of Advertisements
Retextualizations of Advertisements
Conclusion
From the Paper
"Many employers will take surveys and do other things to try to find out whether customers are satisfied with their company. Advertising agencies also do this, to determine what it is that people need and whether they like a new advertising campaign. After these have been conducted, the more conscientious companies will try to incorporate suggestions from their customers into the way that they do business in order to raise the satisfaction level that these customers feel when they shop with the company, and the more conscientious advertising agencies will try to adjust their advertisements so that they meet with the approval of the company that is buying the advertising and with the customers that will be viewing them."
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Defining Public Relations, 2007.
This paper presents several definitions for public relations.
1,051 words (approx. 4.2 pages), 9 sources, APA, $ 36.95
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Abstract
This paper attempts to explain the term public relations by presenting several existing definitions. The paper also discusses the role of the Public Relations Society of America (PRSA), the PR professional organization. The writer concludes that PR is a form of communication that enables an organization, and its public, to adapt to each other in a better and more practical manner.
From the Paper
"How can one define the term 'Public Relations'? This is difficult indeed, if only because of the fact that there are very many definitions of the term, and although the essence may be the same in all the definitions, the term is widely used and is also widely applicable to the management and the employees of an organization. As a matter of fact by examining the history of the two words crisis and consensus one can learn much. The word 'crisis' in Greek and Latin meant 'discrimination' and 'decision', and in old English, it meant a sudden change in a disease, while 'consensus' referred to the opposite of disease, perhaps, health. These are the two words that, in fact, are reminders of the very basis of all communication, which must either lead to a crisis, or to a consensus. (Roach, 2006) "
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The Decline of the American Diet, 2007.
A review of the issues presented in three books; "The Food Revolution" by John Robbins, "Fast Food Nation" by Eric Schlosser and "Genetically Engineered Food" by Teitel/Wilson.
5,127 words (approx. 20.5 pages), 3 sources, MLA, $ 128.95
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Abstract
The paper explores the problems facing America in terms of poor nutrition, widespread obesity, inhumane treatment of animals and the growing corporate influence on what Americans eat and how their lives are affected. The paper looks at the three books and discusses how the enormous influence on American political institutions by corporations and money must be eradicated and advertising must be banned from marketing unhealthy food to children. The paper supports the old-fashioned healthy family meal in the evening with parents discussing important issues with their children. The paper contends that these health issues must be addressed soon.
Outline:
Abstract
Introduction
Fast Food Nation (summary) - Schlosser
Question for Author Schlosser
The Food Revolution (summary) - Robbins
Question for Author Robbins
Genetically Engineered Food (summary) Teitel / Wilson
Question for Authors Teitel / Wilson
Concluding Remarks
From the Paper
"The subtitle of Schlosser's book is "The Dark Side of the All-American Meal," and one doesn't have to read very far to see that "dark side." On page 3 of the Introduction, readers learn that Americans spend more on fast food - which the book goes to great lengths to document as a highly unhealthy substitute for truly nutritious meals - than "higher education, personal computers, computer software, or new cars." In fact, Schlosser goes on, Americans shell out more money for fast food than music CDs, magazines, newspapers, videos, books and movies "combined." That's a large amount of money; in fact, in the year 2,000, the author says, Americans spent $110 on fast food, up from $6 billion in 1970."
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Marketing, 2006.
The definition and purpose of marketing.
838 words (approx. 3.4 pages), 6 sources, MLA, $ 29.95
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Abstract
This paper discusses the concept of marketing. According to the paper, the definition of marketing is the development of an understanding and communicative network between the business and organization, and the client or customer with the aim of attracting and retaining consumer awareness and reciprocation. The paper goes on to discuss how modern day marketing translates into practical terms.
From the Paper
"All of these definitions point to certain cardinal aspects of marketing and the marketing process. Firstly marketing is a form of communication in that the primary purpose of marketing is the promotion of information about a product or service. Secondly marketing involves the art of selling and persuasion. Both these aspects are reasons why marketing is a vital part of the success or failure if any enterprise or organization. Without good marketing strategies business concerns would not be able to attract customers or clients and would not be able to succeed in the competitive markets of today. "
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Controversial Commercials, 2006.
A look at the problem of controversial commercials and their effect on children.
1,274 words (approx. 5.1 pages), 10 sources, MLA, $ 43.95
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Abstract
This paper takes a look at advertisers, commercials and the effect and influence that they have on the young generation. According to the paper, children are the most vulnerable group of viewers, too young to be able to distinguish between right and wrong.
From the Paper
"It is also important to mention here that children are more attracted to commercials than older people. They are less likely to enjoy the actual program and may wait for commercials because the jingles, the colorful sequences and the fast action are some of the things that they find far more engrossing than regular programs. Thus they typically are more attraction to advertising (Alexander & Morrison, 1995). We must also understand that the fact that children love advertisements more is evident from the pace and style of some actual programs which appear like commercials to attract children attention. This was the main factor in the development of different kind of pace and style in children's program 'Sesame Street' (Lesser, 1974). Since children also watch television more often than viewers between the ages of 18-34, it means they are more likely to be influenced by what they watch. An average American child is likely to be exposed to 600,000 television commercials during their first 20 years (Black, 1997)."
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Advertising, 2006.
A look at the use of text in advertising.
3,844 words (approx. 15.4 pages), 5 sources, MLA, $ 105.95
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Abstract
This paper takes a look at the art of advertising and the role that text plays in the advert. The paper focuses specifically on a Volvo advert, which profoundly illustrates the interaction between text and image to convey a message. The paper further discusses the issues of subcultures and the portrayal of subcultural issues in this advert and the media.
From the Paper
"In examining the range of readings that the text generates across an audience, it becomes obvious that, especially when the ad is shown to people outside of the subculture towards which it was initially aimed, even this small amount of text can be interpreted in many ways, and it can impact the reader in a multitude of ways. For some readers, the text serves to clarify the sexual reference in the image. For others, it clarifies another non-sexual interpretation of the image. Other readers are confused by the text and do not find it to clarify the message of the ad at all, while others believe the text was only included to help less witty readers get the joke. For certain readers, the smaller text has a significant impact on the message of the advertisements, while other readers ignore it completely. The following examples of reactions from different readers show the wide range of readings possible for this small amount of text."
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Consumer Behavior, 2007.
An analysis of the four Ps (product, price, promotion and place) of marketing and how they influenced the writer in the purchase of a laptop computer.
977 words (approx. 3.9 pages), 2 sources, MLA, $ 34.95
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Abstract
This paper discusses marketing and how it affects consumer behavior. It specifically discusses the four Ps of marketing - how the product, price, place and promotion of marketing all influence how consumers behave as they purchase a product or as they decide not to purchase a product. The paper presents a narrative explanation of how the four Ps influenced the writer in buying a laptop computer.
From the Paper
"Consumer behavior is defined as "a discipline dealing with how and why consumers purchase (or don't purchase) products and services (Neal, Quester, & Hawkins 2001, G.3). Consumer behavior considers all of the factors that play a role in people's buying decisions. These decisions include what a person chooses to buy, where they choose to buy it, what actions they take as they buy it, what they consider as they buy it, and why they choose not to buy it. Marketing is closely linked to consumer behavior because the activities of marketing influence consumer behavior. The product, price, place, and promotion of marketing all influence how a consumer behaves as they purchase a product or as they decide not to purchase a product. The role that each of the four P's of marketing play will now be looked at in more detail by using a real example of purchasing behavior. The purchase situation that occurred is where I purchased a new lap-top. I will now look at each of the four P's in turn and determine how they affected my consumer behavior."
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Aspects of Advertising, 2007.
An explanation of the positive and negative aspects of various advertisements.
910 words (approx. 3.6 pages), 4 sources, MLA, $ 32.95
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Abstract
This paper discusses three positive and three major negative effects of advertising, using various advertising mediums. It then gives two examples of these effects - one of an advertisement with arguably more positive aspects and another of an advertisement with arguably more negative aspects. The paper explains the positive and negative aspects as seen by the writer.
From the Paper
"A current popular Ford Motor Company ad, shown often on late-night television and talk shows, of a red Ford Mustang twirling round and round inside what looks like the inside of an automobile show room (but with no visible walls or other boundaries). This commercial then cuts, near the end, to a simple view of the open road, and, implicitly, the Mustang driver's-eye-view of it. The road is ready for the Mustang: the road is open and free; the big powerful red car is ready to take command of it! Message: the Ford Mustang (and by association, its owner/driver) is the center of attention; its owner will have no boundaries to worry about; he or she (probably he) will be able to go anywhere; occupy any space; "own" the road."
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The Statistical Lie, 2007.
This paper explores how statistics can often be misleading and delusional.
1,065 words (approx. 4.3 pages), 3 sources, MLA, $ 37.95
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Abstract
The paper relates that one of man's greatest fears is that of the power of numbers. The paper demonstrates how statistics are used to misrepresent, under-represent or over-represent an event, occurrence, situation or phenomenon. The paper defines statistics as a set of numeric values obtained by way of a measurement process. This process can be either one of observation or direct testing. The paper reveals that the most widely used means whereby researchers lie is with statistics, usually for increased profits and sensationalism. The paper illustrates how companies can use a self-selecting population for survey results, or they use obscure definitions and data sets that mislead consumers.
From the Paper
"For most people numbers are nothing more than a hodgepodge of digits that are bewildering and oftentimes meaningless. As a result individuals often prefer to judge events, occurrences, phenomena, and situations from a traditionalist point of view wherein reason, conclusion, and inferences are made on the basis of past experiences rather than on best practices policies. Justification for historical acceptance is usually based on a fear of numbers and a lack of willingness to extract meaningful information from them. For those accepting of the alternatives, statistical tools have been devised wherein it is possible to extract meaningful information from data and interpret whatever the data holds as its' secret."
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Advertising for Children, 2007.
This paper examines the impact of food advertising on children.
1,604 words (approx. 6.4 pages), 5 sources, MLA, $ 52.95
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Abstract
The paper discusses how the prevalence of childhood obesity and related health issues have convinced many legislators and health professionals that food advertising to children is at least partly to blame. The paper relates that children view more commercials aimed at getting them to choose fast food, unhealthy food and sweet foods than nutritious and healthy food. This is apparent in current ads for chocolate milk, cookies, microwavable french fries and a host of other foods that are tantalizing to children. The paper demonstrates how the advertising industry seeks to make money for their clients, not protect consumers, and until that mentality changes, Americans and their children will continue to be bombarded with advertising that is geared to sell hamburgers rather than encourage a new generation of healthy eaters.
From the Paper
"Throughout the past two decades, scientists and researchers have conducted many studies on children's advertising. They found the four most advertised items were toys, cereal, candy, and fast food (Gunter, Oates & Blades 15). A 1999 study found that out of 350 Saturday morning television advertisements, two-thirds were for food children would be attracted to, and the most common was some type of sugary cereal product (Gunter, Oates & Blades 17). Another 1997 study on children and food advertising found "The typical child sees 170 McDonald advertisements on television per year. In 1997, more advertising money $1.4 billion was spent on commercials for food and food products than any other product type" (Johnson, and Young 276). Food is big business, and so is appealing to the tastes of American children."
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Media and Sport, 2007.
This paper researches the importance of the media's role in sports marketing.
3,590 words (approx. 14.4 pages), 7 sources, MLA, $ 100.95
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Abstract
The paper emphasizes how the role played by the media in sports marketing is one that cannot be undervalued or under-estimated. The paper explains that media roles include advertising products and services for companies who 'sponsor' sports teams or sports celebrities through buying advertising time on the air. The paper discusses how the advent of interactive media has changed the shape of today's sports marketing initiatives and has produced a need to reconsider how the effects and effectiveness of marketing communications are measured. The paper is of the opinion that further study is needed in this area of media sports marketing.
Outline:
Introduction
Importance of Research
Literature Review
Summary and Conclusion
Recommendations of This Study
From the Paper
"According to The 2006 Sports Marketing Handbook the reason that there is so much in terms of money invested in sports programming is because sporting events, and specifically major sporting events: "brings networks stronger affiliates and crates an ideal platform to promote prime-time shows along with the added opportunity to fill many hours of the broadcast week with practical entertainment." (The 2006 Sports Marketing Handbook, 2005).
"Fox reported 133.7 million viewers turning to the channel that the game was playing on during Super Bowl XXXIX, which provided FOX with the largest viewing audience ever. However this total fell 2.5 million short of CBS's 35.7 million in 2004."
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The Impact of Media on Society, 2007.
An examination of the commercialization of media in American society.
2,830 words (approx. 11.3 pages), 5 sources, MLA, $ 84.95
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Abstract
The paper examines the complex relationship between society, advertisers, and the media. The paper discusses how, while consumers drive mass media and advertisers, they are also shaped and driven by mass media. Furthermore, the blurring of entertainment media, news media, and advertisements has made the relationship even more complex. The paper concludes that modern communication has become increasingly more uniform, resulting in the marginalization of groups outside of the targeted demographic, which has become the new representation of normal.
From the Paper
"In order to understand the interrelationship between the media and society, it is important to have a total understanding of what organizations form what is referred to as the mass media. Media refers to "those organized means of dissemination of fact, opinion, entertainment, and other information, such as newspapers, magazines, cinema films, radio, television, the World Wide Web, billboards, books, CDs, DVDs, videocassettes, computer games and other forms of publishing." (Mass Media 2006)."
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