| Papers [421-435] of 824 :: [Page 29 of 55] | | Go to page : <— 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 —> | |
|
|
Advertising Analysis, 2005.
An analysis of two advertisements.
920 words (approx. 3.7 pages), 2 sources, MLA, $ 31.95
»
Click here to show/hide summary
Abstract
This paper analyzes the arguments of two advertisements, one for Wendy's and the other for Dockers. The arguments are broken down using a Toulmin argument analysis, describing how the ads speak to different audiences but convey distinctly American warrants and supports.
From the Paper
"Jack Solomon claims that different advertisements may express different things dependent on their target audience, but because he insists they all speak to something primarily American in meaning or belief. If we look at two ..."
| |
|
Advertisement Analysis, 2003.
A critical analysis of an advertisement for Nissan Altima.
690 words (approx. 2.8 pages), 1 source, MLA, $ 23.95
»
Click here to show/hide summary
Abstract
This paper offers a critical analysis of a 2003 advertisement for Nissan Altima. It depicts a father and infant son intently reading an owner's manual for the car. The paper describes elements of the simple ad that help to convey the message of the advertisement.
From the Paper
"This paper is a critical analysis of an ad for the Nissan Altima as it appears in the August issue of "Men's Health" magazine using the visual reading text handout as its guide. This apparently simple ad uses a number of effectively chosen elements and meaning ..."
| |
|
Search Engines, 2003.
Looks at how to get optimum placements.
4,600 words (approx. 18.4 pages), 18 sources, APA, $ 135.95
»
Click here to show/hide summary
Abstract
This paper examines how to get optimum placements on Internet search engines. It looks at the key elements of a search engine ranking, what the majority of search engines look for and defines key terms and concepts and sets of standard protocols. The paper examines basic research methods and dynamic programming.
From the Paper
"There are well over a billion HTML and Java pages on the Internet many of them connected with ..."
| |
|
Business Ethics, 2005.
Provides a business ethics claim analysis.
1,150 words (approx. 4.6 pages), 3 sources, APA, $ 39.95
»
Click here to show/hide summary
Abstract
This paper provides a business ethics claim analysis on deceptive advertising that contends deceptive advertising is unethical and unfair and should be prohibited. The paper provides an explanation of the claim.
From the Paper
"Deceptive techniques are unethical and unfair in advertising and should be prohibited in all cases ..."
| |
|
The Influence of the Internet on Marketing, 2003.
Discusses the various factors that shape online advertising and marketing.
6,900 words (approx. 27.6 pages), 33 sources, APA, $ 135.95
»
Click here to show/hide summary
Abstract
The paper discusses the various factors that shape online advertising and marketing. It contends that the use of the Internet to conduct business is one of the most significant economic trends of the past decade. The paper examines the advertising activities and strategies of international marketing.
From the Paper
"One of the most significant economic trends of the past decade has been the growing use of the Internet for conducting business..."
| |
|
Youth Marketing, 2005.
Examines issues relating to youth marketing.
2,760 words (approx. 11.0 pages), 11 sources, APA, $ 95.95
»
Click here to show/hide summary
Abstract
The paper discusses issues involved in youth marketing including the commercialization of youth; children's understanding of marketing and advertising; the use of celebrity endorsements; youth marketing strategies. It concludes that children and teens have become an increased target for business marketing.
| |
|
Online Advertising, 2003.
Describes current trends in online advertising and assesses their overall effectiveness.
5,750 words (approx. 23.0 pages), 20 sources, APA, $ 135.95
»
Click here to show/hide summary
Abstract
This paper describes current trends in online advertising and assesses their overall effectiveness. It looks at the development of first banner ads and recent developments such as floating ads, superstitials, interstitials, centered rectangular ads, pop-under ads, skyscrapers, super-sized banners, surround sessions and text ads. The paper looks at the effect of broadband adoption and discusses the key to successful Web advertising.
| |
|
Anorexia Campaigns, 2005.
Examines celebrity campaigns and how effective they are in promoting the prevention of anorexia.
2,530 words (approx. 10.1 pages), 7 sources, APA, $ 87.95
»
Click here to show/hide summary
Abstract
This paper looks at celebrity campaigns and how effective they are in promoting disease prevention among the general public. It looks at how the medical community views these campaigns, the veracity of the information they portray, the role of paid spokespersons and gives some examples of campaigns by celebrities for specific diseases. It suggests a plan for a campaign to publicize anorexia nervosa.
From the Paper
"No large-scale campaign has ever been raised to bring awareness to anorexia nervosa - a devastating disease in which people starve themselves sometimes to death because of a distorted body image ..."
| |
|
Television Exposure, 2006.
An examination of the concept that excessive exposure to television is having a negative effect on teenagers in contemporary America.
813 words (approx. 3.3 pages), 4 sources, MLA, $ 28.95
»
Click here to show/hide summary
Abstract
The paper basically argues that television's effects can be both positive and negative, then goes on to name some of those effects and analyze them. The paper specifically focuses on the effects of television on teenagers, and gives examples of how commercials can be used to give a positive message.
From the Paper
"In the modern era, many people have a decidedly negative view of television and its supposed effects on those who watch too much of it. For instance, it is a largely held belief that television has deleterious effects on teenagers, particularly on those who watch it a great deal. For such a strongly held belief, however, there is very little empirical evidence in existence to support such a claim. In actuality, television's effect on young people is a very mixed one, with both benefits and detriments that can be pointed out and which have been studied."
| |
|
Online Brand Building and Management, 2006.
Analyzes the different ways a company can establish and maintain a brand presence online.
1,895 words (approx. 7.6 pages), 13 sources, APA, $ 60.95
»
Click here to show/hide summary
Abstract
This paper analyzes the transition of b2c versus b2b to the internet. It provides recommendations for the brand manager to establish a brand presence online, including: search engine optimization, paid search, emails, rich media, sponsorship and banner advertisements. Each of these items is then digressed upon to show how a brand manager would measure the results and associated success of the online branding tools.
The paper includes a graph.
From the Paper
"Mass emails were once an effective tool for a marketing manager, but new legislation, and the increasing annoyance with SPAM, puts a bad light on any company looking to use this option. In B2B many marketing managers have turned to business newsletters, a less frequent communication with higher informational content. Business newsletters provide more value to the receiver than a mass email, and are more likely to be read. Clow and Baack state that the number of individuals who complain that they received many e-mail ads rose from 44% to 70% over the last two years. The authors go on to say that the number who report they delete ads without even looking at them rose from 31% to 55% over the same time period (2004). Marketing managers must turn to new forms of brand building to increase the effectiveness of their advertising dollars."
| |
|
Body Image and the Media, 2005.
This paper examines the negative impact of the media on a woman's self esteem and body image.
1,765 words (approx. 7.1 pages), 9 sources, MLA, $ 56.95
»
Click here to show/hide summary
Abstract
The writer of this paper details the symptoms as well as the media's contribution to body dysmorphic disorder, also known as distorted body image. Body dysmorphic disorder has become a tremendous problem in today's society due to the barrage of negative messages sent to women by the media. This paper discusses the effect of the media, in all its forms - television, radio, print advertising, internet, etc., which has an enormous influence on what people deem as attractive in today's society. The unnecessary emphasis the media places on appearance tends to adversely affect the mental and physical health of those it comes in contact with. Body dysmorphic disorder can lead to damaged self-esteem, depression, and eating disorders such as anorexia and bulimia. This paper details the manner in which advertisers place heavy emphasis on physical appearance as a means of selling products. Too often in doing so, unnecessary pressure is placed on women to conform to unrealistic and oftentimes, unhealthy standards of beauty.
From the Paper
"Women want someone they can relate to. The Body Shop, a supplier of natural beauty products, offered a much-needed change from the typical message provided by advertisers; "There are three billion women who don't look like supermodels, and only eight who do. The Australian magazine New Woman included a picture of a heavy-set model on its cover recently. This action produced a lot of positive comments from the magazine's female readers. Despite this fact, advertisers threatened to pull their sponsorship. This shows that advertisers know what they are doing when they include a woman whose body is unattainable to society at large."
| |
|
Marketing Mix, 2006.
Describes the elements of the marketing mix (product, place, price and promotion).
1,692 words (approx. 6.8 pages), 13 sources, APA, $ 54.95
»
Click here to show/hide summary
Abstract
In an attempt to better explain what marketing is, this paper takes a look at the elements of the marketing mix, defined as product, place, price and promotion and the impact these elements have on the development of a real life organization's marketing strategy and tactics.
From the Paper
"The final element of the marketing mix is Promotion. Promotion can involve anything from where products are displayed to the target market to which the product is aimed. Many consider Nintendo as having the most family friendly console. This is because "..Nintendo's general console strategy, which has been to emphasize its relative low cost and family-friendly games" (Goldman 2006, Para 7). This is evident in that "Sixty-five percent of GameCube games are "E-rated," said Nintendo of America spokeswoman Beth Llewelyn" (Felberbaum 2005, Para 20). Nintendo seems poised to continue their marketing strategy of being family friendly through their announcement of the name of their new gaming system "Wii. That is Wii, pronounced "we." Wii symbolizes Nintendo's goal of creating games for everyone, and bringing people together. The "ii" not only stands for two people, but for the console's two unique controllers" (Edwards 2006, Para 1)."
| |
|
Advertising: A Case Study, 2005.
An examination of Kellogg's 'Special K' Red Berries TV advertisement.
1,058 words (approx. 4.2 pages), 1 source, MLA, $ 37.95
»
Click here to show/hide summary
Abstract
This paper examines a straightforward advertisement for Kellogg's 'Special K' Red Berries cereal. The paper identifies what makes the advertisement unique and more truthful than most advertisements.
From the Paper
"This ad fulfills several of Fowles' fifteen basic appeals of advertising. One is the need for affiliation. The ad is presenting a woman whom many in the audience identify with, telling women shaped like the one in the ad that it's ok to be like her and, essentially, to be friends with her, you should eat their cereal. It also fulfills the need for guidance, although this doesn't come until the tagline at the end."
| |
|
Gender Roles, 2005.
This paper discusses differences and stereotypes in gender roles.
2,065 words (approx. 8.3 pages), 7 sources, MLA, $ 65.95
»
Click here to show/hide summary
Abstract
This paper explains that, over the years, it has become more apparent that a female can do anything a male can, and vice versa; however, for the time being, males are still seen as superior over females. The author points out that these gender role stereotypes and definitions evolved from the U.S. Constitution, which refers only to "man" and from the Bible in which women are viewed as deceitful and evil, deserving punishment. The paper relates that women are expected to act "prim and proper", but men can act like hormonal animals; this is reflected in advertising.
From the Paper
"There are several stereotypes as far as the male gender goes. We already discussed the "stay-at-home mom" stereotype of the female gender. However, men are seen as obligated to "bring home the bacon" while the women clean and cook. Also, men are supposed to me macho and strong. There is also the issue of only men being in the military. A lot of theses stereotypes are going around, but probably within the old-fashioned circle of people. In this new age, men want to be stay-at-home dads, and many women are enlisting in the military. Mr. Ricks, an author remarked, "According to the military, women and children have never been regarded as combatants. As an end result, women can get away with a lot more than men can when it comes to military issues." "
| |
|
iPod Marketing Plan, 2006.
A discussion of Apple's marketing plan for the new iPod V2.0.
1,791 words (approx. 7.2 pages), 2 sources, MLA, $ 57.95
»
Click here to show/hide summary
Abstract
This paper discusses a step-by-step plan for marketing Apple's new iPod V2.0, taking it from an idea to a world-wide accepted consumer product. It explores pricing strategy, production, product life cycle and predicts market growth, maturity and decline. In conclusion the author gives a positive outlook for the success of the iPod due to Apple's good reputation.
Pricing Strategy
Promotion
Product Life Cycle
Market Introduction Stage
Market Growth Stage
Market Maturity Stage
Sales Decline Stage
Conclusion
From the Paper
"The loveable character in this classic movie presents to us the idea that life is more enjoyable with a brain. Humankind has pursued knowledge since history was recorded. Technology, from the printing press to the first-available 64-bit dual processing unit on the new PowerMac, has made knowledge acquisition easier. Acquiring knowledge comes with a price. Apple has a plan to reduce the costs associated with acquiring knowledge about music. The iPod V 2.0 is an affordable way to store vast amounts of musical data. It provides the ability to pick others brains through the features of iTunes and iTunes' partnership with AMG. Apple is promoting "iTunes + iPod = Your Musical Mind.""
|
|
|
