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Marketing and Childhood Obesity, 2004.
An examination of an article in the International Journal of Behavioral Nutrition.
675 words (approx. 2.7 pages), 1 source, MLA, $ 23.95
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Abstract
This paper examines and summarizes an article in the "International Journal of Behavioral Nutrition and Physical Activity." The paper reveals that a correlation between food marketing, advertising practices and childhood obesity is highly likely, if not completely certain.
From the Paper
"The International Journal of Behavioral Nutrition and Physical Activity recently published the findings of Mary Story and Simone French in a piece entitled "Food Advertising and Marketing Directed at Children and Adolescents in the US." Story and French operating on the well-founded assumption that the food and beverage industry in the US views children and adolescents as a major market force conclude that this phenomenon is actively contributing to the enduring state of ill-health and obesity that young Americans are experiencing."
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Magazine Analysis, 2004.
This paper analyzes Harper's Magazine's layout, advertisements and content.
675 words (approx. 2.7 pages), 1 source, MLA, $ 23.95
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Abstract
This paper examines Harper's Magazine's layout, advertisements and content to prove that those targeted are college-educated, upper-middle class, liberal and have a family.
From the Paper
"The saying "You can't judge a book by its cover" is only partially true as many publishing companies strive to prove in attempting to appeal to the targeted audiences of their different magazines through cover art, advertising and content. This paper will examine Harper's Magazine of April analyzing the layout of the magazine, advertisements and content to prove that those targeted are college-educated in the upper-middle class, are liberal and most likely have a family."
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Print Advertising, 2004.
This paper selects key words from a print advertisement and explains their purpose.
900 words (approx. 3.6 pages), 0 sources, MLA, $ 31.95
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Abstract
This paper examines the print ad "Bikini Touch," and selects several key words from the ad. The author then discusses why they were used and what images they evoke in the minds of potential customers.
From the Paper
"The purpose of this particular advertisement is to sell a new product called "Bikini Touch," a painless hair remover. In addition, since this is a relatively new product, another purpose of the print advertisement is to explain the benefits of this system over other hair removal products such as razors. The purpose of the text of the advertisement is to convince potential buyers that this product is the proverbial better mousetrap. The manufacturer wants consumers to believe that the technology employed by this product is revolutionary..."
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Advertising - The Media Commission System, 2004.
This paper examines the role of the advertising agency the traditional payment schedule commissions.
1,350 words (approx. 5.4 pages), 4 sources, MLA, $ 47.95
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Abstract
This paper discusses the role of an advertising agency and its the traditional payment system of commissions based on media placement fees paid by the client. The paper looks at financial issues from the agency's perspective with commissions, and alternatives to commissions such as labor-based and full-fee alternatives. The paper concludes that the commission structure is being phased out and that the industry will embrace alternatives.
From the Paper
"The advertising agency has become a staple of business today. There are advertising agencies that specialize in international marketing, others that specialize in particular industries and still others that focus on particular media. Some agencies are full-service, offering their clients a complete package from concept through execution and placement, while other agencies are more specialized. Increasingly, advertising agencies are participating in key aspects of marketing including the product aspect of the marketing mix."
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Compare and Contrast Advertisements, 2004.
This paper studies advertisements from two manufacturers of volt cordless drills.
900 words (approx. 3.6 pages), 0 sources, MLA, $ 31.95
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Abstract
This paper studies ads from two manufacturers of 18 volt cordless drills. It answers questions based on the ads about target markets, assessing customer needs, design of ads, product differentiation and marketing strategies.
From the Paper
"Two companies each selling cordless power drills in the same edition of a magazine can and should use different approaches when designing their print advertisement to effectively reach their target audiences. In each case, the design of the ad is in keeping with the message the advertiser is trying to deliver. Makita sells power tools including cordless drills. So does the Milwaukee Tool Company. In the April May edition of MRO Today Magazine, both companies advertised their cordless drills Each company took an entirely different approach to its..."
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Automobile Slogans, 2004.
This paper discusses three slogans currently used for advertising automobiles.
900 words (approx. 3.6 pages), 3 sources, MLA, $ 31.95
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Abstract
This paper discusses three slogans used for advertising automobiles. The paper compares, contrasts, and analyzes them as signs that attempt to signify some qualities of the car or car-maker to the reading public. The paper then speculates on the logic behind the slogans.
From the Paper
"These three slogans are currently used in advertisements for automobiles; Move Your Mind - Saab; Oh What a Feeling - Toyota; The Relentless Pursuit of Perfection - Lexus. Advertising slogans are intended to draw attention to one or more aspects of a product. Typically, they make claims about the product being of high quality, offering good value or providing a specific and important benefit to a potential customer. The most effective slogans are succinct and memorable."
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Advertisements for Clinique, 2004.
An analysis of the method of advertising used in an advertisement for a Clinique skin care product.
900 words (approx. 3.6 pages), 3 sources, MLA, $ 31.95
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Abstract
This is an argumentative paper that analyzes a skin care advertisement from Clinique in order to demonstrate how the ad uses an emotional-hedonistic appeal to persuade consumers. The paper provides examples of text and images used in the ad to support its contention.
From the Paper
"Advertisers use a number of methods of making appeals to consumers in advertisements. Appeals can be rational or emotional, altruistic or hedonistic, positive or negative or a variety of other characteristics. Clinique Laboratories Inc offers a line of skin care and cosmetics to the public through advertisements in diverse media. A recent Clinique print advertisement will be the subject of this argument; one that advertises the company's newest skin care product, Clinique Total Turnaround Visible Skin Renewer. The advertisement relies on text and images that promote an..."
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Integrated Marketing Communications, 2005.
This paper describes the marketing mix for an integrated marketing communications (IMC)
1,800 words (approx. 7.2 pages), 5 sources, APA, $ 63.95
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Abstract
This paper defines integrated marketing communications. The author describes the marketing mix for an integrated marketing communications effort for a virtual private network VPN . The paper details how each component of the IMC would be designed.
From the Paper
"For the marketing of our VPN, we will employ an integrated marketing communications IMC approach to deliver a clear and consistent message to our target market. According to P. Griffith Lindell in "Lining up Your Marketing Ducks", Integrated Marketing Communications IMC starts by understanding the customer's dilemma. Then you can integrate all the marketing communications elements into a unified well-orchestrated campaign by developing a relevant umbrella theme that can accommodate all the various marketing communications tactics. Consistent with this philosophy, we have identified a working description of the ..."
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Marketing to Child, 2005.
This paper discusses target marketing to children through advertising on the Internet.
904 words (approx. 3.6 pages), 6 sources, APA, $ 31.95
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Abstract
This paper explains the role of children as decision makers in marketing. The author compares the impact of advertising on television vs. the internet. The paper discusses COPPA (Children's Online Privacy Protection Act).
From the Paper
"Advertisers have long recognized that while children may not have jobs or outside income they are often very influential decision makers regarding purchases made in and for the home. Television advertising came under scrutiny in the ...s and ...s when Saturday morning shows that targeted children were examined for their advertising content. The Internet has brought with it a new type of advertising that is to some more sinister than the passive advertising of television. While the images, that are viewed on ..."
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Analyzing Mass Media, 2004.
This paper reviews and analyzes "Mediating the Message: Theories of Influence on Mass Media Content" written by Pamela J. Shoemaker and Stephen D. Reese.
2,700 words (approx. 10.8 pages), 1 source, APA, $ 95.95
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Abstract
This paper examines the contents of the Shoemaker and Reese's book which focuses on the media industry. This paper details the authors' methodology, their purposes, views on mass media, theories as well as their criticism of traditional media research that centers on the medium rather than the actual content. This paper discusses how and why demographic and geographical patterns are researched and how they are used to target specific audiences. This paper also delves into the manner in which media content is formed and created.
From the Paper
"How media content is formed and covered provides the framework for "Mediating the Message: Theories of Influence on Mass Media Content" by Pamela J. Shoemaker and Stephen D. Reese. The focus of is on the history of the study and theory of media content, the traditional focus of communications research, a general analysis of media content and patterns of content such as the impact of political bias and demographic and geographical patterns."
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Advertising and the Super Bowl, 2004.
This paper analyzes the inner workings of the advertising industry by focusing on the types of ads shown during the annual Super Bowl.
675 words (approx. 2.7 pages), 5 sources, APA, $ 23.95
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Abstract
This paper examines how and why certain ads are accepted or rejected by the media while also delving into who ultimately decides which ads are broadcast to the viewing public. The writer of this paper focuses on the most recent Super Bowl which was broadcast on the CBS television network while detailing the reasons behind two specific ads which were rejected due to their content. This paper delves into the First Amendment to the Constitution and its relevance to this particular topic. The paper also analyzes the rules and regulations stipulated by the Federal Communications Commission and its resulting impact on the advertising industry as a whole.
From the Paper
"Although the Super Bowl is a public event that is the most watched TV program, it is a privately produced show and the choice of what ads to run rests with the network, a private company. Once CBS network bought the rights to broadcast the Super Bowl it had First Amendment rights to choose what it would or would not broadcast. Under the First Amendment CBS has the right to exercise its editorial judgment regarding the content of Super Bowl ads."
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Online Advertisements, 2005.
This paper covers the topic of online audio and video advertisements.
1,130 words (approx. 4.5 pages), 6 sources, APA, $ 39.95
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Abstract
This paper examines the state of the art of online audio and video advertisements. The author points out who uses these ads. The paper outlines three hypotheses of what might happen with this type of advertising in the near future and suggests methodology for researching these hypotheses.
From the Paper
" Video advertising is rapidly replacing pop-up ads on the internet as the way to reach potential buyers. The technology produces television-quality video and audio without the technical problems usually associated with streaming media across the internet. The video commercial online format delivers full-screen broadcast-quality video over the internet in the form of .... megabyte .... second video spots from companies and advertisers such as Pepsi, McDonald's, A.T.& T and Honda The full-screen advertisements use a patented pre-cached delivery method whereby the ad is prepared during idle user ..."
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Juliet B. Schor's "Born To Buy", 2005.
This paper reviews Juliet B Schor s "Born To Buy" about marketing to children.
1,125 words (approx. 4.5 pages), 1 source, APA, $ 39.95
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Abstract
This paper discusses the commercialized child and the new consumer culture. The author points out that Juliet B Schor's 2004 book "Born To Buy" criticizes the efforts of predatory marketers to directly target young children.
From the Paper
"In Juliet B. Schor's "Born To Buy", the author criticizes the growing tendency of predatory marketers who target grade-school-age children. Schor maintains that kids and teens are now the epicenter of American consumer culture. Schor argues that aggressive marketers have begun to bypass appeals to parents in favor of directly targeting young children including setting up peers to sell products to friends, using public education sponsorship contracts to offer products to children in school, ..."
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Advertisement Analysis, 2004.
This paper analyzes a Visa advertisement from "Entertainment Weekly".
678 words (approx. 2.7 pages), 1 source, APA, $ 23.95
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Abstract
This paper describes the advertisement and its audience. The author suggest the connections viewers of the advertisement are intended to make.
From the Paper
"The advertisement chosen for this assignment appeared in a May edition of the Entertainment Weekly selling the idea that a Visa credit card makes life better. It presents a picture of six people around a cake three women and two men from a range of ethnic groups. All of the individuals are dressed fashionably in hip styles and appear as if they are in the act of wishing someone a Happy Birthday. There is confetti floating in the picture to give it a party atmosphere. The cake ..."
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Fast Food Industry, 2005.
A discussion on the negative effects of the fast food industry.
690 words (approx. 2.8 pages), 2 sources, MLA, $ 23.95
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Abstract
A critique of the fast food industry that discusses Eric Schlosser's book, "Fast Food Nation" and Morgan Spurlock's documentary film, "Supersize Me". It contends that both present ample evidence that the health and longevity of the American people are being severely damaged by the fast food industry.
From the Paper
"Eric Schlosser's, "Fast Food Nation" uses the truth to persuade his readers of the reality of the facts and opinions presented in his book. Unlike the devious deceptive and manipulative methods used by the fast food industry to stimulate sales on ..."
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