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Advertising, 2005.
This paper studies advertising by looking at three advertising articles.
900 words (approx. 3.6 pages), 3 sources, $ 35.95
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Abstract
The essay examines three articles that deal with advertising. The paper offers a summary for each article, as well as providing the articles' main objective and a critical overview. The paper describes how the three articles are all from scholarly journals and they examine representation in advertising. The paper discusses how examining advertising as well as TV programming is important because the media influences public opinion and individual perception.
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The Beauty Contest of Life, 2005.
This paper examines the representation of the gender of femininity in the visual media of advertising.
2,700 words (approx. 10.8 pages), 10 sources, $ 106.95
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Abstract
The paper discusses that the nature of the representation of identity in visual culture is, it may be argued, dependent upon the characteristics of the media culture within which the identity is being represented. For example, the representation of identity within a medium that is integrated within the saturated mass media culture of our contemporary globalized world necessarily implies not simply the reflection of an identity but, in effect, its construction on a culture-wide scale. The paper explains that in other words, the range and penetrative depth of a visual medium within a culture impacts - to an extraordinary degree - the construction of an identity within that culture."
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Consumerism, 2005.
A discussion on consumerism in modern society, focusing on the advertising industry.
1,350 words (approx. 5.4 pages), 6 sources, $ 53.95
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Abstract
This essay discusses the role and limitations of consumerism in modern society. The paper suggests that as the advertising industry becomes an omnipotent shaper of social reality, it will become a hardier beast as we move towards unfettered capitalism with globalization targeting the least-educated peoples during an era where the richest country on earth carries on with the ethical airs.
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Animals as Marketing Tools, 2005.
An analysis of the use of animals in marketing campaigns in two different companies.
900 words (approx. 3.6 pages), 3 sources, $ 35.95
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Abstract
This paper briefly examines the animal-centered approach of the companies, Fido and Telus. The paper describes the different ways that they use animals in their marketing campaigns. In terms of the aggressive promotion of animals and the success of both marketing campaigns, the paper suggests that both have been quite similar and wildly successful.
From the Paper
"The Case of Animals as Marketing Tools: A Comparison and Contrast There seems to be a growing sense that high-lighting animals in sales promotions - specifically animals that are common-place household pets - is a marvelous way of tugging at consumers' heart-strings - and at their wallets. According to a recent study, pets now outnumber people 337.8 million to 290 million in the United States. Furthermore, nearly two-thirds of U.S. homes own a pet and roughly one out of three possess a dog or cat. In fact, there are 65 million dogs in American households (Nucifora para.1). "
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Advertising and Sexuality, 2005.
This paper examines the topic of sexuality within the field of advertising.
1,800 words (approx. 7.2 pages), 8 sources, $ 71.95
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Abstract
In this essay, the writer discusses sexuality in the media. In particular, the writer studies the appearance and use of sexuality in advertising. The writer explains that the aim of advertising is to provoke a wish or desire to obtain the type of lifestyle that is being promoted together with the product.
From the Paper
"The role of advertising is not to simply inform consumers of products. The role of advertising is to convince people that buying a product will get them the lifestyle that they want. For example, in All Consuming Desire Neil E. Harrison says, 'Product design and differentiation, and marketing and advertising expertly turn vague desires to attract and impress into demands for commercial commodities and services'. What this means is that advertising's purpose is not to sell you a product. Its purpose is to increase desire for something that the product will provide the consumer."
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Perfume Print Advertising In Women's Magazines, 2005.
An analysis of perfume print advertising In women's fashion magazines, in the years 2004-2005.
1,350 words (approx. 5.4 pages), 2 sources, $ 53.95
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Abstract
This essay compares two types of media analysis, semiotic and content, by analyzing twelve perfume ads taken from fashion magazines over a one year period. In this discussion, the hypothesis is that perfume ads focus on the creation of meaning through the combination of defined elements that result in the visual construction of an unreal female image. "
From the Paper
"In Women's Fashion Magazines 2004-2005 While enjoying the guilty pleasure of browsing though magazines, one cannot deny the impulse to pause sometimes and gaze intently at images of the products presented. In fashion magazines in particular, one cannot help but read the intended meaning as it associates to our own selves and even perhaps compare ourselves to the meaning presented. Perfume ads are some of the most evocative ads as a mere bottle cannot often communicate the promised benefit of the product. Therefore in order to communicate to the viewer, meaning is created using images and text."
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Effective Public Relations, 2005.
A discussion regarding the strategy of successful public relations programs.
1,575 words (approx. 6.3 pages), 4 sources, $ 62.95
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Abstract
This paper discusses effective public relations programs. It further examines the elements of public relations that have been successful for various companies across the globe, and how these methods were instituted. The paper then demonstrates that effective public relations requires a structural foundation of goals within the company for the public relations professionals to refer to in times of crisis, as well as profit.
From the Paper
"Many modern public relations professionals do not wish to be viewed as mere sales people attempting to market a product. However, researchers contend that every company has a purpose of promoting their business in order to achieve the goals of obtaining profits. Effective public relations programs do not lose sight of this goal. Furthermore, these programs incorporate a variety of practices that lead the company toward relations with the community, the media, and the global consumer that develop trust, loyalty, and a sense of good will that is reflected on the business product. Without these guidelines for effective public relations management companies have a difficult time reaching their full potential in today's growing global marketplace. Gary Ernst (2004) suggests that the exceptional public relations program should include: 1. Increasing knowledge about your company. 2. Stimulating referrals or advocacy. 3. Generating a sense of community involvement."
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Public Relations and Society, 2005.
A discussion regarding the role that public relations plays in society.
1,125 words (approx. 4.5 pages), 3 sources, $ 44.95
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Abstract
"This paper discusses the field of public relations as it affects society today. The paper further provides research relating to the original goals of the public relations field, and compares those goals to the ongoing practices of PR professionals in the United States. By determining the changes that have taken place in public relations practices this research demonstrates significant areas of concern regarding the relation of PR to society.
From the Paper
"Public relations professionals work toward bringing together the organization and the public - preferably meeting the needs of both entities. Through public relations campaigns companies that strive for mass appeal can become household names, when the marketing concepts allow the company in question to be perceived with a positive image. However, Steven Goldberg (2001) contends that what matters in the public relations field is the image that is invented relating to a company, not true business information (p. 47). Goldberg (2001) suggests that real public relations is not about promoting the honest attributes of a business, but rather "a carefully manipulated public image, a clever marketing campaign, or careful attention to 'spin'" that leads American citizens to become blind patrons of an organization (p. 47)."
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Zonolite: The PR Professional's Challenge, 2005.
A discussion regarding the Zonolite crisis and the attempt to use communication strategies to repair the reputation of W.R. Grace.
900 words (approx. 3.6 pages), 5 sources, $ 35.95
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Abstract
This paper addresses the current crisis at W.R. Grace regarding is insulation product, currently discontinued, which contained Zonolite. According to this paper, Zonolite contains the most hazardous form of Asbestos and was widely utilized around the world for a period of 10-15 years. W.R. Grace is preparing a communication strategy, a plan to execute on this strategy and a method to ascertain this strategy's efficacy.
From the Paper
"W.R. Grace began mining Zonolite in Libby, Montana approximately 70 years ago and has profited handsomely from this naturally occurring ore primarily from its inclusion in attic insulation sold throughout the world for most of the company's history(Staff, Deadly, pars.10-11). The Zonolite insulation material is currently blamed for the deaths of several individuals, targeted for a class action lawsuit and holds considerable risk of ballooning into a major financial exposure to stakeholders, officers and others implicated in these disasters: "She remembers...seeing Zonolite in the attic...Zonolite is made from vermiculite...tainted with asbestos when it was mined in Montana...She is now collecting names for a class action against the federal government"(Welch, pars.4-5).
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United States Public Diplomacy, 2005.
A review of the public diplomacy program led by the U.S. state department and it's lack of success.
3,600 words (approx. 14.4 pages), 11 sources, $ 142.95
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Abstract
This paper reviews the role of the U.S. state department in deploying the public diplomacy program nationally and world wide. According to this paper, the most prevalent opinion that seems to be held worldwide is that the United States is a domineering global superpower fueled by greed and bent on conquest.
From the Paper
"What is Public Diplomacy? Public diplomacy is the method by which the United States government seeks to create an image in the eyes of the citizens of other countries. According to the U.S. Department of State, Dictionary of International Relations Terms, "public diplomacy refers to government-sponsored programs intended to inform or influence public opinion in other countries; its chief instruments are publications, motion pictures, cultural exchanges, radio, and television" (cited in United States Information Agency Alumni Association [USIAAA] 2002, par. 8). This term was first used in 1965, when the Edward R. Murrow Center for Public Diplomacy was established at Tufts University (USIAAA 2002, par. 11). The USIAAA states that some sources equate public diplomacy with propaganda. Although both forms of communication are intended to persuade people, propaganda generally has a negative connotation of "disinformation" (2002, par. 12)."
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Advertising in the Retail Sector, 2005.
A comparative study of rational advertising vs. emotional advertising in the retail sector.
3,375 words (approx. 13.5 pages), 8 sources, $ 133.95
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Abstract
This paper discusses the respective approaches that Wal-Mart and target corporations take vis-a-vis advertising. The paper takes on the form of a SWOT analysis, outlining the relative merits and demerits of each approach, while offering a brief assessment of what possibly lies ahead for each. More than that, the paper suggests that the present battle being waged between them will only escalate as target proves itself a worthy adversary.
From the Paper
"Advertising has always been the lifeblood of businesses everywhere. In recent years, however, the level of sophistication found in American advertising has grown exponentially. The following paper will look at two sophisticated businesses - Walmart and Target - and assess the relative merits and demerits of their advertising strategies. If Walmart is habitually referred to as an organization preferring "rational" advertising, then Target must surely be an organization that stresses innovation and high quality as part of its 'sales pitch' to America - and to the rest of the World. "
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Advertising in Politics, 2005.
Examines the way politics is advertised in the media and how individuals must use their best judgement.
1,125 words (approx. 4.5 pages), 4 sources, $ 44.95
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Abstract
Advertising in politics has changed very little over hundreds of years in terms of content although it has evolved dramatically in form with the advent of television. The paper shows that common ploys used by political advertisers appeal to the irrational emotional aspect of an individual priming stereotypes and with the advent of television, powerful visual grammar that sends messages more vividly. The paper argues that to counteract these ploys, an individual must become actively involved in critiquing the advertisements and exercise due diligence in selecting political candidates based on facts.
From the Paper
"The most recent elections concluded in November 2004 is a vivid example of advertising in politics. From the alleged revelation of George W. Bush's military records to the Swift Boat veterans' advertisement against presidential candidate John Kerry, it is hard to deny their influence in shaping the overall outcome of the elections. How are these advertisements so effective in rallying or turning away voters and swaying undecided ones? Advertising in politics has taken its familiar form over the course of hundreds of years. It is not surprising that even before the advent of television the same tactics have been used to appeal to the most basal of human prejudices quite effectively. It was not a matter of presenting the absolute truth that was a politician's strength, but rather how he projected himself in contrast to his opponents."
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Drunk Driving Among Today's Youth, 2005.
Examines what causes young people to drink under the influence of alcohol and what can be done about this problem.
2,250 words (approx. 9.0 pages), 12 sources, $ 89.95
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Abstract
The most vulnerable victims to the allure of drinking and driving seem to be young people, be they college age or younger. This essay will look at some of the arguments that are made for why young people drink and drive, as well as what sort of strategies and legislation have been argued as viable and have been enacted to put a stop to this all-too-often tragic phenomenon.
From the Paper
"Mixed messages with regard to alcohol consumption are abundant in today's society. Alcoholic beverage companies sponsor television advertisements that caution drinkers to imbibe responsibly and to never, ever drive while under the influence of their products. Yet the next advertisement that flickers across the screen might extol the virtues of a similar product. NASCAR and other automobile-racing industries paste decals of beer companies across their cars' hoods and doors, touting these beverages as the cars race around the track, all the while expecting spectators to separate drinking and driving. No wonder drunk driving is such a problem in our society -- drinking and driving often are intertwined by the profit-first companies. The most vulnerable victims to the allure of drinking and driving seem to be young people of college age or even younger."
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Tobacco Laws, 2005.
This paper contends that more restrictions are necessary on selling and advertising tobacco products.
675 words (approx. 2.7 pages), 3 sources, $ 26.95
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Abstract
The paper discusses whether tobacco advertisements and sales should have stricter laws. The paper explains that dating back to President Clinton, presidents and the Congress has passed laws on restricting tobacco sells and restricting tobacco advertisements. Yet, the paper presents statistics that show the number of people who smoke remains about the same. The paper maintains that as the lives of children, teenagers and adults are at stake from the danger of tobacco products, more restrictions need to be placed on selling tobacco products and restricting advertisement of tobacco products.
From the Paper
""Of all drugs, legal and illegal, tobacco is the greatest killer" even though there are restrictions on tobacco products (Tobacco laws). Dating back to President Clinton, presidents and the Congress has passed laws on restricting tobacco sells and restricting tobacco advertisements. Yet, the statistics of people who smoke remain about the same. As the lives of children, teenagers, and adults are at stake from the danger of tobacco products, more restrictions need to be placed on selling tobacco products and restricting advertisement of tobacco products. "When President Bill Clinton announced in August his intention to implement Food and Drug Administration restrictions on the selling of cigarettes, he hastened to assure the nation's tobacco growers that he felt their pain" (Goldman 25)."
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Children's Television Advertising, 2005.
This paper examines the techniques of television advertising directed to children.
2,925 words (approx. 11.7 pages), 5 sources, $ 115.95
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Abstract
The paper reports on research into the content and meaning of children's television advertising before Christmas. The paper notes information on the variety of products that are geared for children in some way and discusses the selling methods used and the frequency with which advertising messages are bolstered by repetition. The paper explains that this creates a desire on the part of children for these products.
From the Paper
"Television advertising directed at children is examined for content, frequency and products featured for a period in the Fall of 2004, the Christmas season for advertisers. The results show the variety of products that are geared for children in some way, the selling methods used and the frequency with which advertising messages are bolstered by repetition, creating a desire on the part of children for these products. The intent is clearly to develop a habit of buying in the young and parents suffer by being asked over and over to buy the latest product, many reflecting entertainment aspects of the consumer culture."
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