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Hitler?s Rise to Power and the Media Wars, 2002.
A paper which examines the similarities between Hitler's use of propaganda to maintain his power and current product marketing campaigns.
3,679 words (approx. 14.7 pages), 12 sources, APA, $ 102.95
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Abstract
This paper shows that while some call Hitler?s pamphlets, radio programs and book ?propaganda,? to Hitler they were just good ?marketing.? Hitler constantly used his ?propaganda machine? to tear down the credibility and as defense to negative propaganda being distributed by his sworn enemy, the United States. The paper examines how Hitler used many forms of media to distribute his messages to the masses, including dropping pamphlets from the Hindenburg, one of Nazi Germany?s finest shows of strength and power. This paper compares Hitler's use of this form of propaganda to the the way in which advertizing companies and other forms of media promote products and images, concluding that both are effective forms of brainwashing.
From the Paper
"This ?Propaganda War? grew to epic proportions that would make the best Superbowl advertisers of today proud. Both sides sent a barrage of pamphlets, books, and radio broadcasts, posters and many more creative mediums in an attempt to break the public?s confidence in the other side. When the United States launched their own propaganda war, Hitler tried to use this against them also in a ?look what the meanies are trying to do us? type of idea. He tried to use the United States media campaign to gain credibility for this own cause. The media campaigns used by both sides were impressive."
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Interpreting Jack Daniels, 2002.
An analysis of a Jack Daniels ad in a special collectors? edition of "Rolling Stone" magazine.
646 words (approx. 2.6 pages), 4 sources, MLA, $ 23.95
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Abstract
This paper first describes the magazine; its demographics and target market. It then analyzes the whiskey ad and gives possible interpretations.
From the Paper
"The November edition of Rolling Stone Magazine is quite eye-catching. They have printed special collectors? editions with not one, but three different covers. All covers use characters from ?The Simpsons? television cartoon.
The magazine I purchased features the backside of character Homer Simpson. He is in a pose much like that of music artist Bruce Springsteen?s ?Born in the U.S.A.? release. Homer wears a white t-shirt and has a red baseball cap tucked into his rear pocket. It was a well-remembered album cover, which is important to note because the other magazine covers also reflect memorable albums. Nirvana had a cd cover of ?Nevermind? with a baby under water, eyes wide-open and reaching out to grab paper money in front of him. Rolling Stone used Bart from ?The Simpsons? to duplicate this idea, grabbing a dollar bill with Krusty the Clown pictured on it. The third collectors? cover features the entire Simpsons family walking across the British crosswalk, as in the Beatles? ?Abbey Road? cover."
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Tobacco Marketing, 2002.
A study of tobacco companies' marketing to under age American smokers.
2,575 words (approx. 10.3 pages), 6 sources, APA, $ 77.95
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Abstract
This paper examines the motive of American tobacco industry's advertisements directed at minors. It describes the battle to win brand loyalty through the youthful advertisement and cartoon characters, such as Joe Camel. The paper discusses the public's anger toward this marketing tactic, and the numerous court battles to protect adolescent Americans from a life time of cigarette smoking.
From the Paper
"The tobacco industry has been in a battle to capture the youth market for decades mainly because of the degree of brand loyalty that is characteristic of cigarette smokers. Cigarette companies have a lot at stake in making sure that their brand is one of the first tried by the young smoker. In its bid to obtain young smokers, R.J. Reynolds created the Joe Camel campaign with a cool character that youths found highly appealing and the company created fierce advertising, promotional, and sales campaigns to take their message to market. The Joe Camel campaign proved to be one of the most successful bids to capture young smokers in tobacco history. Ultimately, its tremendous success was in part the reason for the campaign?s eventual downfall, as public outcry demanded that cigarette companies stop marketing to adolescents and as courts gained legal leverage against the tobacco industry. Today, Joe Camel may be vanquished, but R.J. Reynolds and tobacco companies continue to find more subtle ways to target youths at an early age and have moved on to lesser developed countries where opposition to the industry isn?t as strong."
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Estee Lauder in Asia, 2002.
Examining the ad campaign used by Estee Lauder Internation to attract Asian markets.
996 words (approx. 4.0 pages), 2 sources, MLA, $ 35.95
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Abstract
This paper looks at the new marketing strategies being used by Estee Lauder International in their bids to enter and break into the Asian beauty market. It examines the differences in culture and concepts of "beauty" and what Asian women consider to be attractive. It also discusses which Estee Lauder products would be successful for Asian features.
From the Paper
"In 2002, Estee Lauder plans to bring the younger and fresher image to accentuate the brand for the existing customers in the US and Europe. The decision to establish new campaign in four different seasons this year is a fresh splash on public recognition. Using the new strategy, the companies can also advantage from the new look to penetrate deeper into the less explored international market."
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Residential Housing Trends, 2002.
A study of the retail residential housing industry in the United States.
895 words (approx. 3.6 pages), 5 sources, APA, $ 31.95
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Abstract
This paper examines the strong residential home sales during the economic slow-down in the United States. It demonstrates that the use of advertisement and low mortgage rates have supported the successful sales statistics. The paper also investigates the issues of refinancing an established mortgage and how that affects positively on cash flow throughout the economic sectors nationwide.
From the Paper
"Strong residential home sales, as well as strong residential advertising spending have had a significant positive effect on retail sales. Homeowners, and the advertisers that cater to them, are major influences on the retail industry. For example, when home sales are slow and sluggish, it generally indicates that people do not have the financial wherewithal to invest in major purchases or retail buys. Because both home sales and residential home advertising have been strong over the last year and are predicted to remain strong, the immediate future looks bright for retailing trends."
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Negative Election Campaign Advertising, 2002.
An overview of the issue of negative campaign ads and their effects.
2,100 words (approx. 8.4 pages), 6 sources, APA, $ 65.95
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Abstract
The controversy over negative campaign advertising amongst political opponents has been the source of much debate in the past few years. The 2002 American congressional election proved to be no exception to the use of negative ads. This paper provides information concerning the issue of negative campaign ads. It explores the statistical data available about the subject and the effects that negative ads have on the voting public. In addition provides information concerning the impact of negative campaign ads on candidates and political parties.
From the Paper
"In another election featuring Myrth York as the democratic candidate for Governor and Don Carciri as the Republican Candidate negative ads also played a role in the loss of the election. By all accounts York was ahead in the polls but her negative attacks against he opponent proved to be her undoing. This was the second time that she had run foe office and in her pervious attempt she had also lost because of negative campaigning. In the most recent instance the ads that she promoted rubbed constituents the wrong way and proved to be unfounded. This is yet another case of a candidate crossing the line and engaging in negative campaign."
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Smoking Ban in Public, 2002.
An analysis of the issues involved in the prevention of smoking in public places and in businesses.
2,190 words (approx. 8.8 pages), 6 sources, MLA, $ 68.95
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Abstract
This paper discusses the claim that smoking should not be allowed in public places. The problem of second-hand smoking as a result of smoking in public, is raised. The hazards of second-hand smoke are presented in the paper. The issue is addressed from a legislative point of view as well as from the business/company perspective. The paper provides a number of reasons why a company should endeavor to prevent smoking within its boundaries. The media's influence on public awareness of smoking and passive smoking hazards is examined.
From the Paper
"Smoking should not be allowed in public places. This is based primarily on the fact that second-hand smoke is a health hazard, but it can also be argued that allowing people to smoke in public only perpetuates the habit and encourages others to take it up, thus adding to the health hazard in the long run. The private sector is already addressing the issue on a case-by-case basis, banning smoking in the workplace in many companies. Those who believe there is a problem may create a smoke-free area for customers or workers, or workers can demand that their place of business be entirely smoke free. Still, the government should take further action to protect the public where companies do not, including in shopping areas, workplaces, theaters, restaurants, and anywhere the public gathers. Allowing smoking on the street in fact encourages smoking, and discouraging smoking should be a primary effort for the public and private sectors to reduce the health costs paid by both."
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Web Advertisement, 2002.
This paper explores the future of internet advertising.
3,000 words (approx. 12.0 pages), 12 sources, MLA, $ 88.95
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Abstract
The paper begins with a history of advertising over the internet and with looking at how advertisers turned to web advertisement. Next the paper discusses types of advertisements and their various features. Following this, the paper looks at current trends and estimated growth of the market. The disadvantages of this method of advertising are listed and options for the future are explored. The paper concludes with an evaluation of the effectiveness of web advertising.
From the Paper
"The whole history of Internet advertising started in the middle of 1990s when the Internet was first functioning and commercially launched as the part of technological contribution to worldwide communication.
In a very short time, this issue had changed everything in the world, and made a big revolution to the traditional media-based marketing approaches. Big capital companies soon turned their heads to examine this newly born marketing trend, along with giant fund allocation for market researches and the future growth."
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Advertizing in a Conservative Society, 2002.
This paper shows the difficulties of promoting products in conservative societies such as traditional Muslim countries.
1,202 words (approx. 4.8 pages), 5 sources, APA, $ 41.95
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Abstract
Advertizing is a major marketing tool for organizations to sell their products and services. The paper argues that in conservative societies however, it is virtually impossible to convey message in an attractive way. This paper discusses the Saudi society and the approaches to advertizing as compared to the United States. It discusses advertizing mediums such as television commerical and the internet and shows how messages put across to the consumer differ between the two countries, based on cultural demands.
From the Paper
"Extensive efforts are made to keep the society segregated so that no mingling or socializing for the two is possible. As a result, educational institutes are segregated and the workplace does not employ women much. There are strict laws regarding women covering themselves, traveling with a male relative and driving. Moreover, media, along with the Internet, is heavily censored for any trace of irreligious content. However counteracting this heavy religious influence is the compulsory economic development that Saudi Arabia cannot avoid or stop."
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Smirnoff, 2002.
A critical analysis of the 1994 Smirnoff advertisement.
920 words (approx. 3.7 pages), 0 sources, $ 32.95
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Abstract
This paper discusses how Smirnoff's 1994 campaign, with the theme "This bottle can change reality" was a trend-setting advertising campaign that boosted the product and enhanced its worldwide selling power. It examines how it was based on spectacular or illusion advertising and the three main themes that come out of it: How it alludes to our sense of patriotism, the ability to change our reality, and the creation of image.
From the Paper
"In considering ideology, what would be the reaction of people to this advertisement today? After the tragic events of September 11th, this ad might produce two very different responses. One might be an annoyance at the fact that the Statue of Liberty is being linked to a sex symbol. This could be misconstrued as a mockery for some patriotic Americans. Others may view this as a representation of some of the things that are good about America?our freedom, our cities and the Statue of Liberty.
But the whole advertisement is based on that simple concept of illusion. It simply implies that what's in that bottle can change your perception of things, i.e. linking the Statue of Liberty with a very famous pose by Marilyn Monroe. Could that connote that drinking Smirnoff can loosen up even the stodgiest people? "
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Brand Trust, 2002.
Examining how the concept of brand trust has impacted consumer markets.
640 words (approx. 2.6 pages), 4 sources, MLA, $ 22.95
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Abstract
Brand trust is a very important part of the American marketplace. When consumer develops a trust or loyalty for a certain brand they may use that brand for the rest of their lives. The drive to create these lifetime consumers convinces firms to spend millions to advertise and develop new products. This paper reviews and analyzes the literature on the subject of brand trust and the impact that brand trust has on the marketplace.
From the Paper
"According to an article in The Chief Executive a brand is ?a guarantee of a certain quality or aesthetic experience extended by a firm to its customers?Firms placed their brands at jeopardy every time they breached their implied contract with customer expectations.?(?Brand Blowout?) The article asserts that when a customer trust the quality of the brands that they purchase the company that produces the brand must ensure that the quality of the product is maintained. When a company fails to do this customers? may choose to abandon the brand and purchase brands that are produced by competing firms instead."
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Competitive News, 2002.
"The New York Post" vs. "USA Today": a look at their competitive advantages.
1,056 words (approx. 4.2 pages), 2 sources, MLA, $ 37.95
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Abstract
This paper discusses the characteristics of "The New York Post" and "USA Today" and shows how they are two of the America's major newspapers. Both are competing with each other and with other newspapers to increase their circulation and revenue. The paper discusses how in this competition, both have several competitive advantages.
From the Paper
"One of USA Today?s greatest competitive advantages is that the paper has a strong national brand and is favored by many upscale advertisers, such as De Beers and Tiffany (Gannett). As television stations focus on niche markets, advertisers are spending more of their money to reach USA Today?s affluent readers. Advertising revenues were up by 17% at USA Today in 1999 (Gannett). With a market share of 12%, USA Today is the largest-selling daily newspaper in the country, enjoying a readership of 2,200,000 (Gannett, Stein). Advertisers like being able to reach so many people. USA Today recently started advertising at the bottom of its front page, attracting a big account from AT&T (Gannett). Today, the newspaper is tops in advertising and audience growth among national newspapers (Gannett)."
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Advertisements and Sexuality, 2002.
An argument about whether sexually explicit advertising causes sexual desire.
950 words (approx. 3.8 pages), 3 sources, MLA, $ 33.95
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Abstract
This is an introduction to the topic that sexuality in advertisement causes sexual desirability of a person. The null hypothesis is that this experiment using sexual advertisement will not produce desirability. The paper shows how sexuality is a problem in the United States and examines whether the advertisements that portray sexuality may lead to sexual violence crimes. The writer asks that if this is true, then is it ethical to use ?sexual? advertisements?
From the Paper
"Does sexuality cause desire for sex? What is the difference between looking at sexual advertisements and regular advertisements without sexuality? Is there a difference? The class will show 15 sexual advertisements and 15 non-sexual advertisements. Will there be a difference? Many believe that the media has played a role in the increase of young people having sex early and with more partners. Is this true? Movies, television, music, and magazines are filled with sexual messages to the young person. Even at an early childhood age, children want to dress sexually. Teens rate the media as a second source of information about sex. Schools are the first source in giving information about sex. Does ?sexual? advertisement lead to sexual crimes and aggression? Is it ethical to use sexually appealing advertisements if it can lead to violence in the home or other crimes? Does research show that advertisements bring the desire for sexuality? "
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Internet Marketing, 2002.
A study on the development of a new business and value of Internet marketing.
1,175 words (approx. 4.7 pages), 0 sources, $ 40.95
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Abstract
This paper examines the aspects of developing a new business and the best values for your advertisement dollars. The paper offers where to find business plan development software, provides a who's who in the world of corporate advertisement and a discussion of advertising medias. It describes the outstanding benefits of Internet advertisement, point of purchase agreements and floor ads.
Table of Contents
Mplans.com
Advertising World
Major Advertising Agencies
Floor Graphics
From the Paper
"Many have ideas about starting their own business. However, most people do not have any idea where to begin. Starting a business without a plan is a road to failure. Many consulting firms are available that offer advice, but these services are much too expensive for the average entrepreneur just starting out. Mplans.com is company that offers other companies assistance in developing their business plans, marketing plans, and advertising plans. Their solutions are much lower cost than the consulting services discussed earlier. They offer sample plans online and software that offers a number of point and click marketing plans for a variety of small businesses. These software packages average $90.00 per set. They also offer free information online. They have sample plans from many small business categories. "
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Simply Sleep and Tylenol PM - The Advertisement, 2002.
A rhetorical analysis of the advertisement for Simply Sleep and Tylenol PM.
700 words (approx. 2.8 pages), 0 sources, $ 24.95
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Abstract
The paper closely analyzes the advertisement. It focuses on the target audience, the text and its suggestions, the irony in the text and the way that the text puts across the message of the advertisement.
From the Paper
"The advertisement is for Simply Sleep and Tylenol PM. Simply Sleep is used to treat insomnia. Tylenol PM is used to treat insomnia as well as to relieve pain. The advertisement features a hand-written message over a background showing a dark forest with a new moon in the sky above the text. The audience for the advertisement is anyone suffering from insomnia, whether insomnia on its own, or in combination with pain. The advertisement promises that the product will relieve the insomnia and insomnia sufferers will not have to spend any more nights sitting up awake."
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