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Urban Legend, 2005.
A review of urban legends and their impact on society.
1,286 words (approx. 5.1 pages), 3 sources, MLA, $ 43.95
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Abstract
This paper takes a look at urban legends. The paper focuses primarily on Gail Collins' book, "Scorpion Tongue". According to the paper, Collins specifically points out that urban legends in America are synonymous to gossips about America's political history. The paper concludes by saying that urban legends can damage a society.
From the Paper
"This particular urban legend circulated among the students. This type of urban legend is not time bounded for the students can relate to this, may it be students from the past, or students of the present time. This particular urban legend is funny in a way and it stirs imagination among the students as to how life was in the medieval era. And like what Collins has pointed out, urban legends such as this, are like gossips which do not provide any positive impact to any concerned people who may have heard or may have initiated such idea. It is just a thought that is nice to be heard, but there's really nothing to learn from it. "
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Marketing Advertising: A Research Proposal, 2006.
A look at the marketing research conducted for a new product.
2,293 words (approx. 9.2 pages), 7 sources, MLA, $ 70.95
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Abstract
This paper takes a look at a company that has just developed a new product for which advertising has begun. The company desires to test the effectiveness of this advertising on the public. This paper discusses marketing research and related issues and problems.
Outline:
Problem Statement
Literature Review
Objectives
Research Procedure - Methodology
Research Design
Instrumentation and Data Collection
Data Analysis
Time Schedule
Resources Needed
From the Paper
"In the work entitled: "Advertising Tracking" Jerry W. Thomas states that: The promise of media advertising is great. It's an opportunity for a brand to tell its story directly to the ultimate consumer. It's an opportunity to build awareness and project a powerful brand image. It's an opportunity to create and build brand equity. It's an opportunity to bypass the trade, an opportunity to circumvent competitors. In actual practice however, the promise of media advertising is seldom realize." (1995) Media advertising's potential is seldom realized because "few companies do basic strategy research to develop a creative blueprint to guide the development of their advertising. Second few companies pretest their advertising creative to make sure it has a change to work. Third, even fewer companies track their advertising once it's 'on air' to measure the effects of the advertising over time."(Thomas, 1995) "
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Intercultural Communication, 2007.
This paper explores the effectiveness of promoting English as the official language of the United States in order to improve intercultural communication.
1,917 words (approx. 7.7 pages), 8 sources, MLA, $ 61.95
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Abstract
The paper discusses how many different languages are spoken within the United States' borders. The paper examines whether this makes communication and hence understanding between these cultures difficult. The paper investigates racial overtones in the Rodney King beating, the O.J. Simpson trial and the U.S. Patriot Act. The paper shows how language is not at the root of the cultural divide in the country; rather the problem is one of deep-seated communication and understanding. The paper contends that the funds and effort should be channelled into events and legislation that would encourage different cultures to truly communicate with each other, regardless of the language they use to do so.
From the Paper
" The United States of America has been home to an increasingly multitude of cultures since the first immigrants came to its shores during the 1600's. The pursuit of the "American Dream" concept has furthermore made the country attractive for immigrants from many diverse countries. The result is that many different languages are spoken within the country's borders. This often makes communication and hence understanding between these cultures difficult. Phenomena such as racism and hate crimes are often blamed upon this lack of understanding. It is true that racism often arises in criminal and other cases heard in American courts."
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Firefighter Leadership, 2007.
This paper explores literature pertaining to the unique leadership role within a fire department.
1,340 words (approx. 5.4 pages), 4 sources, APA, $ 45.95
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Abstract
The paper examines the book "First In, Last Out" by John Salka. Salka, a FDNY battalion chief, discusses managing people, coping with crises, mentoring, decision making and adjusting to change. The paper discusses the unique aspects to leading a crew of brave men who have to face flaming infernos to rescue humans and animals. They risk their own lives, while systematically remembering the technical aspects of chemical and structural hazards and utilizing technologically advanced firefighting equipment. The paper shows the responsibility of the leadership; firefighters not only have to respect their chief as a commander, they have to trust him implicitly with their lives. The paper also looks at the International Association of Fire Chiefs Officer Development Handbook.
From the Paper
"Others have written books on their specific type of Fire Department responsibility, that of protecting a city from the dangers of fire and other similar hazards. Like Salka, they echo the thought that, while management training and experience is universal for leaders in most management positions, there are some unique aspects to leading a crew of brave men who have to face flaming infernos to rescue humans and kittens, risking their own lives, while systematically remembering the technical aspects of chemical and structural hazards, and utilizing technologically advanced firefighting equipment."
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Information Systems Strategic Plan, 2007.
This paper explores the proper planning, development and implementation of information and communications technologies (ICT) in a business.
1,841 words (approx. 7.4 pages), 5 sources, MLA, $ 59.95
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Abstract
The paper explains that the emergence of information and communications technologies (ICT) made business enterprises realize the value proposition and the strategic importance they bring in gaining the competitive advantage. The paper discusses how it is important for the business to have an information systems strategic plan (ISSP) to serve as the company's blueprint or roadmap in its ICT implementations. The paper looks at the proper methodologies, processes and procedures and examines the project management methodology of the Project Management Institute (PMI). The paper discusses the project initiating process, the planning activities, the executing and the closing phase.
Outline:
Executive Summary
Project Management Methodology in ISS Planning
The Project Management Life Cycle
Initiation Activities
Planning Activities
Execution Activities
Monitoring and Controlling Activities
Closing Activities
From the Paper
"Whereas a few years ago only the privileged few can access computing devices and the collateral benefits thereto, but nowadays ICT became ubiquitous and pervasive in nature - and the lack of at times could spell the difference between failure and success! The business challenge therefore is to make use of ICT to achieve the maximum benefits possible by concentrating the deployment to the core areas of business. These core areas where ICT will be deployed must have the greatest impact and contribute most on the enterprise's strategic thrusts as well as the bottom line."
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Subliminal Advertising, 2007.
This paper discusses subliminal messages and whether they can effectively alter behavior, consumer patterns and states of mind.
1,441 words (approx. 5.8 pages), 6 sources, MLA, $ 47.95
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Abstract
The paper discusses how, with subliminal advertising, the viewer can remain totally unaware of the messages being conveyed through the commercial media. The advertisement may flash a word repeatedly, thus subconsciously affecting the consumer's thoughts and behavior. The paper shows how repeated exposure to imagery can possibly induce the changes in consumer behavior that are desired by the ad's sponsor. The paper notes, however, that studies on its effectiveness have been inconclusive. The paper points out that subliminal messages are illegal and unethical and probably less effective than well-crafted, cleverly designed ads that take advantage of the weaknesses inherent in the human mind.
From the Paper
"Subliminal advertising has been one of the most alluring features of the marketing industry since 1950s, when moviegoers were allegedly exposed to the surreptitious signals while they watched a movie. Some alarmists claim that the American public is being constantly bombarded with subliminal messages that sell products and political messages, or simply induce a state of mind. In fact, Russian scientists had become so concerned about the potential of subliminal ads to influence television viewers that they developed a device that would detect and disable subliminal messages being broadcast on national television (Voyteskhovskiy). Concern about the potential power of subliminal advertising may be unfounded, however."
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Emerging Technologies, 2006.
A review of the latest technologies and the problematic issues surrounding them.
1,361 words (approx. 5.4 pages), 9 sources, MLA, $ 45.95
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Abstract
This paper takes a look at the newest technologies. The paper also discusses issues such as privacy, illegal downloads, connection speeds and theft. According to the paper, governments will be forced to develop a new wave of consumer protection laws and creative laws, protecting intellectual property as a result of all this new technology.
From the Paper
"IPod docking stations are becoming increasingly more integrated into standard audio systems in automobiles and home stereos. A set of reasonably-priced TEAC systems offer, for less than $300, the chance to dock and charge the IPod while listening. Moreover, the systems come with CDRW-compatible players that can read and play MP3s burned onto disks. Home audio and video systems are becoming more integrated and compatible with portable media storage too. The ability to link digital storage with analog sound systems means also that audiophiles have their entire music collection at their fingertips and can launch files using their PC, their IPod, or their ISP's digital music service. Moreover, sound systems such as the TEAC are streamlined, urban-friendly and ideal for use in small spaces."
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Somebody Told Me, 2007.
This paper analyzes the work "Somebody Told Me: The Newspaper Stories of Rick Bragg" by Rick Bragg.
1,059 words (approx. 4.2 pages), 2 sources, MLA, $ 37.95
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Abstract
In this article, the writer introduces, discusses and analyzes the novel "Somebody Told Me: The Newspaper Stories of Rick Bragg" by Rick Bragg. Specifically, the paper presents a book review of Bragg's novel. The writer explains that this non-fiction work is simply a compilation of news stories originally written by the author for the New York Times and other newspapers. The writer points out that the main idea is to showcase the author's writing and his ability to bring people and their problems (and joys) to life for the reader. The writer concludes that "Somebody Told Me" by Rick Bragg is an engrossing glimpse into the fabric of American life.
From the Paper
"The book is charming, disturbing, joyful, and intensely difficult to read in places, but it serves the author's purpose well. It introduces the reader to real Americans with real problems and real solutions. It shows America to be a troubled land filled with people who want to do something about that trouble and make it better. This book would be a fine addition to just about anyone's bookshelf. It is relatively easy to read, except for some of the most disturbing subject matter, such as murders, old prisoners who die in prison, the Susan Smith story, and others. There is something about the book that keeps the reader turning pages for "just one more page," long after they planned to stop reading. It is compelling, distressing, enlightening, and just plain sad in places. Perhaps the best thing about the book, and what keeps the reader coming back, is how it reads more like a novel than a group of newspaper articles. Bragg is a fine writer, and after reading this book, this reader would like to read some of his other works. He has a way with the language and puts sentences together with skill and thought."
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Propaganda, 2006.
A review of propaganda and the definitions thereof.
977 words (approx. 3.9 pages), 3 sources, MLA, $ 34.95
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Abstract
This paper takes a look at propaganda. The paper supplies various definitions of propaganda and discusses how, historically, propaganda had been seen to be a negative and heavy-handed way of promoting one's ideologies due to undue influences. According to the paper, this view of propaganda no longer holds true of today.
From the Paper
"By stating the "...some fear is capable of hitting the western United States... (McIntyre, 2006)" an assumption was made again without basis in fact as to who are really afraid of the missiles hitting the United States. Even pointing to the fact that, "It spun out of control seconds after it was launched and the North Koreans never had operational control of the missile" suggested that the North Koreans did not have the proper missile technology - but what were the basis for these statements? If the truth needed to be told, the U.S. government could have shown actual missile launch footages and the failure of some or all of the launched missiles. By doing it this way, statements made by government bureaucrats would coincide with the truth and not just "half-truths or un-truths!"
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Television and Children, 2007.
This paper explores the effects television has on children's behavior.
3,150 words (approx. 12.6 pages), 8 sources, MLA, $ 91.95
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Abstract
This paper addresses the way in which television affects children's behavior and causes problematic relationships with adults, including parents and teachers. The paper presents research that demonstrates how television has a negative effect because children imitate the violent and aggressive behaviors that they view on television. The paper then also considers research that shows how certain television programming has a positive effect on children.
Outline:
Introduction
Research
Negative Effects of Television
Positive Effects of Television
Monitoring Children's Television Viewing Habits
Conclusion
From the Paper
"How does television affect children? Research states that the average child watches television at least 2 hours per week and most of this viewing is of a violent or sexual nature. During the time the child watches television there is at least one violent act shown every 6 minutes and on Saturday mornings there are 20 to 25 violent acts shown every hour on prime time television, especially in cartoons or in animated programs. So no matter whether a child is watching cartoons or a movie, it is damaging their sense of imagination and creativity and it affects their behavior. (Hottecker, 2002: 67)"
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The Language of Humor, 2007.
This paper looks at the increasing use of humor in the mass media.
953 words (approx. 3.8 pages), 4 sources, MLA, $ 33.95
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Abstract
The paper discusses how the language of humor has invaded various mass media, such as the newspaper, television, the movies or the Internet. The paper relates that humor is used in a variety of ways and means. The paper looks at the popular use of satire as seen in the comic strip, Dilbert' by humorist/cartoonist Scott Adams.
From the Paper
"One form of humor used since the dawn of humanity is "satire." Satire is defined as "a literary work holding up human vices and follies to ridicule or scorn; trenchant wit, irony, or sarcasm used to expose and discredit vice or folly (Merriam-Webster Dictionary)." The use of satire evolved in various media and one of which is the cartoons or comic strips in newspapers, magazines and other literary journals. A famous cartoon rendition of satire is the comic strips of Dilbert by humorist/cartoonist Scott Adams, which has been syndicated worldwide to over 65 countries."
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Pepsi Case, 2007.
This paper discusses the manner in which Pepsi dealt with the case of the syringe in the Pepsi can.
991 words (approx. 4.0 pages), 1 source, APA, $ 35.95
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Abstract
In this article, the writer discusses that in the situation in which syringes and various other foreign objects were found in the Diet Pepsi can, the corporation was exceptionally effective in their communication with all intended publics. The writer notes that Pepsi knew they had to have support from outside sources such as the FDA and the media to support the idea that the foreign objects could only have been placed in the cans after the consumer had opened them. The writer points out that Pepsi very effectively handled the media and the consumers and was able to turn a large amount of negative publicity into a tool for saving company market share. The writer concludes that Pepsi acted efficiently and with minimal financial cost to the company and saved their market share and company reputation all due to good planning and quick thinking.
Outline:
The External Publics
The Internal Public
Public Relations Tools
From the Paper
"The internal public in this case would be the staff of Pepsi and the media as well. Internal public relations focus on ways to keep a positive attitude among the staff members. In a way, the media can be considered both internal and external but in this case, Pepsi had to bring the media in to change it from being a sensational story on the news and instead reporting information that can work to the advantage of the company. Pepsi was able to do this by opening its bottling facility to the media. It was not enough that the FDA had been able to determine that the bottling line ran far to quickly for anyone to place a foreign object in the can before it was sealed. Pepsi essentially invited the media to be a part of their internal machine and used the media effectively to their advantage to get the message out that it was likely the foreign objects had been placed in the cans after the consumers had opened them. This did much to serve the internal public of the staff as well."
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Fallacies, 2007.
This paper examines three fallacies that constrain critical thinking skills.
1,168 words (approx. 4.7 pages), 5 sources, MLA, $ 40.95
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Abstract
The paper explains that critical thinking skills require a careful assessment of all of the facts and avoidance of many of the constraints introduced by various fallacies. The paper discusses the three common types of fallacy: the ad hominem arguments, the false dilemma and the straw man fallacy. The paper maintains that in a day and age where a "culture of fear" is being foisted on the American public by politicians and the media alike, critical thinking skills have become more important that ever.
Outline:
Introduction
Review and Discussion
Conclusion
From the Paper
"According to Walton (1989), ad hominem arguments are personal attacks on the answerer himself. Not surprisingly, for many people, "It may be difficult to know how to handle such powerful and subtle attacks, and whatever the answerer does or fails to do can be tricky and dangerous. In particular, it is hard to know what form of criticism is appropriate, or even to know how to reasonably and fairly evaluate whether or why such a question is open to justifiable criticism or not" (p. 147). This author emphasizes that in ad hominem fallacies, the attackers frequently focus on the personal situation, actions, character, or affiliations of the person whose arguments or statements are the subject of criticism, an approach that has long been regarded as a fallacy and which represents a lapse in critical thinking skills (Walton, 1989)."
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Advertising, 2006.
This paper discusses the theoretical and descriptive application of linguistics and retextualization to the field of advertising.
7,530 words (approx. 30.1 pages), 20 sources, APA, $ 165.95
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Abstract
This paper explains that advertising must catch the customer's eye and offer something that he or she is interested enough to read. The author points out that, although most large advertising agencies have been aware for some time of the use of color, text and design especially in print ads, smaller agencies or companies that wish to self-promote their products or services may have more difficulty with these particular issues. The paper describes three print ads, what is right and wrong with them and what should be done to correct the problems through retextualization.
Table of Contents:
Theoretical
General Introduction
Introduction to the Discourse of Advertising
Functions and Structure of Advertising Discourse
Components of the Advertising Discourse
Descriptive
Analysis of Advertisements
Retextualizations of Advertisements
Conclusion
From the Paper
"Many employers will take surveys and do other things to try to find out whether customers are satisfied with their company. Advertising agencies also do this, to determine what it is that people need and whether they like a new advertising campaign. After these have been conducted, the more conscientious companies will try to incorporate suggestions from their customers into the way that they do business in order to raise the satisfaction level that these customers feel when they shop with the company, and the more conscientious advertising agencies will try to adjust their advertisements so that they meet with the approval of the company that is buying the advertising and with the customers that will be viewing them."
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Defining Public Relations, 2007.
This paper presents several definitions for public relations.
1,051 words (approx. 4.2 pages), 9 sources, APA, $ 36.95
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Abstract
This paper attempts to explain the term public relations by presenting several existing definitions. The paper also discusses the role of the Public Relations Society of America (PRSA), the PR professional organization. The writer concludes that PR is a form of communication that enables an organization, and its public, to adapt to each other in a better and more practical manner.
From the Paper
"How can one define the term 'Public Relations'? This is difficult indeed, if only because of the fact that there are very many definitions of the term, and although the essence may be the same in all the definitions, the term is widely used and is also widely applicable to the management and the employees of an organization. As a matter of fact by examining the history of the two words crisis and consensus one can learn much. The word 'crisis' in Greek and Latin meant 'discrimination' and 'decision', and in old English, it meant a sudden change in a disease, while 'consensus' referred to the opposite of disease, perhaps, health. These are the two words that, in fact, are reminders of the very basis of all communication, which must either lead to a crisis, or to a consensus. (Roach, 2006) "
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