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Symbols and Emotions in Advertising, 2007.
This paper identifies the semiotic elements in advertising.
1,779 words (approx. 7.1 pages), 6 sources, MLA, $ 57.95
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Abstract
The paper explores how symbols, insignia, language and repeated images are used in advertising. The paper shows how the advertiser creates a semiotic, emotional world intended to persuade the consumer that it would be right and proper to buy the product or service involved.
From the Paper
"Semiotics is the study of signs and their meaning, meaning symbols, insignia, repeated images, and the like and how they are used to convey meaning. Advertising is the art of selling products by communicating with an audience, meaning a target consumer group, and various signs and symbols are used in advertising to convey the message. These signs have meaning because of the way they are repeated in advertising. Often, these signs have other meaning as well and the advertiser wants to make use of this other meaning for his own benefit."
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Journalism and Environmental Issues, 2007.
This paper compares and contrasts three articles on the subject of media coverage of environmental issues.
1,054 words (approx. 4.2 pages), 3 sources, MLA, $ 37.95
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Abstract
The paper argues that the mainstream media in the United States is falling short in its responsibility to provide full disclosure about the environmental issues facing our society. The paper summarizes the findings of three articles; "NY Times Editorial Op-Ed Heat Wave Hype Melts under Scrutiny" by Marc Morano, "Defamation as a Tactic: Promoting Global Warming Alarmism by Misleading Readers" by Amy Ridenour, and "Environmentalists Surf Tsunami Tragedy" by Steven Milloy. The paper concludes that people should put their faith more in experts who have actually studied environmental phenomena than in journalists who have little, if any, expertise.
From the Paper
"The first article up for discussion is an article by Marc Morano entitled "NY Times Editorial Op-Ed Heat Wave Hype Melts under Scrutiny". The article basically summarizes Times writer Bob Herbert's contention that recent heat waves which have hit the Eastern United States are the product of (human-made) global warming. As it turns out, Mr. Herbert's arguments for his strongly-worded thesis are predicated upon information he draws from Al Gore's new film, "An Inconvenient Truth" and from other tidbits of evidence that do not stand up to close scrutiny. In fact, Morano's article is chiefly devoted to highlighting how Herbert fails to consider natural planetary evolution as the chief cause of environmental change; at the same time, he refers to the many professional scientists who argue that climactic change in various parts of the world began long before contemporary "greenhouse emissions" took root (the receding of the ice-flows of the Kilimanjaro being one example) and/or who point out that there is no factual evidence for the contention that the world is getting warmer (Morano, para.1-16)."
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Barriers to Communication, 2007.
A critical review of "Can't Get Through: 8 Barriers to Communication" by K. Hogan and R. Stubbs.
799 words (approx. 3.2 pages), 1 source, APA, $ 28.95
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Abstract
The paper examines "Can't Get Through: 8 Barriers to Communication", which describes eight potential barriers to effective communication that affects people in both their private relationships and in their business lives. The paper critically analyzes the book and maintains that it either attempts to cover too much information, or is too short. The paper stresses that it is still a good source of basic information for people who need a solid beginning in understanding effective communication.
Outline:
Overview
Critique
Conclusion
From the Paper
"This book offers some suggestions to people who have difficulty with interpersonal communication, both in personal relationships and at work. Can't Get Through, is concise and easy to read, although written by a Doctor of Psychology and "nationally recognized public speaker and corporate trainer, specializing in Neuro-Linguistic Programming and body-language techniques" (Hogan & Stubbs, 2003, back matter). It does not offer a great deal of new material for those individuals who have already studied some communication issues; however, it does explain familiar techniques in an simple fashion."
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Children's Television Advertisements, 2007.
This paper analyzes the influences of advertising in children's television shows.
828 words (approx. 3.3 pages), 2 sources, MLA, $ 29.95
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Abstract
This paper looks at the television shows and advertising content on the Public Broadcasting System (PBS) channel when airing "Berenstein Bears", "Dragon Tales", "Bob the Builder" and "Angelina Ballerina". The paper presents two differing opinions in relation to television advertising and its influence on children. It also discusses the contention that all advertising can have an adverse affect on children, as well as the contention that, if parents take the time to explain advertising to their children, the child will learn to evaluate commercials effectively. The paper supports the second contention.
From the Paper
"On the Berenstein Bears the family discussed the needs of the mother bear to work outside of the home and the family's responsibility at helping out with chores while the mother worked. On Dragon Tales the show focuses on one of the Dragon's being afraid to accomplish a task without his good luck charm, which he believed gave him the power to succeed. Bob the Builder told the tale of Bob and his friends helping to stop a plumbing leak at the local school. Finally, on Angelina Ballerina the "mouselings" fought to save an old tree in the park."
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Classical and Modern Rhetoric, 2007.
This paper assesses the components and evolution of the rhetoric argument.
2,260 words (approx. 9.0 pages), 7 sources, MLA, $ 69.95
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Abstract
The paper defines the concept of rhetoric as a strategy through which exploration of concepts can be achieved. The paper explores classic and modern rhetoric in order to achieve an understanding of rhetoric and its purpose. The paper outlines the transformations in the perception and use of rhetoric and shows how this tool of communication now helps to expand thought instead of being used specifically to convince others.
Outline:
Introduction
Classic Rhetoric
The Emergence of Modern Rhetoric
Conclusion
From the Paper
"The emergence of rhetoric within ancient Greece came to pass after the popularization of sophist inquiry. Sophism as a debate tool enabled the speaker to argue any given point regardless of its factual accuracy, a process that empowered those engaged in the dialogue to explore all possible tangents leading from a core concept. Yet while sophism was powerful as a means of expanding the limits of thought, it was not appropriate as a means of identifying core truths within a debate. Following the works of Plato in which truth and internal integrity were championed as fundamentals of existence, sophism was not a sustainable concept."
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Mass Media Repetition, 2007.
This paper looks at the classic "16 Jackies" (1964) of Andy Warhol.
1,099 words (approx. 4.4 pages), 1 source, MLA, $ 38.95
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Abstract
The paper examines the "16 Jackies" by Andy Warhol, which was created after the assassination of John F. Kennedy in 1963. The paper explains that this series of pictures of Jackie Kennedy was manipulated by Warhol to demonstrate how the mass media acts as an agent that empties a person of emotion due to the constant barrage of images that deplete the ability to feel emptiness and apathy.
From the Paper
"The aim of this art study will be to examine the classic 16 Jackies (1964) of Andy Warhol. This series of pictures taken from Life magazine have been manipulated to exhibit the emotional detachment of society through the mass media. In regards to Jackie's four different poses within Warhol's 16 image use of photographic repetition, Warhol believed that the emotional 'droning' influence of the mass media would make Kennedy's assassination far less impacting on the underpinning reality. In essence, mass media acts as an agent that empties a person of emotion due to the constant barrage of images that deplete the human experience to feel emptiness and apathy in the art of Andy Warhol."
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Theory, Our Daily Lives and Communication, 2007.
This paper discusses how theories are valuable tools which enable us to learn more about ourselves and why communication dissonances occur.
1,834 words (approx. 7.3 pages), 4 sources, MLA, $ 58.95
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Abstract
The paper explains why theory is important and then formulates three universal laws derived from common communication theories. The paper discusses how people will communicate most often with those whom they share basic values, that the things which mean the most to us and which comprise the most intimate aspects of our self-conception are often the things which we reveal last and that men and women truly are different and that allowances must be made for this fact. The paper shows how if these universal laws are followed, many characteristics of human interaction will become more understandable.
From the Paper
"The first "truth" which will be put forward by this writer is the universal law that human beings communicate predominantly with those whose values and beliefs coincide with their own. Not to be overlooked, the "flip-side" of this theory is that people will act evasively or communicate in almost defensive manner when compelled to interact with those with whom they disagree. This law is derived from the concept of "selective exposure" which is a sub-component of the broad theory of cognitive dissonance (both items will be discussed in greater detail shortly). Moving right along, the second universal law put forward by this writer is that the manner by which people communicate will become more defensive the closer any conversation or exchange comes to their most deeply-held fantasies or fears. Simply stated, this law is derived from the "onion" metaphor colorfully described by Altman and Taylor and it is part of the sometimes under-appreciated Social Penetration theory that offers a fascinating glimpse into how human beings reveal aspects of themselves. Finally, the last universal law is that men and women really do communicate differently and process information differently - and this explains why so many relationships fall apart despite the best efforts. This insight is gleaned from the Genderlect theory of communication advanced by Deborah Tannen and it goes a very long way towards explaining why so much tension between men and women exists in contemporary western society."
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Funeral Home Communications, 2007.
This paper discusses the importance of effective communications with regards to a family funeral home business.
791 words (approx. 3.2 pages), 2 sources, MLA, $ 28.95
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Abstract
This paper relates that the lack of quality communication processes in business has the ability to adversely affect an organization. The paper discusses how communication is more complex than leaders often believe. The paper then looks at how the need for effective ommunications is relevant to a family-operated funeral business and makes the recommendation that the communication processes should be learned by all individuals that have a stake in the business operation.
From the Paper
"The family funeral home business may consist of extensive communication tools that assist the organization in serving the public. Tools such as computers to access the Internet, telephone services, cell phone services, fax machines and print materials all aid the funeral home in completing the tasks included in operation that relate to communications. Other communications instruments may be required depending on the size of the organization, the services that are offered to the public and the speed at which the company guarantees their services. Because each type of service requires communication with different individuals or organizations, the tools needed to effectively communicate may vary from funeral home to funeral home."
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Cable Television Providers, 2007.
This paper discusses the effects of competition among Internet providers, cable providers and the telephone companies.
734 words (approx. 2.9 pages), 4 sources, MLA, $ 26.95
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Abstract
The paper relates that telephone companies in the US can now compete directly with cable television companies, which in turn will be able to offer more telephone services as well. The paper describes how each company's essential monopoly is now being challenged. The paper discusses the change in behavioral thinking that must be implemented in the cable companies to take advantage of new possibilities, but to also maintain the core television business.
From the Paper
"Today's IT company faces issues in terms of its organizational behavior both from within and without, with the major internal issue often being personnel development, while changes in the competitive environment constitute a major issue from outside the company itself. Consider the problems facing the average Internet provider today, given that the competitive environment is opening up to new entrants so that the environment is changing rapidly. The issue is being framed in California today as the state implements a change in the law to allow competition among Internet providers, cable providers, and the telephone companies. In the past, telephone services were one type of service, cable television another, and Internet services still another."
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Elderly Psychiatric Communication, 2007.
An analysis of a workshop relating to overcoming communication barriers with inpatient geriatric mental health patients.
3,772 words (approx. 15.1 pages), 25 sources, MLA, $ 103.95
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Abstract
This paper discusses ways of overcoming communication barriers at an inpatient geriatric mental health unit. It suggests that effective communication leads to enhanced inpatient care. The paper presents a workshop conducted by the education department of a hospital and discusses its worth and impact on inpatient care. The paper also presents the writer's observations made from his own personal experiences.
Table of Contents:
Period of Reflection
General Introduction
An Exercise:
Points to Ponder
Teaching Plan
Background
Introduction
Barriers to Effective Communication
Two Assessments as Bases for Workshop
The Psychiatric Unit and Communication
Perception
Multicultural and Trans-cultural Nursing
Issues and Problems on the Unit
Conclusion
Recommendations
Evaluation of Teaching
Usefulness of Design and Methods
Evaluation Outcome
Recommendations that Emerged from the Evaluation
From the Paper
"Barriers to effective communication and deficiencies related to skills training are ultimately based in perception which then influences attitudes and approaches to patients. At the same time, those barriers do contain a positive aspect. It is from those barriers and lacks that opportunities and enhanced skills can be made possible. Virtually all barriers to communication can be addressed not only for staff but also for clients and their families through means of a communication skills workshop. Such workshops can be established specifically for caregivers and professionals as well clients. As a result of periodic workshop sessions, the geriatric psychiatric unit can become a safer and more comfortable setting for patients and staff."
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Rhetoric and Judges, 2007.
This paper explores the role of rhetoric in the judicial process.
807 words (approx. 3.2 pages), 5 sources, MLA, $ 28.95
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Abstract
The paper examines Aristotle's philosophical work "Rhetoric", which outlines the principles of effective persuasion. The paper discusses how rhetoric also serves as a powerful tool for the type of legal reasoning employed in the making of judgments in the judicial process. The paper concludes with the hope that members of the judiciary always prefer discovery of the better argument, reason and rigorous analysis over persuasion, emotion and dazzling effect.
From the Paper
"The art of rhetoric arose in 5th century Greece, a time when traditional religion, morality, and politics received criticisms that significantly affected traditional attitudes about these subjects. According to historian Frank Thilly, it was also a time when public life offered a group of professional teachers called Sophists, men skilled in verbal persuasion, a wide-opened arena for practicing their arts of "oratory" and "rhetoric". (43)"
"However, rhetoric did not receive a systematic treatment until the 4th century, by the hands of the philosopher Aristotle. In his philosophical work called Rhetoric, Aristotle outlined in detail the principles of effective persuasion. Although rhetoric is an extremely useful instrument for writers and orators, it also serves as a powerful tool for the type of legal reasoning employed in the making of judgments in the judicial process."
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The Importance of Communication, 2007.
This paper explores the significance of communication to the success or failure of contemporary organizations.
2,008 words (approx. 8.0 pages), 9 sources, MLA, $ 63.95
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Abstract
The paper explores the challenges of inter-cultural communication and outlines the ways in which becoming proficient at reaching those from a different cultural tradition contributes to individual and organizational success. The paper defines terms such as culture, inter-cultural communication, enculturation, acculturation, ethnocentrism and cultural relativism. The paper concludes that inter-cultural dialogue is vital in a global economy that transcends national barriers.
From the Paper
"To begin with, it is worth asking precisely what "culture" is. As many experts are quick to note, there is no standard definition of culture, per se. However, a "working" definition of the concept holds that culture is "the system of shared beliefs, values, customs, behaviors, and artifacts that the members of society use to cope with their world and with one another, and that are transmitted from generation to generation through learning" ("Module I: the Culture Concept", n.d., para.1). Another online source generally reiterates these points, but emphasizes also the "cumulative deposit of knowledge" lying at the heart of any culture and the fact that "hierarchies", "spatial relationships" and collective ontological/epistemological assumptions also define the thing people call "culture"."
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Tuberculosis and Newspapers, 2007.
An analysis of how tuberculosis is covered in the popular press.
939 words (approx. 3.8 pages), 2 sources, MLA, $ 33.95
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Abstract
The paper reviews the manner in which tuberculosis - a notorious and very dangerous microbial malady - is addressed by the popular press. The paper looks at two articles that each emphasize different aspects of the disease. The paper discusses how Erika Niedowski seizes upon the social causes of tuberculosis while Jeffrey Gautreaux focuses on local government policies designed to quarantine and manage local TB sufferers. The paper concludes that Niedowski's article presents a better-rounded, more holistic approach to the disease.
From the Paper
"The first article to be critiqued is one by Erika Niedowski of the Baltimore Sun. Niedowski writes at length about the tuberculosis outbreak presently ravaging Russia and pays especial attention to the crumbling medical infrastructure and to the widespread poverty, unemployment and alcoholism which conspire to facilitate the spread of the microbe. Additionally, Niedowski also points out the inability of many stricken Russians to access health facilities and she likewise acknowledges the troubling dearth of anti-TB drugs in a country that insists it is every bit a modern, western nation (para.1-18). Not to be overlooked, Niedowski's fairly exhaustive review (at least by newspaper standards) of Tuberculosis in Russia notes that many of those who have TB also suffer from other disorders like cardiovascular disease and diabetes and that TB is the leading cause of death for those unfortunate Russians stricken with HIV (para.18)."
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Big Business in the Media, 2007.
A discussion of the merit of the portrayal of big business in the mass media.
2,078 words (approx. 8.3 pages), 13 sources, MLA, $ 65.95
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Abstract
This paper discusses the portrayal of big business in the mass media. It discusses why films and books about big business are gaining widespread attention, when they appear to have less entertainment value than traditional films and novels. The paper argues that popular media that attack big businesses are making a valid point and serving a useful purpose as globalization spreads.
From the Paper
"Unfortunately, another aspect of all this is that many fast food companies actively promote unhealthy eating habits, despite the fact that there is a growing obesity epidemic in North America. This was highlighted by another movie that enjoyed widespread viewing, Super Size Me. This film made the point that McDonald's penchant for encouraging us to super size our meals is contributing to gluttony, and to an epidemic of obesity and ill health - but it is making McDonald's shareholders very, very wealthy. Independent US filmmaker Morgan Spurlock proved the point by eating nothing but McDonald's food for thirty days. The film records how his health deteriorated under this regime - he put on 25 pounds of fat, he became moody and sexually inadequate, and he almost destroyed his liver. This film performs a very valuable function in highlighting the selfish greed of corporations such as McDonald's, which makes its money by aggressively encouraging people to become unhealthy."
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The Female Beauty Myth, 2007.
This paper explores the motives behind the way women are portrayed in the popular media.
2,492 words (approx. 10.0 pages), 10 sources, MLA, $ 75.95
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Abstract
The paper discusses the views of Naomi Wolf in her book "The Beauty Myth" that the enforced version of female beauty helps to maintain male economic and political power. The paper also discusses Noam Chomsky's argument that the powerful elite of our society deliberately manipulate the media they control in order to maintain the current status quo. The paper examines current popular media, especially television and film, to investigate whether these allegations appear to be valid. The paper concludes that the beauty ideal is indeed a myth that the elite of our society convey to us via the popular media in order to keep women in their inferior place.
From the Paper
"In her book The Beauty Myth, Naomi Wolf argues that the ideal of female beauty that is projected in modern mass media is simply the latest method of keeping women in a subservient role within the patriarchal system. Wolf sees the aggressive pushing of a particular form of beauty as an important part of a backlash against the successes that have been achieved by the feminist movement. She believes that this enforced version of female beauty helps to maintain male economic and political power, by keeping women busy with diet and exercise, or keeping them so consumed by anxiety that they are unable to act effectively in the worlds of business and politics. Wolf argues this point with reference to many aspects of the popular media, noting that they all send the message that it is vitally important for women to be beautiful; and that in order to beautiful, women must be thin (and preferably also young, white and blonde). In considering these allegations, we also need to keep in mind that theorists such as Noam Chomsky have argued persuasively that the media is controlled by the powerful elite of our society, who deliberately manipulate the media they control in order to maintain the current status quo."
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