| Papers [1-15] of 793 :: [Page 1 of 53] | | Go to page : 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 —> | |
|
|
The Ethics of Advertising to Children, 2008.
A discussion of the ethics of advertising to children.
2,630 words (approx. 10.5 pages), 9 sources, MLA, $ 79.95
»
Click here to show/hide summary
Abstract
This paper looks at that question of whether advertising directed at children is ethical. It points out that the amount of advertising targeting children continues to grow. Children view an estimated 360,0000 advertisements on television before graduating from high school. The paper also claims that, not until the early 1970s, was advertising directed at children seen as a problem in the United States. The paper argues that, although studies show that children under the age of seven cannot distinguish the difference between an advertisement and fact, there is little if any regulation of advertising directed at children within the United States. The paper compares the US to other countries, which have adopted the philosophy that advertising directed at children is immoral and have stepped in with varying levels of regulation. The paper concludes that, regarding television, it is unlikely there will be any restrictions placed on advertisers; however, with the proliferation of sites such as MySpace, YouTube, blogging, and other future technological advances to the Internet, there may eventually be a public outcry for more stringent regulations.
Outline:
Introduction
History of Advertising & Advertising to Children
Advertising and Its Impact on Children
Why So Much Emphasis on Advertising to Children?
Notable Examples of Advertising to Children
The Regulation of Advertising
Regulations in Other Countries
How Likely Change Is in the Future & Conclusion
From the Paper
"In the US, there are currently few policies or standards for food advertising and marketing aimed at children. The advertising industry maintains self-regulatory policies established by the Children's Advertising Review Unit (CARU) of the National Council of Better Business Bureaus. CARU's guidelines apply to all forms of children's advertising, but it has no legal authority over advertisers and can only seek voluntary compliance. CARU has a group of about 20 advisors and 35 supporters, many of whom are from the food industry, such as Burger King, Frito-Lay, McDonald's, General Mills, Nabisco and Hershey. The CARU voluntary guidelines list seven basic principles, which address areas such as product presentation and claims, endorsement and promotion by program characters, sales pressures, disclosures and disclaimers and safety concerns."
| |
|
How Hennessy Creates Desire, 2008.
This paper looks at Hennessy's urban advertising campaign and discusses how the company creates desire among consumers.
1,028 words (approx. 4.1 pages), 6 sources, MLA, $ 36.95
»
Click here to show/hide summary
Abstract
In this article, the writer notes that Hennessy currently targets young African-American men. The writer points out that a smaller aspect of the campaign is targeted at young African-American women. In both cases, the target audience is urban and professional. The writer maintains that the lynch pins of this campaign are the successful hip-hop performers who have taken a liking to cognac. This essay examines the means by which Hennessy has created a desire for their products among young, urban, African-American professionals.
From the Paper
"This being the case, the campaign's style has kept close to what is already seen among the self-made performers: photo spreads of carefully groomed, well-heeled African-American men. The pictures are distinctly glamorous, sometimes even iconic, yet always masculine, as whisky is a traditionally male drink and hip-hop is a male-dominated form of music. The masculinity of the photos is always balanced with requisite elegance.
"This is because the hip-hop artists who have been popularizing Hennessy's products have become more and more interested in elegance since they hit the big time. Compare Snoop Dogg's original gangster/jock look from the time his became mainstream viewing."
| |
|
Coca-Cola and Pepsi Cola: The Market Share Struggle, 2008.
An explanation of the struggle between Coca Cola and Pepsi Cola and the marketing techniques adopted.
890 words (approx. 3.6 pages), 9 sources, MLA, $ 31.95
»
Click here to show/hide summary
Abstract
This paper presents an overview of the ongoing struggle between Pepsi-Cola and Coca-Cola to dominate the marketplace. The author describes the marketing and advertising campaigns adopted by both companies and the ensuing results.
From the Paper
"One of the largest areas of penetration that the two companies have achieved is in competition for exclusive sales rights on college campuses. Under one contract, Pennsylvania State University accepted $14-million for a 12-year contract to make Pepsi-Cola the exclusive soft drink sold on campus. In the fierce competition for college rights, Coca-Cola and PepsiCo are expected to spend over $600 million per year for exclusive rights on various campuses. (Van der Werf A41)
"Universities and colleges now often ask for payments in the form of gifts to scholarship funds or projects to renovate buildings or build new ones, hoping to tap various corporate accounts and increase their receipts, although such tactics raise concerns about colleges tying themselves too closely to sponsors. Schools have also sought increases in commissions they receive for on-campus soft-drink sales, sometimes going from 15 percent to 65 percent. Despite concerns about potentially alienating sources of public funding, and questions about university ethics and consistency with teaching about free-market economics while awarding monopoly contracts, cash-starved public universities are the key targets of major companies seeking high-profile schools been the most aggressive at seeking corporate support. The biggest single soft-drink contract is a $28-million, 10-year contract between Coca-Cola and the University of Minnesota. The University of Illinois at Chicago won a deal from Pepsi paying the school some $6.5-million over l0 years. (Van der Werf A41-42; Marcus 12)"
| |
|
Social Class and Cultural Products, 2008.
An analysis of the significance of social class and race to advertising and marketing of consumer products.
2,174 words (approx. 8.7 pages), 6 sources, MLA, $ 67.95
»
Click here to show/hide summary
Abstract
This paper argues that cultural products we produce and consume today have connections to a particular social class. The paper discusses the concept of class in relation to culture and concludes that race is significant whenever one discusses advertising in global societies because race is still another tool to be used by (Western) advertisers to market a line of products through the individual endorsing those products.
From the Paper
"Finally, race is significant whenever one discusses advertising in global societies because race is still another tool to be used by (western) advertisers to market a line of products through the individual endorsing those products. Suffice it to say, Tiger Woods - by virtue of the fact that he is not "white" but an aggregation of different ethnicities and races - is a man whose racial identity does not so much make him unique but, lamentably, makes him just another item that can be utilized to appeal to consumers throughout the world in a global economy. In a real sense, race in this instance is meaningful because Tiger Woods is used (has arguably always been used) as a pawn in the homogenizing march of western-based globalization and consumerism over the entire world (Yu, 203-207). In the final analysis, the cultural products we consume each day are often rife with socio-economic and racial associations - and race can be used to turn a "white" cultural product (Nike shoes, for example) into something that others from different ethnic and racial backgrounds will endorse."
| |
|
Advertising and Women, 2008.
This paper looks at body image, female sexuality and debt within the field of advertising.
1,692 words (approx. 6.8 pages), 13 sources, APA, $ 54.95
»
Click here to show/hide summary
Abstract
This paper examines advertising and how it impacts women in three ways: body image; sexuality; and consumer spending habits. Specifically, the writer argues that advertising has been - and continues to be - shaped by stereotypical depictions of the two genders, and that women remain faced with a popular media that glorifies unhealthy body images at the same time as it sexualizes women and impresses upon them the sense that they need to dress and act a certain way in order to be "true" women. Finally, the paper looks at how consumer advertising has placed women in a position where they are now expected to consume both like women - and like men.
Outline:
Abstract
Introduction
Advertising and women: Body image
Advertising and Women: Sexuality
Advertising and women: Debt
Conclusion
From the Paper
"Advertising in America and throughout the western world impacts women in many ways - most of them negative. In the pages that follow, the impact of advertising upon women in the realms of body image, sexuality, and consumer impulses will all be discussed, with the general argument being raised that advertisers seize upon female insecurities and self-perceived inadequacies in order to make money - even if the process ends up sparking eating disorders and psychological disorders among young and old females. In the end, women need to appreciate that advertisers are not interested in social welfare but in making money - often by appealing to shop-worn notions about gender roles."
| |
|
Advertising and Stereotypes, 2008.
A look at the impact of mass media on people's attitudes and behavior.
1,110 words (approx. 4.4 pages), 8 sources, MLA, $ 38.95
»
Click here to show/hide summary
Abstract
This paper examines the importance of advertising in today's society and analyzes the representation of gender, race, sexual orientation and age in today's TV programs and, in particular, in advertising on TV. The paper argues that gender and racial inequality and stereotyping of race, gender, age and sexual orientation are very much present in today's advertising and furthermore that this serves advertising needs. It also argues that advertising is a powerful tool in the consumerist culture and that many corporations depend heavily on advertising for profit.
From the Paper
"Advertising is very important in today's society, if only simply because it cannot be avoided. Ads are everywhere: in obvious places such as on TV, in movies, on billboards, the Internet, but also can be found in the most unexpected places: on people clothes, cars, etc. Sometimes we are not even aware that something is being advertised. Ads are a major part of mass media and the mass media is important to advertising because it has a great advantage of being able to reach a large number of people in a very short time. Advertising is sophisticated, very well thought through and a lot of money is spent on it. "
| |
|
The Dog Food Industry, 2008.
An analysis of the factors that are taken into consideration in the marketing of dog food.
1,567 words (approx. 6.3 pages), 10 sources, APA, $ 51.95
»
Click here to show/hide summary
Abstract
This paper discusses the history and developments of the dog food industry. It specifically focuses on the history of dog food companies and their marketing strategies. The paper then discusses the strengths and weaknesses of the major competitors within the dog food industry. Finally, it looks at the role of culture and the effect that it has on the marketing of dog food.
Outline:
History
Recent Developments
Strengths and Weaknesses of the Major Competitors/Top Brands
Different Consumer Segments
Role of Culture
From the Paper
"The Canadian pet food industry is strong as evidenced by the fact that Canada was the 12th country in the world pet food exports in 2004 (Food and Agricultural Organization, 2006). The Canadian dog food market has recently witnessed the growth of unique pet foods. (Bennett, 2007). The overall analysis of the market shows two new major lines of products as well as the popularization of special foods. The two new lines of dog food products include the food sauces and oral hygiene chewing treats. The food sauces are designed to improve the taste of dry food and make the same food taste differently on daily basis. They are developed in such a manner to complement the nutrition value of the dry meal. The oral hygiene treats are aimed at improving dog's dental care. Even though they do not replace regular teeth brushing, they are a great and easy to apply supplement. This product is manufactured by major dog food companies (see further below) as well as the specialized ones, like Virbac in the USA. The development of special foods is likely connected to the raising awareness of food quality in humans (Roberts, 2006). As Tarnowski (2006) sums up this trend: "'Natural', 'functional' and 'healthy are three key factors driving pets food sales in America today - a direct result of the 'humanization trend" (pg. 72). This not only increased the quality of dog food as well but also led to the development of food specially designed for, for example, overweight dogs, dogs with reduced activity, and those with stomach problems."
| |
|
Demand and Supply in Relation to Cigarette Smoking., 2008.
An economic analysis surrounding the issues of habitual smoking.
830 words (approx. 3.3 pages), 1 source, MLA, $ 29.95
»
Click here to show/hide summary
Abstract
This paper analyzes issues connected to tobacco use in which the author has focused on microeconomic principles surrounding demand and supply. After analyzing the cigarette market and economic growth the paper creates a logical and coherent model that explores the issue of cigarette consumption. The author has included graphs and diagrams to support the discussion.
From the Paper
"The analysis below presents issue surrounding tobacco use. Everyday I see people smoking cigarettes, and sometimes wonder about using economic analysis to explain this habit. Some may argue that it's a social issue and as such its analysis should fall within the realm of other social sciences rather than economics. Nevertheless, after perusing the chapters of the text, I have been able to use the concept/tools from the economics text to analyze this issue. I have presented the findings below. The analysis focuses on microeconomic principles surrounding demand and supply, and focuses on smaller individual units, since tobacco use is best analyzed within that realm, rather than the broader aggregates that macroeconomics would explore (Miller 3).
"Economics refers to how best to use limited resources to satisfy unlimited once, and centers on the issue of scarcity. That is, because there are limited resources, individual have to make choices, by making choices, there are trade-offs, the cost of the next best alternative after a choice is made, is called the opportunity cost of that particular action (Miller 2)."
| |
|
Television and Consumerism, 2008.
This paper examines the origin of television and how it has changed over the years.
2,485 words (approx. 9.9 pages), 12 sources, MLA, $ 75.95
»
Click here to show/hide summary
Abstract
The paper argues that television has changed a great deal from its original intention of providing information and entertainment to people far and wide. The paper discusses how today it has become a powerful propaganda medium wielded by rich and powerful corporations that try to promote the consumerism necessary to support themselves. The paper looks at how television is capable of shaping our culture and our identities and succeeding in turning society into obedient consumers. The paper concludes that our culture has become increasingly secular with a new religion of consumerism.
From the Paper
"On a technical level, television is the "electrical transmission and reception of transient visual images" (Smith 13). It has been referred to as the first invention created by a committee (Smith 13), in that it was developed by "the effort of hundreds of individuals widely separated in time and space, all prompted by the urge to produce a system of 'seeing over the horizon'" (Smith 13). Smith argues that people have always wanted to communicate beyond the horizon, and that television seemed at first to enable this dream to come true. Smith also argues that television's original inventors saw television as a way to communicate beyond the horizon, to inform, and to entertain."
| |
|
Ethical Marketing, 2008.
This paper analyzes the legal and ethical issue surrounding the Hoodia Gordonii marketing and claims surrounding its use as an appetite suppressant.
2,621 words (approx. 10.5 pages), 7 sources, MLA, $ 79.95
»
Click here to show/hide summary
Abstract
The paper analyzes a particular ethical marketing issue by focusing on diet supplements that use Hoodia Gordonii as an ingredient and claim to help individuals lose weight. The paper provides a thorough investigation and analysis of the claims, so as to grasp the ethical and legal implications of this marketing activity. The paper discusses how unethical marketing destroys a market. The paper concludes that the Hoodia Gordonii products is guilty of intentionally advertising falsely in order to maximize profits.
Outline:
The Magic Weight Loss Ingredient, Hoodia Gordonii: Can it Do What it Claims?
Ethical and Legal Implications of Hoodia Claims: A Comprehensive Analysis
Marketing Outcomes and Ethics: Examples from Hoodia Gordonii
Legality Versus Ethics: Lessons from Hoodia Gordonii
Consumer Bill of Rights: A Consideration in Wake of Diet Pill Scams
Social Marketing and the Organizational Culture: Where Does Hoodia Lie?
Conclusion
From the Paper
"Hoodia is a natural herb, from a flowering plant, that was used by African villagers for treating various illnesses. It was later found that a component of the plant was an appetite suppressant (Adams, 2005, para 25). This chemical component called P57 was isolated and patented and licensed in 1996. This license was released by the original holders United Kingdom company Phytopharm in 2002 (this company had collaborated with the large pharmaceutical company Pfizer to develop an appetite suppressant)."
| |
|
Budweiser Advertising, 2008.
The paper examines a TV Budweiser commercial from the 2007 Super Bowl.
843 words (approx. 3.4 pages), 4 sources, APA, $ 30.95
»
Click here to show/hide summary
Abstract
The paper describes a 2007 Super Bowl advertisement by Budweiser and discusses the product, price, place and promotion. The paper looks at the targeted audience, how the product is positioned and what significant connotations appear to be at play. The paper shows how the humor of the advertisement guarantees it to have success among young drinkers.
From the Paper
"Super Bowl ads have become extraordinarily lucrative marketing tools in recent years. One particular 2007 Ad by Budweiser features a beer cooler which has been left alone momentarily on a tropical beach. Its presence has been well-noted, however, and it is not long before a legion of crabs arrives to pay it homage. When the group absconds with the cooler, somehow evading the notice of those gathered on the beach, and taking it to a fairly remote location nearby, it becomes clear the commercial is building to a humorous climax. Sure enough, when two beers protruding from the top of the cooler move slightly shortly after the large item has been set down, the crabs respond by treating them as if the beers are twin deities, prostrating themselves in a manner that is funny even for a cynical commercial watcher. At the end of the brief advertisement, the Budweiser logo appears with its familiar caption, "Budweiser: King of Beers" and the obvious linkage between the beers being worshipped by the crabs and Budweiser Beer being worthy of the worship of American beer drinkers is made unapologetically - if rather clumsily (Budweiser, 2007)."
| |
|
Cigarette Advertising, 2008.
This paper explores the issue of cigarette advertising from a normative ethical perspective.
1,443 words (approx. 5.8 pages), 5 sources, MLA, $ 47.95
»
Click here to show/hide summary
Abstract
The paper explores the complex ethical questions involved in the debate over limiting the power of cigarette manufacturers to advertise. The paper explains that while limiting advertising can be justified from a utilitarian perspective, from a Kantian perspective of rights, such a limitation presents grave implications for the future of our society. The paper argues that a normative approach to this issue would be to recognize the importance of "rule utilitarianism" as opposed to pure utilitarianism as the key determinant of government action.
From the Paper
"The current situation would suggest that there is a clear and present for governments to take action given the need to protect the public interest, together with the need to counteract the resources available to the tobacco industry to sell their product. Indeed, the history of cigarette advertising is such that it would seem this argument is almost unquestionable. For example, this industry has a long history of using advertising to appeal to young people and the public at large by covertly covering up the effects of tobacco. Following following the end of World War II, the RJ Reynolds Tobacco Co. boasted that "More Doctors Smoke Camels Than Any Other Cigarette" (Waxman). This advertising claim carried the clear implication that the medical community as a whole endorses "Camels" cigarettes. While no tobacco company would dare to make such a statement today, that does not stop the industry from trying to make smoking appear cool to teenagers."
| |
|
Material Things, Meaning and Consumers, 2008.
The paper explores the debate between Sut Jhally and James Twitchell entitled "On Advertising" that looks at their views on consumerism, advertising and the relationship between people and material things.
1,252 words (approx. 5.0 pages), 3 sources, MLA, $ 42.95
»
Click here to show/hide summary
Abstract
The paper explores the perspectives of Sut Jhally and James Twitchell on the relationship between material things and people as manifested by advertising communications. The paper explains both positions but argues in support of Twitchell's view as the more realistic of the two, given its grounding in the reality of human conduct rather than in the idealistic projection of what human actions should or might be.
From the Paper
"In order to explore the perspectives of Jhally and Twitchell it is first necessary to understand the basic ideas and concepts that inform their arguments. Scholars conducting research in fields adjacent to communication studies, such as Jhally and Twitchell, tend not to see material objects as simply artifacts of human construction that take up space and may have ranges of value attached to them by human individuals and collectives. Rather, these material things are visual vehicles of meaning."
| |
|
The Image of Women in Society, 2008.
This paper examines the process of gender socialization as portrayed in various images.
1,926 words (approx. 7.7 pages), 10 sources, MLA, $ 61.95
»
Click here to show/hide summary
Abstract
The paper explores the image society has of women through an examination of a child's toy (the Kim Possible Doll), advertising images for Skechers and the television show "The Closer." The paper discusses how the external image of youth, beauty and especially being thin is projected as a virtual necessity. The paper looks at the harmful effects this has on the self-image of girls and young women trying to emulate what they believe is the ideal.
Outline:
Introduction
Kim Possible Doll
Skechers Models
The Closer
Conclusion
From the Paper
"The prevailing doll image offered to young girls for many years has been the Barbie Doll, the image of an extremely thin young woman, with an emphasis on thin-ness, beauty, perfect hair, and perfect makeup. This is only one source of this sort of image, and many of the images from popular culture reinforce this idea.
"Meta G. Carstarphen and Susan C. Zavoina write specifically about the experience of adolescent girls and note how these girls are influenced by images of girls their age in magazines like Seventeen and Teen, among other sources, and the authors note first that advertising is directed at young people because they represent an important target market, if one that is particularly vulnerable: "A time of awkwardness and opportunity, adolescence represents a critical time of identity formation for both boys and girls" (Carstarphen and Zavoina 94)."
| |
|
Children Engaging in Society, 2008.
An analysis of the ideologies of children and the roles they play in society.
755 words (approx. 3.0 pages), 3 sources, MLA, $ 26.95
»
Click here to show/hide summary
Abstract
This paper discusses the specific roles that children play in society. It looks at it through the social constructions people have of children and discusses the way that children affect culture whether it is by advertisements or through the ideologies that children have. The paper also looks at the reasons why children are important in a society.
From the Paper
"More parents must take their ideology even when it is difficult to tell their children no. Children should not be empowered to do whatever they want or to receive all the things they want. Parents must be the dominant ones. The media may use a form of hegemony to get the attention of children, but it is the parents place to refuse their children at times. Parents must be able to take the gazes that their children have and let them know who does have the power. Otherwise, more children will become unproductive adults who have little knowledge of responsibility or how rough life can be. In your family, who has the ideology?"
|
|
|
