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1950s Advertisements, 2003.
Explores the different techniques used in various ads from the 1950s, with a strong focus on Maslow's hierarchy of needs.
1,086 words (approx. 4.3 pages), 4 sources, MLA, $ 37.95
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Abstract
Maslow's hierarchy of needs, an important concept in the fields of both psychology and advertising, is explained and applied to ads from the 1950s. The resulting efficiency of these ads is also explored. The paper examines the Dodge advertisement of 1955 as a case study.
From the Paper
"Advertisements throughout the fifties were notorious for combining the fear and bandwagon techniques with images and ideas reflective of the American culture of the fifties. The convergence of these two different approaches was aimed at making the consumer spend all of his or her money on items they did not necessarily need or even want. However, these ads, which became embedded in the mind of the consumers, sought to make the consumer believe that buying that particular product would satisfy the needs and desires set forth by Abraham Maslow. After Maslow created his hierarchy of needs in 1954, advertisements throughout the fifties began to experiment with this hierarchy as a guide for what areas to appeal to in order to compel consumers to buy their products."
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Women's Image in Advertisements, 2007.
This paper is an analysis of the portrayal of women's image in magazine advertisements in the United Arab Emirates (UAE), as based on a content analysis of the literature and on a convenience sample survey of 50 female students.
17,435 words (approx. 69.7 pages), 34 sources, APA, $ 249.95
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Abstract
This paper states that the the main purpose of this study is to determine the characteristics of women's image in advertisements' contents as depicted in the most widely circulated Arab women magazines in the United Arab Emirates (UAE) and to identify the effect of such contents in formulating the societal image of women. The study also examines how women feel about the presented image of women in advertising. The author points out that, in the UAE, women not only are gaining ground in workforce participation but also are filling positions once held primarily by men; however, this is not always reflected in ads. The paper indicates that the majority of female students felt that the relationship between the woman's image in published advertisements and society's view towards her is a highly positive one. The paper includes the data generated by the survey and several figures, tables and quotations.
Table of Contents:
Introduction
Introduction
Need for the Study
Purpose of the Study
Research Questions
Procedures
Research Hypotheses
Review of Literature
Background and Overview
United Arab Emirates Today
The Impact of Advertisement
The Importance of the Visual Image in Advertisements
The Women's Image in the Visual Advertisements
Depiction of Women in Magazine Advertisements
Methodology
Sample
Instrumentation
Data Collection Procedures
Results
Data Analysis
Discussion and Conclusion
Discussion of Results
Recommendations
Questionnaire
From the Paper
"Arab information media have by and large been established on a weak economic base throughout the Middle East. For example, Arab newspapers were introduced when national incomes and populations were small, and the literacy rates were low; as a result, both advertising revenues and mass-circulation sales (the two primary sources of commercial newspaper income elsewhere), were restricted. Even after World War II, as the Arab economies enjoyed a new level of prosperity, advertising remained sufficiently insignificant to most Arab businessmen, and did not appear to represent a viable avenue of revenue-generation in the modest-circulation press, to enable newspaper publishers to generate many advertisements in the first place."
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The Pragmatic Aspect of Advertisements, 2007.
Compares the differences between the language of advertisements in newspapers in the United States and newspapers in the Kingdom of Saudi Arabia.
5,221 words (approx. 20.9 pages), 24 sources, MLA, $ 130.95
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Abstract
This paper examines the differences between the language used in advertisements in the United States and the Kingdom of Saudi Arabia. It uses examples of English-language advertisements in both countries. It compares the same type of advertisements to determine what has changed in the use of language in the Kingdom of Saudi Arabia print advertisements in mainstream newspapers in recent years. The paper then selects and analyzes advertisement content found in two representative newspapers in each country.
Table of Contents:
Abstract
Chapter 1: Introduction
Statement of the Problem
Significance of the Study
Purpose of Study
Importance of Study
Rationale of Study
Chapter 2: Review of Related Literature
Background and Overview
Print Media in the U.S. and Kingdom of Saudi Arabia
Current Trends and Influences
Pragmatics and Content Analyses of Print Material
Research Questions
Chapter 3: Methodology
Theoretical Framework
Limitations of the Study
From the Paper
"Therefore, the importance assigned to pragmatic meaning of various textual elements does not end the primacy of their semantic meaning (Cook, 1992). Nevertheless, words have a wide range of influential factors involved for their user besides their denotation, which supposedly persists across different contexts, and its pragmatic function, which supposedly varies systematically across contexts. In this regard, Cook adds that, "These aspects of a word are so many and so vast that knowledge of them will vary considerably from user to user" (1992, p. 99). Consequently, all readers will bring some unique qualities to the interpretation of newspaper advertisements that will likely affect their decision whether to purchase a given product or service, but content analysis remains a subjective realm that requires the careful selection of relevant themes and how the results are interpreted to ensure that these factors are taken into account."
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Advertisements for The Times, 2007.
An analysis of how the content and style of advertisements change with the times.
806 words (approx. 3.2 pages), 3 sources, MLA, $ 28.95
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Abstract
This paper discusses the ways in which advertisements represent the culture of the times. It looks at advertisements from as far back as the 18th century and compares their style and content to the types of advertisements that are found in modern times. The paper discusses, briefly, how over time, it was no longer the product, but the advertisement of the product that was selling the item and it gives some examples to illustrate this.
From the Paper
"Some of the first advertisements that ran in the United States were, not surprisingly, for lost slaves. During the 18th century thousands of slaves escaped from their masters in the Southern colonies as seen by the huge number of advertisements in the newspapers. The amount of runaways was not large enough to harm the foundation of slavery. Slave owners took safety measures to prevent the problem from growing too large. In the Southern colonies, for example, an elaborate network of laws was established for the prevention, apprehension and punishment of these slaves. These laws developed concerned a number of different areas concerning fugitives. They were not completely effective, however, as proven by the number of slaves advertised as fugitives."
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What Do These Two Advertisements Mean?, 2006.
A comparison between two seemingly different advertisements that actually have a fair amount in common.
675 words (approx. 2.7 pages), 4 sources, $ 26.95
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Abstract
This paper compares two advertisements, those for (Item A) VO5 brand Power! Control Styling Gel and (Item B) the fragrance Goddess by Kimora Lee Simmons. This paper compares these particular advertisements due to their target audience, stereotypes portrayed, modern popular culture, traditional culture and the desires and beliefs of Western culture. This paper argues that, despite superficial similarities in the advertisements, closer examination reveals considerable differences between the two particularly in terms of appeal and target audience.
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Children's Advertisements, 2002.
A look at the psychology of children's advertisements through an advert for J.C. Penney.
900 words (approx. 3.6 pages), 1 source, $ 35.95
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Abstract
This paper is on a children's advertisement from J.C. Penney. Advertisements are often geared to draw the interests of the "child" in the adult. Boys are often used more than girls in advertisements.
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Advertisements Analyzed, 2002.
Addresses three advertisements in terms of effective marketing strategies.
1,150 words (approx. 4.6 pages), 2 sources, $ 44.95
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Abstract
This paper provides a detailed description of three hard- copy advertisements and a justification of which of these ads is the "best" ad. While this paper is an evaluative argument and therefore does not require additional support from outside sources, the writer is asked to justify which of the three advertisements is considered the most effective ad in terms of capturing the attention of the consumer and effectively directing this attention towards the product. Various additional factors, such as the purpose of the product and the relevance of the advertisement, are also of note.
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Cigarette Advertisements and Women, 2004.
This research deals with cigarette advertisements aimed at women.
2,025 words (approx. 8.1 pages), 13 sources, $ 71.95
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Abstract
In this study, the writer examines cigarette advertisements that are aimed at women. The writer argues that the advertisements represent harmful speech and should not have First Amendment protection. The writer looks at the move in the 1990's against cigarette advertising and discusses consumer needs rather than the needs of big business.
From the Paper
"The purpose of this research is to examine the proposition that cigarette advertisements aimed towards women are in violation of the First Amendment. The plan of the research will be to show that the ads represent an instance of harmful speech and that as such, they are in direct violation of the First Amendment guarantee to be protected from such speech."
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Personal Advertisements, 2007.
Studies the differences of men and women in the attributes they seek in a date by using a content analysis of personal advertisements.
2,805 words (approx. 11.2 pages), 4 sources, APA, $ 83.95
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Abstract
This research paper replicates a content analysis of personal advertisements by homosexual and heterosexual men and women that was done by M.H. Gonzales and S.A. Meyers (1993). The paper compares and contrasts the characteristics offered and requested by homosexual and heterosexual men and women in ads in 2007. Although the specific advertisements are not listed, the author includes the data coding sheets for characteristics offered and sought as written in the the "Vancouver Province" and the "Georgia Straight" newspapers. The paper reports that, overall, women are portrayed as beautiful. When people are looking for a date, they want one that is fun, easy to talk to, humorous and attractive.
Table of Contents:
Data Coding Sheet: Characteristics Offered
Data Coding Sheet: Characteristics Sought
Other Studies
From the Paper
"I have created two tables (adding a few categories: race, age, marital status, price and hair color) and will compare and contrast the characteristics offered and requested by homosexual and heterosexual men and women in ads in 2007 (14 years later!). I confess that this is not my idea of a great way to spend a day. Most happily married mothers read other things! My husband maintains that men don't place ads because women don't look in the paper for guys (I never did!). He says that women on the other hand do because men look at newspaper ads.'
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Advertisements in Political Campaigns, 2005.
A look at how advertisements can have national and even international ramifications when they are used to affect the outcomes of political campaigns.
1,509 words (approx. 6.0 pages), 7 sources, MLA, $ 49.95
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Abstract
This paper discusses the effect that advertisements can have on the outcome of political campaigns and elections and how that influence can have national and international repercussions, especially when the advertisement campaigns present incomplete facts or misrepresent the truth.
From the Paper
"Good ads have a dramatic effect on viewers as they address psychological factors like emotions rather than rational ones and, therefore, their use in political campaigns should be limited. In addition, ads are formed to inform the public about the merits of purchasing a certain product or supporting a certain issue or a political candidate. They should positively inform the viewers of the truth by relying and sticking to the facts. However, according to Robert H. Wozniak in "Walter Dill Scott: the Psychology of Advertising," creating ads that are built around the facts and which talk to the viewers ' rationality, is not really valid advertising. This is because "advertising has as its one function the influencing of the human mind...As it is the human mind that advertising is dealing with, its only scientific basis is psychology" (Scott qtd. in Woznaik). He meant that ads have a direct influence on viewers as they communicate with the human brain directly as a bullet and ads affect the people psychologically not rationally. Ads tell people what they want them to be informed with or even what they don't want to hear but in a way that they can identify with. Accordingly, as Wozniak explains, ads are hurt because the human attention span is short. This is an essential observation regarding the nature of ads because it means that their length does not allow for the publishing of all the truth regarding a product or an issue. Instead, an ad will select facts and leave claims unexplained. The second vital feature regarding successful ads made by Wozniak is that they play on the viewers' emotions."
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TV and Periodical Advertisements, 2002.
The sales effects of advertisements.
900 words (approx. 3.6 pages), 5 sources, $ 35.95
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Abstract
This research paper examines and analyzes the issues involved in television and periodical advertisements and their sales effects. The format of the paper consists of four subheadings with an introduction and a main body, recommendations and a conclusion.
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Advertisements of the 1920s and 1970s, 2002.
This paper states that by studying the advertisements of a particular era you can understand the mentality of the people along with the social, economic and political climate. Advertising of the 1920s and 1970s are analyzed.
1,700 words (approx. 6.8 pages), 5 sources, APA, $ 55.95
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Abstract
This paper describes that the dramatic differences between the colorful, lush print ads of the 1920s and the more stark, real-life ads of the 1970s are based on the differences in the socio-economic climate of the times and the advancement of women?s rights. The author adds that, in the 1970s, the power of advertising was circumscribed by the new regulatory apparatus of the Federal Trade Commission and the National Advertising Review Board. The author believes that exploitation of the beauty of women is evident in all the advertisements of both eras.
Table of Contents
Introduction
Descriptions/Comparisons/Contrasts
Historical Influences
Insights
Projection
Conclusion
From the Paper
"The dramatic change in the role of women is captured in these print ads. Instead of being sweet, submissive and dependent on men, the women of the ?70s appear to be strong and independent. The lady in the Hanes pantyhose displays her pantyhose prominently with a manipulative smile on her face. In fact, the male counterpart is cut off from the rest of the ad, leaving her as the undisputed "star" of this ad. The lady in the Berlinetta ad sports a fashionable mannish suit and strikes a playful and "in-control" pose, demonstrating the qualities of the woman in the 70s ."
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Online Advertisements, 2005.
This paper covers the topic of online audio and video advertisements.
1,130 words (approx. 4.5 pages), 6 sources, APA, $ 39.95
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Abstract
This paper examines the state of the art of online audio and video advertisements. The author points out who uses these ads. The paper outlines three hypotheses of what might happen with this type of advertising in the near future and suggests methodology for researching these hypotheses.
From the Paper
" Video advertising is rapidly replacing pop-up ads on the internet as the way to reach potential buyers. The technology produces television-quality video and audio without the technical problems usually associated with streaming media across the internet. The video commercial online format delivers full-screen broadcast-quality video over the internet in the form of .... megabyte .... second video spots from companies and advertisers such as Pepsi, McDonald's, A.T.& T and Honda The full-screen advertisements use a patented pre-cached delivery method whereby the ad is prepared during idle user ..."
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Compare and Contrast Advertisements, 2004.
This paper studies advertisements from two manufacturers of volt cordless drills.
900 words (approx. 3.6 pages), 0 sources, MLA, $ 31.95
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Abstract
This paper studies ads from two manufacturers of 18 volt cordless drills. It answers questions based on the ads about target markets, assessing customer needs, design of ads, product differentiation and marketing strategies.
From the Paper
"Two companies each selling cordless power drills in the same edition of a magazine can and should use different approaches when designing their print advertisement to effectively reach their target audiences. In each case, the design of the ad is in keeping with the message the advertiser is trying to deliver. Makita sells power tools including cordless drills. So does the Milwaukee Tool Company. In the April May edition of MRO Today Magazine, both companies advertised their cordless drills Each company took an entirely different approach to its..."
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Psychology and Alcohol Advertisements, 2006.
A paper discussing a study on the effects of alcohol advertisements on college students.
1,125 words (approx. 4.5 pages), 1 source, $ 44.95
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Abstract
This paper discusses a study conducted by Thomas F. Babor, Dwayne C. Proctor and Ziming Xuan to determine the affects of alcohol advertising on the college student. The paper explains that the background information for the research provided a framework for the study and focused on a history of youth that are vulnerable to advertising related to alcohol. The paper also points out that in the past several years the social consciousness has led many advertisers to include warning messages in their advertising because of the theory that such messages would have an affect on how individuals used the product. The belief was that the messages would lead the individual to stop from drinking excessively or while driving. The paper explains that it was important to the research to determine if factors within the advertising would alter cognitive processing of the material, or whether individual characteristics and past psychosocial attributes would have a greater affect on the message received.
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