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Code of Ethics, 2008.
An analysis of the principles and purpose of a code of ethics for a professional association, specifically American journalists.
2,018 words (approx. 8.1 pages), 5 sources, MLA, $ 63.95
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Abstract
This paper analyzes the primary role of professional associations' codes of ethics. It provides an example of such a code of ethics by discussing the American Society of Newspaper Editors' code of ethics. The paper describes the principles of the code and the values that are included in each principle. The paper then discusses the necessity of codes of ethics for a professional association, specifically American journalists.
From the Paper
"Decision-making processes may be assessed by examining the courses of actions and past unethical or ethical decisions. A good example of unethical business conduct and unethical decisions is Boeing Company, where repeated unethical behaviors and decisions have been manifest in the course of time: unethical hiring, leasing, biddings etc. despite the fact that they have a published Code of Ethics. In problem solving, it is again important to promote ethical alternatives in order to adopt a fair solution for the parties involved. The importance of the code and of the system of inquiry in establishing these alternatives is valuable."
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Expansion within the University of Phoenix, 2008.
An analysis of the environmental factors that will affect the expansion of the University of Phoenix (UOP).
4,087 words (approx. 16.3 pages), 14 sources, MLA, $ 110.95
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Abstract
This paper details the vision, mission and values of the University of Phoenix (UOP) as it expands to integrate the next generation of students. It discusses how UOP must change its value-add to compensate for technological and educational requirements, as well as make sure to understand environmental factors that will affect its success. The paper provides a background of UOP and details each of the factors that need to be addressed.
Table of Contents:
Executive Summary
Company Background
Vision Statement
Mission Statement
Values Statement
Environmental Analysis
Long Term Objectives
Plan Goals and Implementation
Financial Projections and Analysis
Critical Success Factors
Controls and Evaluation
From the Paper
"As competition increases within this particular arena, a comprehensive strategy plan for UOP enrollment must be devised, a revision of its current model as well as the establishment of its long term goals will have to be systematically re-examined. The following analysis will comprehensively detail a new vision and long term strategy plan for UOP to engage its next level of core students and expand its current operations to maintain long term enrollment growth. The purpose of this following analysis is to detail the vision, mission and values of UOP as it expands in the next generation of students. Not only must UOP change its value-add to compensate for technological and educational requirements, but it also must understand environmental factors that will affect its success."
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First Aid Training for Employees, 2008.
This paper looks at the importance of first aid training in the workplace.
1,049 words (approx. 4.2 pages), 3 sources, MLA, $ 36.95
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Abstract
In this article, the writer discusses that every workplace environment, regardless of the amount of hazards or type of environment, should have a basic first aid, CPR and blood born pathogen training program or, at the very least, an emergency response plan. The writer maintains that the benefits and needs for proper employee training and precautions in such areas as first aid, CPR and blood borne pathogen protection are essential in today's business world. Not only may such training save a life, it will ensure that all employees are properly protected and, if all standards are properly followed, may protect the employer from potential areas of liability. The writer concludes that for this reason, all employers should, at a minimum, offer its employees a basic course in first aid and CPR.
From the Paper
"Cariopulmonary resuscitation, or CPR, is an emergency first procedure used on a victim of cardiac arrest. Although CPR is part of the emergency medical provider's chain of survival, which includes early access to emergency medical services, early CPR, early defibrillation and early advanced care, it is a procedure that can be performed by laypersons. In fact, because CPR is such a vital component in saving a person's lives, it is highly advised that all people become fully trained in CPR procedures. This is especially true in the workplace setting.
"CPR is a skill that must be learned from professional training and through regular practice and review courses. Typically training involves hands-on practice using a resuscitation mannequin. Like all first aid procedures, CPR is a skill that should be learned at the beginning of an employment relationship and not as a reaction to an employment emergency situation. Because CPR is such a specific procedure, it is best if it is taught by an expert, which will allow the person to perform CPR in an effective and safe manner."
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Customer Service Website, 2008.
A customer service website marketing plan.
6,303 words (approx. 25.2 pages), 6 sources, MLA, $ 147.95
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Abstract
This paper details a marketing plan to provide a framework for migrating customers from personal service to web-based self-service to both reduce costs while increasing the level of responsiveness and generating higher levels of loyalty from customers. It looks at how web-based self-service has proven to be a viable alternative versus large-scale expansion of call centers, freeing up technical support and services personnel to work on more complex customer problems. It also examines how providing customers with multiple avenues to gain support over the Internet through a web-based self-service site on a 24/7 basis, regardless of their location globally, has major competitive advantages long-term.
Outline:
Executive Summary
Overall Business Objectives
Specific Marketing Objectives
Business Situation/SWOT Analysis
Marketing Problems and Opportunities
Identification of Target Market/Market Segments
Marketing Action Plans
Integrated Marketing Communications
Testing Plans
Evaluation Techniques
Implementation Timetable
From the Paper
"Project management of the web-based self-service initiative relies on a cross-functional team that will work through the entire New Product Development and Introduction (NPDI) process. This process includes defining the initial functional specifications of the website, then fine-tuning them through a series of meeting with Customer Advisory Councils with a representative set of customers. As part of the resource availability and allocation of personnel internally, there needs to be specific efforts made to create these advisory councils who will act as the Voice of the Customer (VoC) inputs into the website process. It is essential that each functional area of the organization also be included in this cross-functional team, and that they have the opportunity to learn through VoC programs what can be best done to meet customers' unmet needs. "
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Community Health Systems, 2008.
An overview of Community Health Systems
4,900 words (approx. 19.6 pages), 20 sources, APA, $ 124.95
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Abstract
This paper discusses the Community Health Systems (CHS) - large corporations that own and operate full-service hospitals in non-urban areas. It sets out the history of CHS, how it is managed and how the company analyzes its mission and its operation to see how the two mesh and to determine the population served, the various services that are most needed, and ways of reducing costs and laws that may apply to the operations in different states.
Outline:
Introduction
Community Health Systems
Company History
Company Management
Management Chart
Medical Technology
Conclusion
From the Paper
"Materials management is another important function in healthcare facilities, and computer programs have been developed for this purpose as well. There are some two dozen materials management systems available from various vendors today, and these are compared by Adams (1996) to show the features of each and the ways in which they can be used. Adams notes that the extraordinary quantities of data generated from medical supply contracts requires the implementation of materials management programs so that this can no longer be seen as an option but a necessity. These systems offer considerable advantages which contribute to their value, and these systems can supply virtually instantaneous access to all pertinent data, including revenue projections. The systems can help control costs to a significant degree, making materials management a critical aspect of any integrated health care environment (Adams, 1996, pp. 63-65)."
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Global Economy, 2008.
This paper looks at the issue of global trade and the global economy.
1,387 words (approx. 5.5 pages), 7 sources, MLA, $ 46.95
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Abstract
In this article, the writer notes that the U.S. in particular trades with other nations to acquire goods that it either does not have or cannot produce with ease or for the cost provided by the foreign nation. This work briefly outlines some aspects of the global economy including identifying trade partners of the US. The writer discusses who benefits from global trade and looks at why it is done and how it is regulated. Further, the writer explores what impact illegal immigration and outsourcing have on the US economy. The writer concludes that there is no question that the international economy is in transition, as the global economy has become a dominant force in trade and business change.
From the Paper
"Though these trade agreements have gone under fire recently, as the US can be seen by some as an international trade bully, seeking to make trades that benefit them more than those they trade from, because for one so much is determined by US market and not inclusive of market needs and especially social and political needs of the nation of origin. The New York Stock exchange and Commodities markets determine the costs of many goods and therefore the market value even when such price changes do not reflect the market abroad, leaving some nations reeling from cheep competitors and subsidized markets, especially in the agricultural trade industries. This has increased the fair trade movement where nations seek to balance the needs of the market in both nations rather than rely solely on market driven price setting established by the US economy. Fair trade has many meanings, in some cases it means simply taking the market of a foreign country more into consideration than unregulated trade, while in others it demands the reduction of subsidies paid in the US to allow the foreign market a better chance at true competition for the most part is also an evolving entity, just as free trade is, but it has an agenda that attempts to better level the playing field, taking social responsibility into the mix rather than allowing market flux to damage the market of the origin nation."
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Hotel Augustin, Bergen Norway, 2008.
A case study of the Augustin Hotel and the opportunities it has to succeed as an independent hotel in competition with chain hotels.
5,350 words (approx. 21.4 pages), 10 sources, APA, $ 132.95
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Abstract
This paper is a case study of the Augustin Hotel in Bergen, Norway that looks at the opportunities it has to succeed as an independent hotel in competition with chain hotels. The paper relates that the Augustin Hotel is the oldest family-run hotel in Bergen and discusses its origin, background and location. The paper continues with a description of the features and amenities of the establishment as well as a discussion of its successful advertising and marketing strategy.
Outline;
Overview of Hotel Augustin
Restaurants of Hotel Augustin
Accommodations (Room Types and Styles)
Health & Safety Provisions of Hotel Augustin
Overview of Destination: Bergen Norway
Independent Case Studies Review
Destination Web Strategy in Hospitality - Leveraging the Destination
Enterprise Content Management and Digital Media
Methodology
Findings
Conclusion
From the Paper
"Bergen is a university city with a major business and commerce college along with other various colleges in the city. Bergen is an international town that has the charm and atmosphere of a small town. The city's population is approximately 235,000 and is referred to as appearing "like a spectacular amphitheatre clambering up the mountainsides, overlooking the sea, embracing you." (www.bergen.kommune.no) Bergen is also stated to be: "...one of Norway's most vigorous cultural cities." Founded in 1070 by King Olav Kyrre, Bergen has become a commercial and shipping town significant to the European industry. Bergen was at one time the: "...largest of all town in the Nordic countries." (www.bergen.kommune.no) The Wharf in Bergen was rebuilt after the fire in 1702. The harbor front in Bergen, called Bryggen, "was a scene of thriving activity for 'the Hansas' until the 18th century. Bergen is a university city with a major business and commerce college along with other various colleges in the city. One of the attractions of Norway are the fjords with the longest and deepest being the Sognefjord. The countryside in Norway is stated to be of a breathtaking nature. Bergen is host to many music festivals and events throughout the year. One such event is the Bergen International Festival founded in 1953 and 'focused on presenting prominent international and Norwegian artists in the fields of music, ballet, opera, theater, dance and the performing arts."
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"Learning with Cases", 2008.
A review of the content of Thomas Bonoma's article, "Learning with Cases."
793 words (approx. 3.2 pages), 1 source, APA, $ 28.95
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Abstract
This paper discusses and reviews Thomas Bonoma's article, "Learning with Cases," which discusses education and methods of learning marketing principles through the process of experiential learning methods. It discusses the content of Bonoma's article and concludes that the article is beneficial in describing the process, advantages and disadvantages of experiential learning through realistic case studies.
From the Paper
"Education has always been stressed as an important factor historically; however in recent years, the actual "learning" process has emerged as a significant causal factor. The above article by Thomas Bonoma discusses education and methods of learning marketing principles through the process of experiential learning methods. Bonoma's article stresses the importance of learning through one's reactions to certain situations. He defines learning as the process by which an activity originates or is changed through reacting to an encountered situation, as long as the basis of the changed activity is unexplainable through automatic human responses. Bonoma matches certain goals to different learning methods. For example, one of the goals of marketing education is to provide students with the skills to be effective general managers, with competence in marketing. The constraint that he matches to this goal is that no one can provide skills to the students, but instead, students can be assisted in acquiring and improving these skills."
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Supply Chain Integration at Albertson's, 2008.
This paper recommends strategies for the supermarket chain Albertson's to increase the efficiency and profitability of its supply chain integration.
1,167 words (approx. 4.7 pages), 2 sources, MLA, $ 40.95
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Abstract
This paper presents a multi-phase approach to solving the disconnects in Albertson's supply chain integration. The writer recommends the creation of a demand driven supply network (DDSN) which includes IT applications that will collect and analyze incoming sales data from stores and suppliers, and manage prices and inventory replenishment. Distribution centers must have space optimization plans and real-time pricing and return information to gauge the value and turn levels of individual products. The paper concludes that retail locations need to be used both to listen to the customers' needs and to validate pricing and product selection optimization.
Outline:
Recommendations at the Corporate Level
Recommendations at the Divisional Level
Recommendations at the Retail or Store Level
From the Paper
"Divisional warehouses, or as they are sometimes called, Distribution Centers (DC) act as the fulfillment centers for stores in their region and also receive and inspect products from suppliers. DCs also manage the critical tasks of breaking down large shipments and allocating specific levels of inventory to each store. From a supply chain integration perspective, this is the most critical link in the entire chain between supplier and store."
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FedEx Business Strategy, 2008.
This paper presents an overview and analysis of the FedEx business strategy.
1,238 words (approx. 5.0 pages), 5 sources, MLA, $ 42.95
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Abstract
This paper discusses the business strategy of the FedEx Corporation and explains that the goal of the strategy was to adapt to the business environment and to help the company gain a competitive advantage on the market. The paper specifically focuses on FedEx's business strategy with regard to human resources. The paper describes and analyzes this aspect of the strategy and then discusses methods to measure human resource management practices and activities.
Outline:
About FedEx
The Business Strategy
HR and the Business Strategy
Possibilities to Increase the Alignment of HR Practices to Business Strategy
Measures to be Considered to Evaluate the Effectiveness of the Relevant HR Processes
From the Paper
"By operating independently, each company can focus exclusively on delivering the best service for its specific market. It appears that the main strategy adopted by the company may be subsumed by the phrase "offering more services to more places". It becomes transparent that the company is involved in a permanent process of change and diversification. Armstrong (2006) identified two important types of change: strategic and operational. The operational change refers to the implementation of new systems, procedures, structures and technologies with impact upon the organization and its employees. Strategic change deals with "broad, long-term and organization-wide issues" (Armstrong 2006, p. 344). Such form of change involves moving to a future state defined in terms of strategic vision and objectives."
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Harley Davidson Executive Summary, 2008.
An analysis of the risks involved with Harley Davidson entering (and not entering) the Chinese market.
707 words (approx. 2.8 pages), 5 sources, MLA, $ 25.95
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Abstract
This paper discusses Harley Davidson's entry into the Chinese market. It describes the goals of the company and its performance measures. It then looks at consumer behavior within China. The paper presents a risk and return analysis for the Chinese market and discusses the international risks for Harley Davidson of not entering the Chinese market.
Table of Contents:
Organizational Purpose
Organizational Goals
Performance Measures
Consumer Behavior
Global Markets
Risk and Return Analysis
International Risks
From the Paper
"If the company does not make a move now, it also runs the risk of losing out to international competition such as BMW, which is striving to build its motorcycle market in China (Nakashima, 2006, p.1). Honda has also begun a joint venture in the nation (Schmid, 2004). Volvo has decided to move car production to China as have other foreign auto manufactures, making the country the world's largest auto market ("Harley-Davidson roars into China" BBC News, 2006; Schmid 2004). Chinese consumers clearly are seeking vehicles with more power.
"China is a global economic powerhouse that Harley and other American enterprises can no longer afford to ignore. U.S. imports from China averaged $163 billion in 2003 and only $28 billion worth of American goods were sold in China (Schmid 2004). To redress this balance, American companies like Harley Davidson must act now, and seek lobby to change unfair national laws that limit motorcycle use."
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Business Relationships in Hospitality Management, 2008.
A case study analysis of the importance of business relationships within hospitality management.
2,145 words (approx. 8.6 pages), 6 sources, APA, $ 67.95
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Abstract
This paper discusses the importance of positive business relationships within management in the hospitality sector. It argues that the quality and grade of a hospitality sector business can be determined by the level of professionalism operating it. The paper then discusses five aspects that are detrimentally involved with the overall business objectives of a particular establishment within the food hospitality sector. It discusses how these factor contribute to high employee turnover. Finally, the paper discusses methods to increase customer bases.
Table of Contents:
Introduction and Overview
Distinguished Aspects of Detrimental Involvement
Proposed Measures of Modification and Implementation
From the Paper
"The previous strategy for increasing repeat customers is an example of keeping the edge with competition. As many restaurant and other hospitality establishments are beginning to propose such rewards to their patrons, the demand for these programs becomes all-apparent as a necessity for keeping up with the competition. Other non-incurring cost approaches can be taken as well to maintain awareness of the competition. This can be done by simply keeping track of the competitor's advertising locations, apparent objectives within the advertising, and other means by which they extend their exposure. Maintaining record of this through the next year will help to gain an edge that could gradually assist the exposure of this establishment. Matching the prices listed within the advertising done by competitors is another simple way of staying in the game. These types of approaches will eliminate the concern of losing patrons to the competition, which allows for more focus to be directed in the avenues where higher potential can be obtained."
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Harley Davidson, 2008.
This paper analyzes the successful customer relations management (CRM) at the Harley Davidson company.
939 words (approx. 3.8 pages), 6 sources, APA, $ 33.95
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Abstract
The paper discusses how organizations have the challenge of balancing customer satisfaction and requests with the values and goals of the company. The paper explores the customer relations management (CRM)at the Harley Davidson company and shows how the company maintains high levels of customer satisfaction and employee commitment.
From the Paper
"Modern day organizations are faced with the challenge of balancing customer satisfaction and requests with the values and goals of the company. Harley Davidson is no different. With a brand name like Harley Davidson's, one can think of nothing else other than motorcycles and the passion that it evokes in most motorcycle enthusiasts. It also portrays an attitude of a free spirit and a rebel. The company has been in business for nearly 100 years; and, as long as there will be motorcycle riders, there will be interest in the new models that are constantly being developed by the company. (Harley_Davidson, 2007)"
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Wal-Mart, 2008.
A look at how competitive advantage for Wal-Mart can help sustain its position in discount retailing.
1,172 words (approx. 4.7 pages), 8 sources, APA, $ 40.95
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Abstract
This paper discusses how for the retail chain Wal-Mart, the need for continuing to perfect its supply chain has a much more strategic role in their core businesses than does the pricing strategies the firm relies on. The paper then proceeds to show how the Wal-Mart supply chain is going to continually underscore its leadership position in discount retailing. To accomplish this, the Wal-Mart supply chain organization is defined including its current accomplishments and challenges. Specifically the corporate-wide roles of Wal-Marts' supply chain operations are discussed, including their strategies regarding Radio Frequency Identification (RFID) implementations in warehouses worldwide and their commitment to collaborative advanced planning and scheduling. A cost/benefit analysis of the Wal-Mart supply chain is included as a basis for suggesting further improvements. Finally, Wal-Mart's' ethical considerations with streamlining their supply chain are explored.
Outline:
Introducing Wal-Mart
Wal-Mart's Supply Chain Today
How Wal-Mart Is Defining Supply Chain Best Practices
From the Paper
"As the largest mass merchandiser in the world, Wal-Mart's work in supply chain execution, research, and policies defines best practices for the broader high volume retailing industry worldwide. Wal-Mart is comprised of three operating segments including the Wal-Mart stores, Sam's Club and the International Stores. The typical Wal-Mart discount store as 50 departments or more and a few are offering groceries in addition to apparel, fabrics, stationery and books, shoes, house wares, hardware, electronics, home furnishings, small appliances, automotive accessories, gardening accessories, sporting goods, toys, and pet food. Wal-Mart moved into the SuperCenter retailing concept in the 1990s and has at this point 1,700 of these SuperCenters worldwide. These SuperCenters range in size from slightly over 90,000 square feet to 260,000 square feet. These are substantially larger than its normal stores, ranging in size from 90,000 square feet to 261,000 square feet. Wal-Mart also runs smaller stores called Neighborhood Markets in Alabama, Arkansas, Florida, Kansas, Kentucky, Mississippi, Oklahoma, Tennessee, Texas, and Utah. "
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Hostile Takeover, 2008.
A study of the legal, business and political aspects of the hostile takeover in view of globalization.
6,447 words (approx. 25.8 pages), 10 sources, APA, $ 149.95
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Abstract
This papers examines the policies and situations in China and Germany regarding hostile takeovers in those countries. It looks at how hostile takeovers are becoming more popular and how the number is increasing on a global basis. In particular, it discusses a case in China where a foreign entity was able to gain a considerable market share of an entire sector, despite government controls to avoid such a situation. The Chinese Beer War is an excellent example of why governments need to devise strategies for protecting domestic companies from hostile takeovers.
Outline:
The Problem
Significance of the Problem
Company Self Protection
Government Protection Against Hostile Takeovers
Structure of the Thesis
Chapter I - Introduction
Analysis of the Methods of Hostile Take-Over
Types of Takeovers
Anatomy of a Takeover
Chinese Beer Wars
Alcan/Alcoa
Shanda and Sina
Sohu's Poison Pill
Germany's First Hostile Takeover
Conclusion
From the Paper
"Hostile takeovers are not only a danger for the company that is being taken over, it can also pose a threat to national security. This is especially true in the face of a foreign hostile take-over. If the take-over occurs in a major business sector, it could have devastating effects on the economy. A foreign hostile take-over can be seen as foreign direct investment, which in many circumstances would be considered to be good due to the boost to the economy. However, in the case of a foreign hostile take-over, there is a loss of a domestic business. Therefore, the boost to the economy is negligible. Companies need to take measures to protect against hostile takeovers as a matter of national economic stability. "
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