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Public Relations Campaign, 2008.
A proposal for a public relations campaign for the L'Oreal group of summer products.
2,370 words (approx. 9.5 pages), 2 sources, APA, $ 72.95
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Abstract
The paper describes a public relations campaign proposal for L'Oreal's summer products launch and focuses on continuing the relationship between L'Oreal and its clients, as well as building relationships with new clients. The paper sets forth the specific goals and objectives that must be attained based on an analysis of the marketing and communication situation at L'Oreal. The paper presents a plan of action using mass media, messages, and budgets.
Outline:
Introduction
Problem/Opportunity Statement
Situation Analysis
Internal Factors Analysis
External Factors Analysis
Establishing the Objectives
Identifying the Target Customer Segments
Establishing the Strategies and Tactics to be used in the PR Campaign
Communication Channels
Activity Calendar
Budget
Control and Evaluation of the Results
From the Paper
"Organizing special events. The company will organize a special event for launching the new line of products for summer. This will be the central piece of the PR campaign in our case. The entire campaign relies on successfully organizing this event. Given the fact that we are dealing with products addressing summer use, the event must have a strong connection with the concept of summer. The scenery the event will take place in must be in complete accordance with the concept of summer. Therefore, it I recommended to organize the event on a beach, whether it is a real or an artificial one, since the beach represents best the idea of summer. If possible, the event should be organized on a real beach, in areas that allow this. Of course, most locations will not allow this, therefore it is recommended to create, design, and construct an artificial beach. The artificial beach will however contain real palm trees and real sand, an artificial ocean, which is not very hard to build, since it is widely used in movies. The guests invited at the event will wear beach clothing. It is recommended to serve exotic dishes and drinks. The new product line to be launched is named Sublime Summer. The event, which will take place during the evening and night, should be named A Sublime Night for a Sublime Summer."
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Prescription Drugs and the Health Care Industry, 2008.
An examination of the rising costs of medicine and its effect on the health care and medical aid programs.
1,534 words (approx. 6.1 pages), 9 sources, MLA, $ 50.95
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Abstract
The paper discusses the growing concern over the increase in prices and the reduction in the affordability of prescription medications. The paper highlights the fact that the FDA has proposed reviewing prescription drug advertising material before they are allowed to be viewed by the public. In addition, the paper recommends that clinical trials used to support advertising claims, be approved by them. The paper confirms that the research shows that pharmaceutical companies have to be made more accountable for their products and advertising promises.
From the Paper
"Another possibly even more disconcerting criticism of the prescription drug industry is the numerous allegations of manipulation and even false information. As the saying goes, with power comes corruption and there have certainly been assertions in the media and in many research studies that the drug companies are exploiting the health care market to a great extent. For example, there is the allegation that the drug companies are manipulating the public through their advertising campaigns and are in fact influencing the way that doctors and other health care professionals prescribe drugs."
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Business Ethics, 2008.
This paper explores three notable business scandals; Enron, WorldCom and Tyco.
2,013 words (approx. 8.1 pages), 5 sources, APA, $ 63.95
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Abstract
The paper describes the accounting scandals of Enron, WorldCom and Tyco and looks at how these financial frauds occurred as a result of monitoring failures at different levels. The paper explores ethics and moral judgements in general and discusses how if one is not comfortable telling one's family about a decision, then the decision is likely unethical in one's business.
Outline:
Abstract
Introduction
Enron
WorldCom
Tyco
Analysis & Conclusion
From the Paper
"In the past decade, several scandals involving the improper management of financial data have emerged, bolstering the importance of business ethics to the forefront of many industries. The most notable accounting scandals in the 2000s consisted of Enron, WorldCom and Tyco. In just 15 years, Enron grew from nowhere to be America's seventh largest company, employing 21,000 staff in more than 40 countries. WorldCom achieved its position as a significant player in the telecommunications industry through the successful completion of 65 acquisitions. From 1997 through 2001, Tyco's revenues rose by 48.7% a year. These three significant accounting scandals that occurred in the past decade led to the enactment of the Sarbanes-Oxley Act, an act that requires that the management of a company certify that a system of internal controls is in place that is adequate to report a fair representation of the financial condition of the business in financial statements."
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Finance and Growth Strategies, 2008.
A discussion on methods of evaluating potential acquisitions for companies.
2,917 words (approx. 11.7 pages), 18 sources, APA, $ 86.95
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Abstract
The paper provides relevant definitions, comparisons and an analysis of the effectiveness of three different investment evaluation methods that are commonly used to value companies: (a) net asset value, (b) price: earnings (P:E) ratio, and (c) discounted cash flow. The paper records a summary of the research and salient findings.
Outline:
Introduction
Review and Discussion
Conclusion
From the Paper
"Discounted cash flow. According to Hussey (1999) the discounted cash flow (DCF) is, "A method of capital budgeting or capital expenditure appraisal that predicts the stream of cash flows, both inflows and outflows, over the estimated life of a project and discounts them, using a cost of capital or hurdle rate, to present values or discounted values in order to determine whether the project is likely to be financially feasible" (p. 131). A number of appraisal approaches incorporate the DCF principle in their analyses, such as the net present value, the internal rate of return, and the profitability index; in addition, most computer spreadsheet applications include a DCF appraisal routine (Hussey, 1999). On the downside, though, Lippitt and Mastracchio (1993) report that "the discounted cash flow method ... is infrequently used, as it superficially appears to be a difficult procedure to perform," a reference to the complexity of the calculations involved; the authors also note the infrequency of the use of the DCF method, but suggests that the problem is not just complexity of calculations, but rather the speculative nature of the projections necessary to employ DCF. "
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Ethics Case: Homosexuality, 2008.
Looks at an ethics case of a homosexual salesman at Kirkham McDowell Securities.
3,405 words (approx. 13.6 pages), 4 sources, APA, $ 96.95
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Abstract
This paper explains that Kirkham McDowell Securities, an underwriting and financial advisory firm, sells services through its sales personnel whose reputation must be beyond reproach if it must remain competitive. The paper then describes a moral issue in which the company wants to cancel a banquet honoring a homosexual salesman because he has unexpectedly reveled that he has a gay partner whom he intends to bring to this occasion.The paper concludes that the company's priority goals are to preserve the company reputation of decency with clients in order to retain their patronage and to proceed to honor and reward the valuable contributions of the firm's employees in a fitting occasion; therefore, the decision to convert the dinner into an inter-office event recognizes both objectives.
Table of Contents:
Introduction
Decision
Standard of Conduct
Character, Virtue and Relationship
Purposes and Consequences
From the Paper
"The central issue is Adam's homosexuality, which is an applied ethics issue because homosexuality is a moral issue, not only in business but also universally. Times may have changed a lot. With increasing numbers of gay people turning up in recent years, homosexuality has become commonplace. Gay communities have formed and lobby for their rights. By sheer and growing numbers, gays and lesbians command a place in society and thus a claim of having been accepted. But on the whole, they are still frowned upon. Homosexuality is still generally rejected as a form of sexual immorality despite gay people's assertion that they have the fundamental right to make their own gender preferences, which society must accept."
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Case Study: Ethics and Morality, 2008.
Analyzes an ethics and morality case at Motorola's Anzen facility in Nambu, which presents a conflict of cultural values in business.
3,105 words (approx. 12.4 pages), 5 sources, APA, $ 90.95
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Abstract
This paper begins by describing a situation where the manufacturing manager, Victor, at Motorola's Anzen facility in Nambu, beat up Tom, another Nambunese, who consistently refused to follow safety rules at Motorola's facility in Nambu. The paper then explains that Motorola and its Nambunese counterpart both aim at developing and practicing the desirable traits of productivity, safety, harmony and civility among its ranks to accomplishing its goals. The paper also explains that most Nambunese working for Motorola already observe and exhibit devotion to these policies and share the values of productive work. The paper further describes how the company handled the problem between Victor and Tom as well as its decision to leave things as they were - without firing either employee. The paper concludes that the most important aspect of the decision to leave things as they were is the sense of justice Victor exhibits when he initiates a public apology and financial indemnity to Tom despite Tom's open violation of company rules and of Nambunese values of duty and obedience.
Table of Contents:
Introduction
Decision
Standards of Conduct
Character, Virtue and Relationships
Purposes and Consequences
From the Paper
"All of the traits are present in all its teams, specifically the Morning Glory team, which has been the best-performing in the facility. Its high level of productivity proceeds from the high level of harmony among its individual members and Victor's efforts at establishing open communications with them. The team members are happy with the supervision style and personality of Victor whom they describe as peaceable. The only exception is Tom, whose mountaineering drive, could have inclined him to an excess of freedom in ignoring both the rules on safety and the Nambunese tradition of duty and obedience."
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Marketing a Navy Recruiting District, 2008.
A marketing audit of a local navy recruiting district.
4,360 words (approx. 17.4 pages), 3 sources, APA, $ 114.95
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Abstract
This paper explains that the mission of recruiting high quality men and women for the Navy's enlisted and officer programs must be achieved with integrity by personnel trained to accomplish its goals. The author describes the U.S. Navy's excellent unique mix of positions and services, which focus on the long-range perspective of the life plan for a specific recruit. The paper evaluates the marketing elements and suggests ways to improve them. Several tables are included with the paper.
Table of Contents:
Name and Address
The Organization's Mission
General Objectives or Goals
The Products (Or Services) That the Organization Markets or Provides
Competitors
Customers
Products (Goods and/or Services)
Product/Market Matrix
Demands of the Market
Support Services
Phased Out Products (Goods and/or Services?
Add Any Products/Services?
Product Mix
How Currently Distributed?
Variations in Distribution/Delivery by Target Market?
Alternative Methods of Distribution for More Service or Less Cost
Service to Customers through these Channels
Promotion and Personal Selling
Sales Force
Organization of the Sales Force by Territory, Market, Product
Morale, Effectiveness, and Ability of the Sales Force
Training
Incentives
The Procedures Used to Evaluate Performance
Advertising
Advertising Objectives
Advertising Messages Effective?
Advertising Themes, Graphics, and Copy Effective?
Advertising Media
Public Relations (which includes Publicity)
Public Relations Program
Sales Promotion
How are Prices Set?
Price Elasticity
Temporary Price Promotions
From the Paper
"The sales force is actually a group of Navy recruitment officers and enlisted men and women who staff the center mentioned at the beginning of this audit. Their roles vary, with several of them focused on assisting high school graduates with decisions on which area of the Navy to enlist into, and the more senior members of the recruitment staff working with local high schools, universities, and also youth groups, where the recruitment officers give overviews of what life is like in the U.S. Navy."
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Google Case Study Analysis, 2008.
An overview of a case study of the powerful technology that Google provides, in the complex interconnections of data produced knowledge.
1,117 words (approx. 4.5 pages), 1 source, APA, $ 38.95
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Abstract
The paper states that "Google" originated as a search engine that found its initial customers in the companies who would eventually become its competitors. The paper states that Google is transforming the online advertising business model while funding the development of entirely new generations of information-intensive applications. The paper highlights that from the case study, it is not in Google's best interest to move into a consolidation role within the media and entertainment industries. The case studies further show clearly that this role of media hub from a technology and a mergers and acquisitions (M&A) strategic standpoint, is definitely not the strategic vision for Google. The paper analyzes the situation and provides the foundations of growth for Google's future strategy, including potential M&A targets in key markets.
Outline:
Latent Semantic Indexing and Modelling - Critical to Google's Success
Google's Roadmap Begins With Business Processes
Google' Projected Roadmap Defined By Process-Centric Area
From the Paper
"Google's progression through paid search into hosted applications is well documented throughout the case study. When these developments are taken in the context of how both individuals and businesses from a process-centric standpoint, an entirely new set of market requirements emerge. These market requirements will be used by Google to plan out their next generation of products. Presented below are the dominant business processes Google today has the technology to organize data into knowledge for, and the traditional software name the process area is known by. Notice that all of these process-centric areas have legacy enterprise systems in place, meaning high costs of maintenance and support, and the need for greater levels of onsite service in the case of companies. A compelling value proposition Google will use to move into each of these specific markets is a strong focus on leasing applications, or the heavy promotion of Software as a Service (SaaS) which has been successfully relied on by Salesforce.com since its founding in 1999."
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Hotel Benefits Programs, 2008.
A review of the benefit programs offered by the hotel industry with specific reference to the major hotel chains.
4,020 words (approx. 16.1 pages), 11 sources, APA, $ 108.95
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Abstract
The paper discusses the incentive programs to customers offered by various leading hotel groups and highlights the positives and negatives resulting from these offers. The paper quotes comments by leading publications on the benefits of these programs, and states that true loyalty - benefit programs trust the customer rather than insisting on the customers' trust of the hotel. The paper further comments on the fact that a true loyalty program creates an asset by making the customer more attached to the brand over time.
Outline:
Introduction
Literature Review
Summary
From the Paper
"Shugan writes that the typical balance sheet of any firm might well embrace its customer base, buildings, cash, and other "tangible assets" - along with employee resources. And as to marketing activities, for the successful business (in this case, hotels) those activities should be well more expansive than just creating "short-term sales." Instead, marketing activities should work towards the creation of "enduring, if not permanent assets." Those assets (customers) become the Holy Grail that Shugan alluded to earlier, and they return far more value to the hotel than awareness advertising, that only offers temporary customer brand awareness, Shugan continues in his editorial in Marketing Science."
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Matsushita - Phillips Case Study, 2008.
A comparison of the operation of two electronic companies: Matsushita from Japan and Phillips from Holland.
3,202 words (approx. 12.8 pages), 4 sources, APA, $ 92.95
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Abstract
The paper opens with a background of the Matsushita and Phillips companies and then discusses their operations. Among other points, the paper compares and, the main events in both companies, strategic plans, opportunities and threats. The paper performs a Port five forces analysis, a SWOT analysis and a PEST analysis on both companies.
Outline:
Key events Matsushita
Key events Phillips
Comparison key events
Value Chain Matsushita
Value Chain Phillips
Porter 5 forces analysis for Matsushita
Porter 5 forces analysis for Phillips
PEST Matsushita
PEST Phillips
Strategic plan for Matsushita and Phillips
From the Paper
"Initially, Matsushita had trade barriers imposed by WTO, but once trade liberalization occurred, those were removed and Asian firms found it easier to serve the American and European markets. Proprietary product differences were created fast after industry innovators, such as Phillips released an innovation. The distribution activity posed problems and exerted negative pressure on the Japanese company that had to sell its products through own shops. After reaching a considerable size, Matsushita operated its production activity with large economies of scale and there were not many the Asian companies that achieved that."
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Health Care Informatics, 2008.
A review of the importance of pursuing enterprise content management (ECM) systems and the implications for advanced practice nursing.
1,803 words (approx. 7.2 pages), 5 sources, APA, $ 57.95
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Abstract
The paper illustrates through research how the adoption of an enterprise content management (ECM) system can revolutionize the accuracy and quality of long-term care strategies for patients in the healthcare facility. The paper states that, in pursuing the best practices in patient care through the development and refinement of an ECM system to manage data on patients, the processes healthcare professionals rely on for completing their tasks will also be made more efficient. . The paper details the resultant efficiency, and costs and time saved by the implementation of such a system.
Outline:
Executive Summary
How would you envision using information and communication technologies to support and augment your role as an advanced practice nurse in their health care facility?
What clinical information tool would you recommend to them as important for use in their organization to enhance or improve patient care?
What evidence is there that this tool will enhance the quality of care? Are their any limitations or concerns about its use?
From the Paper
"This isn't simply about being able to see more patients or dispensing treatment plans, it's about being able to have a more comprehensive view of the patient treatment plans for advanced diseases and conditions that optometry specializes in treating. This includes drug interactions that clinicians and specialist MDs both need to have instantly as they prescribe treatment plans for patients. Currently advanced practice nurses and specialist MDs have to look either through multiple systems or through a series of books to figure out what if any interactions there are to medications. Appling IT strategies to this unmet need would include integrating all databases internally to the practice in addition to subscribing to external information sources, all unified with a common search technology that would, from a single query, provide the medical professional with the information requested. Another aspect of this unmet need of increasing productivity is the scheduling of appointments between advanced practice nurses and specialist MDs in addition to those with patients. Moving away from manual systems in this area is also a critical step for higher levels of productivity for advanced practice nurses, specialist MDs and staff at clinics and hospitals alike."
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Building a Successful Technology Support Team, 2008.
A look why a technology support team should be comprised of individuals who not only are technically capable and knowledgeable but also have the personalities capable of supporting a team effort.
945 words (approx. 3.8 pages), 2 sources, APA, $ 33.95
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Abstract
The paper presents a discussion about what it takes to build an effective technology support team. The paper explores the personality issues that can arise and how they impact on the relationships within the technical staff, as well as outside of the technical staff.
Outline:
Introduction
Who They Are
Outside of the Team
Conclusion
From the Paper
"Members who dominate discussions are a common problem in teams today. Sometimes personalities are overbearing and there are one or two team members who try to speak the entire time the team is meeting. This not only creates resentment among other team members, but it also can cause the team to miss out on valuable suggestions and insights from team members who are not a dominating during the team meetings(Personality and the Team. While putting together a successful technology support team it is important to find team members who are willing to speak up and voice their opinions but are also willing to sit back and allow other team members to voice their thoughts as well."
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Health Care Marketing Issues, 2008.
An analysis of the trend toward marketing in health care and the issues that it must address.
1,907 words (approx. 7.6 pages), 10 sources, APA, $ 60.95
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Abstract
This paper discusses the transition of health care into a recognized competitive market. It describes how this has caused there to be many good and bad changes to health care as whole. The paper focuses on, foremost, the evolution of marketing in health care. It describes the issues that health care marketing must address in order to entice the consumer.
From the Paper
"The resulting awareness, that has brought some serious public health enemies to the forefront of the consumers mind must be bolstered by the health care delivery system, through its own "social marketing" as it applies to everything from opportunities to access complementary medicine, to a refocused attention on preventative medicine expressing healthy lifestyle changes in a positive light, rather than in the traditional manner that admonishes the individual for making bad choices through scare tactics and unhealthy pattern viewing.
"In conclusion, to meet the need of any health care institution through marketing one must establish a base that reflects the desires of the "market voice" not simply the stakeholders. The balance between the current technology and advancement must be made to remain a leading power in health care and marketing must introduce the consumer to changes that have already occurred and drive changes that will occur in the future."
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General Motors and IT Infrastructure, 2008.
An analysis of the purpose of information technology (IT) infrastructure in an organization such as General Motors.
1,730 words (approx. 6.9 pages), 15 sources, MLA, $ 55.95
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Abstract
This paper discusses the information technology (IT) infrastructure of General Motors (GM). The paper begins by providing a brief but significant insight into how GM runs its operations. The paper then discusses the goals of successful IT infrastructure and implementation. Finally, the paper looks at how GM has worked to update, standardize and introduce a common IT platform for all facilities globally.
From the Paper
"GM has to aggressively work to update, standardize and introduce a common IT platform for all facilities globally. This can help the company manufacture different product lines from multiple facilities ensuring that over-capacity and capital investment does not exist in the facility. Overcapacity exists in almost all automobile manufacturing facilities around the world. And optimization of the use of capital and material investment is becoming the factor by which companies determine competitive advantage. "This cost pressure has forced all manufacturers to reduce structural costs, seek new markets, reduce cycle time for new product development, form alliances with other manufacturers and business partners, and develop products with more innovative styling and content." (Howell and Hsu, 2002)"
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Management and New Technology, 2008.
A discussion of GE Lighting's use of technology strategies to accomplish its business goals.
1,097 words (approx. 4.4 pages), 2 sources, APA, $ 38.95
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Abstract
This paper examines how GE Lighting was able to attain its five strategic objectives. The paper highlights these objective and then describes the steps the company took in order to achieve them. The paper also states that the strategic goals were aimed squarely at creating higher levels of sales productivity and as a result, loyalty, for GE Lighting products.
Outline:
Current Technology Approaches in GE Lighting
Technology Strategies Anticipated To Accomplish Business Goals
Summary
From the Paper
"This led to a 30% increase in lead closure rates in the first month, on a global scale. The ability to tie leads to quotes is also a critical workflow for resellers, and to accomplish this goal, GE Lighting implemented a quote-to-order workflow that spanned both lead closure and quoting completion applications, which gave resellers a significant boost in productivity overall. As AMR Research (2003) has stated, the ability of quote-to-order systems to traverse the simplistic to the most complex product configuration requirements and encapsulate them into a quote for commercial customers is critical for long-term competitive advantage. Further, quoting for customized products also allows for greater potential for higher margin product sales as well. The last objective, which is the automating of the Return Material Authorization (RMA) process, also was accomplished through the use of the PRM system installed, once integrated to the services systems."
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